Starbucks is a household name when it comes to coffee. With thousands of locations around the world, it has become a symbol of quality and convenience for coffee lovers everywhere. But one aspect that often goes overlooked is the company’s iconic logo, which has become synonymous with the brand itself. In this article, we will explore the history and significance of the Starbucks logo, and how it has evolved over time.
The Starbucks logo features a circular design with a green color scheme. At the center of the logo is an image of a twin-tailed mermaid, known as a siren, surrounded by a ring. The siren is said to symbolize the seductive allure of coffee, while the ring represents the coffee chain’s commitment to quality. This logo has remained relatively consistent since its inception in 1971, but it has gone through a few subtle changes along the way.
Originally, the Starbucks logo only featured the siren in black and white. It wasn’t until 1987 that a splash of green was added to the design. This addition of color helped to solidify the brand’s association with coffee and nature. Over time, the design became more streamlined and simplified, with the removal of text and the focus solely on the siren herself. This minimalist approach has become a trademark of the Starbucks brand.
Today, the Starbucks logo is instantly recognizable to people all over the world. It is a symbol of quality, sophistication, and the joy of a good cup of coffee. The company’s dedication to maintaining the integrity of their logo is a testament to their commitment to their customers and their product. So next time you enjoy a Starbucks beverage, take a moment to appreciate the iconic logo that has become a staple of the coffee industry.
History of the Starbucks Logo
In 1971, when Starbucks was first opened in Seattle, its logo featured a brown circular design with the words “Starbucks Coffee, Tea, and Spice” encircling a black and white image of a siren. This logo represented Starbucks’ early association with the seafaring history of the city and its intention to provide high-quality coffee, tea, and spices to its customers.
Over the years, the Starbucks logo has undergone several changes. In 1987, the logo was simplified to remove the words “Starbucks Coffee, Tea, and Spice” and to focus solely on the image of the siren. This change was made to emphasize the company’s increasing focus on coffee and to streamline its branding.
The Evolution of the Siren
In 1992, a significant update was made to the Starbucks logo. The original black and white siren image was transformed into a green and white image, and the siren’s hair was changed to cover her bare breasts, making the logo more modest and suitable for a broader audience.
In 2011, the siren underwent another transformation. This time, the image was zoomed in to focus on her face, and her hair and facial features were simplified into a more streamlined and stylized design. The green color was also made more vibrant and the word “Starbucks” was added to the logo.
The History in the Logo
The evolution of the Starbucks logo reflects the company’s growth and evolution over the years. The original logo represented the company’s humble beginnings and its commitment to providing a variety of high-quality products. As Starbucks became more focused on coffee, the logo was simplified to reflect this shift in focus.
The changes made to the siren image in 1992 and 2011 represent Starbucks’ desire to stay relevant and appeal to a broader audience. These changes reflect the company’s commitment to maintaining its brand identity while also adapting to changing trends and consumer preferences.
The Starbucks logo has become one of the most recognizable symbols in the world, representing not only a famous coffee chain but also the values and history that are associated with the brand. It serves as a visual reminder of Starbucks’ journey and its commitment to providing high-quality coffee to its customers.
Evolution of the Starbucks Logo
The Starbucks logo has gone through several transformations since the company’s inception.
|The original Starbucks logo featured a black and white design of a siren, a mythical creature that is said to lure sailors with its enchanting voice.
|The logo underwent its first major change, with the original siren design being simplified and given a more polished and refined look.
|The logo featured a green and white color scheme for the first time, symbolizing the brand’s connection to nature and freshness.
|Starbucks introduced a new logo that removed the company name entirely, leaving only the siren symbol. This change was aimed at making the iconic image more recognizable and memorable.
|In the most recent iteration of the logo, the siren was further simplified and stylized, with more emphasis on the facial features and a clean, streamlined design.
The evolution of the Starbucks logo reflects the changing design trends and branding strategies of the company. Through each update, the logo has maintained its iconic symbol while adapting to a more modern and minimalistic aesthetic.
Meaning behind the Starbucks Logo
The Starbucks logo is one of the most recognizable symbols in the world. It consists of a black and green siren, surrounded by a circular ring. The siren is a twin-tailed mermaid, also known as a melusine, a creature from Greek mythology associated with seduction and temptation.
