The Art and Science Behind Creating Eye-catching Car Logo Designs That Instantly Captivate and Unleash the Essence of Automobile Brands

When it comes to automobiles, the logo is an essential component of a brand’s identity. A well-designed logo not only serves as a symbol of the brand, but it also reflects the values and essence of the company. Car logos are more than just a visual representation – they have the power to evoke emotions, create a sense of trust, and establish a strong connection with customers.

Designing a car logo is a complex and dynamic process that requires a deep understanding of the automotive industry and the target audience. It involves a combination of creativity, strategic thinking, and attention to detail. A successful car logo design should be timeless, versatile, and memorable. It should be able to communicate the brand’s identity at a glance, whether it’s a luxury car manufacturer or a budget-friendly vehicle.

Automotive logos often incorporate elements such as speed, elegance, power, and innovation. They can feature abstract shapes, stylized typography, or depict an iconic vehicle. The choice of colors is crucial, as different shades evoke different emotions and associations. For example, red and black often represent power and sophistication, while green and blue symbolize eco-friendliness and reliability.

Ultimately, a well-designed car logo has the potential to become an iconic symbol that transcends the brand itself. Just think of car logos like the Mercedes-Benz three-pointed star, the BMW propeller, or the Audi four rings – they have become synonymous with luxury and excellence. Whether you’re starting a new automobile brand or refreshing an existing one, it’s worth investing time and effort into creating a logo that truly represents your brand and resonates with your audience.

Understanding the Importance

When it comes to the automobile industry, the vehicle brand is an essential aspect that helps consumers recognize a particular automotive company and its products. One of the key elements of a brand’s identity is its emblem or symbol, which is often represented by a well-designed logo.

A logo is more than just a visual representation of a brand. It serves as a powerful tool that communicates the essence and values of the company it represents. In the automotive industry, a logo plays a significant role in creating a strong brand image and establishing trust among consumers.

Creating a Memorable Identity

An automotive logo design should encapsulate the brand’s identity in a visually appealing and memorable way. A well-designed logo not only grabs attention but also creates a lasting impression in the minds of consumers.

A successful logo should be distinct and recognizable, making it easy for potential customers to associate it with the brand. It should evoke positive emotions and convey the brand’s values and qualities, such as reliability, innovation, and luxury.

Enhancing Brand Reputation

An automotive logo design plays a crucial role in enhancing a brand’s reputation. It creates a sense of credibility and professionalism, adding value to the brand and its products. A well-designed logo can differentiate a brand from its competitors and position it as a leader in the industry.

Moreover, a logo serves as a visual representation of a brand’s commitment to quality and excellence. By incorporating elements that reflect the brand’s values and aspirations, an automotive logo design can reinforce positive associations and build a strong reputation among consumers.

In conclusion, a carefully crafted automotive logo design has a significant impact on a brand’s success. It not only helps in creating a memorable identity but also enhances brand reputation and influences consumer perceptions. Therefore, it is crucial for automotive companies to invest in a well-designed logo that reflects their brand’s values and resonates with their target audience.

Elements of Successful Car Logo Design

A car logo design is an emblem or symbol that represents a particular vehicle brand in the automotive industry. It is an essential element of a car’s identity and plays a significant role in the overall brand recognition and perception in the market.

When designing a car logo, there are several key elements to consider to ensure its success:

Simplicity A good car logo should be simple and easy to recognize. It should be instantly identifiable even from a distance or at a glance.
Uniqueness A car logo should stand out from the competition and be distinctive. It should be different from other automotive brands to avoid confusion among consumers.
Relevance The logo design should relate to the automobile industry and the brand’s identity. It should reflect the essence and values of the company it represents.
Memorability A successful car logo should leave a lasting impression on people’s minds. It should be memorable, and people should easily recall it when they see it again.
Timelessness A car logo is a long-term investment for a brand. It should have a timeless appeal that remains relevant and attractive even after years or decades.
Consistency A car logo design should be consistent across all brand touchpoints, including marketing materials, advertisements, and vehicles. This consistency helps build a strong and cohesive brand image.
Adaptability A car logo should be adaptable to various sizes and formats. It should look equally impressive and recognizable on a small vehicle badge, promotional items, or digital platforms.

These elements, when considered and implemented effectively, contribute to the success of a car logo design. They help create a visual identity that represents the brand and creates a connection with the target audience in the competitive automotive market.

