The Starbucks logo has become synonymous with the siren – a mythical creature that is half human, half fish – and a warm cup of coffee. As one of the most iconic symbols in the coffee industry, the logo represents the brand’s rich history and commitment to delivering high-quality and delicious beverages.
Over the years, the Starbucks logo has undergone several changes, reflecting the evolution of the brand and its dedication to staying relevant in a fast-paced and ever-changing world. The logo’s journey can be described as a trip down memory lane, as each iteration tells a unique story.
Looking back at the earliest versions of the logo, one can’t help but appreciate the vintage charm it exudes. When Starbucks first opened its doors in 1971, the logo depicted a twin-tailed mermaid, also known as a siren, sitting in a circular emblem. This emblem was green, which has since become synonymous with the brand, representing both the company’s commitment to sustainability and its connection to nature.
From the Original Starbucks Logo to the Current Design
The Starbucks logo has come a long way from its original iconic image to the current design that we associate with the green beverage giant today. Over the years, the logo has evolved to reflect the changing times and tastes of coffee lovers around the world. Let’s take a trip down memory lane and explore the transformation of this nostalgic and vintage symbol.
The Original Logo (1971)
Back in 1971, the first Starbucks store opened in Seattle, Washington. The logo featured a black and white image of a siren, a creature from Greek mythology, surrounded by the text “Starbucks Coffee Tea & Spices.” This vintage logo captured the essence of the brand’s early days and its commitment to providing quality coffee and tea to its customers.
The Evolution of the Siren
As Starbucks began to expand and gain popularity, the logo underwent several redesigns. One significant change was the transformation of the siren from a full-bodied illustration to a more stylized and streamlined image. The green color, which symbolizes freshness and nature, also became a prominent feature of the logo, reinforcing Starbucks’ commitment to sustainability and environmental responsibility.
|The siren becomes more stylized, with her hair now covering her chest.
|The siren undergoes further streamlining, with a cleaner and more modern look.
|The logo eliminates the outer ring and focuses solely on the siren image, giving it a more minimalist and sleek appearance.
The Current Design
Today, the Starbucks logo features a simple and elegant depiction of the siren, with her streamlined figure and flowing hair. The green color has become inseparable from the brand’s identity, representing not only Starbucks’ commitment to serving the best coffee but also its dedication to sustainability and environmental stewardship. The logo has become an iconic symbol that instantly evokes the aroma and taste of Starbucks’ signature coffee.
From its humble beginnings to its current status as a global coffee powerhouse, the Starbucks logo has evolved, but its connection to its roots and the nostalgic allure of its vintage symbolism remains intact.
The Transformation of the Starbucks Logo Throughout the Years
As an iconic brand in the coffee industry, Starbucks has undergone several logo transformations to reflect its growth and adapt to changing times. The evolution of their logo has seen various iterations, each with its own unique charm and story.
It all started in 1971 with the very first Starbucks logo, a vintage emblem featuring a mysterious mermaid, known as a siren. This green and black logo was nostalgic and represented the brand’s connection to the sea and its love for all things coffee.
Over time, Starbucks revised its logo to be more streamlined and modern. In the 1980s, the emblem underwent a transformation, with a cleaner and more stylized depiction of the siren. The green color remained consistent, symbolizing the brand’s commitment to sustainable and high-quality coffee.
In 1992, Starbucks introduced a more simplified and iconic version of their logo. The green siren became the centerpiece, encased in a green circle, acknowledging the brand’s global presence and its commitment to providing a welcoming environment for coffee lovers worldwide.
Fast forward to 2011, Starbucks decided to drop the textual element from their logo altogether. The new logo featured only the siren, now modernized and stylized even further. This change aimed to make the logo more versatile and adaptable for various branding purposes.
Through its logo transformations, Starbucks has successfully maintained its strong brand identity. The green color, the vintage mermaid, and the tradition of serving exceptional coffee have remained consistent throughout the years. Starbucks’ logo evolution tells a story of growth, adaptation, and a commitment to providing a memorable coffee experience.
How the Starbucks Logo Has Evolved over Time
The Starbucks logo is a vintage emblem that has undergone several transformations throughout the years. From its humble beginnings to its current iconic status, the logo has always featured a green and white color scheme.