The siren in the Starbucks logo has undergone several changes since the company’s inception in 1971. The original logo featured a brown siren with a more detailed and intricate design, while the current logo is a simplified and stylized version.
The green color used in the Starbucks logo is often associated with nature, growth, freshness, and renewal. It represents Starbucks’ commitment to environmental sustainability and its focus on sourcing ethically and responsibly grown coffee beans.
The circular shape of the logo symbolizes unity, harmony, and connection. It represents the global presence of Starbucks and its mission to bring people together over a cup of coffee.
Overall, the Starbucks logo conveys a sense of elegance, warmth, and familiarity. It has become an iconic symbol of the brand and its dedication to providing high-quality coffee and a unique coffeehouse experience.
Starbucks Logo Development Process
The logo of Starbucks has become one of the most recognizable symbols in the world of coffee. The company has gone through several iterations of its logo since its inception in 1971. The development process of the Starbucks logo has been an interesting journey, reflecting the evolution of the brand.
Original Logo (1971)
The original Starbucks logo, unveiled in 1971, featured a brown circular design with a detailed image of a twin-tailed mermaid, known as a siren. The logo was intricate, showcasing the company’s nautical theme and connection to the seaport city of Seattle.
Simplification and Modernization (1987)
In 1987, Starbucks decided to simplify and modernize its logo. The word “Starbucks” was added around the circular design, and the mermaid was redesigned to focus on her face and upper body. The logo took a cleaner and more contemporary look, aligning with the brand’s growth and expansion.
The iconic green color, which is now synonymous with Starbucks, was also introduced during this logo update. The decision to go with green was influenced by the company’s commitment to sustainability and environmental responsibility.
Evolving The Logo (2011)
In 2011, Starbucks made another change to its logo, further simplifying it. The text “Starbucks Coffee” was removed from the logo, leaving only the siren. This move demonstrated the company’s confidence in its brand recognition and allowed for more versatility in using the logo across different platforms and products.
Starbucks also embraced a flatter and more streamlined design, following the industry trend of minimalism. This logo update aimed to keep the brand relevant and timeless.
Since then, Starbucks has continued to evolve its logo, making subtle changes to reflect its commitment to innovation and adapt to the ever-changing consumer preferences. The logo development process of Starbucks is a testament to how a simple symbol can become an iconic representation of a global brand.
Color Palette of the Starbucks Logo
The Starbucks logo is instantly recognizable, thanks in part to its iconic color palette. The green and white combination has become synonymous with the brand and is deeply ingrained in the minds of coffee lovers around the world.
The dominant color in the Starbucks logo is an earthy shade of green. This color represents the company’s commitment to sustainability and its connection to nature. It evokes feelings of freshness, growth, and tranquility, creating a sense of calm and relaxation for customers as they enjoy their favorite Starbucks beverage.
The specific shade of green used in the logo is known as “Starbucks Green” or “Starbucks Green Code” and is often referred to as Pantone 3425C. This shade was carefully chosen to capture the essence of the brand and reinforce the company’s eco-friendly image.
Complementing the green in the Starbucks logo is the crisp white color. White represents purity, simplicity, and elegance, reflecting the brand’s commitment to providing high-quality coffee and a premium experience to its customers.
The white color also serves to create contrast and balance within the logo, ensuring that the green stands out and commands attention. It adds a touch of sophistication to the overall design, making the logo visually appealing and memorable.
The combination of green and white in the Starbucks logo creates a harmonious and refreshing visual identity. It embodies the brand’s values and conveys a sense of authenticity, allowing customers to easily identify and connect with Starbucks wherever they go.
Typography of the Starbucks Logo
The typography used in the Starbucks logo is an essential element that contributes to the brand’s identity and recognition. The logo features a unique and distinct typeface that is instantly recognizable by coffee lovers around the world.
The word “Starbucks” in the logo is written in a custom serif font known as “Century Gothic”. This font choice gives the logo a classic and sophisticated feel while also maintaining a sense of modernity. The clean and rounded lines of the letters create a sense of elegance and simplicity.
One notable characteristic of the typography in the Starbucks logo is the way the letters are spaced. The tight spacing between the letters creates a sense of unity and cohesiveness, while also making the wordmark more compact and visually appealing.
Another interesting aspect of the logo’s typography is the siren icon. The letters “S” and “B” in the word “Starbucks” are extended to form the iconic twin-tailed mermaid, which has become synonymous with the brand. This creative use of typography adds visual interest to the logo and helps differentiate Starbucks from other coffee chains.
