The Starbucks logo is recognized all over the world as a symbol of the famous coffee chain. The design of the logo has undergone several changes throughout the history of the company, which has sparked a range of reactions and interpretations from people around the globe.
The first Starbucks logo, introduced in 1971, featured a twin-tailed mermaid or siren. This symbol was inspired by a 16th-century Norse woodcut, representing seduction and allure. Over time, the logo evolved, and the siren became more stylized and simplified. Today, the green and white logo we know is a modern interpretation of the original design.
The meaning behind the Starbucks logo is often subject to interpretation. Some see the siren as a representation of the allure of coffee, drawing customers in with its irresistible aroma and taste. Others view the logo as a symbol of the company’s commitment to quality and the journey it takes to provide the perfect cup of coffee.
As Starbucks has expanded globally, the meaning of the logo has evolved as well. The siren has become a recognizable symbol of the brand, a representation of the company’s values and dedication to providing an exceptional coffee experience. The design of the logo has been carefully crafted to convey this message and create a sense of trust and loyalty in customers.
Starbucks Logo Design: A Brief History
In the world of iconic logos, the Starbucks logo is instantly recognizable. Its evolution over the years has sparked much interpretation and debate, making it one of the most talked-about logo designs in history.
The Starbucks logo has undergone several design changes since its inception in 1971. The original logo featured a brown image of a twin-tailed mermaid, an ancient symbol of seafaring. Over the years, the logo underwent various tweaks and modifications, but the symbol remained at its core.
One of the most significant changes to the Starbucks logo came in 2011 when the iconic text was removed from the design, leaving only the image of the mermaid. This shift sparked mixed reactions from customers and design enthusiasts alike, with some praising the simplicity and others critiquing the company’s decision to remove the text.
The interpretation of the Starbucks logo has also been a topic of discussion. Some see the mermaid as a symbol of beauty, seduction, and allure, while others interpret it as representing the company’s commitment to quality and excellence.
Throughout its history, Starbucks has remained tight-lipped about the secret meaning behind the logo. However, it is widely believed that the twin-tailed mermaid represents the company’s roots in the seaport city of Seattle, as well as its desire to connect people through the shared experience of enjoying coffee.
| Year | Logo Design |
|---|---|
| 1971 |  |
| 1987 |  |
| 1992 |  |
| 2011 |  |
The Starbucks logo design has become an integral part of the brand’s identity and has played a significant role in its success. Whether you appreciate its history, interpretation, or design, there is no denying the impact this symbol has had on the coffee industry and popular culture.
The Origins of the Starbucks Brand
The Starbucks brand has gone through an evolution since its inception, with its logo playing a key role in its history. The secret behind the logo’s design and interpretation has sparked curiosity and speculation among coffee lovers and branding enthusiasts alike.
The original Starbucks logo featured a twin-tailed siren, which was inspired by Greek mythology. The siren was chosen to represent seduction and allure, symbolizing both the quality of the coffee and the experience of sipping it. Over the years, the logo has undergone several changes, but the siren remains at the center, capturing the essence of the Starbucks brand.
The logo’s design and symbolism have elicited various reactions from customers and critics. Some view it as a beautiful and subtle representation of the brand, while others see it as an overused and generic symbol. Regardless of personal opinions, the Starbucks logo has undeniably become an iconic image in the world of coffee.
Understanding the history and evolution of the Starbucks logo provides insight into the brand’s values and aspirations. It represents the company’s commitment to delivering high-quality coffee and creating a unique and inviting atmosphere for customers.
The Starbucks logo continues to evolve, adapting to the changing times and fashion trends. Yet, its core symbol and meaning remain intact, reminding customers of the brand’s rich history and enduring appeal.
The Evolution of the Starbucks Logo
The history of the Starbucks logo is shrouded in secrecy and mystery. Over the years, the iconic design has undergone several changes, each representing the brand’s growth and evolution.
The original Starbucks logo, unveiled in 1971, featured a brown mermaid with a double tail. The design was inspired by a 16th century Norse woodcut and symbolized the seafaring history of coffee and the brand’s commitment to sourcing the finest coffee beans. This logo quickly became a symbol of quality and authenticity.
In 1987, the logo underwent a significant change. The mermaid was reduced to its iconic green silhouette, shedding the more intricate details. This simplified design reflected the brand’s shift towards a more modern and streamlined look.
