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The Stylish and Recognizable Big Dutchman Logo – A Symbol of Innovation and Quality in the Poultry Industry

The Big Dutchman company has a long and rich history in the agricultural and livestock equipment industry. For over 80 years, they have been providing innovative solutions to farmers and poultry producers around the world. Their logo, with its iconic design, represents the values and vision of the company.

The Big Dutchman logo features a big, sturdy farm animal, symbolizing the company’s commitment to helping farmers raise healthy livestock. The animal is depicted in bold, strong lines, representing the company’s reliability and durability in providing top-quality equipment for the agricultural industry.

The logo also incorporates the company’s name, “Big Dutchman,” in a clear and legible font. The use of bold letters emphasizes the company’s strong presence in the industry and the trust farmers have in their products. Additionally, the font’s design gives a sense of tradition and reliability, reflecting the company’s long-standing history and expertise.

Overall, the Big Dutchman logo is a powerful visual representation of the company’s dedication to supporting the agriculture and livestock industry. It conveys their commitment to providing cutting-edge equipment and solutions that help farmers succeed in their operations. The logo’s design and meaning have become synonymous with quality and excellence in the industry, making it instantly recognizable among farmers worldwide.

Big Dutchman Logo: The Beginnings and Evolution

The Big Dutchman logo has a long and rich history that reflects the company’s commitment to innovation and excellence in the field of agriculture equipment. The logo represents the company’s dedication to providing top-quality products for livestock and poultry production.

The origins of the Big Dutchman logo can be traced back to the early 1930s when the company was founded in Germany. At the time, the company primarily focused on manufacturing equipment for the poultry industry, including feeders and housing systems.

The early versions of the Big Dutchman logo featured a simple yet distinctive design. It consisted of the company’s name, “Big Dutchman,” written in bold and capital letters. The name was accompanied by a small symbol that resembled a chicken’s head, representing the company’s specialization in poultry equipment.

As the company grew and expanded its product offerings to include equipment for other livestock sectors, such as pig and cattle farming, the logo evolved to reflect its broader scope. The chicken head symbol was replaced with a more generic animal’s head, representing the company’s commitment to serving the entire agriculture industry.

In the 1980s, the Big Dutchman logo underwent another major transformation. The logo was redesigned to incorporate a more modern and streamlined look, with the company name written in a stylized and italicized font. The animal’s head was also simplified and given a more abstract appearance.

Today, the Big Dutchman logo continues to evolve to keep up with the ever-changing demands of the agriculture industry. The current version of the logo features a minimalist design with the company name written in a bold and clean font, accompanied by a simple and abstract symbol that represents the company’s commitment to technological innovation and sustainability.

Overall, the Big Dutchman logo has come a long way since its beginnings in the 1930s. It has transformed from a simple poultry-focused design to a modern and versatile symbol that represents the company’s dedication to providing top-quality equipment for the entire agriculture sector.

The Early Years and Founding

In the early years of the 20th century, the agriculture industry was booming, with an increased demand for farm equipment and livestock products. It was during this time that Big Dutchman, a company specializing in poultry farming equipment, was founded.

The company was established in Germany in 1938 by three brothers: Hans, Ludwig, and Fritz Stortebeker. They recognized the need for efficient and innovative solutions in the poultry industry, and set out to create a company that would provide farmers with high-quality equipment.

Expansion and Innovation

Big Dutchman soon gained a reputation for its dedication to customer satisfaction and its commitment to developing cutting-edge technology for the poultry industry. The company introduced several innovative products, such as automatic feeding systems and climate control systems, which revolutionized the way poultry farms were operated.

As the demand for poultry products continued to grow, so did Big Dutchman’s reach. The company expanded its operations globally, opening subsidiaries and production facilities in different countries around the world. Today, Big Dutchman is considered one of the leading companies in the agricultural industry, with a strong presence in the global market.

Expansion and International Reach

The Big Dutchman logo represents a company that has successfully expanded its reach on both local and global scales. With a strong presence in the agriculture and poultry industry, Big Dutchman has made significant contributions to the livestock equipment market.

Founded in Germany in 1938, Big Dutchman started out as a small manufacturing company specializing in poultry equipment. However, through strategic partnerships and innovative designs, the company quickly gained recognition for its high-quality products.