The color of the typography in the logo is another important aspect. The word “Starbucks” is usually displayed in white against a green background. This color combination represents freshness, growth, and nature – qualities that are associated with the Starbucks brand and its commitment to ethically sourced coffee.
In conclusion, the typography of the Starbucks logo plays a significant role in creating brand recognition and evoking a specific emotional response from consumers. Through its custom serif font, tight letter spacing, and unique siren icon, the logo stands out and represents the values and identity of the famous coffee chain.
Starbucks Logo Design Elements
The Starbucks logo is instantly recognizable with its iconic image of a twin-tailed siren. The logo has undergone several revisions since its inception, but it has always maintained its core design elements. Here are the key design elements of the Starbucks logo:
1. Twin-Tailed Siren
The most prominent design element of the Starbucks logo is the twin-tailed siren. The siren is a mythical creature from Greek mythology that represents seduction and allure. The original Starbucks logo featured a simpler version of the siren, but it has evolved over time to become more detailed and stylized.
2. Circular Shape
The Starbucks logo is enclosed in a circular shape, which symbolizes unity, completeness, and continuity. The circular shape also gives the logo a sense of balance and harmony. The circle is often associated with the idea of a “third place,” a welcoming environment where people can relax and enjoy their coffee.
3. Green Color
The Starbucks logo is predominantly green, which has become synonymous with the brand. Green is often associated with nature, freshness, and growth, reflecting Starbucks’ commitment to sustainability and environmental responsibility. The specific shade of green used in the logo is known as “Starbucks Green” and is trademarked by the company.
Another design element frequently seen in the Starbucks logo is starbursts. These star-shaped bursts of light add energy and excitement to the logo. The starbursts are strategically placed around the siren’s crown and tail, drawing attention to these areas and creating a sense of movement and vitality.
While the twin-tailed siren is the visual centerpiece of the Starbucks logo, the wordmark is also an important design element. The word “Starbucks” is written in a custom font called “Sant’Elia Script.” This script font adds a touch of elegance and sophistication to the logo, reinforcing Starbucks’ premium image.
In conclusion, the Starbucks logo incorporates a combination of design elements that create a visually appealing and recognizable symbol for the famous coffee chain. The twin-tailed siren, circular shape, green color, starbursts, and wordmark all contribute to the unique and iconic nature of the Starbucks logo.
Symbolism in the Starbucks Logo
The Starbucks logo is one of the most recognizable symbols in the world. It features a green mermaid with long wavy hair, encircled by a green ring with the words “Starbucks Coffee” around it. The logo has gone through several iterations since it was first introduced in 1971, but its symbolism remains consistent.
The prominent element of the Starbucks logo is the mermaid, known as the “siren.” The mermaid embodies the maritime history and seafaring tradition associated with coffee trading. It represents the allure, mystery, and adventure connected to the journey of coffee beans from different parts of the world to Starbucks cafes.
The Color Green
Green is the dominant color in the Starbucks logo and holds significant symbolism. It is often associated with nature, freshness, and growth. The use of green in the logo reflects Starbucks’ commitment to sourcing high-quality, sustainable, and ethically grown coffee beans. It also represents the eco-friendly initiatives and company values related to environmental stewardship.
Moreover, the color green in the logo creates a sense of calm and relaxation, which aligns with the ambiance that Starbucks aims to provide in its coffee shops.
The circular shape of the logo symbolizes unity, perfection, and endlessness, reflecting Starbucks’ vision of connecting people from different cultures and backgrounds through the love of coffee.
In summary, the Starbucks logo is rich in symbolism, conveying the brand’s heritage, commitment to quality and sustainability, and the desire to create a welcoming and inclusive environment for coffee lovers worldwide. The iconic mermaid and the color green are key elements that have become instantly recognizable and synonymous with the Starbucks experience.
Brand Identity and the Starbucks Logo
When it comes to brand identity, Starbucks has created an iconic symbol that is recognized around the world. The Starbucks logo, with its memorable green mermaid, has become synonymous with great coffee and a cozy ambiance.
The logo itself represents the brand’s commitment to quality and consistency. The green color has become synonymous with Starbucks and is instantly recognizable. It conveys a sense of freshness and naturalness, aligning with the brand’s focus on ethically sourced coffee beans.