Choosing the Right Colors

When designing a car logo, choosing the right colors is crucial. Colors play a significant role in establishing the identity and brand image of a car. They evoke certain emotions and convey important messages to customers.

The colors used in a car logo should be visually appealing and reflect the brand’s values, personality, and target audience. Automotive logos often use bold and vibrant colors to symbolize power, speed, and excitement. On the other hand, some brands prefer more subdued and elegant colors to convey a sense of luxury and sophistication.

Additionally, it’s essential to consider the industry standards and trends when selecting colors for a car logo. Certain colors have become associated with specific brands or types of vehicles over time. For example, red is commonly associated with sports cars, while green is often used for eco-friendly or electric vehicles.

Before finalizing the colors for a car logo, it’s important to research competitor logos and industry trends. This will help ensure that the chosen colors are unique and distinctive, helping the brand stand out from the crowd.

It’s also important to consider color psychology when choosing the right colors for a car logo. Different colors can evoke different emotions and attitudes in viewers. For example, blue is often associated with trust, professionalism, and reliability, while yellow can evoke feelings of happiness and optimism.

Ultimately, the right color scheme for a car logo will depend on the brand’s identity, target audience, and desired message. Taking the time to carefully choose the colors will result in a logo design that effectively represents the brand and resonates with customers.

Typography in Car Logos

Typography plays a crucial role in the design of car logos. The choice of font and lettering style can greatly impact the overall message and perception of a car brand. Car logos typically consist of an emblem or symbol accompanied by the brand name spelled out in a unique typeface.

The typography used in car logos is often carefully chosen to reflect the brand’s identity and values. For example, a sleek and modern typeface may be used for a luxury automotive brand, while a bold and rugged font may be used for a sporty or off-road vehicle.

In addition to conveying a brand’s personality, typography in car logos must also be easily legible and recognizable. Car logos are often seen on small badges, on the back of vehicles, or on the front grille, so the font used must be clear and easy to read from a distance.

Typography can also be used to create a sense of unity and cohesion within a car logo. By using consistent lettering styles and shapes, car brands can create a visual language that is unique to their brand and easily recognizable to consumers.

Overall, typography plays a crucial role in the design of car logos, helping to convey the brand’s identity, enhance legibility, and create a unique visual language. It is an important element in the automotive industry, helping to distinguish one brand from another and create a lasting impression on consumers.

Iconic Symbols and Shapes

When it comes to car logo design, the use of iconic symbols and shapes is crucial. These elements encapsulate the brand identity and essence of an automobile, serving as a visual representation of its values and design philosophy. A well-designed symbol or shape can instantly convey the brand’s message and create a strong connection with consumers.

One of the most important aspects of a car logo design is to create a unique and recognizable symbol that can easily be associated with the brand. This can be achieved through the use of shapes that are commonly associated with cars and automotive industry, such as wheels, tires, or streamlined silhouettes. These shapes not only represent the functionality and performance of a car but also evoke a sense of speed, power, and elegance.


In addition to symbols and shapes, many car logos incorporate emblems. Emblems are often used to showcase the brand’s history, traditions, and heritage. These designs typically feature intricate details and typography, creating a sense of craftsmanship and prestige. Emblems can be found on the front grille, hood, or trunk of a vehicle, serving as a mark of distinction and luxury.


Typography plays a significant role in car logo design. The choice of font can greatly impact the perception of the brand and its values. Bold and sleek typography is often used to convey strength and modernity, while classic and elegant fonts are employed to evoke a sense of heritage and timelessness. The typography is carefully integrated with other design elements, such as symbols or shapes, to create a harmonious and balanced logo.

Brand Logo
Ferrari Ferrari Logo
Audi Audi Logo

Car logos are a visual representation of a brand’s identity and values. Through the use of iconic symbols, shapes, emblems, and typography, car manufacturers can create a powerful and memorable logo that resonates with consumers and distinguishes the brand in the highly competitive automotive industry.

Incorporating Brand Identity

When designing a car logo, it is crucial to incorporate the brand identity of the automobile company. The logo serves as the visual representation of the brand and plays a significant role in establishing brand recognition and recall.

