Discover the Power of the DS Logo and Elevate Your Brand Identity

A logo is more than just a label or a brand. It’s a symbol, a sign, a design that represents the essence of a company or organization. When it comes to the DS logo, you can expect nothing short of excellence. This iconic emblem is a true reflection of the brand’s identity.

The DS logo is a perfect example of how a simple design can create a lasting impact. With its clean lines and elegant curves, it captures the attention and imagination of anyone who sees it. This logo is more than just an icon – it’s a statement of style and sophistication.

Whether you’re a fan of minimalist designs or prefer something more intricate, the DS logo has something for everyone. From bold fonts to delicate illustrations, there’s no shortage of options when it comes to showcasing the DS emblem. With its versatility, this logo can adapt to any medium or application.

So if you’re looking for a logo that embodies authenticity, trendiness, and timeless design, look no further than the DS logo. Its unique aesthetic and attention to detail make it a standout choice for any business or organization. Discover the world of DS logo designs and let them inspire your own creative journey.

The importance of branding

Branding is an essential aspect of any business’s success. It is the emblem or design that sets a company apart from its competitors and helps create a unique identity. A strong brand can have a significant impact on customer perception and loyalty, leading to increased sales and market share.

A well-designed brand label serves as a visual representation of a company’s values, personality, and vision. It communicates the company’s message, products, and services to customers in a concise and memorable way. A compelling brand design can capture attention and leave a lasting impression on potential customers.

Branding goes beyond just a logo or symbol. It encompasses everything from the colors, fonts, and imagery used to the tone and style of communication. Consistency across all brand elements is crucial to building brand recognition and trust.

An effective brand identity allows customers to easily identify and connect with a company. It helps differentiate a business from its competitors in the marketplace. A strong brand can also act as a sign of quality and reliability, giving customers confidence in the products or services offered.

Furthermore, branding is not only important externally but also internally. A well-defined brand helps employees understand and align with the company’s mission and values. It fosters a sense of pride and belonging, which can enhance employee motivation and productivity.

In summary, branding plays a vital role in the success of a business. It is the mark or icon that represents a company’s identity, values, and offerings. A strong brand can significantly impact customer perception and loyalty, differentiate a business from its competitors, and create a sense of unity and purpose among employees. Investing in a well-designed and consistent brand is essential for long-term growth and sustainability.

Key elements of a logo

A logo is an essential part of a brand’s identity. It serves as a visual representation of the brand and helps establish its recognition in the market. A logo consists of various key elements that work together to create a cohesive and impactful design.

1. Brand mark

The brand mark is the unique symbol or graphic element that represents the brand. It can be a custom illustration, an abstract shape, or even a lettermark. The brand mark is crucial in creating a visual association with the brand and making it easily recognizable.

2. Typography

The typography used in a logo plays a significant role in establishing the brand’s identity. It can be a custom-designed font or a combination of existing typefaces. The choice of typography should align with the brand’s personality and overall design aesthetic, creating a harmonious visual representation.

Other elements that contribute to the design of a logo include:

  • Color: The color palette used in a logo can evoke specific emotions and convey the brand’s message.
  • Composition: The arrangement of the various elements within the logo should create a balanced and visually appealing design.
  • Scale and proportion: The size and proportion of different elements in the logo should be well-balanced to ensure visual harmony.
  • Simplicity: A simple and clean design often makes a logo more memorable and versatile.

A well-designed logo should effectively communicate the brand’s identity, values, and message. It should be unique, memorable, and easily recognizable, creating a lasting impression on the target audience.

Understanding the DS brand

The DS brand is an iconic label in the automotive industry that has gained recognition for its innovative design and cutting-edge technology. The DS logo serves as the identity and symbol of the brand, representing its values and principles.

The DS logo is a unique design that combines a symbolic mark with the brand name. The mark itself is an emblem of excellence and sophistication, reflecting the brand’s commitment to luxury and elegance. It is a visual representation of the brand’s vision and mission, conveying a sense of style and innovation.

The DS logo is more than just a sign; it is a representation of the brand’s heritage and legacy. It carries with it a rich history and tradition, dating back to the original DS model introduced in 1955. The logo acts as a mark of quality and craftsmanship, embodying the brand’s dedication to excellence.

