Ultimate Guide to Choosing the Perfect Logo for Your Instagram Profile – Expert Reviews, Tips, and Examples

Welcome to our comprehensive reviews of the best Instagram logos available on the market. As one of the most popular social media platforms in the world, Instagram has a recognisable logo that has become iconic. In this article, we will be diving deep into the different variations of the Instagram logo and exploring their design, meaning, and impact. Whether you’re a fan of the classic logo or interested in the latest updates, we have got you covered with our detailed reviews.

Instagram’s logo has undergone several transformations since its inception, and each version has its unique charm. From the original retro camera-inspired logo to the more modern and minimalistic versions, Instagram has always managed to capture the essence of their brand in their design. Our reviews will explore the evolution of the logo and discuss the reasons behind the changes, allowing you to gain a deeper understanding of the thought process and creative choices that went into each iteration.

Not only will we be reviewing the past and present Instagram logos, but we will also be discussing the future of the brand’s iconic symbol. Instagram is constantly evolving, and there have been rumours of new logo designs in the works. We will explore the speculations and provide insights into what we can expect from the future of the Instagram logo. Whether you’re a design enthusiast, a social media marketer, or simply a fan of the platform, our reviews will provide you with valuable information to stay up-to-date with all things related to Instagram’s logo.

Instagram Logo Insights

Instagram is a popular social media platform that allows users to share photos and videos. One of the key elements of Instagram’s brand identity is its logo. The Instagram logo has gone through a series of iterations since the platform’s inception.

The original Instagram logo featured a simple camera icon, which represented the platform’s focus on photography. However, in 2016, Instagram unveiled a new logo design that deviated from its iconic camera symbol. The new logo featured a simplified camera outline with a gradient background, representing the platform’s evolving and modernizing brand identity.

The redesign of the Instagram logo sparked a wide range of reactions from users and design enthusiasts. Some praised the vibrant and modern look of the new logo, while others criticized it for straying too far from the original design. Despite the mixed reviews, the redesigned logo became widely recognized and synonymous with the Instagram brand.

Over the years, the Instagram logo has continued to evolve, with minor changes to its color palette and proportions. However, the camera icon remains a prominent feature in the logo, symbolizing Instagram’s core purpose of capturing and sharing moments.

The Instagram logo serves as a visual representation of the platform’s identity and values. Its design reflects Instagram’s commitment to creativity, self-expression, and visual storytelling. The logo’s simplicity and recognizability have contributed to Instagram’s success as a leading social media platform.

In conclusion, the Instagram logo is an integral part of the platform’s brand identity, representing its focus on photography, modernization, and visual storytelling. Despite changes over the years, the camera icon remains a recognizable symbol of Instagram, reinforcing its purpose as a platform for capturing and sharing moments.

Top Instagram Logo Designs

Instagram, one of the most popular social media platforms, has had several logo designs since its inception. Each logo design has evolved to reflect the changing times and trends. Here are some of the top logo designs that Instagram has used:

1. Classic Polaroid Camera: The original Instagram logo featured a simple and iconic representation of a camera, reminiscent of the classic Polaroid camera. This logo design captured the essence of Instagram being a platform for sharing instant photos.

2. Rainbow Gradient: In 2016, Instagram gave its logo a major redesign. The new logo featured a vibrant gradient of colors, transitioning from purple to orange and yellow. This logo design was visually striking and represented Instagram as a platform where users could showcase their creativity.

3. Minimalistic Outline: In 2019, Instagram introduced a new logo design which featured a minimalistic outline of a camera. The logo was monochromatic and had a modern, sleek look. This design represented Instagram’s evolution as a platform that focuses on visual content.

4. Coils and Radials: Recently, Instagram introduced a new logo design with a unique blend of coils and radials. The design was inspired by various elements, including the original camera icon and the previous gradient design. This logo showcases Instagram’s commitment to innovation and staying in sync with the ever-changing trends.

These are just a few examples of the different logo designs that Instagram has utilized over the years. Each design reflects the evolution of the platform and its commitment to providing the best user experience. Whether it be the classic Polaroid camera or the modern minimalistic outline, Instagram’s logos have left a lasting impact on its users.

Instagram Logo Evolution

Since its launch in 2010, Instagram has gone through several logo redesigns to reflect its evolution as a popular social media platform. These logo changes have received mixed reviews from users and designers alike.

