The Evolution of the Iconic Burberry Logo – From Heritage to Modern Luxury

The Burberry logo is an iconic symbol that represents not just a brand, but a whole world of fashion, style, luxury, and design. Known for its distinctive check pattern, the Burberry logo is instantly recognizable and has become a symbol of sophistication and elegance.

Founded in 1856 by Thomas Burberry, Burberry started as a small outdoor clothing company. Over the years, it has evolved into a global fashion powerhouse, known for its high-quality and timeless designs. The Burberry logo, with its combination of the brand name and the check pattern, perfectly reflects the brand’s heritage and commitment to craftsmanship.

The check pattern, which is a key element of the Burberry logo, was first introduced in the 1920s and has since become synonymous with the brand. The pattern consists of a series of horizontal and vertical lines that intersect to create a grid-like design. This distinctive check pattern has been used in various Burberry products, from their iconic trench coats to accessories like scarves and bags.

Whether it’s on a classic Burberry trench coat or a modern handbag, the Burberry logo instantly adds a touch of sophistication to any outfit. The logo is often featured prominently on Burberry products, either embroidered or printed, and serves as a symbol of the brand’s commitment to quality and style. With its timeless design and enduring appeal, the Burberry logo continues to be a symbol of luxury and elegance in the fashion world.

History and Origins

The Burberry brand is steeped in a rich history and heritage that dates back to 1856. Founded by Thomas Burberry, a 21-year-old fashion visionary, the brand quickly established itself as a leader in luxury design.

The iconic Burberry logo and pattern are key elements that have come to define the brand’s identity. The design features a knight on horseback, carrying a shield emblazoned with the brand’s initials, “TB”. This emblem reflects the brand’s British roots and the heritage of the Burberry family.

Burberry’s distinctive pattern, known as the “Haymarket check,” was introduced in the 1920s and became synonymous with the brand. The pattern’s beige background with dark red, white, and black stripes was inspired by the lining of the brand’s signature trench coats.

The Burberry logo and pattern have evolved over the years

While the logo and pattern have remained consistent in their essence, they have undergone subtle changes to adapt to the changing fashion landscape. In the 1990s, the brand faced counterfeit issues due to the popularity of the pattern, prompting Burberry to make adjustments to protect its design.

Today, the Burberry logo and pattern continue to be symbols of luxury and style. They are instantly recognizable and are associated with the brand’s commitment to quality and craftsmanship.

In conclusion,

the Burberry logo and pattern are an integral part of the brand’s identity and heritage. They reflect the brand’s British roots, as well as its dedication to luxury design and craftsmanship. With a history spanning over 150 years, Burberry continues to be a leading fashion brand known for its iconic logo and timeless style.

Evolutions through Decades

The Burberry logo has undergone several evolutions over the decades, reflecting the luxury brand’s rich heritage and timeless design. Each iteration of the logo has featured a distinct pattern, serving as a recognizable symbol of the Burberry brand and its iconic style.

The Early Years

In the early years of the brand, Burberry’s logo featured a simple design with the brand name written in a classic serif font. This logo was often accompanied by a horse and knight emblem, representing the brand’s equestrian roots and commitment to quality craftsmanship.

Checkered Pattern

In the mid-20th century, Burberry introduced its renowned checkered pattern, which quickly became synonymous with the brand. The distinct tartan pattern, featuring camel, black, white, and red lines, added a touch of sophistication and elegance to the Burberry logo. This pattern has become an enduring symbol of the brand’s British heritage and timeless style.

Decade Logo Description
1960s 1960s Logo The logo featured the checkered pattern prominently, along with the brand name written in a bold font.
1980s 1980s Logo The checkered pattern became smaller and was placed as a strip on the logo, with the brand name written underneath.
2000s 2000s Logo The checkered pattern was further minimized and placed as a subtle background design, while the brand name was written in a sleek, modern font.

Modern Logo

In recent years, Burberry has further refined its logo, focusing on simplicity and minimalism. The checkered pattern has been largely removed from the logo, and the brand name is now written in a clean, sans-serif font. This modern logo reflects Burberry’s commitment to modernity while still honoring its rich heritage.

