In today’s fast-paced and ever-changing business world, coworking spaces have become increasingly popular. These shared workspaces offer flexible and affordable options for professionals and entrepreneurs looking for a dynamic and collaborative environment. However, with the rise of coworking spaces, competition has also intensified. In order to stand out from the crowd, it is crucial for coworking spaces to have a strong and memorable brand identity. One of the key elements in creating a successful brand identity is the logo.
The logo is the visual representation of a coworking space. It is the first thing that potential clients and partners see, and it plays a crucial role in creating a lasting first impression. A well-designed logo can communicate the values and personality of a coworking space, helping it differentiate itself from competitors and attract the right target audience.
When creating a logo for a coworking space, it is important to consider the unique characteristics and aspirations of the brand. The logo should capture the essence of the coworking space and reflect its mission and values. It should be simple, yet memorable, conveying the message effectively without overwhelming the viewer. By using typography, colors, and symbols strategically, a logo can evoke specific emotions and establish a strong visual identity for the coworking space.
Furthermore, a logo should not only be visually appealing, but it should also be versatile and adaptable. It should be able to work across different platforms and mediums, such as websites, print materials, and signage. A good logo should also be scalable, allowing it to be resized without losing its visual impact. This flexibility ensures that the logo remains consistent and recognizable across all touchpoints, strengthening the brand identity of the coworking space.
The Importance of Brand Identity in Shared Workspaces
In today’s modern workplace, shared workspaces have become increasingly popular. With the rise of remote work and freelancing, coworking spaces provide professionals with a flexible and collaborative environment to conduct business. However, in a saturated market, it is important for coworking spaces to differentiate themselves and create a strong brand identity to attract and retain members.
The Role of a Logo
A logo is a crucial element of a brand identity for a coworking space. It serves as a visual representation of the values, mission, and personality of the workspace. A well-designed logo can help create a strong first impression, convey professionalism, and establish trust with potential members. It also provides a consistent visual identity that can be used across marketing materials, website, and social media platforms.
Creating a Memorable Brand Identity
When developing a brand identity for a coworking space, it is important to consider the target audience and their needs. The brand identity should align with the values and aspirations of the target market. This can be achieved through careful selection of colors, typography, and overall visual aesthetics. It is also important to communicate the unique features and benefits of the coworking space through messaging and tone of voice in marketing materials.
| Benefits of a Strong Brand Identity |
|---|
| 1. Differentiation: A strong brand identity sets a coworking space apart from competitors, making it easier for potential members to choose. |
| 2. Recognition: A recognizable logo and consistent brand identity helps create brand awareness and fosters familiarity with the workspace. |
| 3. Trust and Credibility: A well-established brand identity builds trust and credibility with potential members, reassuring them of the professionalism and quality of the workspace. |
| 4. Member Retention: A strong brand identity helps create an emotional connection with members, increasing loyalty and encouraging them to stay long-term. |
In conclusion, a strong brand identity is crucial for shared workspaces. A well-designed logo and consistent visual identity can differentiate a coworking space, create brand recognition, and build trust with potential members. By carefully crafting a brand identity that resonates with the target audience, coworking spaces can attract and retain members in a competitive market.
Understanding the Logo Design Process
Logo design is a crucial aspect of establishing a strong brand identity for co-working spaces. The logo acts as a visual representation of the values and essence of the company, making it essential to create a memorable and impactful design.
1. Research and Conceptualization
The logo design process begins with thorough research and conceptualization. This involves understanding the target audience, industry trends, and competitor logos. By conducting in-depth research, designers can gain insights and inspiration to develop unique ideas for the logo design.
2. Sketching and Drafting
Once the initial research is completed, designers proceed to sketching and drafting. This phase allows them to explore various concepts and visual representations. It is an experimental and creative stage where designers sketch rough ideas on paper or digitally to bring their concepts to life.
3. Digital Execution
After finalizing the sketches, designers shift to the digital execution of the logo. Using specialized software, they transform the hand-drawn sketches into digital formats. This allows for better refinement and flexibility during the design process.