  • The first Instagram logo featured a retro camera, capturing the essence of the app as a platform for sharing photos. It was well received by users who appreciated its vintage charm.
  • In 2016, Instagram unveiled a new logo that discarded the retro camera in favor of a simplified and modern design. This logo featured a colorful gradient background and a simplified camera icon. Reviews were split, with some praising the fresh look while others yearned for the old logo.
  • In 2019, Instagram made another significant change to its logo. This time, the camera icon was simplified even further, removing the distinctive look of a camera altogether. The logo featured a simple outline shape and a vibrant gradient background. This redesign received mixed reviews, with some finding it too generic and others appreciating the minimalist approach.
  • Most recently, Instagram introduced a new logo in 2021. This logo features a minimalist camera icon with bold strokes and a gradient background. The color scheme was updated to reflect a more modern and vibrant aesthetic. Initial reviews have been generally positive, with users appreciating the clean and contemporary look.

Overall, Instagram’s logo evolution showcases the platform’s desire to stay relevant and appeal to a wider audience. While not everyone may approve of the changes, it is clear that Instagram is committed to adapting its branding to fit the ever-changing digital landscape.

Instagram Logo Redesigns

As one of the most popular social media platforms, Instagram has gone through several logo redesigns throughout the years. Each redesign brings about a fresh look and feel for the platform, as well as feedback and reviews from users and designers alike. Here are some notable Instagram logo redesigns:

  1. Classic Logo: The original Instagram logo featured a stylized camera outline, representing the platform’s focus on photo sharing. This logo was well-received and quickly became recognizable among users.

  2. Flat Logo: In 2016, Instagram introduced a major logo redesign, moving away from the skeuomorphic camera logo to a simpler, flat design. This redesign aimed to align the logo with the platform’s evolving aesthetic and provide a more modern look.

  3. Gradient Logo: In 2019, Instagram introduced a colorful gradient logo as part of its 10th anniversary celebration. The gradient colors symbolized the vibrancy and diversity of the platform’s user base. While some users praised the new logo for its energetic design, others felt that it deviated too much from the platform’s original branding.

  4. Current Logo: The current Instagram logo, introduced in 2021, is a refined version of the flat design. It retains the simplicity of the previous logo while adding subtle changes to the shape and color palette. This redesign received positive reviews for its clean and contemporary look.

Overall, Instagram’s logo redesigns have reflected the platform’s evolution and commitment to staying relevant in the rapidly changing social media landscape. While some redesigns have been met with mixed reviews, the platform continues to prioritize user feedback in shaping its visual identity.

Instagram Logo Colors

One of the most recognizable aspects of the Instagram logo is its color scheme. The logo incorporates various shades of blue and white, giving it a clean and modern look.

The main color used in the Instagram logo is a vibrant shade of blue, which is often referred to as “Instagram Blue.” This particular shade of blue is often associated with communication, trust, and reliability.

Along with the blue color, the Instagram logo also incorporates white, which is used for the camera icon and letterforms. The use of white adds a sense of simplicity and elegance to the logo design, while also enhancing its overall legibility.

The combination of blue and white in the Instagram logo creates a visually appealing contrast that helps the logo stand out and catch the viewer’s attention. This has contributed to the logo’s success and recognition in the social media landscape.

Overall, the color scheme of the Instagram logo plays a crucial role in representing the brand’s identity and values. The blue and white colors convey a sense of professionalism, creativity, and trustworthiness, which aligns with Instagram’s positioning as a platform for sharing visual content.

Instagram Logo Meaning

The Instagram logo is a popular symbol that has become ubiquitous with the social media platform. The logo itself consists of a camera outline with a rainbow gradient background. This simple yet striking design has played a significant role in the branding and recognition of Instagram.

The camera outline in the logo represents the core feature of the Instagram app – the ability to capture and share photos and videos. It symbolizes the idea of visual storytelling and the power of images to convey emotions, experiences, and ideas.

The rainbow gradient background represents inclusivity and diversity. It reflects the diverse community of users on Instagram and promotes a sense of equality and acceptance. The different colors blending together also symbolize the various perspectives and creative expressions shared on the platform.

The combination of the camera outline and rainbow gradient background creates a visually appealing and dynamic logo. It captures the essence of Instagram as a platform for visual communication, creativity, and community. The logo has gone through a few minor changes over the years, but the core elements have remained consistent, contributing to its recognition and iconic status.

In conclusion, the Instagram logo is more than just a design. It represents the values and aspirations of the platform, as well as its user community. Its simplicity and symbolism make it instantly recognizable and memorable, reinforcing the brand identity of Instagram.