A well-designed logo should reflect the core values, uniqueness, and essence of the brand. It should capture the spirit of the car manufacturer and create an emotional connection with its target audience. The logo should effectively communicate the brand’s positioning and differentiate it from competitors.

One of the key elements in incorporating brand identity into a car logo is the use of symbolism. Symbols can convey meaning and evoke emotions, making them an essential tool in logo design. Symbols such as animals, plants, or objects can represent attributes like strength, speed, durability, or elegance, depending on the brand’s values and market positioning.

Another important consideration is the use of color in the logo design. Colors have a psychological impact and can evoke specific emotions or associations. For example, red can symbolize energy and passion, while blue can represent trust and reliability. The choice of colors should align with the brand’s personality and resonate with its target audience.

In addition to symbolism and color, typography plays a crucial role in reflecting brand identity in the logo. The choice of fonts should be aligned with the brand’s personality and positioning. For example, a luxury car brand may opt for elegant and sophisticated serif fonts, while a sporty car manufacturer may choose bold and dynamic sans-serif fonts.

Lastly, it is essential to ensure consistency in logo design across different touchpoints. The logo should be easily recognizable and translate well across various mediums such as print, digital, and signage. Consistency in logo design helps build brand recognition and maintain a cohesive brand image.

In conclusion, incorporating brand identity into car logo design is key to creating a strong and memorable logo. By carefully selecting symbolism, color, typography, and maintaining consistency, automobile companies can establish a distinct brand image that resonates with their target audience.

Researching Competitors

When designing a vehicle brand logo, it is important to research and analyze the logos of competitors in the automotive industry. This research will help you gain valuable insights into the design trends, symbols, and concepts that are commonly used in car logo design.

By studying the logos of other car brands, you can identify the unique visual elements and symbols that represent the essence of their brand. This research will also help you understand how different car logos communicate the attributes, values, and personality of the automobile brand they represent.

A good starting point for researching competitors is to create a table that lists various car logos and key information such as the brand name, year of establishment, and the design elements used in the logo. This will allow you to see patterns and trends in the automotive industry logo design.

Brand Name Year of Establishment Logo Design Elements
Ford 1903 Blue oval shape, script font
BMW 1916 Roundel shape, blue and white color scheme
Mercedes-Benz 1926 Three-pointed star symbol, silver color
Audi 1909 Four rings symbol, silver color

While researching competitors, it is important to pay attention to the visual elements used in the logos, such as colors, typography, and symbols. Analyze how these elements are combined to create a cohesive and unique car logo design. This will help you understand the different approaches and design strategies employed by other automotive brands.

By conducting thorough research on competitors’ car logos, you can gain inspiration for your own car logo design while ensuring that your design stands out and represents the essence of your brand.

Designing for Different Platforms

When it comes to designing automotive logos, it’s important to consider the various platforms on which the logo will be displayed. A car logo has to look good not only on the car itself, but also on other mediums such as online platforms, print materials, and merchandise.

The design of a car logo should be versatile enough to adapt to different sizes and resolutions. For example, an emblem that looks great on the front of a car may not be as effective when scaled down to fit on a website or a business card. Therefore, it’s crucial to create a design that is recognizable and legible across various platforms.

One way to achieve this is by focusing on the key elements of the logo. The brand name or symbol should be prominent and easily identifiable, even when it’s reduced in size. A simple and clean design often works best, as it is more adaptable across different mediums.

Another consideration is color. Different platforms may have different color limitations, such as the use of only two colors or specific color palettes. Designers should take these limitations into account and ensure that the logo looks good in both color and black and white versions.

It’s also important to consider the context in which the logo will be used. For example, a car logo displayed on a promotional item like a pen or a keychain may need to be simplified for practical reasons. On the other hand, a logo on a car dealership website may require more details to convey the brand’s image and message.

In conclusion, designing a car logo for different platforms requires careful consideration of size, resolution, simplicity, color, and context. By creating a versatile and adaptable design, automotive brands can ensure that their logos effectively represent their brand and leave a lasting impression on consumers across various mediums.

Testing and Refining

Once the initial concept is created, testing and refining become crucial steps in the automotive logo design process. Testing ensures that the logo effectively represents the brand and captures the desired message.

Importance of Testing

Testing a car logo design ensures that it conveys the intended message and resonates with the target audience. It allows designers to see how the logo looks on various mediums, such as on a vehicle, website, or product packaging. This helps them understand how the logo interacts with different backgrounds, sizes, and placements.