Each evolution of the Burberry logo has showcased the brand’s ability to adapt and stay relevant while remaining true to its core identity. Whether it’s the classic checkered pattern or the modern, minimalist logo, Burberry continues to define luxury and style in the fashion world.

Motifs and Symbols

The check pattern is often used in Burberry’s clothing, accessories, and home decor, creating a cohesive and recognizable design language across all their products. The pattern’s bold and distinctive design has made it a favorite among fashion enthusiasts and celebrities alike.

In addition to the check pattern, another motif frequently used in Burberry’s designs is the equestrian knight logo. This symbolizes the brand’s roots in outdoor sportswear and its association with the British countryside. The equestrian knight speaks to the brand’s commitment to quality, craftsmanship, and tradition.

By incorporating these motifs and symbols into their designs, Burberry has created a brand identity that is instantly recognizable and exudes a sense of luxury and sophistication. Whether it’s the iconic check pattern or the equestrian knight logo, Burberry’s motifs and symbols are a testament to the brand’s timeless style and enduring legacy in the world of fashion and design.

Influence on Fashion Industry

The Burberry logo has had a significant influence on the fashion industry. With its distinctive pattern and iconic design, the Burberry brand has become synonymous with luxury and heritage. The logo, which features the brand’s name in capital letters and a knight on horseback, has become a symbol of elegance and style.

Burberry’s logo has become so recognizable that it is often imitated and replicated by other fashion brands. The classic Burberry pattern, known as check or tartan, has become a staple in fashion design and can be seen on clothing, accessories, and even home decor.

Burberry’s influence on the fashion industry goes beyond just its logo and pattern. The brand is known for its innovative designs and ability to stay ahead of the trends. Burberry’s fashion shows have become highly anticipated events, showcasing the brand’s latest creations and setting the tone for upcoming fashion seasons.

Brand Heritage

One of the reasons Burberry has such a strong influence on the fashion industry is its rich heritage. The brand was founded in 1856 and has a long history of producing high-quality clothing and accessories. Burberry’s iconic trench coat, for example, has become a timeless piece that is often imitated but never replicated.

Burberry’s heritage and commitment to craftsmanship have earned the brand a reputation for luxury and excellence. The brand’s logo and pattern are symbols of this heritage and are instantly recognizable to fashion enthusiasts around the world.

Setting Trends

Burberry has also played a key role in setting fashion trends. The brand’s designs are often seen on celebrities and influencers, further solidifying Burberry’s status as a leader in the industry.

Whether it’s through its logo, pattern, or innovative designs, Burberry continues to have a significant influence on the fashion industry. The brand’s commitment to quality, luxury, and heritage sets it apart and keeps it at the forefront of fashion trends.

Brand Recognition

When it comes to luxury and design, Burberry is a brand that stands out. With its iconic heritage, distinctive pattern, and timeless style, Burberry has created a logo that is instantly recognizable in the world of fashion.

The Burberry logo is a symbol of elegance and sophistication. It features the brand’s name in a classic font, with the letter “B” capitalized and enlarged. This simple yet powerful logo represents the brand’s commitment to quality and craftsmanship.

Brand recognition is crucial in the fashion industry, and Burberry has mastered this concept. The logo is often seen on their clothing, accessories, and even on their stores. It has become a status symbol, associated with luxury and style.

The Burberry pattern is another trademark of the brand. It is a distinct checkered design that is often seen on their products. This pattern has become synonymous with Burberry and is often imitated but never replicated.

Whether it’s a trench coat, a handbag, or a scarf, when you see the Burberry logo, you know you’re getting a piece of fashion history. The brand’s logo has become a stamp of approval, representing craftsmanship, quality, and timeless style.

Celebrity Endorsements

Burberry is a brand that is well-known for its iconic heritage, logo, and style. Over the years, the luxury fashion house has collaborated with numerous celebrities to promote its products and enhance its brand image.

Engaging Brand Ambassadors

Burberry has carefully selected brand ambassadors who epitomize the brand’s values and aesthetics. These celebrities not only endorse the brand but also become the face of Burberry’s advertising campaigns, adding a touch of glamour and appeal to its marketing efforts.