Public Reaction and Interpretation
The Starbucks logo has always been a topic of discussion among consumers and branding enthusiasts. Some see the mermaid as a symbol of seduction and allure, while others interpret it as a depiction of the brand’s commitment to the sea, where coffee beans were historically transported. The logo has become a cultural icon, recognized and interpreted in various ways by people around the world.
Throughout its evolution, the Starbucks logo has remained a powerful and recognizable symbol of the brand. Its design continues to evolve, reflecting the changing times and the brand’s commitment to innovation and staying relevant to its customers.
| Logo | Year |
|---|---|
 |
1971 |
 |
1987 |
|
Present |
The Symbolism behind the Starbucks Logo
The design of the Starbucks logo holds deep meaning and symbolism. The iconic symbol of the Starbucks logo is a widely recognized brand image that has become synonymous with coffee lovers around the world.
The meaning behind the Starbucks logo is often interpreted as a “siren,” a mythical creature known for its enchanting singing voice that seduces sailors. This symbolizes the allure and captivating experience that Starbucks aims to provide its customers through their coffee and ambiance.
The Evolution of the Starbucks Logo
The Starbucks logo has undergone several changes throughout its history, but the core symbolism has remained intact. Originally, the logo featured a topless siren, which created controversy and was eventually modified to depict a slightly more modest figure.
Over the years, the Starbucks logo has evolved to its current design, which features a streamlined and stylized version of the siren. The green color used in the logo is also significant, representing growth, freshness, and a connection to nature.
The Secret Meaning of the Starbucks Logo
While the true meaning of the Starbucks logo remains a secret known only to the company, many have speculated about the hidden symbolism within the design. Some believe that the two tails of the siren depict the duality of coffee consumption, representing both relaxation and energy.
Others suggest that the circle surrounding the siren symbolizes unity and community, emphasizing the social aspect of enjoying coffee together. However, these interpretations are purely speculative and may vary from person to person.
In conclusion, the Starbucks logo holds a rich history and carries symbolism that represents the enchanting and captivating experience the brand aims to provide. While some interpretations may remain a mystery, the logo’s design and meaning continue to make it one of the most recognized and iconic symbols in the world of coffee.
Starbucks Siren: A Mythical Creature
The history of the Starbucks logo dates back to the origins of the company in 1971. At that time, the logo featured a two-tailed mermaid, known as a siren, surrounded by the text “Starbucks Coffee Tea Spices”.
The secret meaning behind the logo design lies in the symbolism of the siren herself. The siren is a mythical creature that has been known for thousands of years in various cultures. In Greek mythology, sirens were beautiful creatures known for their enchanting voices, luring sailors to their doom with their mesmerizing songs.
The Starbucks logo incorporates the siren as a symbol of the company’s allure and appeal. The siren represents the irresistible and captivating nature of the coffee, tea, and spices offered by Starbucks. It reflects the desire to provide customers with a unique and enchanting experience.
Over the years, the interpretation of the logo has evolved, with the siren becoming more stylized and modernized. The current logo features a simplified depiction of the siren, with her face and tendrils being the main focus.
The evolution of the logo design reflects the changing times and the company’s desire to stay relevant in a constantly evolving market. However, despite the changes in design, the meaning behind the logo remains the same – a representation of the irresistible allure of Starbucks’ products.
In conclusion, the Starbucks logo featuring the siren is a powerful symbol that represents the company’s history, secret meaning, and the allure of its products. It is a design that has evolved over the years but has retained its interpretation and significance. The siren is a mythical creature that embodies the captivating nature of Starbucks and its commitment to providing customers with an enchanting experience.
Mermaid or Siren: The Starbucks Logo Controversy
The Starbucks logo is one of the most recognizable in the world, but its history and interpretation have sparked debate among fans and critics alike. While some view the logo as a harmless representation of a mermaid, others argue that it is actually a depiction of a siren.
The Evolution of the Logo
The Starbucks logo has undergone several changes since its creation in 1971. Originally, the logo featured a black and white design of a twin-tailed mermaid or siren, surrounded by a circular border. Over the years, the logo has evolved to its current green and white color scheme, with a simplified image of a mermaid or siren.
