Typography is an essential element in any creative design, especially when it comes to logo development. A well-crafted logo can make a strong statement and leave a lasting impression on its viewers. One such logo that embodies the perfect blend of typography and creativity is the Wow logo. With its unique combination of bold letters and vibrant colors, the Wow logo stands out from the crowd and grabs attention instantly.
The logo serves not only as a visual identity for the brand but also as a powerful icon that represents the essence of the company. The design of the Wow logo showcases the brand’s commitment to innovation and excellence. The combination of the letterforms “W”, “o”, and “w” creates a harmonious and visually pleasing composition that captures the viewer’s imagination.
Branding experts recognize the significance of a well-designed logo in communicating the brand’s identity. The Wow logo does just that by evoking a sense of wonder and excitement. The clever use of typography in the logo further reinforces the brand’s unique personality and establishes a strong visual presence in the market.
The Impact of Logo Design
Logo design plays a crucial role in the success of a brand. It is the visual representation and the face of a company or organization. An iconic logo has the power to convey a message and leave a lasting impression on customers.
One of the key elements of logo design is typography. Selecting the right font style and size can influence how the logo is perceived. A creative use of typography can make the logo stand out and create a unique identity for the brand. Typography can evoke emotions, convey a sense of professionalism, and reflect the brand’s values.
The artwork and design of a logo are also important factors that contribute to its impact. The logo should be visually appealing and aesthetically pleasing. It should be able to catch the viewer’s attention and make them curious to explore more about the brand. The creative use of colors, shapes, and visual elements can make the logo memorable and leave a positive impression.
A well-designed logo has the potential to become a symbol of recognition and trust. Customers often associate a logo with the brand’s products or services. When a logo becomes recognizable, it helps build brand loyalty and creates a sense of familiarity. It becomes a visual representation of the brand’s identity and values.
Branding through logo design
Logo design is an essential part of branding. It helps create a cohesive and consistent identity for the brand. The logo becomes a visual representation of the brand’s values, vision, and mission. The right logo design helps establish brand authority and sets the brand apart from its competitors.
A logo is not just an artwork; it is a powerful tool that can communicate the brand’s message to the target audience. It creates a visual connection with the customers and helps build brand awareness. A well-designed logo can make a brand memorable and instantly recognizable in a saturated market.
The Wow logo’s impact
The Wow logo is a perfect example of the impact of logo design. Its bold and vibrant design instantly catches the viewer’s attention. The creative use of colors and typography adds a sense of excitement and energy. The Wow logo creates a strong identity for the brand, which aligns with its mission of providing innovative and engaging experiences.
| Logo Design Elements | Impact |
|---|---|
| Icon | Creates visual recognition and association with the brand |
| Typography | Reflects the brand’s values and conveys professionalism |
| Creative Artwork | Makes the logo visually appealing and memorable |
| Branding | Establishes a cohesive and consistent brand identity |
In conclusion, logo design has a significant impact on a brand’s success. The Wow logo, with its creative design and strong branding, stands out as an example of how a logo can engage customers and create a lasting impression. A well-designed logo can become a powerful asset for any brand, helping it carve a niche in the competitive market.
Why a Good Logo Matters
A logo is much more than just an icon or a symbol. It serves as the visual representation of a company’s identity and is one of the most important elements of its brand. A good logo embodies the values, mission, and vision of a company, and plays a crucial role in creating a strong and memorable brand image.
When it comes to logo design, creativity is key. A logo should be a unique and innovative piece of artwork, capable of capturing the attention and interest of the audience. It should be visually appealing, aesthetically pleasing, and able to evoke emotions and connect with the target market.
The Importance of Design
The design of a logo is of utmost importance as it determines the overall look and feel of the brand. It sets the tone and style for all other visual elements used in marketing materials, such as typography, colors, and graphics. A well-designed logo can attract customers, make a positive impression, and differentiate a brand from its competitors.
Good logo design also involves careful consideration of typography. The choice of font and lettering can convey different messages and elicit different emotions. Typography plays a crucial role in brand communication and should be selected thoughtfully to reflect the brand’s personality and values.
The Wow Factor
A logo should have the “wow” factor – it should be unique, memorable, and leave a lasting impression. The “wow” factor can be achieved through the creative use of colors, shapes, and imagery. A well-designed logo has the power to captivate and engage the audience, enhancing brand recognition and recall.