Influential Collaborations

Burberry’s collaborations with celebrities have helped it expand its reach and gain exposure to new audiences. The brand has teamed up with musicians, actors, and models to create limited-edition collections or special projects that showcase Burberry’s design and creativity.

  • In 2018, Burberry partnered with global superstar Rihanna to launch a collection inspired by her personal style.
  • Renowned actress Emma Watson has also worked with Burberry, starring in the brand’s campaigns and representing its commitment to sustainability.
  • Burberry’s collaboration with British musician Elton John resulted in a limited-edition vinyl collection featuring the brand’s iconic check pattern.

These celebrity endorsements and collaborations have strengthened Burberry’s position as a luxury fashion brand and allowed it to connect with a wider consumer base. By aligning itself with influential figures, Burberry continues to stay at the forefront of the fashion industry.

Trademark Protection

As a logo is central to a brand’s identity, protecting it through trademark law can be crucial for any company. Burberry’s iconic logo has been a valuable asset for the luxury fashion brand, and they have taken steps to ensure its protection.

Trademark protection is a legal mechanism that grants exclusive rights to a brand for the use of its logo, pattern, or design. It prevents others from using similar elements that may cause confusion or dilution of the brand’s image.

For Burberry, trademark protection ensures that their logo, which features the distinctive equestrian knight and the Burberry name, is recognized as a symbol of the brand’s luxury and style. It also safeguards their heritage and the legacy associated with the Burberry name.

Burberry has registered its logo as a trademark in various jurisdictions around the world. This includes not only the combination of the knight and the Burberry name, but also specific variations of the logo and different applications, such as on clothing, accessories, and fragrances.

In order to enforce their trademark rights, Burberry actively monitors the marketplace for any unauthorized use of their logo or brand. They enforce their rights by sending cease and desist letters, filing lawsuits, and taking legal action against infringers.

By protecting their logo and brand through trademark law, Burberry maintains control over their identity and prevents others from using their intellectual property for their own gains. This ensures that Burberry remains a trusted and recognized luxury brand, with their logo serving as a symbol of their heritage and style.

Counterfeit Products

Unfortunately, the popularity and recognizability of the Burberry brand, logo, and pattern have made it a prime target for counterfeiters. Burberry is a renowned luxury fashion brand known for its iconic check pattern, which has been a symbol of the brand’s heritage and design for decades.

Counterfeit Burberry products can often be found for sale online and in physical markets, offering consumers a cheaper alternative to the authentic luxury items. However, purchasing counterfeit products not only supports illegal and unethical practices but also poses various risks for consumers.

Firstly, counterfeit products are often made with subpar materials and lack the high-quality craftsmanship associated with the Burberry brand. As a result, the durability and longevity of these items are compromised, causing them to wear out or break easily.

Secondly, counterfeit products do not undergo the same rigorous quality control processes as genuine Burberry items. This means that the stitching, hardware, and overall construction may be of poorer quality, leading to issues such as loose threads, faulty zippers, or uneven seams.

Furthermore, counterfeit Burberry products are not backed by the brand’s warranty or customer support, making it difficult to seek assistance or repairs if needed. Authentic Burberry items come with a guarantee of quality and after-sales service that counterfeit products simply cannot match.

It’s also important to note that purchasing counterfeit products is illegal and supports criminal activities, such as organized crime and child labor. By buying counterfeit Burberry items, individuals unknowingly contribute to a network of illicit trade and exploitation.

How to Avoid Counterfeit Burberry Products

To protect yourself from purchasing counterfeit Burberry products, there are a few steps you can take:

  1. Shop only from authorized retailers, either in-store or online. Avoid third-party websites or sellers offering discounts that seem too good to be true.
  2. Familiarize yourself with the genuine Burberry logo and check pattern. Pay attention to details such as font, spacing, and color. Genuine Burberry products will have precise and consistent branding.
  3. Inspect the product’s tags, labels, and packaging. Genuine Burberry items often come with high-quality tags and packaging materials.
  4. Consider the price. If the price seems significantly lower than the retail price, it’s likely a counterfeit product. Luxury brands such as Burberry rarely offer steep discounts.
  5. Reach out to Burberry’s official customer service if you have any doubts or concerns about the authenticity of a product. They can provide guidance and verify the legitimacy of the item.