The DS logo is not just a design; it is a reflection of the brand’s identity and values. It represents the brand’s commitment to creating vehicles that are both aesthetically pleasing and technologically advanced. The logo serves as a symbol of the brand’s dedication to pushing boundaries and redefining what is possible in the automotive industry.

Exploring the authenticity of DS logos

A logo is more than just a symbol or label for a brand. It is an emblem that represents the identity and values of a company or organization. DS logos are no exception, as they are carefully designed to convey a specific message and create an authentic visual representation.

DS logos are not just a random sign or design; they are a mark of quality and innovation. Each logo is created with a deep understanding of the brand and the story it wants to tell. The design of a DS logo is meticulously crafted to reflect the essence of the brand and its unique identity.

Symbol of the brand

DS logos serve as a symbol of the brand, aiming to create a strong visual association in the minds of consumers. Whether it’s a simple and minimalistic design or a complex and intricate emblem, a DS logo captures the essence of the brand and becomes its visual representation.

Authenticity in design

Authenticity is a key aspect of DS logos. The designers behind these logos strive to create designs that are original and unique, setting them apart from others. By combining various elements such as colors, typography, and imagery, they create a design that is both visually appealing and true to the brand’s identity.

DS logos are not just about aesthetics; they are created to form a connection with the audience and evoke certain emotions. They are designed with careful consideration of the brand’s values and target audience, ensuring that the logo resonates with consumers on a deeper level.

In conclusion, DS logos go beyond being a simple sign or label. They are carefully designed emblems that represent the brand’s identity, values, and story. These logos are created with authenticity in mind, aiming to create a strong visual association and evoke emotions in the audience. So, the next time you come across a DS logo, take a moment to appreciate the thought and effort put into its design.

Unique features of DS logo designs

DS logo designs possess several unique features that set them apart from other emblem, identity, symbol, mark, icon, label, and brand designs. The combination of these features showcases the creativity and innovation in DS logo designs.

Firstly, DS logo designs often incorporate sleek and modern elements. The use of clean lines, minimalistic shapes, and contemporary fonts contribute to a stylish and sophisticated aesthetic that resonates with the brand identity.

Secondly, DS logo designs often utilize symbolism to convey deeper meanings. Symbols such as shields, crowns, and laurel wreaths are commonly used to represent strength, excellence, and achievement, reflecting the brand’s values and aspirations.

Thirdly, DS logo designs are known for their versatility. They can adapt to various mediums and sizes without losing their impact. Whether displayed on a billboard, printed on a business card, or featured on a website, DS logos remain recognizable and visually appealing.

Furthermore, DS logo designs often rely on bold and unique color choices. Vibrant hues and color gradients add visual interest and make the logos stand out from the competition. The careful selection of colors also helps establish an emotional connection with the target audience.

Lastly, DS logo designs demonstrate a mastery of typography. The use of custom fonts, letterforms, and typographic layouts allows for a distinct and memorable visual representation of the brand’s name. Typography can convey a sense of professionalism, elegance, or playfulness depending on the brand’s positioning.

In summary, DS logo designs possess a combination of sleek design elements, symbolism, versatility, bold color choices, and typography mastery. These unique features come together to create memorable and impactful logos that effectively represent the brand’s identity and values.

Incorporating trendy aspects in DS logos

When it comes to creating a logo for a company or brand, incorporating trendy aspects can help ensure that the design feels modern and current. This is especially important for DS logos, as they represent the identity and brand of the company. By incorporating trendy elements into the design, it can help to create a logo that not only stands out but also resonates with the target audience.

Using trendy symbols and icons

One way to incorporate trendy aspects into a DS logo is by using trendy symbols and icons. Symbols and icons can help to visually communicate the essence of the brand and its values. For example, incorporating a trendy icon that represents technology or innovation can help to convey the idea that the brand is modern and forward-thinking.

Creative use of design elements

Incorporating trendy design elements into the logo design can also help to make the DS logo stand out. This can include using bold colors, gradients, or geometric shapes that are currently popular in graphic design. By creatively using these design elements, it can help to create a logo that feels fresh and visually interesting.

Overall, incorporating trendy aspects into DS logos can help to create a logo design that is not only visually appealing but also resonates with the target audience. By using trendy symbols, icons, and design elements, it can help to create a logo that accurately represents the brand and its values.