Instagram Logo Symbolism

The choice of colors used in the Instagram logo is not random. The vibrant colors symbolize energy, creativity, and enthusiasm, giving the logo a youthful and dynamic feel. The gradient background adds a sense of depth and modernity to the design, reflecting the ever-evolving and innovative nature of the platform.

The camera shape in the logo serves as a visual representation of Instagram’s camera feature, which allows users to capture and upload photos and videos. The shape is simple and easily identifiable, making it an ideal symbol that can be quickly associated with the platform. It represents the act of capturing moments and sharing them with friends, family, and the world.

Evolution of the Instagram Logo

The Instagram logo has undergone several transformations since its inception. The original logo featured a camera icon with a retro feel, evoking nostalgia and a sense of nostalgia for photography. Over time, the logo evolved to its current form, with a more modern and streamlined design.

In 2016, Instagram unveiled a new logo, replacing the vintage camera icon with a simplified version. This change was met with mixed reactions from users, but it marked a new chapter in the visual identity of the platform. The streamlined camera shape remained a central element, but the colors and gradients were updated to reflect a more vibrant and contemporary aesthetic.


The Instagram logo is not just a visual representation of the platform – it is a symbol of creativity, connection, and self-expression. The camera shape, colors, and gradients all work together to create a dynamic and visually appealing logo that instantly captures attention and represents the essence of Instagram. As the platform continues to evolve, so too may its logo, but the symbolic nature of the Instagram logo will always remain.

Instagram Logo Size Requirements

The Instagram logo is an essential part of your brand identity on the platform. It is important to ensure that your logo meets the size requirements set by Instagram. By following these guidelines, you can make sure that your logo appears clear and high-quality on your profile.

Profile Picture Size

For your profile picture, Instagram recommends using a square image with a size of 180 x 180 pixels. This image will be displayed as a circle with a diameter of 110 pixels. It is important to note that Instagram profile pictures are automatically cropped into a circle, so make sure your logo is centered and doesn’t get cut off in the circle.

Feed Post Size

When it comes to the size of the logo in your Instagram feed posts, there are no specific requirements. However, it is recommended to use a high-resolution logo that is at least 1080 pixels wide. This will ensure that your logo appears sharp and clear on different devices.

It’s also worth considering the aspect ratio of your logo. Instagram feed posts have an aspect ratio of 1:1 (square), so it is best to use a logo that fits within this ratio. This will prevent any parts of your logo from getting cut off when displayed in the feed.

Story Size

For Instagram Stories, the recommended size for your logo is 1080 x 1920 pixels. This size will ensure that your logo appears clear and fits within the vertical display of a story. It is also important to keep any important elements of your logo away from the edges, as Instagram may crop the image when displayed in Stories.

Additionally, you can also consider using the “Create Mode” in Instagram Stories to add animated effects to your logo. This can help make your logo more engaging and eye-catching for your audience.

Remember, maintaining consistent branding across your Instagram profile is key. By following the recommended logo size requirements and ensuring that your logo is clear and high-quality, you can create a strong visual presence for your brand on Instagram.

Instagram Icon vs Logo

When it comes to the visual representation of Instagram, there are two main elements that are often confused: the Instagram icon and the Instagram logo. While they may seem similar at first glance, they serve different purposes and have distinct designs.

Instagram Icon

The Instagram icon is a simplified version of the Instagram logo. It is usually a square with rounded corners and a vibrant gradient background. In the center, the iconic camera symbol can be found, giving it an instantly recognizable feel. The Instagram icon is primarily used as a mobile app icon and represents the brand in a smaller, more compact format.

Instagram Logo

The Instagram logo, on the other hand, is the full representation of the brand. It consists of the Instagram icon along with the brand name written in a custom typeface called “Billabong.” The logo is more detailed and uses a combination of gradients and shadows to create depth. It is commonly used in marketing materials, websites, and other digital platforms to promote the brand and create a consistent visual identity.

Both the Instagram icon and logo are well-known and instantly associated with the social media platform. They reflect the brand’s focus on simplicity, creativity, and visual appeal. Whether it’s the compact mobile app icon or the more detailed full logo, both elements play a crucial role in representing Instagram and its values.

So, next time you see the Instagram icon or logo, you’ll know the difference and appreciate the thought and design behind each element.

