The World Health Organization (WHO) recently unveiled its new logo, which has sparked a lot of discussion and controversy. The logo, which features the iconic globe image but without the familiar snake wrapped around it, represents a bold departure from the organization’s traditional branding.
This decision to remove the snake from the logo has raised questions about the WHO’s commitment to its core mission of fighting infectious diseases and promoting global health. Critics argue that the snake symbolizes the organization’s role in combating epidemics and other health emergencies, and removing it sends a confusing message about the WHO’s priorities.
However, supporters of the new logo argue that it represents a modernization and rebranding of the WHO, reflecting the organization’s shifting focus towards a broader range of health issues, such as non-communicable diseases and mental health. They believe that the new logo is a symbol of the WHO’s commitment to addressing the evolving global health challenges of the 21st century.
Overall, the decision to create a WHO logo without the snake has certainly generated a lot of attention and debate. Only time will tell how this new logo will come to be associated with the organization’s work and mission, and whether it will successfully convey the WHO’s evolving role in global health.
History of the WHO logo
In 1948, the World Health Organization (WHO) was established as a specialized agency of the United Nations. At that time, the organization adopted a logo that featured a blue globe with a snake wrapped around it, symbolizing health and medicine.
For many years, this logo served as a recognizable symbol of the WHO and its commitment to global health. However, in recent years, there has been a movement to remove the snake from the logo.
The decision to remove the snake
The decision to remove the snake from the WHO logo was made in order to modernize the organization’s image and to better reflect its mission and goals. The snake had been associated with different meanings and interpretations, and it was felt that removing it would make the logo more clear and straightforward.
The new logo
The new logo of the WHO, without the snake, was unveiled in 2015. It features a simplified design of a blue globe with the acronym “WHO” in white letters. The new logo retains the essence of the previous logo while presenting a more modern and streamlined image.
The removal of the snake from the WHO logo marked a significant change for the organization. It represented a shift in focus towards a more inclusive and accessible approach to global health, devoid of any potentially divisive symbolism. The new logo has been widely accepted and has become the official symbol of the WHO.
Change of the WHO logo
The logo of the World Health Organization (WHO) has recently undergone a significant change. The new logo represents a departure from the previously recognizable emblem, which featured a snake wrapped around a staff.
In a bold move, the WHO has decided to remove the snake from its logo, opting for a simpler and more modern design. This decision has sparked a lot of discussion and debate among both supporters and critics.
Reasoning behind the change
The decision to remove the snake from the WHO logo was driven by several factors. Firstly, the organization wanted to create a logo that is more easily recognizable and memorable. By streamlining the design and removing the intricate details, the new logo aims to be more visually appealing and impactful.
Additionally, the snake symbol has been associated with various connotations throughout history, including healing, medicine, and deception. By removing the snake, the WHO aims to create a logo that is more neutral and inclusive, representing its commitment to global health without any potential misinterpretations.
Reaction to the new logo
The new logo has received mixed reactions from the public and the healthcare community. Supporters of the change believe that it brings the WHO into the modern era and makes its branding more consistent with other global organizations. They argue that the removal of the snake allows for a fresh start and a renewed focus on the WHO’s core mission.
On the other hand, critics argue that removing the snake erases a significant part of the WHO’s history and symbolism. They believe that the snake represented the WHO’s role in combating infectious diseases and promoting global health. Some critics also express concerns that the new logo may lack the same recognition and impact as the previous one.
Overall, the change of the WHO logo without the snake marks a significant shift in the organization’s visual identity. While it may take time for the new logo to become widely accepted, it reflects the WHO’s commitment to adapt and evolve in an ever-changing global health landscape.
Symbolism of the new logo
The new logo of the World Health Organization (WHO) is a significant departure from its predecessor. The most noticeable change is the absence of the snake, which has been a prominent symbol in the organization’s logo for many years. This change was made to give the logo a more modern and streamlined look.
Without the snake, the new logo focuses on the essence of the WHO’s mission, which is to promote health and wellbeing worldwide. The absence of the snake symbolizes a shift towards a more simplified and universally understandable visual representation of the organization’s purpose.