Examples of authentic DS logo designs

When it comes to creating a logo, it’s important to capture the essence of a brand while also being visually appealing. The DS logo is a perfect example of a design that achieves this balance. Here are some examples of authentic DS logo designs:

1. Label:

The DS logo can be designed as a label, incorporating the brand’s name or initials in an elegant and sophisticated way. This design approach often lends itself well to luxury brands.

2. Identity:

The DS logo can serve as the identity of the brand, representing its values and core principles. This can be achieved through the use of unique typography and symbolism that resonates with the target audience.

3. Sign:

A DS logo can also be designed as a sign, creating a recognizable and easily identifiable symbol for the brand. This can be particularly effective for brands looking to establish a strong presence in the market.

4. Emblem:

An emblem-style DS logo incorporates various elements and symbols to create a cohesive and visually appealing design. This approach can communicate the brand’s heritage or special characteristics.

5. Symbol:

Sometimes, a DS logo can be simplified into a symbol that represents the brand. This minimalist approach is often used by modern and tech-focused brands to create a memorable and versatile design.

6. Brand:

The DS logo can also be used as a branding tool, allowing the brand to be easily recognized across different platforms and marketing materials. This can be achieved through consistent use of colors, typography, and visual elements.

7. Mark:

A DS logo can be designed as a mark, combining elements such as initials, symbols, or typography to create a distinctive and memorable design. This approach is often used by brands looking to stand out in a crowded market.

8. Icon:

A DS logo can serve as an icon, representing the brand in a simple and recognizable way. This is often used in digital platforms and mobile applications to create a visually appealing and user-friendly design.

These examples highlight the versatility and creativity that can be achieved when designing an authentic DS logo. Whether it’s through a label, identity, sign, emblem, symbol, brand, mark, or icon, a well-designed DS logo can effectively communicate a brand’s values and create a memorable impression.

Trendy DS logo designs in the fashion industry

The fashion industry is known for its emphasis on branding and design, and a logo plays a crucial role in representing a brand’s identity. A logo serves as a symbol, an icon, an emblem, and a sign that can instantly capture the essence of a fashion label.

When it comes to trendy DS logo designs in the fashion industry, designers often strive to create a visual representation that reflects the brand’s aesthetics, values, and target audience. The combination of the letters “DS” can be used in various ways to create a unique and memorable logo.

One popular approach is to intertwine the letters “D” and “S” to create a visually captivating logo. This design technique not only represents the brand but also adds an artistic touch to the logo. The intertwined letters can be stylized to give them a fashionable and elegant appearance, making them perfect for high-end fashion brands.

Another trendy design choice is to incorporate the letters “DS” into a simple, clean, and minimalist logo design. This approach allows the logo to stand out without overwhelming the overall aesthetic of the brand. Minimalist DS logo designs are often favored by modern and contemporary fashion labels.

In addition to the design itself, color plays a crucial role in creating a trendy DS logo design. Fashion brands often choose colors that evoke certain emotions or convey specific brand attributes. For example, a DS logo in black and white can create a sleek and sophisticated look, while vibrant colors can add a playful and energetic vibe.

The fashion industry is ever-evolving, and so are the logo designs within it. Keeping up with the latest trends and understanding the target audience is crucial for fashion brands to ensure that their DS logo designs remain relevant and appealing to consumers.

Trendy DS logo design elements
Interwoven letters “D” and “S”
Minimalist and clean design
Color psychology

In conclusion, trendy DS logo designs in the fashion industry are a blend of creativity, aesthetics, and brand identity. The logo serves as a powerful visual representation that instantly conveys the essence and values of a fashion label.

DS logos in luxury fashion brands

Luxury fashion brands often utilize logos as a key element of their brand identity. The DS logo, known for its sleek and sophisticated design, has become a symbol of luxury and elegance in the fashion industry.

When it comes to luxury fashion brands, the logo is much more than just a mark or symbol. It is a label that signifies quality, craftsmanship, and exclusivity. The DS logo, with its clean lines and minimalistic design, captures the essence of luxury in a simple yet powerful way.

The DS logo as an icon of luxury

As an iconic symbol, the DS logo has transcended its status as a mere sign and has become synonymous with luxury fashion. It can be seen adorning the most prestigious fashion houses and gracing the runways of the world’s most elite fashion shows.