The Secret Symbolism
The true meaning behind the Starbucks logo remains a secret, with the company never officially confirming whether the image represents a mermaid or a siren. However, many people speculate that the logo symbolizes the enticing and alluring nature of coffee, which draws customers to the Starbucks brand.
Some believe that the twin-tailed figure in the logo is a siren, which according to Greek mythology, was a dangerous creature known for luring sailors to their doom with its beautiful voice. Others argue that the figure is a mermaid, a mythical creature associated with beauty and seduction.
The Controversy
The debate over whether the logo represents a mermaid or a siren has led to controversy and discussions about the underlying message of the Starbucks brand. While some see the logo as a harmless symbol of the company’s coffee culture, others argue that it represents a predatory and manipulative nature.
Regardless of the interpretation, the Starbucks logo has become iconic and instantly recognizable, serving as a powerful marketing tool for the company. Whether it is a mermaid or a siren, the logo has captured the attention and interest of millions around the world.
The Color Choices in the Starbucks Logo
The Starbucks logo is recognized worldwide, but have you ever wondered about the meaning behind its color choices? The interpretation of color in design plays a crucial role in conveying certain emotions and messages. In the case of the Starbucks logo, the color choices are no exception.
The logo, which consists of a siren, has gone through many iterations throughout its history. However, the color scheme has remained fairly consistent. The current logo features a green siren on a white background.
Green holds a deep symbolic meaning in the Starbucks logo. It represents growth, freshness, and renewal. It is no coincidence that Starbucks, a company that prides itself on sourcing high-quality coffee beans, chose green as its predominant logo color. The green color evokes a sense of connection to nature and emphasizes the brand’s commitment to sustainability.
Additionally, the green color choice in the Starbucks logo symbolizes prosperity and abundance. It conveys a sense of wealth and luxury, linking the brand to a premium experience. This association with abundance aligns with Starbucks’ positioning as a company that provides premium coffee and creates a luxurious atmosphere in its stores.
The white background in the Starbucks logo serves multiple purposes. First, it adds contrast, making the green siren visually pop and grab attention. Secondly, white represents purity and simplicity. It enhances the logo’s clean and minimalist design, allowing the focus to remain on the central symbol, the siren.
In conclusion, the color choices in the Starbucks logo have a significant meaning and interpretation. The green color symbolizes growth, freshness, prosperity, and sustainability, while the white background adds contrast and emphasizes the purity and simplicity of the logo’s design. These color choices serve to reinforce the brand’s values and create a memorable and visually appealing symbol.
The Typography used in the Starbucks Logo
The Starbucks logo is not just a simple design, but a combination of carefully chosen elements that hold meaning and tell a story. While the iconic twin-tailed mermaid or “siren” is the most recognizable symbol, the typography used in the Starbucks logo is equally important.
Over the years, the typography of the Starbucks logo has undergone several changes, reflecting the brand’s evolution and design trends of the time. The current iteration of the logo features a custom typeface known as “Starbucks Coffee” with a subtle nod to the company’s history and roots.
The logo’s typography is a bold, sans-serif font that conveys strength and confidence. The letters are carefully spaced to ensure readability and balance within the logo design. This deliberate selection of typography gives the logo a modern and sophisticated look.
While the use of typography in the Starbucks logo may seem straightforward, it holds a secret interpretation. The prominent inclusion of the word “coffee” right below the Starbucks name is intentional, emphasizing the brand’s commitment to delivering high-quality coffee to its customers.
Moreover, the font choice and arrangement of the letters also play a symbolic role. The siren in the logo is derived from the 16th-century Norse woodcut art and has been a central part of the Starbucks brand since its inception. The typography used complements this symbol, evoking a sense of tradition and heritage.
The typography in the Starbucks logo speaks volumes about the brand’s history, values, and dedication to providing an exceptional coffee experience. It is a powerful visual representation of the passion and craftsmanship that Starbucks puts into every cup of coffee it serves.
To summarize, the typography used in the Starbucks logo is carefully chosen to create a reaction and convey the brand’s evolution, design, and secret interpretation. It combines modernity with tradition and serves as a symbol of excellence in the coffee industry.
Starbucks Logo and the Green Movement
Since its inception in 1971, the Starbucks logo has undergone numerous transformations, reflecting the company’s commitment to the green movement. The logo’s evolution can be traced through the history, reaction, and meaning behind its design.