Testing the logo also allows designers to evaluate its scalability. A well-designed logo should look good and be recognizable whether it’s displayed on a small car key or a large billboard. By testing the logo at different sizes, designers can ensure that it maintains its visual impact and legibility.

Refining the Design

During the testing phase, designers gather feedback from stakeholders, clients, and potential customers. This feedback helps identify any flaws or areas for improvement in the logo design. It may involve revising the color palette, adjusting the proportions, or refining the typography.

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It’s important to remember that refining a logo is an iterative process. Different iterations can be tested and refined until the desired result is achieved. The goal is to create a logo that accurately represents the automotive brand, symbolizes its values, and stands out in the competitive automobile industry.

By continually testing and refining the logo design, automotive companies can ensure that their visual identity remains relevant and impactful. A well-designed logo can become a powerful asset that instantly communicates the brand’s personality, values, and quality of their vehicles to potential customers.

Effective Placement of Car Logos

When it comes to the design of automotive logos, one of the most crucial aspects to consider is the placement of the emblem on the vehicle. The logo serves as a visual representation of the brand and the vehicle itself, so it is important to position it in a way that is both aesthetically pleasing and effective.

The placement of car logos can vary depending on the make and model of the automobile, as well as the specific branding goals of the company. However, there are several general guidelines that designers should keep in mind when deciding where to place the logo.

First and foremost, the logo should be easily recognizable and visible to onlookers. Placing it in a prominent location such as the center of the grille or on the rear of the vehicle can ensure that it catches the attention of people passing by. This helps to create brand recognition and increases the chances of potential customers remembering the emblem.

Another important consideration is the size of the logo. It should be large enough to be seen from a distance, but not so big that it overwhelms the overall design of the vehicle. Finding the right balance is key, as the logo should be an integral part of the car’s aesthetics without being too overpowering.

The location of the logo should also be cohesive with the overall design of the vehicle. For example, if the car has a sleek and modern look, the logo should be placed in a way that complements this aesthetic. On the other hand, if the automobile has a more traditional or vintage style, the logo should be positioned accordingly.

Finally, it is important to consider the practicality of the logo placement. The emblem should not obstruct any functional components of the vehicle, such as headlights or sensors. It should also be positioned in a way that is easy to clean and maintain.

Placement Tips for Car Logos
1. Ensure visibility and recognition
2. Find the right size
3. Consider the overall design
4. Ensure practicality

In conclusion, the placement of car logos plays a crucial role in the overall design and branding of the automobile. Designers should consider factors such as visibility, size, overall aesthetics, and practicality when deciding where to position the emblem. By following these guidelines, automotive companies can create logos that are both visually appealing and effective in promoting their brand and vehicle.

Brand Consistency and Integration

When it comes to automotive branding, consistency is key. A strong brand is instantly recognizable, and customers should be able to spot it from a distance. The logo design plays a crucial role in establishing brand identity and should be consistent across all marketing materials.

Every vehicle brand should have a distinct logo that reflects their unique identity and values. The logo should be designed with the target audience in mind, keeping in mind the preferences and expectations of the car buyers. It should be memorable, visually appealing, and able to convey the brand message effectively.

Integration of the logo into the design of the car is another important aspect of brand consistency. The emblem should be strategically placed on the vehicle, where it can grab attention and become a recognizable symbol of the brand. Whether it’s on the grille, hood, or rear, the logo should enhance the overall design of the car and communicate the brand’s image.

Consistency in brand design is vital for creating a strong and cohesive automotive brand. The logo should be used consistently across all marketing materials, including advertisements, brochures, websites, and social media platforms. The use of consistent colors, fonts, and visual elements not only helps in brand recognition but also creates a sense of professionalism and reliability.

Brand integration goes beyond just the logo design. It should be reflected in every aspect of the automobile, from the interior to the exterior. The consistent use of brand elements in the vehicle’s design, such as color schemes and typography, helps in creating a seamless and holistic brand experience for customers.

In conclusion, brand consistency and integration are essential for creating a successful automotive brand. A well-designed car logo, when combined with consistent use across marketing materials and integration into the vehicle’s design, can create a strong brand identity that resonates with customers and sets the brand apart in the competitive automobile market.