4. Color Selection
Choosing the right colors is crucial for a memorable logo design. Colors have the power to evoke specific emotions and convey meaning. Designers carefully select a color palette that aligns with the brand’s personality and resonates with the target audience.
5. Typography and Font Selection
The font selection plays a significant role in creating a cohesive and impactful logo design. It is important to choose a font that complements the overall design and communicates the brand’s message effectively. Typography adds personality and enhances the visual appeal of the logo.
6. Iteration and Refinement
Once the initial design is prepared, it undergoes multiple iterations and refinements. Designers seek feedback from stakeholders and make necessary adjustments to improve the logo’s impact and cohesiveness. This iterative process ensures that the final design aligns with the brand’s identity and resonates with the target audience.
Through a meticulous and thoughtful logo design process, co-working spaces can create a strong and memorable brand identity. A well-designed logo becomes a recognizable symbol that sets the tone for the brand and helps establish a positive and professional image in the industry.
Choosing the Right Colors for Your Co Working Logo
When it comes to creating a memorable and impactful logo for your co working space, the colors you choose play a crucial role. Colors have the power to evoke emotions and communicate a certain message to your target audience.
When selecting colors for your co working logo, it’s important to consider the values, atmosphere, and goals of your space. Are you aiming for a professional and sleek image, or a more creative and energetic vibe? Once you have a clear understanding of the desired brand identity, you can start exploring different color options.
1. Consider Your Target Audience
Understanding your target audience is key to choosing the right colors for your co working logo. Different demographics respond differently to colors, and you want your logo to resonate with your target market. For example, if your co working space mainly attracts freelancers and creative professionals, vibrant and bold colors may be more appropriate. On the other hand, if your target audience is corporate professionals, a more conservative color scheme may be a better fit.
2. Reflect Your Brand Personality
Colors can help convey your brand personality and differentiate your co working space from competitors. For example, if your space is all about innovation and out-of-the-box thinking, incorporating bright and unconventional colors can help communicate that message. Alternatively, if your brand is focused on professionalism and reliability, using a more classic and subdued color palette can reinforce those qualities.
3. Choose Colors that Symbolize Your Values
Each color carries its own symbolic meaning and can represent different values. For example, blue is often associated with trust, stability, and professionalism, while green can symbolize growth and balance. Depending on the values and message you want to convey through your co working logo, you can select colors that align with those concepts.
Remember, the colors you choose for your co working logo will have a lasting impact on how your brand is perceived by others. Take the time to explore different color combinations and consider seeking the help of a professional designer who can offer expert advice on color psychology and branding.
By selecting the right colors for your co working logo, you can create a strong brand identity that resonates with your target audience and sets your space apart from the competition.
Incorporating Symbols and Icons in Your Logo
When creating a logo for your co-working space, it’s important to consider incorporating symbols and icons that represent the concept of working together and collaboration. Symbols and icons can add visual interest to your logo and help convey the message of your brand in a simple and memorable way.
One popular symbol to consider incorporating is the ampersand (&) symbol. The ampersand symbol is commonly used to represent a union or collaboration between two entities. It can be a great way to visually communicate the idea of working together in your logo.
Icons related to co-working, such as people working together, a shared workspace, or a network of interconnected elements, can also be effective in creating a memorable logo. These icons can help communicate the core values of your co-working space and establish a strong visual identity for your brand.
Choosing the Right Symbols and Icons
When selecting symbols and icons for your logo, it’s important to choose ones that are unique, relevant, and easily recognizable. You want your logo to stand out and be easily identifiable among other co-working spaces.
Consider brainstorming symbols and icons that are representative of your co-working space’s unique features or values. For example, if your space has a strong focus on sustainability, you might consider incorporating a leaf or a tree icon into your logo.
Remember to keep the design of the symbols and icons simple and clean. Avoid cluttering your logo with too many details, as it can make it difficult to read and remember.
Using Symbols and Icons in Logo Design
Once you’ve chosen the symbols and icons you want to incorporate, it’s important to think about their placement and integration into your logo design.