New Leaf Symbol
At the center of the new logo, there is a vibrant green leaf, which represents nature, growth, and vitality. This leaf symbolizes the WHO’s commitment to promoting a healthier planet and empowering individuals to achieve their full potential in terms of health and wellbeing.
Blue Circle
Surrounding the leaf symbol is a blue circle, which represents unity, inclusivity, and the global reach of the WHO’s efforts. The circle signifies the importance of collaboration and the organization’s commitment to working together with partners and communities around the world to address health challenges.
The symbolism of the new logo reflects the WHO’s renewed focus on a holistic approach to health, embracing both environmental and human factors. It signifies the organization’s commitment to promoting a healthier future for everyone, leaving no one behind.
| Symbol | Description |
| New Leaf | Represents nature, growth, and vitality |
| Blue Circle | Symbolizes unity, inclusivity, and global reach |
Design elements of the new logo
The new logo of the World Health Organization (WHO) is designed to represent a significant departure from the previous logo, prominently featuring a distinctive design element: the absence of a snake.
In the previous WHO logo, a snake was depicted wrapped around a staff, which is a traditional symbol of medicine known as the Rod of Asclepius. However, the new logo symbolizes a shift in focus and a departure from the traditional medical symbolism.
Snake
The snake, which was a prominent element in the previous WHO logo, has been completely removed from the new logo. This removal reflects the organization’s desire to move away from traditional medical imagery and create a more modern and inclusive identity.
Without
The absence of the snake is a deliberate choice made by the WHO in the redesign of their logo. By removing the snake, the organization aims to create a logo that is more universally recognizable and relatable, while also signaling a shift towards a broader understanding of health and well-being.
The decision to go “without” the snake also reflects a desire to distance the organization from any associations with the Rod of Asclepius, which is often mistakenly associated with the medical profession as a whole, including the pharmaceutical industry and other healthcare institutions. The WHO hopes that this updated logo will help to establish a unique identity for the organization.
Colors used in the new logo
The new logo of the World Health Organization, without the snake, features a vibrant color palette that represents the organization’s mission and vision.
The primary color used in the logo is a vibrant shade of blue. This color symbolizes trust, reliability, and stability, which are important qualities for a global health organization like the WHO.
In addition to blue, the logo incorporates a bright shade of green. Green is often associated with health, growth, and harmony. By using green, the WHO emphasizes its commitment to promoting and protecting the health and well-being of individuals around the world.
The logo also includes a touch of yellow, which represents optimism and positivity. This color adds a sense of energy and hope to the design, reflecting the WHO’s dedication to making a positive impact on global health.
Overall, the colors used in the new logo of the World Health Organization without the snake effectively communicate the organization’s mission and values, evoking trust, health, and optimism.
Font choice in the new logo
The font choice in the new logo of the World Health Organization (WHO) without the snake symbolizes a fresh and modern approach to the organization’s branding. The new logo features a strong and bold typeface that conveys a sense of authority and confidence.
The decision to remove the snake from the logo was made to simplify the design and create a more streamlined and contemporary look. The absence of the snake allows the focus to be on the typography and the message behind the WHO brand.
The chosen font is clean and easily legible, ensuring that the logo is easily recognizable and can be scaled and reproduced across various platforms and media. The typography used in the new logo communicates professionalism and trust, reflecting the important work that WHO does in promoting global health and well-being.
The font choice in the new logo also aligns with current design trends, emphasizing minimalism and simplicity. This approach helps to create a timeless and enduring logo that will remain relevant for years to come.
Table: Font choice in the new logo
| Font Characteristics | Impact on Logo |
|---|---|
| Strong and bold | Conveys authority and confidence |
| Clean and legible | Easily recognizable and scalable |
| Reflects professionalism and trust | Reinforces WHO’s mission and values |
| Minimalistic and simple | Creates a timeless and enduring design |
Conclusion
The font choice in the new logo of the World Health Organization without the snake symbolizes a modern and streamlined approach. The clean and bold typography communicates authority and professionalism, while remaining easily recognizable and scalable. This font choice aligns with current design trends and creates a timeless logo that reflects WHO’s mission and values.