Trends and Innovation in Car Logo Design

In today’s competitive automobile market, where brands constantly vie for attention, the logo design of a car has become more important than ever. Car logos serve as the key visual identity for a vehicle and its brand. They are often emblems that represent the design philosophy, values, and heritage of a car manufacturer.

Logo designers have been constantly innovating to create new and engaging designs that capture the essence of a brand and resonate with customers. Here are some of the latest trends and innovations in car logo design:

  1. Simplification: Many car logos have moved towards simpler and cleaner designs. Minimalistic logos are preferred as they are easier to recognize and remember.
  2. Typography: Typography has become a significant element in car logo design. Brands are experimenting with different font styles and letter combinations to create unique and visually appealing logos.
  3. Dynamic Logos: Some car manufacturers are embracing dynamic logos that can be animated or transformed. These logos add an element of interactivity and modernity to the brand.
  4. Flat Design: Flat design has gained popularity in recent years. It involves the use of simple shapes, solid colors, and clean lines. This design style gives car logos a contemporary and trendy look.
  5. Symbolic Representation: Symbolism is another trend in car logo design. Logos that incorporate symbols to represent a brand’s values or characteristics are becoming increasingly popular.

Car logo design is an evolving field, driven by innovation and brand differentiation. As car manufacturers continue to compete for consumer attention, logo designers will continue to push the boundaries of creativity to create logos that leave a lasting impression on customers.

Custom versus Template Designs

When it comes to designing an automotive logo, there are two main approaches that companies can take: custom and template designs. Each option has its own advantages and considerations, depending on the goals and preferences of the brand.

Custom Designs

A custom logo design is created specifically for a brand or vehicle, taking into account the brand’s unique identity and characteristics. In this approach, designers have the freedom to create a symbol or design that perfectly represents the brand and its values.

Custom designs allow for a higher level of creativity and originality. The logo can be tailored to the specific needs and preferences of the brand, ensuring that it stands out from competitors and leaves a lasting impression on customers.

However, custom designs often require more time, effort, and investment. Designers need to conduct in-depth research on the brand and its target market to create a logo that effectively communicates the brand’s identity. This process can be time-consuming and costly, particularly if multiple revisions are needed.

Template Designs

On the other hand, template designs offer a more affordable and time-efficient option for creating an automotive logo. Templates are pre-designed logo elements that can be customized with the brand’s name and colors.

Template designs are a popular choice for startups or small businesses with limited budgets. They provide a quick and easy way to establish a brand presence without the need for extensive design work.

While template designs offer convenience and affordability, there are limitations to consider. Templates are often less unique and may be used by multiple brands, which can result in a lack of differentiation in the market. Additionally, template designs may not fully capture the essence and unique characteristics of a brand.

Ultimately, the choice between custom and template designs depends on the brand’s goals, budget, and desired level of uniqueness. Custom designs offer the opportunity for a truly one-of-a-kind logo that reflects the brand’s identity, while template designs provide a more cost-effective solution for establishing a brand presence.

Case Studies of Successful Car Logos

Car logos are an essential aspect of any automobile brand. They serve as the visual representation of the company and its identity. A well-designed car logo can evoke emotion, create brand recognition, and leave a lasting impression on consumers.


Designed in 1917, BMW’s logo has become one of the most recognizable and iconic car emblems in the world. The circular design with blue and white quadrants symbolizes the sky, propellers, and is a nod to Bavaria’s blue and white flag. This logo effectively showcases BMW’s commitment to luxury, quality, and performance.


The famous prancing horse logo of Ferrari is instantly associated with speed, power, and luxury. Designed in 1932, the logo features a black horse on a yellow background, paying homage to the city of Maranello’s coat of arms. The Ferrari logo perfectly captures the essence of its brand and has become synonymous with sports cars and racing success.

These successful car logos demonstrate the importance of effective logo design in the automotive industry. Each symbolizes the unique identity and values of its respective brand, creating a visual connection with consumers and establishing a strong brand presence in the competitive automobile market.

Tips and Tools for DIY Car Logo Design

Designing a car logo for your automobile or automotive business can be an exciting and rewarding process. It’s an opportunity to create an emblem that represents your brand and sets your car apart from the competition. Whether you’re designing a logo for a car dealership, a vehicle rental service, or any other car-related business, here are some tips and tools to help you create a professional and eye-catching design.