You can use symbols and icons as standalone elements within your logo or integrate them with other design elements, such as text or shapes. Experiment with different arrangements and variations to find the best composition that reflects the essence of your co-working space.
Remember that the main goal of incorporating symbols and icons in your logo is to create a visually appealing and memorable brand identity for your co-working space. With the right combination of symbols, icons, and design elements, your logo can effectively convey the spirit of collaboration and community that co-working spaces are known for.
Typography Choices for Co Working Logos
When it comes to co working logos, typography plays a crucial role in creating a memorable and impactful brand identity. The right typeface can convey the values and essence of a shared workspace, while also making the logo visually appealing and unique.
When selecting typography for a co working logo, it’s important to consider the overall aesthetic and target audience of the brand. Some popular choices for co working logos include clean and modern sans-serif fonts, such as Helvetica or Roboto, which can convey a sense of professionalism and sophistication.
On the other hand, some co working spaces may opt for more playful and friendly fonts, such as handwritten or script typefaces. These types of typography choices can create a sense of community and warmth, appealing to freelancers, entrepreneurs, and creative professionals.
Additionally, it’s important to consider the legibility of the chosen font. Co working logos often appear in various sizes and formats, so selecting a typeface that is easily readable across different platforms is essential. Avoid overly complex or decorative fonts that may be difficult to read when scaled down or viewed on screens.
Incorporating typography into a co working logo can also be enhanced by adding unique touches, such as custom lettering or ligatures. These personalized elements can add an extra layer of originality and creativity to the logo, making it stand out in a saturated market.
In conclusion, selecting the right typography for co working logos is a crucial step in creating a memorable brand identity. Whether it’s a clean and modern sans-serif font or a playful script typeface, the chosen typography should reflect the values and characteristics of the shared workspace while being legible and visually appealing.
Creating a Unique and Memorable Logo
When it comes to creating a logo for your co-working space, it is important to think about the unique qualities that make your brand stand out. A well-designed logo can be the cornerstone of an effective brand identity, helping to establish recognition and make a lasting impression.
1. Reflect your brand’s values
Before you start designing your logo, take some time to think about the values and mission of your co-working space. What sets you apart from other shared workspaces? Is it a focus on community, collaboration, or innovation? Use these core values as inspiration for your logo design, incorporating elements that visually represent what your brand stands for.
2. Keep it simple and versatile
A co-working space logo should be simple and easily recognizable, even at a small size. Avoid cluttered designs or intricate details that can get lost or become blurred. A clean and minimalist approach can help your logo make a stronger impact. Additionally, ensure that your logo works well in different formats and mediums, such as on websites, signage, and promotional materials.
Tip: Consider creating a secondary version of your logo for smaller applications, such as social media profile pictures or business cards, where space may be limited.
3. Choose the right colors
Colors play a crucial role in logo design, as they can evoke certain emotions and associations. Consider your brand’s personality and target audience when selecting colors. For example, shades of blue can communicate professionalism and trustworthiness, while vibrant colors like orange or green may convey creativity and energy. Experiment with different color combinations to find the one that best represents your co-working space.
Remember: Choose colors that are visually pleasing and complementary, as well as easy to reproduce across different mediums.
By taking the time to create a unique and memorable logo, you can establish a strong brand identity for your co-working space. A well-designed logo will help you stand out from the competition and make a lasting impression on your target audience.
Logo Co Working Case Study: Inspiring Examples
When it comes to creating a brand identity for co-working spaces, a well-designed logo plays a crucial role. A logo should capture the essence of the co-working concept and reflect the values and philosophy of the space.
Here are three inspiring examples of co-working logos that successfully convey the spirit and purpose of shared workspaces:
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Cothub: This logo features a clean and modern design with interconnected lines forming a geometric shape resembling a hub. The use of vibrant colors symbolizes the energy and collaboration found in co-working spaces.
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Workunity: The logo of Workunity represents unity and teamwork through its clever use of negative space. The letters “W” and “U” come together to form an abstract shape of people working together, creating a sense of inclusivity and community.