Placement of the logo
The new World Health Organization (WHO) logo without the snake is placed in various locations to represent the organization and its mission. The logo is designed to be easily recognizable and can be found on official WHO documents, websites, and social media platforms.
One of the primary places where the WHO logo without the snake is used is on the organization’s official website. It is typically displayed prominently on the homepage, indicating the WHO’s presence and authority in the field of global health.
Additionally, the logo can often be found on official WHO publications, such as reports and guidelines. This helps to establish credibility and ensure that these documents are easily recognized as coming from the World Health Organization.
The logo is also commonly used in WHO’s social media presence. It is featured in profile pictures and cover photos on platforms such as Facebook, Twitter, and Instagram. This helps to create a consistent brand image and increases the visibility of the organization on these popular platforms.
Logo Usage Guidelines
While the WHO logo without the snake is widely used, there are guidelines in place to ensure proper usage and protection of the organization’s brand. These guidelines include:
- Using the logo in its original form without alterations or modifications.
- Placing the logo on a clean background to ensure clarity and visibility.
- Maintaining the correct proportions and aspect ratio of the logo.
- Ensuring that the logo is not used in a manner that implies endorsement or affiliation without proper authorization from the WHO.
Conclusion
The logo of the World Health Organization without the snake is strategically placed in various locations to symbolize the organization’s mission and create a recognizable brand image. From official websites to social media profiles, the logo serves as a visual representation of the WHO’s authority and commitment to global health.
Public opinion on the new logo
Since the World Health Organization (WHO) introduced their new logo without the snake, public opinion has been varied and divided. Many people have expressed their surprise and even shock at the removal of the snake, which has been a symbol of the WHO for many years. The snake has traditionally represented healing and medicine, and its absence in the new logo has left some feeling disconnected from the organization’s mission.
However, there are also those who support the new logo, viewing it as a fresh and modern update. They argue that removing the snake makes the logo more simple and minimalist, which aligns with contemporary design trends. They believe that the new logo represents the WHO’s commitment to embracing change and progressing towards a more inclusive and forward-thinking future.
Supporters of the new logo
Supporters of the new logo argue that the snake was outdated and no longer relevant in today’s global health landscape. They believe that the organization should focus on more pressing issues, such as combating diseases and promoting public health, rather than clinging to outdated symbolism. They see the removal of the snake as a necessary step towards a more modern and inclusive representation of the WHO.
Critics of the new logo
On the other hand, critics of the new logo feel that the snake was a powerful symbol that should not have been discarded. They believe that the snake communicated a sense of authority and expertise, which is crucial for an organization like the WHO. They argue that removing the snake may undermine the credibility and recognition of the organization, particularly among individuals who are familiar with the previous logo.
Overall, the public opinion on the new logo without the snake is divided, with both supporters and critics making valid points. The WHO will need to carefully consider this feedback as they move forward and continue their mission to protect and improve global health.
Impact of the logo change
The decision to change the logo of the World Health Organization (WHO) by removing the snake has had a significant impact on the organization’s image and perception. The logo, which previously featured a snake wrapped around a staff, was widely recognized and associated with the WHO’s mission of fighting against global health threats. However, the new logo without the snake has sparked both praise and criticism.
Positive Feedback
Supporters of the logo change argue that it represents a modern and more inclusive approach. The removal of the snake is seen as a move towards simplifying the logo and making it more accessible for a wider audience. By eliminating the snake, the logo becomes more versatile and can be easily incorporated into various applications and platforms.
Furthermore, the logo change is seen as a symbolic step towards distancing the WHO from outdated medical practices and beliefs. The snake has long been associated with ancient medical traditions, such as the Rod of Asclepius, and some argue that its removal reflects the organization’s focus on evidence-based medicine and cutting-edge healthcare solutions.
Criticism
On the other hand, critics argue that the logo change undermines the WHO’s identity and historical significance. The snake has been a symbol of healing and medicine for centuries, and its removal is seen as a break from tradition and a loss of heritage. Some argue that the new logo lacks the same level of recognition and impact as the previous design.