The secret behind the Starbucks logo lies in its interpretation. The logo depicts a twin-tailed mermaid, known as a siren in Greek mythology, surrounded by a circular boundary. The mermaid symbolizes seduction and allure, enticing customers to indulge in the Starbucks experience. However, the interpretation of the logo goes beyond its siren-like qualities.
Starbucks introduced the green movement into its logo design in the late 1980s, reflecting the company’s dedication to environmental sustainability. The original brown Starbucks logo transformed into a modern green logo, aligning with the brand’s initiative to promote eco-friendly practices.
The green color in the logo signifies freshness, growth, and harmony with nature. It represents Starbucks’ commitment to fair trade coffee sourcing, minimizing its environmental impact, and supporting farmer communities. The green logo also serves as a reminder for customers to make conscious choices and embrace a sustainable lifestyle.
The reaction to Starbucks’ green logo was overwhelmingly positive. Customers embraced the company’s dedication to the green movement, recognizing the importance of sustainability in today’s world. The logo became a symbol of responsible consumerism, inspiring other companies to follow suit.
Over the years, the Starbucks logo has become a recognizable global icon, symbolizing more than just a coffee brand. It represents a lifestyle choice, a commitment to sustainability, and an invitation to be part of a larger movement for positive change.
As Starbucks continues to evolve and adapt to the ever-changing world, their logo will likely undergo further transformations. But one thing remains constant: the green movement will continue to be at the heart of the Starbucks brand.
| Year | Logo Design |
|---|---|
| 1971 | Brown Starbucks logo featuring a twin-tailed mermaid |
| Late 1980s | Transition to a modern green logo to reflect environmental sustainability |
Starbucks Logo and Branding Success
The Starbucks logo and branding have become iconic in the world of coffee. The history, meaning, evolution, and reaction to the design of the Starbucks logo have all contributed to its success as a symbol of the brand.
History and Evolution of the Starbucks Logo
The Starbucks logo has gone through several changes since the company’s founding in 1971. The original logo featured a more detailed image of a mermaid or siren, inspired by a 16th century Norse woodcut. Over the years, the logo was simplified and modernized to its current form, with a green and white color scheme and a more stylized depiction of the siren.
Meaning and Interpretation
The Starbucks logo holds various interpretations and meanings for different people. Some see the siren as a symbol of seduction and allure, representing the addictive nature of caffeine and the lure of Starbucks’ coffee. Others view the siren as a symbol of transformation and rebirth, reflecting the brand’s aim to provide customers with a transformative coffee experience.
Additionally, the green color of the logo is often associated with nature, freshness, and sustainability, aligning with Starbucks’ commitment to ethical sourcing and environmental responsibility.
Reaction and Design Success
The Starbucks logo has been widely recognized and celebrated for its design and branding success. The simple yet bold design has made the logo easily identifiable and memorable to consumers around the world.
The logo has also played a vital role in Starbucks’ success as a brand. It has helped create a sense of familiarity and trust among customers, making Starbucks a go-to choice for coffee lovers worldwide.
Overall, the Starbucks logo and branding have played a significant role in the company’s success, symbolizing its values and attracting loyal customers who connect with its meaning and design.
Starbucks Logo: Recognizability and Global Impact
The design of Starbucks logo has become one of the most recognizable symbols in the world, representing the global impact of the brand. The reaction to the logo has been overwhelmingly positive since its introduction. To understand the history behind the logo, we need to uncover the secret evolution it has gone through and explore its deeper meaning and interpretation.
The Starbucks logo has undergone several changes throughout its history, but the core design has remained consistent. The logo features a circular shape with a variety of elements including a twin-tailed mermaid, known as a siren, surrounded by text. The siren is a mythical creature associated with seduction and allure, which reflects the brand’s mission to entice customers with its quality coffee and inviting atmosphere.
The meaning behind the Starbucks logo is subject to interpretation and speculation. Some believe that the siren represents the seductive qualities of the coffee itself, while others see it as a nod to the maritime history of Seattle, where the first Starbucks store opened. The choice of a siren as a symbol also aligns with the nautical theme of the brand.