The mermaid in the logo is a nod to the nautical history of coffee and is inspired by a 16th-century Norse woodcut. The mermaid also represents the alluring and seductive nature of coffee, enticing customers with its rich flavors and inviting aroma.
Starbucks has built a strong brand identity around its logo, one that is instantly recognizable and has contributed to its global success. The logo evokes feelings of comfort, reliability, and indulgence, making it a symbol that customers trust and are drawn to.
Through effective branding and consistent use of its logo, Starbucks has been able to establish itself as a leader in the coffee industry. The logo serves as a powerful marketing tool, helping to attract new customers and create a sense of loyalty among existing ones.
Overall, the Starbucks logo plays a crucial role in shaping the brand’s identity and has become an integral part of its success. It represents the values and characteristics that Starbucks stands for, making it a symbol that is not only visually appealing but also deeply meaningful to its customers.
Popularity of the Starbucks Logo
The Starbucks logo is one of the most recognizable and iconic symbols in the world. The simple yet elegant design of the green siren has become synonymous with the Starbucks brand and its high-quality coffee.
The logo has gained immense popularity over the years and has become a symbol of coffee culture. People from all walks of life and all corners of the globe instantly recognize the Starbucks logo and associate it with a premium coffee experience.
The popularity of the Starbucks logo can be attributed to several factors. Firstly, the logo’s distinctive and eye-catching design makes it stand out from other coffee chain logos. The green color and the siren’s flowing hair create a sense of warmth and comfort, inviting customers to enter and experience the Starbucks environment.
In addition, Starbucks’ consistent use of the logo across its stores, products, and marketing materials has helped to reinforce its brand identity and boost its popularity. The logo is prominently displayed on coffee cups, signage, and merchandise, further cementing its association with the world-renowned coffee chain.
Furthermore, the Starbucks logo has become a symbol of status and sophistication. When people see someone carrying a Starbucks cup or wearing a Starbucks shirt, it signals that they have a refined taste and appreciate quality coffee.
The Starbucks logo’s popularity extends beyond coffee lovers. It has become a cultural icon and is often referenced in popular culture, including movies, TV shows, and music. This widespread exposure has further increased the logo’s recognition and popularity.
In conclusion, the Starbucks logo’s popularity stems from its distinctive design, consistent branding, and association with status and sophistication. Its recognition and iconic status make it a powerful symbol in the coffee industry and a testament to Starbucks’ global success.
Starbucks Logo in Different Countries
The Starbucks logo is a globally recognized symbol that represents the famous coffee chain. While the logo remains consistent in its design, there are slight variations depending on the country in which it is displayed.
In the United States, the Starbucks logo features a green circle with a white mermaid in the center. This iconic design has become synonymous with Starbucks and is instantly recognizable to coffee lovers everywhere.
In some countries, such as China and Japan, the Starbucks logo is adapted to incorporate local cultural elements. For example, in China, the mermaid is more stylized to resemble a mythical creature, and the green circle is surrounded by a red border symbolizing luck and prosperity.
In other countries, the logo may include additional text or languages to accommodate local preferences. In France, for instance, the word “Starbucks” is presented in both English and French, while in Italy, the birthplace of espresso, the logo includes the words “Caffè Starbucks” to appeal to Italian coffee connoisseurs.
Despite these variations, the core elements of the Starbucks logo, such as the mermaid and the green color, remain consistent across countries. This ensures that the brand maintains its identity while also respecting and adapting to the unique characteristics of different cultures.
Overall, the Starbucks logo serves as a powerful symbol that transcends borders and speaks to the global appeal of the coffee chain. Whether you’re in the United States, China, or any other country, the logo represents the same commitment to quality coffee and the Starbucks experience.
Logo Placement and Usage of the Starbucks Logo
Throughout its history, Starbucks has maintained a consistent and recognizable logo that has become synonymous with the brand. The Starbucks logo consists of a circular shape with a twin-tailed mermaid known as a siren in the center. This iconic image is instantly recognizable and is often placed prominently on Starbucks’ products and stores.
The placement of the Starbucks logo varies depending on the context. The logo is most commonly found on the company’s cups and packaging, where it is typically placed on the front or center of the product. This ensures that the logo is visible and easily identifiable by customers.