The DS logo embodies the brand’s commitment to timeless elegance and impeccable design. It is a symbol of refined taste and sophistication, attracting discerning fashion connoisseurs who appreciate the finer things in life.

The evolution of the DS logo

Over the years, the DS logo has evolved and adapted to the changing trends and fashion landscape. While maintaining its core elements, such as the intertwined letters “D” and “S,” the logo has been reinterpreted in various ways to keep it fresh and relevant.

Designer fashion brands often use the DS logo as a focal point in their collections, incorporating it into garments, accessories, and even footwear. The logo becomes a statement piece, adding a touch of luxury to any outfit.

In conclusion, the DS logo is a symbol of luxury and elegance in the world of high-end fashion brands. It represents a brand’s commitment to quality, craftsmanship, and timeless design. Whether featured prominently or subtly incorporated into the brand’s products, the DS logo adds a touch of sophistication and exclusivity to any fashion collection.

Minimalist DS logos in streetwear brands

When it comes to streetwear brands, minimalist logo designs have gained immense popularity. They often feature an emblem or a sign, incorporating the letters “DS” in an innovative and simplistic manner. These logo designs perfectly capture the essence of the brand, reflecting its unique identity and style.

A well-crafted logo is essential for any brand, as it serves as a visual representation of the company. Streetwear brands, in particular, rely on their logo design to create a strong and recognizable brand image. The minimalist DS logos have become a symbol of these brands, instantly identifiable and highly coveted by fashion enthusiasts.

The power of minimalist design

Minimalist design is all about simplicity and clean lines. It strips away any unnecessary elements, focusing on the essence of the brand. In the case of DS logos, minimalism allows for a striking and memorable design that can be easily incorporated into various branding materials and apparel.

These minimalist DS logos often feature sleek and geometric shapes, making use of negative space and minimal color palettes. The result is a visually appealing and timeless design that captures attention and stands out in a saturated market.

A mark of authenticity

Minimalist DS logos have become a mark of authenticity in the streetwear industry. They represent a brand’s commitment to quality, attention to detail, and unique style. By incorporating the DS logo in their clothing and accessories, streetwear brands are able to create an instant connection with their target audience and establish a sense of exclusivity.

In conclusion, minimalist DS logos have become an iconic symbol in the world of streetwear brands. They embody the essence of these brands, showcasing innovation, style, and authenticity. Whether it’s featured on a label, an icon, or a mark, the minimalist DS logo design is a powerful tool that instantly captures attention and leaves a lasting impression.

Colorful DS logo designs in sportswear brands

Sportswear brands often use colorful DS logo designs to create a strong visual identity for their products. The DS logo, which stands for “design” and “symbol”, represents the brand’s commitment to creating high-quality and stylish sportswear.

The DS logo is a sign of uniqueness and innovation in the sportswear industry. It is designed to be eye-catching and instantly recognizable. Sporting this emblem on their labels and products, sportswear brands showcase their dedication to delivering top-notch designs that resonate with athletes and sports enthusiasts alike.

Whether it’s a bold and vibrant DS logo embroidered on a sweatshirt or a sleek and modern icon printed on a pair of athletic shoes, the design of the DS logo plays a crucial role in setting a sportswear brand apart from its competitors.

Color is an essential element of DS logo designs. Sportswear brands use vibrant and energetic colors to reflect the dynamic and active nature of their products. It’s not uncommon to see combinations of contrasting colors, such as red and blue or yellow and black, in DS logo designs.

By incorporating colorful DS logo designs in their sportswear collections, brands can attract attention and make a statement in a crowded market. These logos serve as a visual representation of the brand’s commitment to excellence and their passion for sports.

In conclusion, colorful DS logo designs are a key component of sportswear brands’ visual identity. These logos symbolize the brand’s dedication to design and quality, making them instantly recognizable to consumers. By using vibrant colors, sportswear brands can create logos that stand out and make a bold statement in the competitive world of sports fashion.

Authentic and trendy DS logo designs in other industries

DS logos aren’t only limited to the automotive industry. These authentic and trendy logos have made their way into various other industries, representing brands across different sectors. Whether it’s an emblem for a fashion brand or a design label for a tech company, the DS logo is versatile and can adapt to different brand identities.