The global recognition of the Starbucks logo cannot be overstated. It is a symbol that transcends language barriers and is immediately associated with the brand’s high-quality coffee and inviting atmosphere. The logo can be seen on storefronts, merchandise, and even tattooed on loyal customers, solidifying its place in popular culture.
| Starbucks Logo | Meaning |
|---|---|
 |
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In conclusion, the Starbucks logo is a design that has achieved global recognizability and has had a significant impact on popular culture. Its evolution and secret meaning provide insight into the brand’s values and mission. Whether you see the siren as a seductive allure or a nod to Seattle’s maritime history, there is no denying the lasting impact of the Starbucks logo.
The Starbucks Logo on Products and Merchandise
The evolution of the Starbucks logo has been an intriguing journey filled with secret messages and hidden interpretations. The logo, a well-known symbol that is instantly recognizable, holds a deep meaning that goes beyond its design and history.
From its humble beginnings to its current iconic status, the Starbucks logo has undergone various changes throughout the years. With each transformation, the meaning behind the logo has subtly shifted, giving it a deeper significance for both the company and its customers.
The current Starbucks logo, with its mermaid-inspired design, is a reflection of the rich history and heritage of the brand. The siren, also known as the “twin-tailed mermaid,” is a mythical creature associated with maritime lore and has been a symbol of seduction and allure throughout history. The Starbucks logo portrays this concept of allure and temptation, enticing customers to enjoy the company’s offerings.
However, the interpretation of the Starbucks logo goes deeper than just its mermaid symbolism. The logo is also representative of the company’s commitment to ethical sourcing and environmental sustainability. The green color palette used in the logo is a nod to Starbucks’ dedication to promoting sustainability and its focus on using ethically sourced coffee beans.
For customers, the Starbucks logo holds a personal connection and meaning. It represents a space where they can relax, socialize, and enjoy a cup of coffee. It has become a symbol of community, comfort, and quality, allowing customers to feel a sense of belonging when they see the logo on products and merchandise.
In conclusion, the Starbucks logo is much more than just a design. It is a symbol rich with history and meaning. Its evolution over time has allowed it to communicate the values and principles of the company while also resonating with customers on a personal level. Whether it’s on a coffee cup, a bag of coffee beans, or a piece of merchandise, the Starbucks logo represents much more than just a brand – it represents a lifestyle.
Starbucks Logo: Redesigns and Updates
Since its inception in 1971, the Starbucks logo has undergone several redesigns and updates. Each new iteration of the logo has generated a wide range of reactions and interpretations, reflecting the evolving nature of the brand and its image.
History and Evolution
The original Starbucks logo, known as the “twin-tailed siren,” was inspired by a 16th-century Norse woodcut of a twin-tailed mermaid or siren. This logo symbolized the rich seafaring history of coffee and the exotic locations from which it was sourced. Over the years, the logo has gone through several modifications, with the modern version featuring a more stylized and simplified depiction of the siren.
Interpretation and Symbolism
The Starbucks logo is often interpreted as a representation of luxury, quality, and global connectivity. The siren, with her flowing hair and captivating gaze, communicates a sense of allure and sophistication. Furthermore, the green color palette of the logo is associated with freshness, nature, and sustainability, reflecting Starbucks’ commitment to ethical sourcing and environmental responsibility.
Some people believe that there is a hidden message within the Starbucks logo. According to this theory, the siren’s tail forms the shape of a crown, suggesting that Starbucks is the king of coffee. While this interpretation is not officially endorsed by the company, it adds an element of intrigue to the logo design.
Redesigns and Updates
Throughout its history, Starbucks has introduced several redesigns and updates to its logo. One notable change occurred in 1987, when the company removed the words “Starbucks Coffee” from the logo, allowing the iconic siren to take center stage. This move reflected Starbucks’ desire to diversify its offerings beyond coffee and become a broader beverage and lifestyle brand.
In 2011, Starbucks unveiled a new version of its logo, removing the outer ring and wordmark, leaving only the iconic siren. This update represented a further simplification of the logo and a move towards a more streamlined and modern aesthetic.
Starbucks’ logo redesigns and updates have been met with mixed reactions from the public. Some have praised the brand for its ability to evolve and stay relevant, while others have criticized the changes as unnecessary or diluting the brand’s identity. Regardless of individual opinions, one thing is clear – the Starbucks logo has become an instantly recognizable symbol of the brand’s global presence and commitment to exceptional coffee experiences.
Starbucks Logo: The Power of Visual Identity
A logo can be more than just a design; it can hold a secret history, evoke a specific reaction, and carry a deep meaning. The Starbucks logo is a perfect example of a symbol that harnesses the power of visual identity.