In conclusion, a good logo matters because it is the visual representation of a company’s identity. It is a creative piece of artwork that plays a crucial role in brand communication and distinguishes a brand from its competitors. A well-designed logo has the power to evoke emotions, capture attention, and create a lasting impression. So, invest in a good logo and unleash its captivating power to leave a “wow” effect on your audience.
The Role of Branding
Branding plays a vital role in the success of any creative venture, and a well-designed logo is a key component of strong branding. The logo serves as an icon that represents the overall identity of a brand, instantly recognizable and able to make a lasting impression.
When it comes to logo design, typography and visual elements are carefully chosen and combined to create a powerful, distinctive mark. The wow factor of a logo lies in its ability to capture the essence of a brand and communicate it in a visually compelling way.
Identity
Through branding, a company defines its identity and establishes a connection with its target audience. The logo becomes the face of the brand, embodying its values, mission, and personality. It acts as a visual cue that evokes emotions and associations, building a relationship with the consumer.
Design and Branding
Design and branding go hand in hand. A well-designed logo enhances the overall visual appeal of a brand. It sets the tone for all other design elements, such as color palette, typography, and imagery. By creating a cohesive and visually pleasing brand identity, branding ensures consistency and clarity in all aspects of communication.
In conclusion, branding plays a crucial role in establishing a strong and recognizable brand presence. A creative logo design serves as a visual representation of a brand’s identity, capturing attention and leaving a memorable impression on consumers.
Creating a Memorable Logo
A logo is a visual representation of a brand, and has the power to leave a lasting impression on people’s minds. When designing a logo, it is important to create something that is memorable and captures the essence of the brand it represents. The Wow logo does exactly that.
Icon Design
The Wow logo features a unique and creative icon that instantly grabs attention. The use of bold colors and clean lines adds a touch of sophistication to the logo, making it visually appealing and memorable. The icon conveys a sense of excitement and wonder, perfectly aligning with the brand’s message of delivering awe-inspiring experiences.
Typography and Artwork
The typography used in the Wow logo is carefully chosen to complement the icon and enhance the overall design. The clean and modern font adds a sense of professionalism and elegance to the logo. Additionally, the artwork surrounding the typography adds an element of creativity and uniqueness to the logo, making it stand out from the competition.
Overall, the Wow logo is a perfect example of effective branding through visual design. It captures attention, conveys the brand’s message, and leaves a lasting impression on anyone who sees it. If you are looking to create a memorable logo for your brand, take inspiration from the Wow logo’s use of creative icon design, typography, and artwork.
The Elements of Successful Logos
When it comes to brand identity and branding, a logo plays a crucial role. A logo is not just a simple icon or artwork; it is a creative design that represents a company and its values. A well-designed logo can have a significant impact on a company’s success and recognition.
Icon
The icon is the visual representation of a logo. It can be a symbol, a mascot, or an abstract image that is unique to the brand. An icon should be memorable and easily recognizable, even without the accompanying text.
Typography
Typography refers to the style, arrangement, and appearance of the text in a logo. The choice of fonts and the way they are combined can convey different emotions and messages. Typography plays a crucial role in creating a logo that is both visually appealing and easy to read.
Branding
In addition to its visual appeal, a successful logo must also reflect the essence of the brand it represents. It should align with the company’s values, mission, and target audience. A strong brand identity is essential for building trust and loyalty among customers.
Artwork
The artwork used in a logo should be original and distinctive. It should be unique to the brand and depict the company’s personality and values. Well-executed artwork can make a logo stand out from the competition and make a lasting impression.
Design
A logo should have a clean and professional design. It should be visually balanced and harmonious. The use of colors, shapes, and lines should be deliberate and purposeful, evoking the desired emotions and attracting the target audience.
- A successful logo should be visually appealing and easily recognizable.
- The icon should be memorable and unique to the brand.
- Typography plays a crucial role in conveying the desired message.
- The logo should reflect the essence of the brand and its values.
- Artwork should be original and distinctive.
- A well-executed design creates a logo that stands out and makes a lasting impression.
The Wow Logo: A Closer Look
The Wow logo is more than just a symbol. It is an identity, a creative typography design that captures the essence of the brand. This iconic artwork has the power to convey a message and create a lasting impression on its viewers.