Originally, the Starbucks logo featured a simple black and white design with the text “Starbucks Coffee” surrounding a silhouette of a nostalgic mermaid. Over time, the logo evolved and became more intricate, with the addition of the company name in a circular border around the mermaid.
In 1987, a new version of the logo was introduced, where the green color made its debut. The iconic green mermaid became the central focus of the logo, with the company name displayed within a circular ring around her. This version of the logo emphasized the company’s commitment to delivering high-quality coffee beverages.
Throughout the years, the Starbucks logo has continued to evolve, although the core elements have remained consistent. The company has experimented with different variations of the mermaid, making her more contemporary and stylized, but never straying too far from the familiar symbol. The green color has also remained a constant, representing the brand’s commitment to sustainability and environmental responsibility.
Today, the Starbucks logo is instantly recognizable worldwide. It evokes a sense of nostalgia and familiarity, reminding coffee lovers of the iconic beverage and the welcoming atmosphere found in Starbucks’ stores across the globe.
The History of the Starbucks Logo and Its Changes
The Starbucks logo has gone through several transformations throughout its history, reflecting the evolution of the company and the ever-changing coffee culture. The logo, a green emblem featuring a mermaid, has become iconic and instantly recognizable.
Starbucks’ journey began in 1971, and its original logo was a vintage design that captured the essence of the coffee company. The emblem showcased a nostalgic brown and black color scheme, with the word “Starbucks Coffee” encircling a twin-tailed mermaid. This vintage logo evoked a sense of tradition and quality.
As Starbucks grew and expanded, the company decided to revamp its logo in 1987. The green color that is now synonymous with Starbucks was introduced, symbolizing freshness and the natural attributes of coffee beans. The mermaid, now more stylized, was still at the forefront of the logo, representing the brand’s connection to the sea and its exploration of new horizons.
However, in 1992, the logo underwent another change. The mermaid became the centerpiece, filling the circle completely. Her image became more stylized and streamlined, enhancing her iconic status. This alteration further solidified Starbucks’ brand identity and ensured that the logo remained easily recognizable and memorable.
The current Starbucks logo, introduced in 2011, builds upon the previous designs but removes the outer circle, leaving only the green and white mermaid. This minimalist approach emphasizes the simplicity and purity of the coffee experience, reflecting Starbucks’ commitment to delivering high-quality beverages.
In conclusion, the Starbucks logo has evolved throughout the years while still maintaining its core elements. From the vintage and nostalgic emblem to the iconic green mermaid, the logo has played a significant role in solidifying Starbucks’ position as a global coffee powerhouse.
Exploring the Evolutionary Journey of the Starbucks Logo
The Starbucks logo, a captivating emblem recognized by coffee lovers around the world, has undergone a fascinating evolution over the years. From its humble beginnings to its iconic status today, the Starbucks logo has become synonymous with the brand’s rich history and commitment to delivering exceptional beverages.
The journey of the Starbucks logo starts with the iconic siren, a mythical, green-tailed mermaid who symbolizes seduction and allure. The vintage version of the siren, inspired by 16th-century Norse woodcuts, featured a topless mermaid holding her twin tail, surrounded by a circular border. This visually striking emblem captured the attention of coffee enthusiasts, establishing Starbucks as a brand to watch.
As Starbucks expanded its reach and increased its focus on providing premium coffee experiences, the logo underwent several modifications. In 1987, the siren was given a makeover, partially hiding her bare breasts behind wavy hair and emphasizing her facial features. This alteration aimed to make the emblem more suitable for advertising purposes while retaining its captivating essence.
Over the years, the Starbucks logo continued to evolve, reflecting the brand’s growth and changing consumer preferences. In 1992, the logo introduced a circular ring around the siren, featuring the brand name in bold letters. This update helped solidify brand recognition and made the logo more versatile for various applications.
In 2011, Starbucks made a bold decision to remove the brand name from the logo entirely. This move affirmed the strong association consumers had developed between the iconic siren and Starbucks, demonstrating the brand’s confidence in its recognizable symbol. This simplified version of the logo embraced minimalism while maintaining the essence of what makes Starbucks an industry leader.
Today, the Starbucks logo is celebrated worldwide as a symbol of quality coffee and exceptional customer experiences. It serves as a reminder of the brand’s rich heritage and continuous commitment to providing the finest beverages. As Starbucks continues to innovate and grow, the evolution of its logo will undoubtedly follow, but the iconic siren will always remain at the heart of the brand.