Logo Usage Guidelines
Starbucks has established specific guidelines for the use of its logo to maintain consistency across all platforms and products. These guidelines outline how and where the logo can be used, ensuring that it is always presented in a way that reflects the brand’s image.
One of the key guidelines is that the Starbucks logo should always be displayed in its original colors – green and white – to maintain brand recognition. The logo should also never be altered or modified in any way, as this could dilute the brand’s identity and confuse customers.
Additionally, the Starbucks logo should always be displayed with adequate spacing and clear of any competing elements. This ensures that the logo remains the focus and is not overshadowed or compromised by other visual elements.
Logo Placement in Stores
In Starbucks stores, the logo is typically displayed prominently on various surfaces, including signage, menus, and merchandise. The logo is often featured prominently on the storefront, ensuring that it catches the attention of passersby and communicates that a Starbucks is present.
Inside the store, the logo can be found on the cups, napkins, and other packaging, further reinforcing the Starbucks brand and creating a cohesive experience for customers.
|Cups and Packaging
Overall, the placement and usage of the Starbucks logo play a crucial role in maintaining the brand’s identity and capturing the attention of customers. Whether on products or in stores, the logo serves as a visual representation of the Starbucks experience and has become an iconic symbol in the world of coffee.
Brand Consistency and the Starbucks Logo
Brand consistency is crucial for any successful business, and Starbucks has mastered it with their iconic logo. The Starbucks logo is instantly recognizable and has become synonymous with the brand’s identity.
The Starbucks logo has undergone several changes since its inception in 1971. It started with a simple black and white design featuring a twin-tailed mermaid, or siren, encircled by the text “Starbucks Coffee, Tea, and Spices.” Over the years, the logo has evolved to its current modern and streamlined green design.
Recognizability and Symbolism
The Starbucks logo has achieved a level of recognizability that few brands can match. The green color, combined with the iconic siren, instantly evokes thoughts of Starbucks’ high-quality coffee and inviting atmosphere. The logo has become a symbol of Starbucks’ commitment to providing the best coffee experience.
The siren is rich in symbolism, representing seduction and allure. It reflects the brand’s desire to draw customers in and captivate them with their exceptional coffee and service. This symbolism adds depth and meaning to the logo, further reinforcing Starbucks’ brand identity.
Consistency and Adaptability
While the Starbucks logo has changed over the years, it has always maintained certain core elements, ensuring consistency in brand recognition. The siren has remained a constant presence, while the color scheme and font have been refined to reflect modern design trends.
Another factor that contributes to the success of the Starbucks logo is its adaptability. It can be easily scaled or modified to fit various marketing materials without losing its impact or recognition. Whether it’s on a coffee cup, storefront, or digital platform, the Starbucks logo retains its essence and communicates the brand’s message effectively.
- Brand consistency is crucial for a successful business.
- The Starbucks logo has evolved over the years.
- The logo is instantly recognizable and reflects Starbucks’ brand identity.
- The symbolism of the siren adds depth to the logo.
- Consistency and adaptability contribute to the success of the Starbucks logo.
Controversies Surrounding the Starbucks Logo
As one of the most recognizable logos in the world, the Starbucks logo has garnered its fair share of controversies over the years. From accusations of cultural appropriation to claims of promoting satanic symbolism, the Starbucks logo has been at the center of heated debates.
The Mermaid or the Siren?
The most common controversy surrounding the Starbucks logo is the interpretation of the figure depicted in it. Some argue that it is a mermaid with two tails, while others believe it is a siren. The mermaid symbolizes mythical enchantment and allure, while the siren represents danger and temptation. This ambiguity has led to various interpretations and controversies.
Many critics claim that the Starbucks logo is a depiction of a siren, which has connections to pagan and satanic symbolism. They argue that the logo promotes an agenda that goes against traditional values and religious beliefs. However, Starbucks has consistently maintained that their logo is simply a representation of a mermaid, symbolizing the allure and magic of coffee.
Accusations of Cultural Appropriation
Another controversy surrounding the Starbucks logo is the accusation of cultural appropriation. Some argue that the logo’s design, which features a crowned figure with flowing hair and adorned with a star, draws heavily from ancient Greek and Roman mythology. Critics argue that using these cultural symbols for commercial purposes is disrespectful and appropriative.