1. Research and Understand Your Brand

Before you start designing your car logo, it’s crucial to research and understand your brand. Identify the values, target audience, and unique features of your business. This information will guide your design choices and help you create a logo that accurately represents your brand.

2. Keep It Simple and Timeless

When it comes to car logo design, simplicity is key. A simple logo is easier to recognize and remember. Avoid using too many details or intricate elements that can make your logo look cluttered or confusing. Also, aim for a timeless design that won’t quickly become outdated. You want your logo to remain relevant and recognizable for years to come.


  • Adobe Illustrator: This vector-based graphic design software is widely used by professionals and offers a range of tools and features for creating high-quality car logos. It allows you to create scalable and editable designs that can be resized without losing quality.
  • Canva: If you’re looking for a user-friendly and accessible tool, Canva is a great option. It offers pre-designed templates and a drag-and-drop interface, making it easy to create a car logo even if you have limited design skills.
  • LogoMaker: LogoMaker is an online logo design tool specifically tailored for creating logos. It provides a vast library of icons, fonts, and color options, allowing you to customize your car logo to your liking.

3. Choose the Right Colors and Fonts

Colors and fonts play a vital role in creating a visually appealing car logo. Select colors that align with your brand’s personality and evoke the desired emotions. Consider the psychology of colors for automotive branding. Additionally, choose fonts that are easy to read and complement the overall design of your logo.

4. Sketch and Iterate

Before diving into digital design, it’s helpful to sketch out your ideas on paper. This allows you to quickly explore different concepts and layouts. Don’t be afraid to iterate and make changes as you go along. Creating multiple versions of your logo will help you find the best design that truly represents your brand.

With these tips and tools, you’re ready to embark on your DIY car logo design journey. Remember to stay true to your brand and create a design that stands out in the automotive industry.

Question and answer:

What are the key elements of a successful car logo design?

A successful car logo design should have a unique and memorable symbol or emblem, clear and easy-to-read typography, and a color scheme that reflects the brand identity.

What are some famous car logos and their meanings?

Some famous car logos include the Mercedes-Benz logo, which represents the brand’s ambition to dominate the land, sea, and air, and the BMW logo, which symbolizes a rotating aircraft propeller to signify the brand’s origins as an aircraft manufacturer.

How does color choice affect car logo design?

Color choice plays a crucial role in car logo design as it conveys emotions and associations. For example, red can signify power and speed, while blue can represent trust and reliability.

What are some common mistakes to avoid in car logo design?

Some common mistakes to avoid in car logo design include using overly complex designs that are hard to reproduce or recognize, using generic and unoriginal symbols, and neglecting the importance of legible typography.

What are some tips for creating a unique and memorable car logo design?

To create a unique and memorable car logo design, it’s important to research the competition and market trends, think outside the box to come up with original ideas, and experiment with different shapes, symbols, and typography to find the perfect combination.

What are some important factors to consider when designing a car logo?

When designing a car logo, it is important to consider factors such as the brand identity, target audience, and the overall message you want to convey. The logo should reflect the values and personality of the car brand and appeal to its target market. It should also be easily recognizable and memorable.

How can I make my car logo stand out from the competition?

To make your car logo stand out from the competition, consider incorporating unique design elements, such as bold colors, distinctive typography, or an innovative symbol. You can also create a logo that represents a unique aspect of your brand or vehicle design. Additionally, focus on creating a clean and simple design that is easily identifiable and memorable.

What are some common mistakes to avoid when designing a car logo?

When designing a car logo, it is important to avoid some common mistakes such as using generic and cliché design elements, overcrowding the logo with unnecessary details, or creating a design that is too complex or difficult to reproduce. It is also important to ensure that the logo is easily scalable and works well in different sizes and formats. Finally, be sure to conduct thorough research to make sure your logo is not too similar to existing car logos or trademarks.

What are some examples of successful car logos and their design elements?

Some examples of successful car logos include the Volkswagen logo, which features a simple and iconic design with a bold V and W. Another example is the BMW logo, which incorporates a circular shape with blue and white colors to represent the company’s heritage. The Mercedes-Benz logo is also highly recognizable and features a three-pointed star symbolizing the brand’s dominance on land, sea, and air. These logos are successful because they are simple, memorable, and effectively represent their respective brands.