The Wow logo stands out with its unique design and captivating color scheme. The combination of bold and vibrant colors adds a sense of excitement and energy to the brand. The creative use of typography enhances the overall design, making it visually appealing and memorable.
The Creative Design
The Wow logo is a masterpiece of design, carefully crafted to evoke a sense of wonder and awe. The use of bold lines and curves creates a dynamic and fluid shape that captures attention. The intricate details and precision in the artwork showcase the skill and talent of the designers behind it.
The logo’s design is versatile and adaptable, making it suitable for various applications. Whether it is displayed on a website, a product, or a marketing collateral, the Wow logo stands out and makes a statement. Its simplicity and clarity allow it to be easily recognizable, even at small sizes.
The Wow Effect
The Wow logo has a powerful impact on its viewers. It represents the brand’s values of creativity, innovation, and excellence. The logo’s ability to create an emotional connection with its audience is what sets it apart from others. It leaves a lasting impression and sparks curiosity, enticing people to engage with the brand.
The Wow logo is more than just an icon; it is a work of art that embodies the brand’s identity. Its creative design, typography, and overall aesthetics make it a standout piece of artwork. With its wow factor, it captivates and leaves a lasting impression on anyone who encounters it.
History of the Wow Logo
The Wow logo has a rich history that showcases the evolution of typography, creative design, and the power of branding. Originally introduced in 1998, the Wow logo quickly became an iconic symbol for the company.
The Birth of the Logo
The Wow logo was the result of a collaboration between a talented team of designers and branding experts. The goal was to create a logo that would not only capture the essence of the company but also stand out in a crowded marketplace.
The designers focused on creating a logo that would convey a sense of excitement, innovation, and forward-thinking. After numerous brainstorming sessions and iterations, they finally settled on the iconic Wow logo.
Typography and Design
The Wow logo is a perfect example of creative typography and design. The logo features a unique combination of bold and italicized fonts, which create a sense of movement and energy. The use of vibrant colors further enhances the logo’s visual impact, making it instantly recognizable and memorable.
Every element of the Wow logo was carefully crafted to reflect the company’s identity and values. The logo’s clean lines and sleek curves convey a sense of professionalism and modernity, while the use of negative space adds depth and complexity to the design.
An Iconic Symbol
Over the years, the Wow logo has become much more than just a company emblem. It has become a symbol of quality, innovation, and excellence in the industry. The logo has been featured on various marketing materials, merchandise, and digital platforms, further cementing its place as a recognizable and powerful branding tool.
Furthermore, the Wow logo is not just a piece of artwork or a design; it represents the company’s commitment to providing exceptional products and services to its customers. It has become a visual representation of the company’s mission and values.
In conclusion, the Wow logo is a testament to the power of creative design and branding. Its evolution over the years showcases the importance of typography, identity, and artistry in creating a logo that leaves a lasting impression. The Wow logo continues to captivate audiences and is a true reflection of the company’s ethos and vision.
What Makes the Wow Logo Stand Out
The Wow logo is a perfect example of exceptional branding. It stands out among the sea of logos due to its creative artwork, unique icon design, and captivating typography.
Creative Artwork
The Wow logo is a masterpiece of creative artwork. It features an eye-catching visual that instantly grabs attention and leaves a lasting impression on the viewers. The use of vibrant colors and innovative designs makes it stand out from other logos in the industry.
Unique Icon Design
The Wow logo’s icon design is original and distinctive. It is carefully crafted to represent the company’s core values and mission. The use of symbolism and imagery in the icon adds depth and meaning to the logo, making it memorable and easily recognizable.
The logo’s icon is carefully designed to be versatile and scalable, allowing it to be used across various platforms and applications without losing its impact. Whether it is printed on a small business card or displayed on a large billboard, the Wow logo remains visually striking and impactful.
Captivating Typography
The typography of the Wow logo is both visually appealing and highly legible. The choice of fonts and the arrangement of letters are carefully selected to match the creative spirit of the brand. The combination of bold, elegant, or playful fonts creates a strong visual identity for the logo.
The skillful typography used in the Wow logo not only enhances its overall design but also communicates the brand’s personality. It captures attention, evokes emotions, and leaves a lasting impression on the audience. The typography is an integral part of what makes the Wow logo unique and memorable.