Instagram Logo Usage Guidelines

The Instagram logo is an iconic symbol that represents the brand and must be used in accordance with the following guidelines:

  • Always use the official Instagram logo provided by the company. Do not alter, modify, or distort the logo in any way.
  • The logo should always be displayed in the approved colors, either the full-color version or the monochrome version.
  • When using the logo on a white background, make sure to use the full-color version for maximum impact.
  • If the logo is being placed on a colored background, use the monochrome version in white or black for optimal contrast.
  • Ensure that the logo is not placed too close to other elements and has enough clear space around it to maintain visibility and legibility.
  • Do not use the Instagram logo in a way that implies endorsement or partnership with the company unless you have explicit permission.
  • When using the logo in digital media, ensure that it is properly scaled and not distorted. Maintain the original aspect ratio.
  • If the logo is being used in print media, make sure to use high-resolution files to avoid pixelation or blurriness.
  • Always refer to the official Instagram Brand Resources for detailed guidelines on logo usage, including size requirements and clear space specifications.

By following these Instagram logo usage guidelines, you can ensure that your brand maintains a consistent and professional appearance that aligns with the company’s branding standards.

Instagram Logo Copyright

When using the Instagram logo for reviews or any other purpose, it is important to understand the guidelines and restrictions set by Instagram regarding its usage. The Instagram logo is a registered trademark of Instagram, LLC, which means that unauthorized or improper use of the logo may violate copyright laws and result in legal consequences.

Instagram provides specific guidelines for using their logo, which must be followed to ensure compliance with copyright laws and maintain a positive relationship with the company. These guidelines include:

1. Use the Official Instagram Logo

When using the Instagram logo, it is crucial to use the official logo provided by Instagram. This ensures that the logo is used in its intended form and prevents any unauthorized alterations.

2. Maintain Clear Space

It is important to maintain clear space around the Instagram logo to ensure its visibility and legibility. This helps to preserve the integrity of the logo and prevent any visual clutter that may affect its impact.

By following these guidelines, individuals and businesses can use the Instagram logo in compliance with copyright laws and maintain a positive relationship with Instagram. It is always recommended to review and follow the most up-to-date guidelines provided by Instagram to avoid copyright infringement issues.

Instagram Logo Usage Dos and Don’ts


– Use the official Instagram logo provided by the company.

– Ensure the logo is displayed in its original form without any alterations or modifications.

– Maintain the logo’s original colors and proportions.

– Use the logo as a link to your Instagram profile or account.

– Display the logo in an appropriate and visible location on your website or social media profile.


– Use any unofficial or outdated versions of the Instagram logo.

– Alter or distort the logo in any way.

– Change the colors or proportions of the logo.

– Use the logo in a way that implies endorsement or partnership with Instagram, unless you have explicit permission to do so.

– Display the logo in a way that could be confused with official Instagram branding.

It is important to follow these guidelines to maintain consistency and respect for the Instagram brand. Any misuse or unauthorized alteration of the logo could result in legal consequences.

Instagram Logo Case Studies

In the world of design, logos play a crucial role in establishing the brand identity of a company or organization. One such logo that has gained immense popularity is the Instagram logo. With its vibrant colors and unique design, the Instagram logo has become instantly recognizable worldwide.

Several case studies have been conducted to analyze the impact of the Instagram logo on user perception and brand recognition. These case studies provide valuable insights into the various elements of the logo and how they contribute to its success.

Case Study Objective Findings
Study 1 Assessing color scheme The vibrant colors used in the logo evoke feelings of joy and creativity, making it visually appealing to users.
Study 2 Evaluating typography The unique script font used in the logo creates a sense of authenticity and approachability.
Study 3 Analyzing the camera icon The camera icon in the logo symbolizes capturing and sharing moments, reinforcing Instagram’s purpose as a photo-sharing platform.
Study 4 Measuring brand recognition Participants in the study were able to identify the Instagram logo correctly, demonstrating high brand recognition.

Overall, these case studies highlight the effective use of visual elements in the Instagram logo, such as color, typography, and symbol. The logo’s design has contributed significantly to its success in establishing a strong brand presence and attracting a large user base.

Instagram Logo Design Tips

When it comes to designing a logo for Instagram, there are several key tips that can help you create a visually appealing and attention-grabbing design. These tips can also ensure that your logo accurately represents the Instagram brand and appeals to its target audience.

1. Understand the Instagram Brand Guidelines

Before you start designing your logo, it’s important to familiarize yourself with the Instagram brand guidelines. These guidelines provide information on how to effectively use the Instagram logo and other brand assets. By following these guidelines, you can ensure that your logo design aligns with the Instagram brand.