From the Classic Starbucks Logo to the Modern Icon
The vintage green Starbucks logo has become synonymous with the world’s most famous coffee beverage. Over the years, this iconic emblem has undergone several transformations, capturing the essence of the brand’s evolution.
In 1971, the original Starbucks logo featured a nostalgic design of a twin-tailed mermaid, known as a siren. This emblem represented the company’s connection to the rich seafaring history of coffee trading and captured the essence of adventure that coffee lovers seek in their daily brew.
As Starbucks expanded its reach in the coffee industry, the logo evolved to reflect the changing times. The company dropped the word “coffee” from the logo and introduced a sleeker, more modern design in 1987. This new logo showcased a simplified version of the iconic siren, focusing on her facial features and creating a sense of intimacy with customers.
In 1992, the logo saw another transformation as Starbucks embraced its global identity. The siren became more stylized, with flowing hair and a circular design, symbolizing the company’s pursuit of perfection in every cup.
In 2011, Starbucks unveiled its most recent logo, streamlining the design even further. The siren’s image became more refined, with clean lines and a bold, confident attitude, reflecting the brand’s commitment to innovation and quality.
Embracing the Past, Embracing the Future
Through its logo evolution, Starbucks has managed to strike a balance between honoring its rich history and embracing the future. The iconic green emblem of the siren continues to evoke a sense of nostalgia while embodying the brand’s commitment to providing a unique coffee experience to every customer.
Starbucks’ logo journey serves as a reminder of the brand’s progress and its dedication to staying relevant in an ever-changing world. Whether you’re sipping a cup of coffee in a cozy café or grabbing a to-go order, the Starbucks logo is a familiar sight that has become an icon of the modern coffee culture.
Unleash Your Inner Coffee Lover
Next time you see the Starbucks logo, take a moment to appreciate its rich history and the story it tells. From the classic design to the modern icon, this emblem has become a symbol of the coffee lover’s journey and a testament to the enduring power of a great cup of joe.
A Look Back at the Starbucks Logo through the Decades
Since its inception in 1971, Starbucks has been synonymous with the siren logo. This iconic emblem has evolved over the decades, reflecting the changing times and the company’s growth.
The Birth of the Siren Logo (1971)
Starbucks’ original logo featured a vintage-style siren, inspired by a 16th-century Norse woodcut. This design paid homage to the seafaring roots of coffee and the allure of the mermaid. The green color, which has become synonymous with the brand, was also introduced in this initial logo.
Coffee Takes Center Stage (1987)
In 1987, Starbucks made a subtle change to their logo, enlarging the image of the siren. The focus shifted from the word ‘Starbucks’ to the coffee itself, emphasizing the brand’s commitment to delivering a quality coffee experience.
Over the years, the siren’s features became more refined and less explicit, contributing to the brand’s shift towards a more family-friendly image. Despite these changes, the logo remained recognizable and iconic.
A Nostalgic Return (2011)
In 2011, Starbucks reintroduced the original siren logo as part of their 40th anniversary celebration. The new logo reflected a sense of nostalgia, honoring the company’s rich history and its commitment to serving high-quality coffee.
This retro logo was a nod to the past while simultaneously embracing the present and future. It reminded customers of the brand’s roots and the unique experience they could expect from a Starbucks beverage.
Today, the Starbucks logo continues to evolve, but the siren remains a symbol of the brand’s commitment to providing excellent coffee and a welcoming environment. It serves as a reminder of the journey the company has taken and the role it plays in people’s lives.
Uncovering the Story Behind Each Starbucks Logo Version
Throughout the evolution of the Starbucks logo, the iconic green siren has undergone several transformations, each with its own unique story to tell. From its humble beginnings as a vintage emblem to its current iteration, the Starbucks logo reflects the rich history and passion for coffee that the brand embodies.
The Vintage Logo
The first Starbucks logo, introduced in 1971, featured a brown beverage container with the words “Starbucks Coffee, Tea, and Spices” circling it. The logo had a vintage appeal, reminiscent of the original Starbucks store in Seattle’s Pike Place Market. The green siren, inspired by a 16th century Norse woodcut, made her debut, capturing the essence of the coffeehouse’s charm.