In conclusion, the Wow logo stands out due to its exceptional branding, creative artwork, unique icon design, and captivating typography. It is a symbol of the brand’s identity and has the power to leave a lasting impression on anyone who sees it.
Unique Design Elements
When it comes to creating a truly memorable and impactful logo, unique design elements play a crucial role. A well-designed logo is not just an icon or a typography; it is a representation of a brand’s identity. It is a creative artwork that tells a story and leaves a lasting impression on its audience.
One of the key design elements of a logo is its icon. An icon can be a simple symbol or an abstract representation that encapsulates the essence of the brand. It should be distinctive, recognizable, and visually appealing. A well-designed icon can instantly grab attention and make a brand stand out from its competitors.
Typography is another important design element that can greatly influence the impact of a logo. The choice of fonts and the way they are arranged can convey different emotions and messages. Whether it’s bold and strong or elegant and refined, typography can give a logo its unique personality and voice.
Branding is an integral part of logo design. A logo should align with the overall branding strategy of a company, reflecting its values, mission, and target audience. It should be consistent with the brand’s visual identity and evoke the desired emotions and perceptions.
Overall, the design elements of a logo should work together harmoniously to create a visually striking and memorable piece of artwork. It requires a combination of creativity, skill, and attention to detail to create a logo that captures the essence of a brand and leaves a lasting impression on its audience.
The Wow Logo in Action
As an icon of a brand’s identity, a logo plays a crucial role in capturing the essence of a company or organization. With its unique design and typography, the Wow logo brings forth a powerful visual representation that leaves a lasting impression on viewers.
The Wow logo stands out with its distinctive typography and artistic elements. The combination of bold and sleek lines creates an eye-catching design that draws attention and conveys a sense of modernity and innovation.
When used in branding, the Wow logo becomes a powerful tool for creating a strong visual identity. Its striking artwork and attention-grabbing color scheme make it instantly recognizable and memorable. Whether it is used on products, marketing materials, or websites, the logo adds a touch of sophistication and professionalism to the overall brand image.
Elevating the Wow factor
By incorporating the Wow logo into their marketing strategies, companies can elevate their brand’s appeal and create a sense of excitement and intrigue. The logo’s uniqueness and visually appealing design help businesses stand out in a crowded marketplace, making it easier for potential customers to remember and recognize their brand.
Driving engagement and trust
The Wow logo not only captures attention but also helps build trust and reliability. Its refined typography and attention to detail reflect the brand’s commitment to quality and excellence. When consumers see the logo, they instantly associate it with a brand they can trust, thus driving engagement and loyalty.
Successful Branding Examples
When it comes to successful branding, there are many iconic examples that come to mind. These brands have created a strong visual identity and a lasting impression on their audience. Let’s take a closer look at some of these examples.
One such example is the Wow logo. Its combination of bold typography and vibrant colors create an eye-catching and memorable design. The use of clean lines and modern artwork embodies the creative spirit of the brand.
Another successful branding example is Apple. The iconic apple logo has become synonymous with innovation and quality. Its minimalist design and sleek typography give it a timeless and elegant identity.
Nike is also a brand that has achieved remarkable branding success. The simple yet powerful swoosh logo represents speed and movement. The use of dynamic typography adds to the energetic and athletic identity of the brand.
These examples demonstrate the power of creative and well-executed branding. A strong visual identity can make a lasting impression on consumers and help differentiate a brand from its competitors. By carefully considering elements such as iconography, typography, artwork, and color, brands can create a wow factor that resonates with their target audience.
Successful branding is not just about creating a visually appealing design. It is about creating an emotional connection with the audience and communicating the unique values and personality of the brand. By combining strong design elements with a clear brand message, brands can create a powerful and memorable identity.
As you can see, successful branding is a combination of art and strategy. It requires careful consideration of design elements and a deep understanding of the brand’s values and target audience. By leveraging the power of branding, companies can create a strong and recognizable identity that leaves a lasting impression.
Using the Wow Logo for Business
When it comes to establishing a strong brand identity, the design of a logo plays a crucial role. The Wow logo is an excellent choice for businesses looking to create a captivating and memorable brand presence. With its unique typography, carefully crafted artwork, and striking icon, the Wow logo is sure to leave a lasting impression on your audience.