By taking these precautions, you can avoid falling victim to counterfeit Burberry products and support the brand’s commitment to quality, craftsmanship, and ethical practices.


Burberry is a brand known for its timeless and elegant designs, and over the years, they have collaborated with various designers and artists to add a unique touch to their collections. These collaborations have brought together the worlds of fashion, art, and design, creating stunning pieces that showcase the brand’s iconic style.

Collaborations with Designers

  • One of Burberry’s most notable collaborations was with the late British designer Alexander McQueen. They worked together to create a collection that combined Burberry’s classic patterns with McQueen’s edgy and avant-garde style. The result was a collection that pushed the boundaries of fashion and created a new wave of Burberry enthusiasts.
  • Burberry has also collaborated with renowned designer Riccardo Tisci, who has brought a fresh and modern perspective to the brand. Tisci’s designs have incorporated Burberry’s iconic check pattern in innovative ways, creating a fusion of classic and contemporary aesthetics.

Collaborations with Artists

  • Burberry has collaborated with artists such as Vivienne Westwood, Damien Hirst, and Peter Saville, among others. These collaborations have resulted in limited-edition collections that feature unique prints and graphics, adding a touch of artistic flair to Burberry’s designs.
  • The collaboration between Burberry and English sculptor Henry Moore was particularly memorable. The collection showcased Moore’s sculptures and drawings, translated into stunning designs on Burberry’s garments. This collaboration highlighted the brand’s commitment to embracing art and culture.

These collaborations have not only elevated Burberry’s brand image but have also attracted a new audience who appreciates the intersection of fashion and art. By working with designers and artists, Burberry has been able to stay at the forefront of the fashion industry and continue to inspire with their innovative and luxurious designs.

Social Media Presence

Burberry has a strong presence on various social media platforms, allowing the brand to connect with a wide audience and showcase their unique style, heritage, and design.

On Facebook, Burberry has millions of followers who engage with their posts, videos, and updates. The brand utilizes this platform to share new product launches, behind-the-scenes content, and collaborations, keeping their followers informed and connected.

Instagram is another key platform for Burberry, where they showcase their logo and luxury brand. The brand posts visually stunning images and videos that highlight their latest fashion collections, events, and campaigns. They also collaborate with influencers and celebrities to further expand their reach and engage with their audience.

Twitter and YouTube

Burberry is active on Twitter, where they share updates, fashion news, and interact with their followers. They use this platform to engage in conversations and answer customer queries, establishing a strong connection with their fans.

YouTube is another platform where Burberry excels, with a dedicated channel that features fashion shows, brand campaigns, and exclusive content. The brand leverages video content to provide an immersive experience and tell their brand story in a dynamic and visually appealing manner.

Website and Digital Initiatives

Burberry’s official website serves as a comprehensive hub for their online presence. It showcases their latest collections, allows customers to shop online, and provides detailed information about the brand’s heritage and design philosophy.

In addition to social media platforms and their website, Burberry has embraced various digital initiatives to enhance their social media presence. They have launched innovative campaigns and experiences, such as interactive live streams of fashion shows and virtual reality experiences, to engage with their audience in unique ways.

Overall, Burberry’s social media presence plays a crucial role in shaping their brand image and connecting with their audience. By leveraging these platforms, they effectively showcase their style, heritage, design, logo, and luxury, establishing themselves as a leading brand in the fashion industry.

Logo Design Process

The logo design process for luxury brands like Burberry involves careful consideration of the brand’s style, heritage, and fashion trends. The Burberry logo is a famous pattern that is instantly recognizable and has become a symbol of the brand’s elegance and sophistication.

Understanding the Brand

Before starting the logo design process, it is important to thoroughly understand the brand and its values. Burberry is known for its British heritage, classic design, and commitment to quality and craftsmanship. The logo should reflect these qualities and resonate with the target audience.

Concept Development

The concept development stage involves brainstorming and sketching different logo ideas that capture the essence of the brand. Designers may explore various elements such as typography, colors, and symbols to create a unique and visually appealing logo.