Over the years, the Starbucks logo underwent several changes, each representing the brand’s growth and expansion. The 1987 version kept the green siren intact but removed the surrounding text, focusing solely on the mermaid’s captivating image. The year 1992 saw the shift to a sleeker, more refined siren, complemented by a modernized font for the Starbucks name.
In 2011, a bolder, more contemporary logo emerged, completely stripping away the wordmark and leaving only the iconic siren. This simplified design embraced the brand’s global presence and represented Starbucks as more than just a coffee company–it became a symbol of connection and community.
The Nostalgic Return
In recent years, Starbucks has occasionally reintroduced its vintage logo, paying homage to its roots and evoking a sense of nostalgia. This return to the past showcases Starbucks’ commitment to its heritage and reminds customers of the cherished memories associated with the brand.
With each logo version, the Starbucks emblem remains a constant reminder of the brand’s dedication to quality coffee and the passion that drives their mission. Whether it’s the vintage logo or the current sleek design, the green siren continues to symbolize the rich history and the love for coffee that has made Starbucks an iconic name in the industry.
Remembering the Iconic Starbucks Logo Variations
The Starbucks logo, with its famous mermaid centerpiece, has become synonymous with the brand’s commitment to providing quality coffee and exceptional beverages. Over time, the logo has evolved, keeping up with the changing times while still retaining its strong identity.
Back in the day, Starbucks used a green and brown color palette for their logo, giving it a vintage feel that is instantly recognizable. The green hue has become synonymous with the brand, representing not only its commitment to sustainability but also its roots in the Pacific Northwest.
As the years went by, the Starbucks logo underwent subtle changes, refining the mermaid emblem and adding more details to her form. This evolution helped to further solidify the brand’s image in the minds of its loyal customers.
Whether it’s the classic green logo or the vintage versions of the past, each Starbucks logo variation brings with it a sense of nostalgia for coffee lovers. It serves as a reminder of the brand’s history and its dedication to providing a remarkable coffee experience.
So next time you sip on your favorite Starbucks beverage, take a moment to appreciate the iconic logo that has stood the test of time. It’s a symbol of excellence in coffee and a beacon of familiarity in a constantly changing world.
The Significance of the Starbucks Logo in Building the Brand
The Starbucks logo is one of the most recognizable and iconic symbols in the world of coffee. The green siren, or mermaid, has become synonymous with the Starbucks brand, representing its commitment to quality and its unique blend of coffee beverages.
Since its inception in 1971, the Starbucks logo has evolved through various iterations, but the essence of the siren has remained consistent. The vintage, nostalgic feel of the original logo has helped create a sense of history and tradition, connecting customers to the brand’s roots.
The green color of the logo is also significant. The vibrant green not only catches the eye, but it also symbolizes freshness and sustainability, aligning with Starbucks’ focus on ethical sourcing and environmental responsibility.
The Evolution of the Starbucks Logo
Over the years, the Starbucks logo has undergone subtle changes, but the siren has always remained the central element. From the vintage-inspired logo of the 1970s to the simplified and streamlined version of today, the logo has adapted to reflect the changing times while staying true to its origins.
Each iteration of the logo has helped build brand recognition and loyalty. The iconic siren has become a symbol of trust and quality, instantly evoking the aroma and taste of Starbucks coffee in the minds of customers around the world.
The Starbucks Logo in Pop Culture
The Starbucks logo has become ingrained in popular culture, appearing on merchandise, in movies and TV shows, and even as tattoos. It has become a symbol of status and sophistication, associated with the coffeehouse culture and the enjoyment of a good cup of coffee.
Whether on a storefront or on a cup, the Starbucks logo is instantly recognizable and communicates a sense of familiarity and comfort. It has become a powerful branding tool, helping to establish Starbucks as a global leader in the coffee industry.
How the Starbucks Logo Reflects the Company’s Evolution
The Starbucks logo has undergone several changes over the years, each reflecting the company’s evolution and growth in the coffee industry. The evolution of the logo tells the story of Starbucks’ journey from a small and local coffee shop to a global beverage powerhouse.
In its early years, Starbucks had a simple and vintage logo that featured a siren with wavy hair, inspired by the 16th century Norse woodcut. This logo exuded a nostalgic charm, representing the company’s commitment to providing high-quality coffee and creating a warm and inviting coffeehouse experience.