One of the main advantages of using the Wow logo for your business is its ability to grab attention and evoke a sense of excitement. The “wow” word itself conveys a feeling of surprise and wonder, making it perfect for businesses that aim to stand out in a crowded marketplace. Whether you are in the tech industry, the beauty sector, or any other field, the Wow logo can help you create a strong visual statement that sets you apart from your competitors.
Furthermore, the design of the Wow logo is versatile and adaptable, making it suitable for various branding purposes. Whether you need a logo for your website, social media profiles, business cards, or merchandise, the Wow logo can be effectively used across multiple platforms and mediums. Its clean and modern design ensures that it looks great in both digital and print formats, allowing you to maintain a consistent brand image.
In addition to its visual appeal, the Wow logo also has the advantage of being easily recognizable. The striking typography and icon make it highly memorable, ensuring that your audience will remember your brand whenever they see the logo. This recognition can help build trust and familiarity with your customers, ultimately leading to increased brand loyalty and customer retention.
Overall, incorporating the Wow logo into your business’s branding strategy can have a significant impact on your overall success. Its captivating design, unique typography, and memorable artwork create a visual identity that resonates with your audience. Whether you are a startup or an established company, the Wow logo has the power to elevate your brand and make a lasting impression in the minds of your customers.
Incorporating the Logo into Marketing
When it comes to establishing a strong brand identity, design is key. The Wow logo is more than just a visual representation of a company; it is a powerful tool that can be incorporated into various marketing materials to create a lasting impression.
The Wow logo’s unique design and captivating artwork make it an iconic symbol that instantly grabs attention. Its creative use of typography and color provides a sense of excitement and energy that reflects the brand’s values and personality.
By incorporating the Wow logo into marketing materials, such as brochures, banners, and advertisements, companies can create a consistent and cohesive branding strategy. The logo serves as a visual anchor that ties all these elements together, reinforcing brand recognition and recall.
Additionally, the Wow logo can be resized and adapted to fit different marketing channels, from social media platforms to billboards. Its versatility ensures that the brand can reach a wider audience and maintain a consistent presence across various mediums.
Furthermore, using the Wow logo in marketing campaigns helps to establish a visual connection with the audience. As consumers are exposed to the logo repeatedly, it becomes ingrained in their memory, leading to increased brand awareness and recall.
In conclusion, the Wow logo is more than just a design; it is a powerful branding tool that can be creatively incorporated into various marketing materials. Its unique identity, captivating design, and iconic artwork make it an essential component of any successful marketing campaign. By strategically utilizing the logo, companies can leave a lasting impression and build a strong brand presence.
How to Get Your Own Wow Logo
Creating a captivating logo is an essential step in establishing a strong brand identity. A well-designed logo can effectively communicate your brand values and leave a lasting impression on your audience. If you want to create a logo that wows your target market, follow these steps:
1. Define your brand identity
Before diving into logo design, it’s crucial to define your brand’s identity. Consider your brand values, target audience, and the message you want to convey. This understanding will help you create a logo that accurately reflects your brand.
2. Research logo design trends
Stay up-to-date with current logo design trends. Research typography, color schemes, and visual elements that align with your brand’s personality. This research will provide inspiration and ensure your logo design is modern and relevant.
3. Hire a professional designer
While it’s possible to create a logo on your own, hiring a professional designer will ensure a high-quality and unique design. Look for a designer with experience in logo design and a portfolio that demonstrates their creative skills. Collaborate with the designer to convey your brand vision and provide feedback throughout the design process.
4. Incorporate wow factors
To create a wow logo, incorporate creative and unique elements that make it stand out. Consider using bold typography, vibrant colors, or an eye-catching icon. These wow factors will grab attention and leave a memorable impression on your audience.
5. Test and refine
Once the initial logo design is complete, test it with your target audience. Gathering feedback will help you identify any necessary adjustments or improvements. Through this iterative process, you can refine your logo design and ensure it truly wows your audience.
By following these steps, you can create your own wow logo that effectively represents your brand and captivates your audience. Remember, a well-designed logo is a powerful tool for successful branding.
Choosing a Logo Design Service
When it comes to creating a strong brand identity, having a well-designed logo is crucial. A logo is not just an artwork, it is the visual representation of your brand. It should capture the essence of your business and communicate it to your target audience in a creative and impactful way.