Fashion Industry

In the fashion industry, the DS logo has become a symbol of elegance and luxury. Brands in this industry often use the DS logo as a mark of high-quality craftsmanship and design. The logo is often incorporated into clothing labels, accessories, and even as an iconic pattern in textile designs.

Technology Industry

The clean and minimalistic design of the DS logo also lends itself well to the technology industry. Tech companies often use the DS logo as an icon on their products, representing innovation and cutting-edge technology. The logo can also be found on packaging, user interfaces, and as part of the brand identity in digital marketing materials.

Overall, the DS logo has become an iconic symbol that transcends the automotive industry. Its versatility, authenticity, and trendy design make it a popular choice across various sectors, helping brands establish their unique identities and stand out in their respective industries.

DS logos in tech and electronics companies

In the world of technology and electronics, a strong and distinctive logo is crucial for establishing a company’s identity. DS represents a popular choice for many tech and electronics companies, as it can be transformed into a powerful emblem that resonates with consumers.

The DS logo is not just a simple sign; it is a carefully crafted design that encompasses the brand’s values and aspirations. The mark combines elements of modernity and elegance, making it an iconic symbol in the industry.

Many tech and electronics companies have adopted the DS logo, leveraging its strong brand recognition. The logo serves as a visual representation of the company’s commitment to innovation and cutting-edge technology.

DS logo: A symbol of quality and innovation

The DS logo has become synonymous with high-quality products and innovative solutions. Its sleek and minimalist design reflects the company’s dedication to simplicity and functionality.

Electronics companies that incorporate the DS logo in their branding often convey a message of reliability and trustworthiness. Customers associate the logo with top-tier products and advanced technologies.

By using the DS logo, tech companies can differentiate themselves from competitors and position their brand as a leader in the industry. The logo’s stylish and sophisticated aesthetic appeals to tech-savvy consumers who appreciate both form and function.

Unleashing the power of the DS logo

When it comes to brand recognition, the DS logo has the power to leave a lasting impression. Its clean lines and bold typography make it instantly recognizable, even at small sizes.

By strategically placing the DS logo on products, packaging, and marketing materials, tech and electronics companies can build a strong association between their brand and quality. The logo acts as a visual cue, signifying that the product is backed by a reputable and innovative company.

Furthermore, the DS logo can be adapted to different color schemes and variations, allowing companies to create a consistent identity across their product range. This versatility ensures that the logo remains recognizable regardless of the context it is placed in.

In conclusion, the DS logo has carved a niche for itself in the tech and electronics industry, becoming a symbol of quality, innovation, and cutting-edge design. By incorporating the DS logo into their branding efforts, companies can establish a strong identity and stand out in the crowded marketplace.

DS logos in food and beverage brands

In the world of food and beverage brands, a well-designed logo can be the key to a successful business. The logo acts as a sign, a label, and an icon that represents the brand and its values. When it comes to DS logos in food and beverage brands, designers have the challenge of creating a mark that is not only visually appealing but also captures the essence of the brand.

A DS logo in a food or beverage brand serves as an emblem that identifies the product or company. It is a design that consumers will associate with the brand and its offerings. The logo can take many forms, including a simple mark or symbol, or a combination of both. Regardless of the design, a DS logo should be memorable, versatile, and representative of the brand’s unique identity.

When designing a DS logo for a food or beverage brand, designers often incorporate elements that are relevant to the industry. This can include symbols of food, drink, or nature, depending on the brand’s focus. The use of colors is also important, as they can evoke certain emotions or associations. A designer may opt for vibrant colors to create a sense of energy and freshness, or choose more muted tones to convey sophistication and elegance.

One of the key considerations in designing a DS logo for a food or beverage brand is ensuring that it is easily recognizable and scalable. Whether it appears on packaging, menus, or digital platforms, the logo should be clear and legible, even at smaller sizes. This allows for consistent branding across various mediums and ensures that the logo can stand out in a competitive market.

In conclusion, DS logos play a crucial role in food and beverage brands, acting as visual representations of the brand’s identity. Designers strive to create logos that are not only visually appealing but also capture the essence of the brand and its products. By incorporating relevant elements and choosing appropriate colors, designers can create DS logos that are memorable, versatile, and representative of the brand’s unique values.

DS logos in automotive and transportation brands

Logos play a significant role in the automotive and transportation industry as they are a visual representation of a brand’s identity. A well-designed logo can communicate a brand’s values, aesthetics, and aspirations in just a single sign. DS logos, in particular, have become a symbol of elegance, sophistication, and innovation in the industry.