On the other hand, supporters of the logo argue that it is a celebration of classical art and mythology, rather than an act of appropriation. They argue that the logo pays homage to the rich history and cultural significance of these ancient civilizations.
Despite the controversies surrounding the Starbucks logo, it has become an iconic symbol of the coffee chain. Regardless of its origins and interpretations, the logo has undeniably left a lasting impression on millions of coffee lovers around the world.
Starbucks Logo Merchandise
Starbucks logo merchandise has become extremely popular among fans of the iconic coffee chain. With its distinctive green and white logo, Starbucks has created a brand that represents quality and comfort.
From t-shirts and mugs to caps and tote bags, there is a wide range of Starbucks logo merchandise available for purchase. Whether you want to show off your love for Starbucks or simply enjoy the comfort of their products, there is something for everyone.
One of the most popular Starbucks logo merchandise items is the coffee mug. With its sleek design and recognizable logo, it’s the perfect way to enjoy your favorite Starbucks beverage at home. The mugs are available in different sizes and styles, allowing you to choose the one that best suits your preferences.
Starbucks logo t-shirts
Starbucks logo t-shirts are another popular item among fans. They come in various colors and sizes, making it easy to find one that fits your style. Whether you’re a regular Starbucks customer or simply appreciate the brand’s logo, wearing a Starbucks logo t-shirt is a great way to show your support.
Starbucks logo caps
For those who like to accessorize, Starbucks logo caps are a must-have. With their simple yet recognizable logo, they add a touch of style to any outfit. Whether you’re going for a casual or sporty look, a Starbucks logo cap can complete your ensemble.
Starbucks logo merchandise is not only stylish but also made from high-quality materials. Whether you’re purchasing a mug, t-shirt, or cap, you can expect durability and comfort. The logo itself is printed with precision, ensuring that it lasts for a long time.
So, if you’re a Starbucks fan or simply appreciate their iconic logo, Starbucks logo merchandise is worth considering. From mugs to t-shirts and caps, there are plenty of options to choose from. Show off your love for Starbucks in style!
Impact of the Starbucks Logo on the Coffee Industry
The Starbucks logo is one of the most recognizable symbols in the coffee industry. It has become a symbol of quality and prestige, representing the company’s commitment to delivering exceptional coffee experiences.
From its humble beginnings in Seattle to its global presence today, the Starbucks logo has had a significant impact on the coffee industry. The iconic green mermaid has become synonymous with the brand and has played a crucial role in shaping the way people perceive and consume coffee.
The logo’s design, with its simple yet distinctive shape, captures attention and creates a sense of familiarity. It draws customers in and invites them to be a part of the Starbucks experience. The logo’s color palette, combining different shades of green, adds to its appeal, evoking feelings of freshness, growth, and sustainability.
Moreover, the Starbucks logo has inspired other coffee chains and businesses in the industry to strive for better branding. It has set a benchmark for excellence in logo design, encouraging companies to create memorable and meaningful logos that reflect their values and offerings.
Furthermore, the Starbucks logo has helped to establish coffee culture as a global phenomenon. By visualizing the Starbucks brand through its logo, the company has created a community of coffee lovers and connoisseurs who associate themselves with the brand. This has transformed coffee from a mere beverage into a lifestyle choice and a social experience.
In conclusion, the impact of the Starbucks logo on the coffee industry cannot be overstated. It has become a symbol of quality, prestige, and community, revolutionizing the way people perceive and consume coffee. The iconic logo has inspired other businesses, set a benchmark for branding excellence, and helped coffee culture become a global phenomenon.
Question and answer:
What does the Starbucks logo symbolize?
The Starbucks logo is a siren, which symbolizes seduction, allure, and the irresistible aroma and taste of their coffee.
Who designed the Starbucks logo?
The Starbucks logo was designed by a Seattle-based design agency called Lippincott.
When was the Starbucks logo first introduced?
The Starbucks logo was first introduced in 1971.
Has the Starbucks logo always been green?
No, the original Starbucks logo was brown, and it was changed to green in 1987, to represent growth and freshness.
How has the Starbucks logo evolved over time?
Over time, the Starbucks logo has gone through several changes. Originally, it featured a more detailed image of a siren, and it has gradually been simplified to its current minimalist design.
What does the Starbucks logo represent?
The Starbucks logo represents a twin-tailed mermaid or siren, which is a mythical creature from Greek mythology.