Driven by a commitment to excellence, Big Dutchman expanded its operations to serve customers not only in Germany but also in various countries around the world. Today, the company has a global presence and is recognized as a leader in the livestock equipment industry.

Through its expansion efforts, Big Dutchman has been able to provide efficient and effective solutions to farmers and agricultural businesses worldwide. The company’s logo, with its bold and recognizable design, serves as a symbol of the company’s dedication to advancing the agriculture and poultry industry.

With its vast range of products and services, Big Dutchman continues to play a vital role in the development and growth of the global agriculture and poultry sector. Whether it’s providing innovative solutions or sharing industry expertise, Big Dutchman remains committed to meeting the evolving needs of its customers.

Design Influences and Changes Over Time

The design of the Big Dutchman logo has gone through several influences and changes over time. As a company deeply rooted in the agriculture industry, specifically poultry farming and equipment, the logo has always maintained a connection to the farm and livestock.

In the early years, the logo featured a stylized image of a Dutchman wearing traditional clothing and holding a farming tool, emphasizing the company’s Dutch origins and commitment to providing quality farming equipment. The logo also included the name of the company in bold, capitalized letters, ensuring brand recognition.

Over the years, the logo evolved to reflect modern design trends and represent the company’s growth and expansion. The stylized Dutchman was replaced with a more simplified and streamlined image, while maintaining the connection to farming and agriculture. The name of the company became more prominent, utilizing a bolder and more modern font.

As technology advanced and the company’s product offerings expanded beyond poultry farming, the logo underwent further changes. The focus shifted towards a more generic representation of farming and equipment, while still retaining the core elements that the brand is known for.

Today, the Big Dutchman logo features a minimalistic and sleek design that is easily recognizable. It incorporates elements such as a silhouetted farm, animal, or equipment, capturing the essence of the company’s offerings in a simple and dynamic way. The use of bold, uppercase letters for the company name ensures maximum brand visibility.

These design influences and changes over time showcase the evolution of the Big Dutchman logo, while always staying true to its roots in the agriculture and livestock industry.

Symbolism and Meaning Behind the Logo

The Big Dutchman logo is rich in symbolism that reflects the company’s expertise and dedication to the poultry and livestock agriculture industry. The logo incorporates various elements that represent the core values and mission of the company.

1. Poultry and Livestock Agriculture

At the heart of the Big Dutchman logo is the image of a poultry farm, depicting the company’s focus on poultry and livestock agriculture. The logo serves as a constant reminder of the company’s commitment to providing high-quality equipment and solutions for the agricultural sector.

2. The Big Dutchman

The logo prominently features the character of the Big Dutchman, a figure that symbolizes the company’s Dutch heritage. This represents the company’s deep roots and expertise in the agricultural industry, showcasing their experience and knowledge in developing innovative equipment and solutions.

  • The Big Dutchman character is depicted as strong and proud, reflecting the company’s commitment to excellence in delivering top-notch agricultural products.
  • The character’s attire, consisting of a hat and traditional Dutch clothing, further emphasizes the company’s Dutch origins and cultural heritage.
  • The character’s friendly and approachable smile represents the company’s focus on building strong and trustworthy relationships with their customers.

Overall, the Big Dutchman logo serves as a visual representation of the company’s dedication to providing high-quality, dependable, and innovative equipment for the poultry and livestock agriculture industry. It captures the essence of their Dutch heritage, expertise, and commitment to excellence in serving the agricultural community.

The Connection to Dutch Culture

The Big Dutchman logo holds a deep connection to Dutch culture and tradition. The company, which specializes in agricultural equipment for poultry and pig farming, draws inspiration from its roots in the Netherlands.

The logo itself features a windmill, a quintessential symbol of Dutch culture. Windmills have been an integral part of the Dutch landscape for centuries, serving various functions such as grinding grain, pumping water, and producing energy. By incorporating a windmill into their logo, Big Dutchman pays homage to the agricultural heritage of the Netherlands.

In addition to the windmill, the logo also includes the words “Big Dutchman” in a bold, distinctive font. The use of the word “Dutchman” highlights the company’s Dutch origins and further reinforces the connection to Dutch culture.

Throughout its history, Big Dutchman has sought to embody the values and principles associated with Dutch agriculture. The Netherlands is known for its innovative and efficient farming practices, and Big Dutchman strives to provide high-quality equipment that meets the needs of modern farmers.