As Starbucks expanded and opened more stores, the logo evolved to reflect its growing popularity and iconic status.
The Birth of the Green Siren
In 1987, the Starbucks logo underwent a significant change – the vintage siren became green, and her image was cropped to focus on her face. This shift represented the company’s desire to modernize its image while still staying true to its origins.
The new logo retained the iconic siren, showcasing Starbucks’ commitment to maintaining its unique identity and connection to coffee traditions, while also embracing change and innovation.
The green color became synonymous with the brand, symbolizing freshness, sustainability, and the company’s commitment to ethical sourcing and environmental awareness.
Symbol of Growth
Over time, Starbucks continued to evolve, and its logo evolved alongside it. In 2011, the siren was further simplified and given a cleaner and more streamlined look. This modification represented Starbucks’ drive for simplicity and a focus on its core product – coffee.
Today, the Starbucks logo is instantly recognizable worldwide, serving as a symbol of quality, sustainability, and the company’s dedication to providing exceptional coffee experiences.
The evolution of Starbucks’ logo reflects its journey from a small coffeehouse to a global coffee empire, while never losing sight of its roots. It encapsulates the company’s commitment to delivering iconic and delicious beverages, all while evoking a sense of nostalgia and loyalty among its loyal customers.
Tracing the Starbucks Logo’s Influence on the Coffee Culture
The Starbucks logo has become an iconic emblem of the coffee culture, representing more than just a beverage but a lifestyle and a community of coffee lovers. The evolution of the logo through the years reflects the changing coffee scene and the brand’s commitment to staying relevant.
The Vintage Appeal
Starbucks’ old logo, featuring a vintage green siren or mermaid, holds a special place in the hearts of coffee enthusiasts. It is a nod to the brand’s humble beginnings and the role it played in introducing specialty coffee to mainstream consumers. The vintage charm and simplicity of the logo evoke a sense of nostalgia and authenticity.
A Symbol of Quality
Over the years, the Starbucks logo has become synonymous with high-quality coffee. The green mermaid has come to represent not just the brand, but also the dedication to sourcing, roasting, and serving the finest coffee beans. It is a symbol that assures customers of the exceptional standards that Starbucks upholds.
By continuously evolving its logo, Starbucks has managed to stay relevant in an ever-changing coffee culture. The green siren has become an instantly recognizable symbol that connects people across the globe, transcending language and cultural barriers.
Tracing the Starbucks logo’s influence on the coffee culture is like tracing the history of coffee itself. It is a reminder of how a simple emblem can shape and influence an entire industry, changing the way we perceive and enjoy our favorite beverage.
- Starbucks’ logo has become an iconic emblem of the coffee culture
- The vintage appeal of the old logo evokes a sense of nostalgia and authenticity
- The logo serves as a symbol of quality and exceptional coffee standards
- The evolution of the logo reflects Starbucks’ commitment to staying relevant
- The logo has become an instantly recognizable symbol that connects people across the globe
- The logo’s influence on the coffee culture mirrors the history and evolution of coffee itself
Comparing the Different Starbucks Logo Designs
Over the years, Starbucks has gone through several logo redesigns, but the iconic siren has always remained at the center of their brand identity. Let’s take a trip down memory lane and compare the different Starbucks logo designs.
The Vintage Emblem
The first Starbucks logo, introduced in 1971, featured a vintage design with a brown color palette. It showcased the iconic mermaid, or siren, with two tails and a crown. This logo captured the essence of the early coffee shops and the sense of nostalgia that comes with it.
Despite not being as well-known as the current logo, this vintage emblem represents the beginning of Starbucks’ journey and the start of their coffee empire.
The Green Evolution
In 1987, Starbucks underwent a logo transformation, becoming the green brand we recognize today. The siren went through some changes as well, losing her crown and one of her tails.
This green logo became the new face of Starbucks, symbolizing their dedication to sustainability and their commitment to providing high-quality coffee products.
Since then, the logo has remained relatively unchanged, with minor tweaks to enhance the design and make it more streamlined.
Today, this green logo has become an instantly recognizable emblem, representing not only Starbucks’ coffee but also the rich experience and quality associated with the brand.
In conclusion, comparing the different Starbucks logo designs is like taking a trip back in time. From the vintage emblem to the modern green logo, each design tells a story and evokes a different feeling. While the logo may have evolved over the years, the siren remains at the heart of Starbucks’ brand identity, capturing the essence of their coffee and building a nostalgic connection with coffee lovers worldwide.