There are also concerns that the logo change may cause confusion among the general public. The snake has been associated with the WHO for many years, and its absence may lead to a disconnection with the organization’s mission and values. Additionally, critics argue that the new logo lacks the same level of symbolism and depth that the snake brought to the previous design.
Overall, the logo change has generated a range of opinions and reactions. It remains to be seen how the new logo without the snake will shape the perception of the WHO moving forward.
Collaboration in creating the logo
The World Health Organization (WHO) recently unveiled a new logo that no longer includes the iconic snake symbol. This change was the result of a collaborative effort between designers, experts, and stakeholders.
The significance of the snake
For many years, the snake has been a symbol synonymous with the WHO, representing the organization’s fight against diseases. However, as the WHO undergoes a rebranding process to modernize its image, it was decided that the logo should focus on a more contemporary and simplified design without the snake.
The design process
The logo design process started with a thorough analysis of the organization’s identity and goals. Designers worked closely with WHO experts to understand the organization’s mission and values. The goal was to create a logo that would represent the WHO’s commitment to worldwide healthcare in a fresh and innovative way.
The elimination of the snake symbol
During the brainstorming phase, the idea of removing the snake symbol was proposed. While the snake has had a strong association with health and healing in many cultures, it was deemed too traditional and not aligned with the WHO’s vision of the future.
Feedback and revisions
The initial logo concepts were presented to a group of stakeholders, including representatives from member countries, public health professionals, and WHO staff. Their feedback played a crucial role in shaping the final design.
After multiple rounds of revisions based on feedback, a consensus was reached on the new logo design. The final result is a contemporary, bold, and memorable logo that represents the WHO’s commitment to global health.
The collaborative process involved in creating the new WHO logo ensured that it reflects the organization’s vision and values while also resonating with diverse audiences worldwide.
Importance of a logo for an organization
A logo is a visual representation of an organization, and it plays a crucial role in establishing its identity and creating a lasting impression. The logo of an organization, such as WHO, goes beyond being a mere symbol. It becomes a powerful tool that conveys the organization’s values, mission, and vision.
The World Health Organization (WHO) logo is recognized globally, and it has undergone a recent change – the elimination of the snake symbol. This change has sparked discussions and raised questions about the importance and significance of logos for organizations.
A logo, like the snake in the previous WHO logo, can have deep-rooted meaning and symbolism. It can represent an organization’s history, culture, or the services it provides. Removing or changing a logo can be a strategic decision for an organization, signaling a shift in focus or capturing a new direction.
Logos are essential for organizations as they serve as an immediate identifier. They help in creating brand recognition, building trust, and attracting the target audience. A well-designed logo can make an organization stand out from the competition and leave a lasting impression in the minds of people.
WHO’s logo without the snake, although still recognizable due to the typography and design elements, will undoubtedly evoke curiosity and lead to discussions. This change emphasizes the importance of logos and the impact they can have on an organization’s perception and reputation.
Ultimately, a logo is a visual representation that should encapsulate an organization’s essence and resonate with its stakeholders. It should be easily identifiable, adaptable, and timeless. A well-crafted logo, like the new WHO logo, can help an organization communicate its values and goals while engaging with its audience on a deeper level.
Therefore, it is crucial for organizations to invest time and effort in creating a logo that accurately reflects their identity and aligns with their overall mission. The logo should be a symbol of pride and a tool that helps create a strong brand presence in the competitive market.
In summary, a logo holds significant importance for an organization. It acts as a visual representation and can convey messages about an organization’s identity, values, and goals. The removal of the snake from the WHO logo highlights the attention and importance given to logos in building a powerful and recognizable brand.
Comparisons with other international organizations
The decision of the World Health Organization (WHO) to change its logo has sparked comparisons with logos of other international organizations. The new WHO logo, which removes the snake from the staff of Asclepius, has drawn attention to the logo designs of other organizations and their symbolism.
United Nations (UN)
The logo of the United Nations features a map of the world surrounded by olive branches, symbolizing peace. Unlike the WHO logo without the snake, the UN logo does not include any specific medical or health-related symbols. It represents the organization’s commitment to promoting peace and cooperation among nations.