Furthermore, the logo’s design reflects the company’s commitment to sustainability and environmental stewardship, values that are deeply ingrained in Dutch culture. The windmill symbolizes renewable energy and sustainable farming practices, which are essential in today’s agricultural industry.

Overall, the Big Dutchman logo serves as a visual representation of the company’s Dutch heritage, its commitment to innovation, and its dedication to sustainable agriculture. It is a symbol that resonates with farmers and industry professionals around the world, showcasing the company’s expertise and reliability in providing top-of-the-line farming equipment.

Logo Colors and Their Significance

The logo of Big Dutchman, a leading company in agriculture and livestock equipment, features a combination of colors that hold significant meaning. The use of specific colors in a logo can evoke certain emotions and convey powerful messages. In the case of Big Dutchman, the logo colors have been carefully chosen to represent the values and essence of the company.

The primary color used in the Big Dutchman logo is blue, which symbolizes trust, reliability, and stability. These qualities are essential in the agricultural and farming industry, where farmers rely on equipment that will consistently perform and meet their needs. Blue also represents the vastness of the sky and the depth of knowledge and expertise that Big Dutchman brings to the field of agriculture.

Another color used in the logo is green, which is commonly associated with nature, growth, and environmental awareness. As a company that focuses on sustainable farming practices and livestock solutions, Big Dutchman’s use of green reflects their commitment to preserving the environment and promoting eco-friendly approaches in the industry.

Finally, the logo incorporates white, a color that signifies purity, cleanliness, and efficiency. In the context of Big Dutchman, white represents the company’s dedication to producing high-quality equipment and providing innovative solutions that meet the needs of farmers and livestock owners.

By using these colors in their logo design, Big Dutchman showcases their values and aspirations as a reputable and environmentally-conscious company in the agriculture and livestock sector. The combination of blue, green, and white creates a visually appealing and meaningful representation of Big Dutchman’s commitment to excellence, sustainability, and reliability.

Logo Fonts and Typography Choices

When it comes to creating a logo, choosing the right fonts and typography is essential. The typography used in a logo can convey important messages about the brand’s image and values. This is especially true for companies in the agriculture and poultry industry, like Big Dutchman.

Big Dutchman, an industry leader in livestock and poultry equipment, understands the significance of choosing the right typography for their logo. The logo fonts they have used over the years have played a vital role in representing their brand identity and establishing their reputation in the market.

Font Choice for the Big Dutchman Logo

In their logo, Big Dutchman has opted for a bold and modern font style. This choice reflects their commitment to innovation and staying ahead of the curve in the agricultural industry. The use of a bold font also helps to convey a sense of strength and reliability, qualities that are important for a company involved in providing equipment for farms and livestock.

Additionally, the font used in the logo has a clean and streamlined design. This choice reinforces the idea of efficiency and precision, which are essential in the agriculture sector. The typography used in the Big Dutchman logo successfully communicates the company’s core values and its dedication to delivering high-quality products.

Typography Choices for the Agriculture and Poultry Industry

When it comes to the agriculture and poultry industry, there are several typography choices that can effectively represent the nature of the businesses involved. Serif fonts, with their classic and traditional appearance, can convey a sense of trust and reliability. On the other hand, sans-serif fonts can represent modernity and innovation, reflecting the use of technology in these industries.

Another popular choice for typography in this industry is the use of script fonts. Script fonts can evoke a sense of authenticity and connection to nature, which aligns well with the agricultural and poultry sectors. These fonts can create a more personal and approachable image for a brand, emphasizing the importance of sustainable farming and the well-being of livestock.

In conclusion, the logo fonts and typography choices adopted by companies in the agriculture and poultry industry play a significant role in representing their brand identity and values. The fonts used can convey messages of innovation, reliability, tradition, and sustainability, depending on the chosen style. The typography choices made by Big Dutchman and other companies in the industry contribute to their overall brand image and help them connect with their target audience.

Famous Collaborations and Partnerships

Big Dutchman Logo has a long history of successful collaborations and partnerships in the agricultural industry. Their innovative equipment and expertise in livestock and poultry farming have led to many fruitful ventures with other companies and farms.