Understanding the Inspiration Behind the Starbucks Logo Changes
One of the most recognizable logos in the world, the Starbucks logo has undergone several changes since its inception. Each change in the logo represents an evolution of the brand and its connection to the past. The original Starbucks logo featured a vintage design with a mermaid in the center, reflecting the brand’s maritime roots.
The decision to use a green color scheme for the logo was not only visually appealing, but also symbolized Starbucks’ commitment to sustainability and environmental consciousness. The green hue, reminiscent of lush coffee plantations, reinforces the brand’s focus on sourcing ethically grown coffee beans.
Over the years, the Starbucks logo has transformed from a detailed emblem to a simplified and iconic representation of the brand. The removal of the word “coffee” from the logo allowed Starbucks to expand its product offerings beyond hot beverages, and positioned it as a global brand capable of meeting the diverse preferences of its customers.
The logo changes also evoke a sense of nostalgia, with the siren becoming more stylized and modernized in each iteration. By honoring the past while embracing the future, Starbucks has successfully created a logo that is both timeless and forward-thinking.
Overall, the evolution of the Starbucks logo is a reflection of the brand’s journey and growth. From a small coffee shop to a global powerhouse, the logo changes have captured the essence of Starbucks’ commitment to quality, sustainability, and innovation. The logo has become an iconic symbol that instantly evokes a sense of familiarity and warmth, making Starbucks a beloved and trusted brand for coffee enthusiasts worldwide.
Examining the Starbucks Logo’s Impact on Consumer Perception
The iconic green mermaid emblem of the Starbucks logo has become synonymous with quality coffee and a unique coffeehouse experience. As consumers, we are drawn to this vintage siren as she represents the rich history and tradition of the beverage we love.
When we see the Starbucks logo, we immediately associate it with the brand’s commitment to delivering a premium coffee experience. The logo’s green color symbolizes freshness, harmony, and growth, which align perfectly with the brand’s values and the essence of their coffee.
Additionally, the mermaid emblem serves as a powerful visual cue, evoking a feeling of comfort and familiarity. It not only helps build brand recognition but also plays a significant role in shaping consumer perception. The logo’s presence on every Starbucks cup and sign reaffirms our trust and confidence in the quality of their products.
Over the years, the Starbucks logo has undergone subtle changes, but its essence remains constant. These alterations have allowed the brand to maintain a sense of evolution while staying true to its roots. Regardless of the minor modifications, the siren’s allure continues to captivate consumers and create a strong emotional connection with the brand.
In conclusion, the Starbucks logo’s impact on consumer perception is undeniable. It represents more than just a company; it symbolizes an entire culture surrounding coffee. The green siren emblem carries with it the heritage and authenticity that consumers have come to associate with the Starbucks experience, making it a truly iconic and enduring logo in the world of coffee.
Question and answer:
Why did Starbucks change its logo?
Starbucks changed its logo in 2011 as part of a rebranding effort to modernize its image and better align with its expanding product offerings.
What did the old Starbucks logo look like?
The old Starbucks logo featured a black and white siren, or mermaid, surrounded by a green circle with “Starbucks Coffee” written in black.
When was the old Starbucks logo first introduced?
The old Starbucks logo was first introduced in 1971 when the company opened its first store in Seattle, Washington.
How many times has the Starbucks logo changed?
The Starbucks logo has undergone four major changes in its history, with the latest version being introduced in 2011.
Did customers like the old Starbucks logo?
The old Starbucks logo had a loyal following, with many customers nostalgic for its simplicity and iconic design.
Why did Starbucks change its logo?
Starbucks changed its logo to reflect the evolution of the company and its brand image. The old logo was seen as outdated and the company wanted a fresh new look to align with its growth and expansion.
When did Starbucks change its logo?
Starbucks changed its logo in 2011. The new logo was introduced as part of the company’s 40th anniversary celebration.
What are the different versions of the Starbucks logo?
Over the years, Starbucks has had several versions of its logo. The original logo featured a brown mermaid with a split tail. In 1987, the logo was changed to feature a green mermaid, which became the iconic symbol of the brand. In 2011, the logo was simplified and the text was removed, leaving only the green mermaid.