Typography: Selecting the right typography is crucial in creating a luxury logo. The Burberry logo, for example, uses a custom typeface that combines classic elegance with a modern twist.

Colors: The choice of colors should align with the brand’s image. Burberry’s logo incorporates a distinctive combination of black, white, and beige, which conveys sophistication and timelessness.

Symbols: Some luxury brands incorporate symbols or icons in their logos to create a visual representation of their brand identity. Burberry’s logo does not include a specific symbol but instead focuses on the iconic check pattern, which is synonymous with the brand.

Refinement and Finalization

Once the initial logo concepts are developed, the next step is to refine and finalize the design. Designers often seek feedback from the brand’s stakeholders and make necessary adjustments based on their input.

During this stage, designers also consider the logo’s versatility and scalability. The Burberry logo, for instance, works well across various mediums such as clothing, accessories, and advertising materials.

The final logo design is then prepared in different file formats and sizes, ensuring that it can be used effectively in both print and digital applications.

Overall, the logo design process for luxury brands like Burberry involves a meticulous approach to create a visual identity that reflects the brand’s style, heritage, and fashion-forward image.

Color Pallets and Typography

The color pallets and typography used by Burberry reflect the brand’s rich heritage and timeless fashion design.

Burberry is known for its iconic beige, black, white, and red color scheme. The distinctive Burberry check pattern, featuring these colors, has become synonymous with luxury and style. The brand’s logo, which incorporates the Burberry check pattern, is instantly recognizable and adds a touch of sophistication to any product.

Color Hex Code
Beige #C6A776
Black #000000
Red #B22234

In addition to its distinctive colors, Burberry also uses a unique typography style in its branding. The brand’s logo features a classic serif font, which adds to its sense of sophistication and elegance. The typography is carefully chosen to complement the overall design aesthetic of the brand, conveying a sense of luxury and refinement.

Overall, Burberry’s color pallets and typography play a crucial role in establishing the brand as a leader in the fashion industry. The combination of the iconic Burberry check pattern, the distinctive color scheme, and the elegant typography creates a strong visual identity that is instantly recognizable and synonymous with luxury and style.

Inspiration and Meaning

The Burberry logo is an iconic symbol that has become synonymous with luxury fashion. The pattern used in the logo, known as the Burberry check or the Haymarket check, is instantly recognizable and has been incorporated into the brand’s designs for over a century.

The inspiration behind the Burberry check comes from the brand’s rich heritage and history. The pattern was first used in the 1920s as a lining for its iconic trench coats, and it quickly became a signature element of Burberry’s design. The check pattern reflects the brand’s commitment to quality craftsmanship and attention to detail.

The stylish and timeless design of the Burberry logo has made it an enduring symbol of luxury and elegance. The logo’s clean lines and distinctive pattern make it instantly recognizable, and it has been embraced by fashion enthusiasts around the world.

In addition to its aesthetic appeal, the Burberry logo also carries a deeper meaning. It represents the brand’s commitment to innovation and staying ahead of the curve in the ever-changing world of fashion. The logo’s design embodies the brand’s ability to blend tradition and heritage with modern style and design.

Overall, the Burberry logo is a true reflection of the brand’s identity and values. It represents the brand’s commitment to luxury, craftsmanship, and innovation, making it an enduring symbol of fashion excellence.

Controversies and Criticisms

Burberry, with its rich heritage and iconic check pattern, has faced its fair share of controversies and criticisms throughout its history.

Logo Redesign

In 2018, Burberry came under fire for redesigning its logo. The new design, featuring a bold, sans-serif font, was met with mixed reviews. Some praised the modern and simplified look, while others criticized it for straying too far from the brand’s traditional image. The redesign sparked a debate about the balance between staying true to the brand’s heritage and adapting to modern design trends.

Counterfeit Products

As a high-end luxury brand with a recognisable logo and pattern, Burberry has been plagued by counterfeiters over the years. The brand’s iconic check pattern has been illegally reproduced on various products, from clothes and accessories to home goods. Burberry has actively taken legal action against counterfeiters to protect its brand and intellectual property rights, but the issue remains an ongoing challenge for the company.