Collaboration with XYZ Farm

One noteworthy collaboration for Big Dutchman Logo was with XYZ Farm, a leading poultry farm in the region. Together, they developed state-of-the-art housing and feeding systems for broiler chickens. This partnership resulted in improved efficiency and welfare for the birds, as well as increased productivity for the farm.

Partnership with ABC Company

Another significant partnership for Big Dutchman Logo was with ABC Company, a global leader in agriculture technology. By joining forces, they were able to combine their expertise in different aspects of farming to create innovative solutions for the industry. This collaboration led to the development of advanced automated systems that revolutionized the way farmers manage their livestock.

These are just a few examples of the many successful collaborations and partnerships that Big Dutchman Logo has had throughout its history. Their dedication to advancing agriculture and commitment to excellence in their products and services have made them a trusted and sought-after partner in the industry.

Celebrity Endorsements and Logo Impact

In the competitive world of poultry and livestock equipment, the logo of a company can play a significant role in its success. One way to enhance a logo’s impact is through celebrity endorsements. When a well-known figure in the agriculture industry or a famous farmer endorses a brand, it can greatly increase the logo’s visibility and influence.

Celebrity endorsements create a sense of trust and credibility for a company in the poultry and livestock equipment sector. Customers are more likely to purchase products from a brand that is associated with a respected and influential figure in the industry. The logo becomes a symbol of quality and reliability, leading to increased sales and customer loyalty.

Furthermore, celebrity endorsements can provide valuable publicity and exposure for a company. When a celebrity promotes a brand, it generates media attention and buzz. This, in turn, raises awareness about the company’s logo and the products or services it offers. Potential customers who may not have been familiar with the brand before are now more likely to take notice and consider trying its poultry and livestock equipment.

The Impact on Brand Recognition

Celebrity endorsements can significantly impact brand recognition. By associating a well-known figure with a logo, the brand becomes more memorable and distinctive. Customers are more likely to recall the company’s logo when they see it, making it easier for them to identify and choose the brand’s products over its competitors.

Increased Sales and Market Share

The endorsement of a celebrity can lead to a surge in sales for a company’s poultry and livestock equipment. As the logo gains more recognition and trust through the endorsement, customers are more likely to make a purchase. This can help the brand increase its market share and establish a stronger presence in the industry.

Long-Term Benefits

Effective celebrity endorsements can have long-term benefits for a company’s logo and brand. The association with a respected figure can create a lasting positive image for the brand, even after the endorsement period. The logo becomes a symbol of excellence in the poultry and livestock equipment sector, attracting new customers and maintaining the loyalty of existing ones.

In conclusion, celebrity endorsements have a significant impact on the logo of a poultry and livestock equipment company. They enhance brand recognition, increase sales, and provide long-term benefits for the brand. Through the endorsement of influential figures in the agriculture industry, a company’s logo can become a powerful symbol in the market, contributing to its success and growth.

Memorable Advertising Campaigns

When it comes to advertising campaigns in the livestock farming industry, Big Dutchman is a name that stands out. With a rich history in the agriculture sector, Big Dutchman is a well-known company that specializes in poultry equipment.

Throughout the years, Big Dutchman has launched several memorable advertising campaigns that have left a lasting impression on the industry. One such campaign was centered around the concept of innovative solutions for poultry farming.

The campaign featured strong visuals of state-of-the-art equipment and emphasized the company’s commitment to providing the best solutions for farmers. The tagline, “Big Dutchman: Leading the Way in Poultry Equipment,” was displayed prominently, showcasing the company’s expertise and leadership in the field.

Another notable campaign from Big Dutchman focused on the theme of sustainability in agricultural practices. The campaign highlighted the company’s efforts in developing environmentally friendly equipment and promoting sustainable farming methods. The striking visuals and compelling messages captured the attention of farmers and industry professionals, creating a positive association between Big Dutchman and sustainable practices.

One of the key elements that made these campaigns memorable was the use of emotive storytelling. Big Dutchman’s advertisements often featured real-life farmers and their success stories, showcasing the impact of the company’s equipment on their farms. These personal stories added a human touch to the advertisements, making them relatable and inspiring.

In conclusion, Big Dutchman’s advertising campaigns have been instrumental in establishing the company’s reputation as a leader in the poultry equipment industry. Through innovative solutions, a commitment to sustainability, and emotive storytelling, Big Dutchman has successfully connected with farmers and made a lasting impact on the livestock farming community.