World Bank
The World Bank logo comprises of two solid circles that form a stylized ‘W’ shape. The design reflects the organization’s goal of connecting countries and fostering economic development. Similarly to the new WHO logo, the World Bank logo does not incorporate any medical symbols.
World Trade Organization (WTO)
The logo of the World Trade Organization features a blue globe with intersecting lines, representing global trade and connectivity. It does not incorporate any medical symbols as the WHO logo does. The emphasis of the WTO logo is on promoting international trade and economic growth.
While the removal of the snake from the new WHO logo sets it apart from the logos of these other international organizations, each logo carries its own symbolism and represents the unique goals and priorities of the respective organization.
Logo guidelines for the WHO
The new logo of the World Health Organization (WHO) does not include the snake symbol that was present in the previous version. The decision to remove the snake was made to modernize and simplify the logo, making it more versatile and recognizable in various digital and print formats.
Logo Usage
The WHO logo without the snake should be used consistently across all official communications and publications. It should be displayed prominently and clearly to ensure maximum visibility and recognition.
Size and Spacing
When using the WHO logo without the snake, it is important to maintain the correct proportions and clear space around the logo. The minimum recommended size for the logo is 21mm in width for digital applications and 8mm in width for print applications. The clear space around the logo should be at least half the width of the logo.
Color
The WHO logo without the snake should be used in its full-color version whenever possible. The logo is composed of two colors – a vibrant blue and a dark blue. The logo should not be modified or altered in any way, including changing the colors or adding any additional elements.
Logo Variations
In addition to the full-color version, the WHO logo without the snake also has a white version that can be used on dark backgrounds. The logo should not be displayed on a complex or cluttered background that may compromise its visibility or legibility.
- The logo should not be stretched or distorted in any way.
- Always use the official artwork provided by the WHO.
- Do not add any additional text, graphics, or elements to the logo.
- If there are any questions or concerns regarding the usage of the WHO logo without the snake, please contact the WHO communications team for guidance.
By following these logo guidelines, you can ensure consistency and professionalism in representing the World Health Organization.
Question and answer:
What is the new logo of the World Health Organization?
The new logo of the World Health Organization is the who logo without snake. It is a simplified version of the organization’s previous logo without the snake wrapped around the staff.
Why did the World Health Organization change its logo?
The World Health Organization changed its logo to provide a more modern and simplified visual representation of the organization. The removal of the snake from the logo is part of the organization’s efforts to rebrand and create a more cohesive and recognizable image.
What does the snake in the old logo of the World Health Organization represent?
In the old logo of the World Health Organization, the snake wrapped around the staff is a symbol of Aesculapius, the Greek god of healing and medicine. The snake has been widely associated with healing and medicine throughout history.
Will the change in the logo affect the World Health Organization’s work and mission?
No, the change in the logo will not affect the World Health Organization’s work and mission. The logo is simply a visual representation of the organization and does not impact the important work they do in promoting global health and healthcare systems.
How has the reception been to the new logo of the World Health Organization?
The reception to the new logo of the World Health Organization has been mixed. Some people appreciate the modern and simplified design, while others express nostalgia for the old logo with the snake. Overall, the logo change has sparked conversations and discussions about the organization’s branding and visual representation.
What is the new logo of the World Health Organization?
The new logo of the World Health Organization features the WHO acronym with a globe design, without the traditional snake symbol.
Why did the World Health Organization change its logo?
The World Health Organization changed its logo to modernize its brand and better reflect its mission as a global health organization. The new logo is meant to be more simple, impactful, and globally applicable.
What does the snake symbolize in the previous World Health Organization logo?
In the previous World Health Organization logo, the snake symbolized the staff of Asclepius, the ancient Greek god of medicine and healing. It was a symbol commonly associated with healthcare and medical professions.
How has the new logo of the World Health Organization been received?
The new logo of the World Health Organization has received mixed reactions from the public. Some people appreciate the simplicity and modernity of the design, while others miss the traditional snake symbol and feel that it is an important part of the organization’s identity.