Since its inception in 1971, the Starbucks logo has undergone several transformations. The original design featured a twin-tailed mermaid, or siren, encircled by the company’s name. Over time, the logo has evolved into the simplified version we see today, with only the siren’s face remaining.
The interpretation of the Starbucks logo’s meaning varies. Some believe that the siren represents seduction, capturing customers’ attention and drawing them in. Others view the siren as a symbol of transformation and rejuvenation, as the mythical creature is said to possess the power of healing and energy.
One thing is certain – the Starbucks logo has become an iconic symbol recognized around the world. It has become synonymous with the company’s mission to provide high-quality coffee and create a warm and inviting environment for its customers.
The power of Starbucks’ visual identity is evident in the logo’s widespread recognition and the emotional connection it evokes in customers. This connection is a testament to the design’s ability to capture the essence of the brand and create a sense of familiarity.
So, next time you take a sip from a Starbucks cup, remember the secret history, interpretation, and meaning behind the logo. It’s not just a design; it’s a symbol that embodies the essence of the brand and the experience it strives to create.
The Starbucks Logo: Conveying a Strong Message
The Starbucks logo, revered worldwide, has undergone significant evolution and triggered various reactions throughout history. This iconic symbol holds a secret interpretation, revealing the careful thought and design behind its creation.
From its humble beginnings in 1971, the Starbucks logo has transformed over the years. The first design showcased a twin-tailed mermaid, or siren, representing beauty, seduction, and the allure of coffee. As time went on, changes were made to refine and modernize the symbol.
The interpretation of the Starbucks logo is multifaceted. Some see the mermaid as a representation of the brand’s commitment to providing quality coffee, while others view it as a symbol of their environmental responsibility and sustainable practices.
Regardless of personal interpretation, the Starbucks logo serves as a visual identifier for the company’s values and mission. It communicates a message of reliance on the high standards of their coffee, emphasis on customer experience, and dedication to community engagement.
Through its logo design, Starbucks has successfully conveyed a strong message that transcends language barriers. The logo has become synonymous with premium coffee and has helped establish Starbucks as a global powerhouse in the coffee industry.
In conclusion, the Starbucks logo holds a rich history and symbolizes much more than meets the eye. Its evolution, secret interpretation, and careful design have allowed the logo to serve as a powerful representation of the brand’s values and mission.
Question and answer:
What is the history behind the Starbucks logo?
The Starbucks logo has a long history that dates back to the company’s founding in 1971. The original logo featured a twin-tailed mermaid or siren, which was inspired by a 16th-century Norse woodcut.
What does the Starbucks logo represent?
The Starbucks logo represents the company’s connection to the sea and coffee. The mermaid or siren in the logo symbolizes seduction, allure, and the allure of coffee, while the green color represents growth, freshness, and the Starbucks brand.
Has the Starbucks logo always looked the same?
No, the Starbucks logo has undergone several changes over the years. The original logo was more detailed and featured a brown color scheme. In 1987, the logo was simplified and the green color was introduced. In 2011, the company removed the words “Starbucks Coffee” from the logo, leaving only the siren.
What is the significance of the green color in the logo?
The green color in the Starbucks logo symbolizes growth, freshness, and the Starbucks brand. It is meant to evoke feelings of relaxation and comfort, and to create a sense of connection between the company and its customers.
Why did Starbucks choose a mermaid for its logo?
Starbucks chose a mermaid, or a siren, for its logo because it represents seduction, allure, and the allure of coffee. It is meant to capture the attention of customers and create a sense of fascination and desire for the Starbucks brand and its products.
What is the meaning behind the Starbucks logo design?
The Starbucks logo is designed to represent a twin-tailed mermaid, also known as a siren. The mermaid symbolizes seduction, allure, and the allure of the sea, which ties into the company’s nautical theme. Additionally, the green color of the logo is meant to symbolize growth, freshness, and nature.
Why did Starbucks choose the mermaid as their logo?
Starbucks chose the mermaid as their logo because it represents seduction, allure, and the allure of the sea. The founders of Starbucks wanted to create a brand that evoked the feeling of being in a coffee shop near the sea, and the mermaid symbol helped them achieve that. Additionally, the mermaid is a traditional icon associated with coffeehouses and trade routes.