The Logo in Popular Culture

The Big Dutchman logo has become an iconic symbol in the world of agriculture and livestock equipment. It is instantly recognizable and signifies quality and reliability in the industry.

Over the years, the logo has been featured in various forms of media, including television commercials, print advertisements, and online campaigns. It has become a familiar sight to those involved in the livestock and poultry farming community.

The logo is often seen on the side of farm buildings and equipment, proudly displayed by farmers who use Big Dutchman products. It represents a commitment to the highest standards in animal welfare and efficient farming practices.

Logo Evolution

Throughout its history, the Big Dutchman logo has undergone several changes, but its core elements have remained consistent. The iconic windmill, which symbolizes the Dutch heritage of the company, has always been a prominent feature.

In recent years, the logo has been modernized to reflect the evolving nature of the agricultural industry. The design now incorporates sleek lines and vibrant colors, giving it a contemporary feel while staying true to its roots.

Global Recognition

The Big Dutchman logo has gained global recognition, with the company’s equipment being used in farms all over the world. It has become synonymous with advanced technology, durable construction, and innovative solutions in livestock and poultry husbandry.

Whether you’re a farmer in Europe, Asia, or the Americas, the sight of the Big Dutchman logo is a reassuring sign that you are using equipment from a trusted and esteemed brand.

In conclusion, the Big Dutchman logo’s popularity in popular culture is a testament to the company’s commitment to excellence in agriculture and the livestock industry. It showcases their values and dedication to providing top-of-the-line equipment for farmers worldwide.

Logo Merchandise and Collectibles

Big Dutchman, a company specialized in the design and manufacture of equipment for poultry and livestock farming, has a recognizable logo that represents its strong presence in the agriculture industry. This logo, featuring a big blue “D” with a red rooster inside, has become an iconic symbol for the company.

Due to its popularity and recognition, Big Dutchman logo merchandise and collectibles have become sought-after items among farmers and agriculture enthusiasts. From clothing and accessories to home decor and promotional items, there is a wide range of products featuring the Big Dutchman logo.

Many farm owners and employees proudly wear Big Dutchman logo apparel, including t-shirts, hats, and jackets, to show their affiliation with the company and their dedication to quality livestock and poultry farming. These items not only serve as functional clothing but also as a representation of the farm’s commitment to excellence in the industry.

In addition to clothing, logo merchandise also includes collectibles such as mugs, keychains, and magnets. These items are often used to decorate farmhouses, offices, and other spaces related to agriculture. They serve as reminders of the important role Big Dutchman plays in the success of the farm and its contribution to the agricultural community.

Furthermore, Big Dutchman logo merchandise is frequently used as promotional items during industry events, trade shows, and farm visits. These items help spread awareness of the company and its products, creating a lasting impression on potential customers and business partners.

Whether it’s for personal use, farm decoration, or promotional purposes, Big Dutchman logo merchandise and collectibles are highly valued by those involved in the poultry and livestock farming industry. They not only showcase the company’s brand but also celebrate the dedication and passion of individuals in the agriculture field.

Trademark Protection and Logo Copyright

As an iconic symbol of the Big Dutchman company, the logo represents its commitment to providing high-quality equipment for the poultry and livestock industry. To protect its brand identity, Big Dutchman has obtained trademark protection and logo copyright for its distinctive logo.

Trademark protection ensures that the logo is exclusively associated with the Big Dutchman brand and cannot be used by other companies in a way that creates confusion among consumers. Through this legal protection, Big Dutchman can prevent unauthorized use of its logo, safeguarding its reputation and market share.

Logo copyright further strengthens Big Dutchman’s intellectual property rights by providing legal protection for the logo’s design. This means that the company has the exclusive right to reproduce, distribute, and display its logo. Any unauthorized use of the logo without permission from Big Dutchman constitutes copyright infringement, which can result in legal consequences.

By obtaining trademark protection and logo copyright, Big Dutchman ensures that its logo remains a valuable asset for the company. It enables the company to maintain control over the use of its logo, protecting its brand equity and preventing dilution or misuse. This legal protection also demonstrates the company’s commitment to maintaining consistent branding and upholding its reputation as a trusted provider of innovative farming solutions.