Design and Concept

The DS logo design encompasses various elements that make it unique and recognizable. The logo features the letters “D” and “S” intertwined with each other to form an elegant and sleek emblem. The flow of the design represents the brand’s commitment to fluidity and movement.

The logo also incorporates a sense of depth and perspective through the overlapping letters, giving it a three-dimensional appearance. The use of negative space further adds to the design’s sophistication, creating a balance between simplicity and complexity.

Symbolism and Meaning

The DS logo holds several symbolic meanings that make it stand out in the automotive and transportation industry. The intertwined letters “D” and “S” represent the brand’s rich heritage and its connection to the iconic Citro├źn DS, a legendary car that revolutionized the industry.

The logo’s overall shape, resembling a sleek and aerodynamic silhouette, represents the brand’s commitment to innovation, performance, and progress. By combining these elements, the DS logo embodies the brand’s ambition to push boundaries and set new standards in the industry.

The colors used in the logo further enhance its meaning. The metallic silver color represents modernity, sophistication, and technological advancement. It reflects DS’s commitment to creating innovative and luxurious vehicles.

In conclusion

The DS logo stands as a strong symbol of elegance, innovation, and excellence in the automotive and transportation industry. Its unique design and well-thought-out concept make it instantly recognizable and memorable. Whether it is on a vehicle’s label or an iconic emblem, the DS logo represents a brand that strives for perfection and sets trends in the industry.

Final thoughts on DS logo designs

Logo designs are more than just a simple icon, they are an essential part of a company’s identity. A well-designed logo serves as a symbol of the brand, creating a strong visual connection with consumers.

The DS logo designs in particular have a unique charm that captures the essence of the brand. These logos are not just a sign or an emblem, but a label of sophistication and elegance. The designers behind the DS logo have successfully created a mark that exudes luxury and style.

The significance of a well-crafted logo

A well-crafted logo is crucial for any brand as it plays a vital role in brand recognition and recall. It serves as a visual representation of the company and instantly identifies the brand in the minds of consumers. The DS logo achieves this by incorporating elements that are synonymous with luxury and exclusivity.

The typography, color palette, and overall design of the DS logo work harmoniously to create a visual identity that resonates with the target audience. The logo creates a sense of trust and reliability, making consumers feel confident in their choice when purchasing a DS product.

The impact of design on perception

Design has the power to evoke emotions and shape perceptions. The DS logo designs, with their sleek and sophisticated aesthetic, evoke a sense of prestige and quality. They communicate to consumers that the brand pays attention to detail and strives for excellence in their products.

The DS logo designs showcase the brand’s commitment to luxury and its ability to stay relevant in the ever-changing market. By incorporating design elements that are both timeless and trendy, DS creates a logo that stands the test of time.

In conclusion, DS logo designs are more than just visual elements, they are a reflection of the brand’s identity and values. The logo serves as a mark of distinction, setting DS apart in the competitive automotive industry. With their elegant and trendy designs, DS logo captures the essence of luxury and style, making it a powerful symbol of the brand.

Question and answer:

What is the importance of having a logo design for a brand?

A logo design is essential for a brand as it helps create brand recognition and identity. It serves as a visual representation of the brand’s values and message, making it easier for customers to remember and connect with the brand.

What makes a logo design authentic?

An authentic logo design is one that is unique and represents the brand’s identity and values. It should be original and not resemble any other existing logo designs. Authenticity is important because it helps the brand stand out and creates a memorable impression on customers.

How can I create a trendy logo design?

To create a trendy logo design, you can keep up with the latest design trends and incorporate them into your design. Some current logo design trends include minimalism, flat design, and bold typography. However, it is important to also ensure that the design aligns with your brand’s identity and values.

Where can I find inspiration for logo design?

You can find inspiration for logo design from various sources. Some popular sources include design blogs, social media platforms, and logo design inspiration websites. You can also look at other brands in your industry to see what kind of logos they have created.

What are some tips for creating a memorable logo design?

Some tips for creating a memorable logo design include keeping it simple, using a unique color palette, and making it versatile. A simple and clean design is easier to remember and recognize. A unique color palette helps your logo stand out, and versatility ensures that it can be used across different mediums and sizes.