2. Keep it Simple

When it comes to logo design, simplicity is key. A simple and clean design is more memorable and versatile. Avoid using too many colors, intricate details, or complex shapes in your Instagram logo design. Instead, opt for a minimalist approach that conveys the essence of the brand in a visually engaging way.

3. Incorporate the Instagram Aesthetic

Instagram has a distinct aesthetic that revolves around visual storytelling and creativity. Try to incorporate this aesthetic into your logo design by using clean lines, balanced proportions, and visually appealing elements. Consider using a font that reflects the Instagram brand, such as a modern and elegant typeface.

4. Make it Recognizable

An effective logo should be easily recognizable and distinguishable from other brands. To achieve this, focus on creating a unique design that stands out. Avoid using generic elements or cliché symbols that may resemble other logos. Instead, think outside the box and come up with a design that captures the essence of Instagram in a fresh and innovative way.

5. Test Your Design

Once you have designed your Instagram logo, it’s important to test it. Get feedback from your target audience or colleagues to see if your logo effectively represents the Instagram brand and resonates with its users. Make any necessary adjustments based on the feedback you receive to ensure that your logo is perfect.

By following these tips, you can create a stunning Instagram logo that accurately represents the brand and captures the attention of its users. Remember to stay true to the Instagram brand guidelines, keep your design simple yet distinctive, and test your logo to ensure its effectiveness.

Instagram Logo Inspiration

The Instagram logo has become an iconic symbol of the popular social media platform. Its simple design and vibrant colors make it instantly recognizable. In this section, we will explore some of the most inspiring Instagram logos and the ideas behind their creation.

1. Minimalistic Approach

Many Instagram logos follow a minimalistic design approach, focusing on clean lines and simplicity. These logos often feature a simplified camera icon or a combination of geometric shapes, representing the essence of photography.

2. Playful Typography

Other Instagram logos incorporate playful typography to evoke a sense of fun and creativity. These logos use unique and eye-catching fonts to make a statement, capturing the energetic and vibrant nature of the platform.

Overall, the Instagram logo serves as a great source of inspiration for logo designers across various industries. Its simplicity, versatility, and brand recognition make it a prime example of effective logo design. Whether you’re looking to create a new logo or simply appreciate the beauty of design, the Instagram logo offers plenty of inspiration.

Question and answer:

What are some of the best Instagram logo designs?

Some of the best Instagram logo designs include the original camera logo, the simplified camera logo, and the current gradient logo.

What is the history of Instagram logo designs?

The first Instagram logo was a Polaroid camera icon, which was later simplified to just a camera. In 2016, Instagram updated its logo to the current gradient design.

Why did Instagram change its logo?

Instagram changed its logo in 2016 to reflect its evolving brand and to give the logo a more modern and sleek look.

How does the current Instagram logo represent the brand?

The current Instagram logo represents the brand by using a gradient design that stands out and is recognizable. The colors in the logo also reflect the vibrant and diverse community on the platform.

What do people think of the current Instagram logo?

Opinions on the current Instagram logo vary. Some people appreciate its modern and sleek design, while others preferred the older camera icon logos. Overall, the logo is recognizable and widely associated with the Instagram brand.

What is the Instagram logo design?

The Instagram logo design features a camera-inspired icon with a simple, streamlined aesthetic. It includes a combination of muted colors, such as various gradients of purple, pink, peach, and yellow. The camera lens in the icon represents the focus on visual content and the idea of capturing and sharing moments.

Why did Instagram change its logo?

Instagram changed its logo in 2016 to better reflect the evolution of the app and its focus on creativity and visual storytelling. The previous logo was more detailed and intricate, but the redesigned logo is simpler, more modern, and better suited to represent the brand’s identity.

What do people think of the new Instagram logo?

Opinions about the new Instagram logo vary. Some people appreciate its simplicity and modernity, considering it a refreshing change. Others miss the old logo and feel nostalgic about its intricacy. Overall, the new logo has become widely recognized and associated with the Instagram brand.

Has Instagram ever experimented with different logo designs?

Yes, Instagram has experimented with different logo designs in the past. In 2011, the original logo featured a simple camera icon with a brown and beige color scheme. Then, in 2016, the iconic logo with the camera lens was introduced. Since then, the logo has remained relatively consistent with minor variations.

How does the Instagram logo compare to other social media logos?

The Instagram logo stands out among other social media logos due to its unique camera-inspired design. It is instantly recognizable and has become synonymous with the Instagram brand. While some other social media logos also feature cameras or simplified icons, Instagram’s logo sets itself apart with its distinct color scheme and minimalist approach.