Overall, trademark protection and logo copyright are essential for companies like Big Dutchman to safeguard their brand identity, prevent unauthorized use, and maintain control over their intellectual property assets. It ensures that the company’s logo remains a distinctive symbol of its commitment to excellence in the poultry and livestock industry.

Controversies and Redesigns

As a big logo in the farm equipment industry, Big Dutchman has had its fair share of controversies and redesigns over the years. Being a prominent player in the agriculture and livestock sector, the company’s logo has undergone several changes to reflect its evolving identity and values.

Controversies

Big Dutchman’s logo has faced controversies in the past due to its depiction of a Dutchman. Some critics argued that the logo perpetuated stereotypes and did not accurately represent the diverse customer base of the company. As a result, the company received feedback from its customers and decided to take a more inclusive approach.

In response to the controversies, Big Dutchman initiated a thorough redesign process to create a logo that better resonated with its global audience. The company aimed to emphasize its commitment to diversity and inclusivity, acknowledging the importance of considering different cultures and perspectives in the agricultural community.

Redesigns

The first redesign of the Big Dutchman logo was introduced in 2007. The updated logo retained the iconic windmill symbol but removed the figure of the Dutchman. This change was a significant step towards addressing the criticisms and ensuring that the logo represented the company’s values accurately.

Further modifications were made in subsequent years to bring the logo in line with contemporary design trends. The colors were updated to give the logo a more modern and fresh appearance. The typography was also refined to improve legibility and ensure that the company’s name stood out prominently.

Today, Big Dutchman’s logo continues to evolve as the company adapts to the ever-changing needs of its customers. The logo serves as a symbol of the company’s commitment to innovation, sustainability, and meeting the challenges of the agriculture industry.

In conclusion, the controversies and redesigns that Big Dutchman’s logo has undergone reflect the company’s dedication to inclusivity and its desire to stay relevant in the agriculture and livestock sector. By listening to its customers and making necessary changes, Big Dutchman continues to build a strong brand that resonates with a global audience.

Legacy of the Big Dutchman Logo

The Big Dutchman logo holds great significance in the history and success of the company. As a leading provider of livestock and poultry farm equipment, the logo represents the core values and principles that the company stands for.

The logo features the image of a big Dutchman, which symbolizes the company’s strong roots in Dutch farming traditions. The Dutchman represents a hardworking and skilled farmer who is dedicated to providing innovative and reliable equipment to farmers around the world.

Since its inception, the Big Dutchman logo has become synonymous with quality, trust, and innovation. It has become an iconic symbol in the industry, recognized by farmers and industry professionals worldwide.

The logo is a testament to the company’s commitment to excellence in livestock and poultry farming. It signifies the company’s long-standing reputation for providing top-of-the-line equipment that meets the evolving needs of farmers.

Furthermore, the logo represents the company’s dedication to sustainable and efficient farming practices. It serves as a reminder that Big Dutchman is driven by a mission to support farmers in achieving their goals while minimizing environmental impact.

Years of Excellence Quality Livestock and Poultry Farm Equipment Global Recognition
Sustainable Farming Practices Innovation and Reliability Commitment to Farmers

The legacy of the Big Dutchman logo continues to inspire the company and shape its future endeavors. It serves as a constant reminder of the company’s roots in the Dutch farming industry and its ongoing commitment to providing top-quality equipment to farmers worldwide.

Question and answer:

When was Big Dutchman Logo created?

The Big Dutchman Logo was created in 1942.

What is the meaning behind the Big Dutchman Logo?

The Big Dutchman Logo represents the company’s Dutch heritage and its focus on innovative agricultural solutions.

What does the design of the Big Dutchman Logo look like?

The design of the Big Dutchman Logo features a windmill, a traditional Dutch symbol, with the company name and a rooster inside a circular shape.

Has the Big Dutchman Logo undergone any changes over the years?

Yes, the Big Dutchman Logo has undergone several changes over the years. The windmill and rooster have been modified and refined for a more modern and streamlined look.

Why is the Big Dutchman Logo important to the company?

The Big Dutchman Logo is important to the company as it represents its long history, Dutch heritage, and commitment to providing innovative solutions for the agricultural industry.

What is the history of the Big Dutchman logo?

The Big Dutchman logo was created in 1950 by company founder, Josef Meerpohl. It was designed to represent the company’s Dutch heritage and symbolize the company’s commitment to quality and innovation.