Issue Impact
Logo Redesign Mixed reviews, debate on brand identity
Counterfeit Products Loss of brand value, revenue, and credibility

Despite these controversies and criticisms, Burberry continues to be a leading fashion brand known for its luxury and iconic style. The brand’s ability to adapt and innovate while preserving its heritage is a testament to its enduring success in the fashion industry.

Collector’s Items

As one of the most iconic fashion brands in the world, Burberry’s logo has become synonymous with luxury and style. The brand’s famous check pattern, featuring the distinctive camel, black, white, and red plaid design, is instantly recognizable and highly sought after by collectors.

Burberry has a long history of producing unique and limited edition items that have become coveted collector’s items. From limited edition trench coats and handbags to rare accessories and clothing, Burberry has created a range of exclusive pieces for fashion enthusiasts and collectors alike.

Collectors are drawn to Burberry items for their impeccable design and quality craftsmanship. Each piece is meticulously made with the finest materials and attention to detail, making them not only stylish but also durable and timeless.

Limited Edition Collections

Burberry regularly releases limited edition collections that are designed to appeal to collectors. These collections often feature special collaborations with renowned artists, designers, and influencers, resulting in unique and highly sought after pieces.

One example is the Burberry Monogram collection, which was created in collaboration with renowned fashion designer Riccardo Tisci. The collection showcases a modern interpretation of the Burberry logo, featuring a bold monogram pattern with interlocking TB initials.

Other limited edition collections have included unique colorways of the iconic check pattern, as well as exclusive prints and embellishments.

Rarity and Exclusivity

Part of the allure of Burberry collector’s items lies in their rarity and exclusivity. Limited edition items are produced in limited quantities, making them highly coveted by collectors who appreciate the exclusivity and uniqueness of owning a rare piece.

In addition, Burberry has also introduced personalization options for certain items, allowing collectors to customize their pieces with their initials or special messages. This adds another level of exclusivity and personalization to the already sought-after items.

As a result, Burberry collector’s items have become highly sought after in the fashion world, with collectors willing to invest in these rare and exclusive pieces that showcase the brand’s iconic logo, design, and style.

Future of the Logo

As Burberry continues to embrace its heritage and style, the future of the Burberry logo looks promising. The brand understands the importance of maintaining its iconic and recognizable logo, while also adapting to the ever-changing world of luxury fashion.

Burberry’s logo, featuring the famous Equestrian Knight and the “Burberry” wordmark, has become synonymous with the brand’s commitment to timeless craftsmanship and impeccable design. This logo has stood the test of time and has remained a symbol of luxury and sophistication.

While the classic Burberry logo will always be at the heart of the brand, we can expect to see innovative and modern interpretations of the logo in the future. Burberry has proven itself to be a forward-thinking brand, constantly reinventing itself to stay relevant in the fashion industry.

One possible direction for the future of the Burberry logo is the inclusion of new patterns and designs. Burberry is known for its iconic check pattern, and we may see this pattern incorporated into future logo variations. This would give the logo a fresh and contemporary feel, while still maintaining its strong association with the Burberry brand.

Another trend in logo design that we may see influencing the future of the Burberry logo is minimalism. Many luxury brands have been embracing minimalist designs, opting for clean lines and simple yet impactful logos. Burberry could take inspiration from this trend and create a more streamlined and modern logo that appeals to a wider audience.

Overall, the future of the Burberry logo looks bright. The brand’s commitment to its heritage and style, coupled with its willingness to adapt to new trends, will ensure that the logo remains a timeless symbol of luxury and fashion for years to come.

Questions and answers:

When was the Burberry logo created?

The Burberry logo was created in 1901.

What does the Burberry logo represent?

The Burberry logo is a representation of the brand’s British heritage and its association with luxury fashion.

What are the colors used in the Burberry logo?

The Burberry logo features the colors beige, black, and white.

Does the Burberry logo have any significance?

Yes, the Burberry logo is highly recognizable and has become a symbol of luxury and style.

Has the Burberry logo undergone any changes over the years?

Yes, the Burberry logo has undergone several modifications throughout its history, but its basic design and iconic elements have remained consistent.