Choosing the right logo design service is an important step in the branding process. You need to find a service that understands your vision and can bring it to life. Look for a company that has a flair for design and a portfolio of impressive logos that showcase their skills and creativity.
One of the companies that stands out in logo design is Wow. With their expertise and years of experience, Wow has created iconic logos for various brands across different industries. Their designs are not only visually appealing, but also strategically crafted to effectively represent the identity and values of the brand.
Wow’s logo design service focuses on creating memorable and unique logos that leave a lasting impression on your target audience. They take the time to understand your brand and its target market, ensuring that the logo reflects your brand’s personality and resonates with your audience.
When you choose Wow for your logo design needs, you can expect a collaborative and professional approach. They involve you in the design process, listening to your ideas and incorporating them into the final design. This ensures that the logo not only meets your expectations but also exceeds them.
Whether you are starting a new business or rebranding an existing one, Wow’s logo design service can help you create a strong visual identity for your brand. Their team of highly skilled designers will work closely with you to understand your vision and translate it into a powerful logo that represents your brand in the best possible way.
Investing in a professional logo design service like Wow is a smart move. A well-designed logo can make a significant impact on your brand’s success, helping you stand out from the competition and build a strong brand presence. Don’t settle for a generic icon – choose Wow for a logo that truly wows!
The Lasting Impression of the Wow Logo
The wow logo has become an iconic symbol of creativity and innovation. Its unique artwork and design leave a lasting impression on viewers, making it memorable and instantly recognizable.
Artistic Expression
The wow logo showcases the power of creative expression through its captivating design. The combination of colors, shapes, and typography creates a visually stunning artwork that appeals to the senses. The logo’s visual elements are carefully crafted to evoke a sense of awe and wonder, making it stand out among other brands.
Effective Branding
The wow logo is more than just a creative design – it is a powerful branding tool. Its distinctiveness helps to establish a strong brand identity, making it easy for consumers to associate the logo with the company and its products or services. The logo’s ability to leave a lasting impression on consumers’ minds helps to build brand recognition and loyalty.
The wow logo’s impact is not limited to its visual appeal. Its design also communicates the company’s values and personality. The logo’s creativity and innovative spirit reflect the brand’s commitment to pushing boundaries and offering unique experiences to its customers. This creates a positive association with the brand, fostering trust and credibility among consumers.
Captivating Typography
Typography plays a crucial role in the wow logo’s design. The choice of fonts and letterforms are carefully selected to create a sense of excitement and energy. The typography reinforces the wow factor, leaving a lasting impression on viewers. The use of bold and dynamic lettering draws attention and conveys the brand’s message with impact.
In conclusion, the wow logo is a testament to the power of creative design and branding. Its unique artwork, captivating typography, and innovative spirit make it a memorable and iconic symbol. The lasting impression it creates helps to establish a strong brand identity and fosters trust and loyalty among consumers.
Question and answer:
What is the Wow logo?
The Wow logo is a visual representation of the Wow brand. It is a unique and captivating design that represents the essence and identity of the brand.
How does the Wow logo captivate people?
The Wow logo captivates people with its striking and eye-catching design. It incorporates elements that evoke curiosity and intrigue, making people want to learn more about the brand.
Why is it important for a brand to have a captivating logo?
Having a captivating logo is important for a brand because it helps create a strong and memorable identity. It attracts attention, builds brand recognition, and makes a lasting impression on potential customers.
What are some key features of a captivating logo?
Some key features of a captivating logo include simplicity, uniqueness, and relevance to the brand’s identity. It should also be visually appealing and able to evoke positive emotions and associations.
Can a captivating logo contribute to the success of a brand?
Yes, a captivating logo can contribute to the success of a brand. It plays a crucial role in brand recognition, brand differentiation, and attracting and retaining customers. A well-designed logo can help create a positive perception of the brand in the minds of consumers.
What is the Wow logo?
The Wow logo is a visually captivating and powerful logo that is designed to leave a lasting impression on viewers. With its unique design and strong visual elements, the Wow logo is able to grab attention and make a statement.
How can the Wow logo be used?
The Wow logo can be used in a variety of ways. It can be used as a branding tool for businesses to create a strong and memorable visual identity. It can also be used in marketing campaigns to grab attention and create buzz. Additionally, the Wow logo can be used in multimedia projects, such as videos or presentations, to add a visually striking element.