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ColabSpace: ColabSpace’s logo captures the essence of collaboration and creativity with its combination of a speech bubble and a lightbulb. This simple yet powerful design suggests that co-working spaces are not just about productivity but also about innovation and idea-sharing.
These examples demonstrate how a well-designed logo can effectively communicate the unique features and benefits of co-working spaces, making them memorable and enticing to potential users.
Remember, a strong logo is an essential part of any brand identity, especially for co-working spaces where the concept of collaboration and community is at the core of their existence.
Logo Co Working Trends and Innovations
As the popularity of co-working spaces continues to grow, the demand for unique and memorable logos has never been greater. Co-working spaces are dynamic and flexible environments that foster creativity and collaboration, and a well-designed logo can capture the essence of these spaces.
One of the trends in co-working logos is the use of vibrant colors and bold typography. These logos often feature playful and energetic fonts that convey a sense of excitement and innovation. Bright colors such as orange, green, and blue are commonly used to create a lively and engaging visual identity.
Another trend in logo design for co-working spaces is the incorporation of symbols or icons that represent the concept of community and collaboration. These symbols can include images of people, hands shaking, or puzzle pieces coming together, emphasizing the idea of working together towards a common goal.
In terms of innovations, some co-working logos are embracing the use of negative space to create clever and visually intriguing designs. By strategically placing elements within the negative space of the logo, designers can create hidden imagery or messages that add an extra layer of meaning to the logo.
Furthermore, minimalist logo designs are gaining popularity in the co-working industry. These logos often feature clean lines, simple shapes, and a minimal color palette. This minimalist approach allows for a timeless and versatile logo that can adapt to different branding needs.
Overall, the trends and innovations in co-working logo design reflect the dynamic and collaborative nature of these spaces. By incorporating vibrant colors, bold typography, symbols of community, and innovative design techniques, co-working logos are able to create a memorable and impactful brand identity for shared workspaces.
| Trend | Description |
|---|---|
| Vibrant colors and bold typography | Playful and energetic fonts, bright colors |
| Community and collaboration symbols | Images of people, hands shaking, puzzle pieces |
| Negative space | Hidden imagery or messages |
| Minimalist designs | Clean lines, simple shapes, minimal color palette |
Logo Co Working: Standing Out in a Competitive Market
In today’s competitive market, it is essential for co-working spaces to have a strong and memorable brand identity. A well-designed logo plays a crucial role in creating that identity and helping co-working spaces stand out from the crowd.
When designing a logo for a co-working space, it is important to consider the unique characteristics of the business and its target audience. The logo should reflect the collaborative and innovative nature of the space, while also appealing to potential members and clients.
One way to make a co-working logo stand out is by incorporating elements that represent connectivity and community. This could be done through the use of symbols such as interconnected lines, network diagrams, or puzzle pieces. These symbols can convey the idea of collaboration and teamwork, which are key values in a co-working space.
Another important consideration when designing a co-working logo is the use of color. Bright and vibrant colors can make a logo easily recognizable and help it stand out in a sea of competition. Colors such as orange, blue, and green are often associated with creativity, innovation, and growth. Incorporating these colors into a co-working logo can help convey the energetic and dynamic atmosphere of the space.
In addition to color, typography plays a significant role in creating a memorable co-working logo. Choosing a clean and modern font can give the logo a sleek and professional look. It is important to select a font that is legible and easy to read, especially when the logo is resized for various marketing materials.
Overall, creating a logo that stands out in a competitive market is crucial for co-working spaces. By incorporating elements that represent connectivity, using vibrant colors, and selecting a modern font, co-working spaces can create a memorable and effective brand identity that sets them apart from the competition.
The Role of Branding in Attracting and Retaining Members
In the world of shared workspaces, having a strong and memorable logo is essential for attracting and retaining members. A logo is the visual representation of a brand and plays a significant role in establishing a positive first impression.
When it comes to co-working spaces, members are looking for an environment that is conducive to productivity, collaboration, and creativity. A well-designed logo can communicate these values and make a lasting impact on potential members.
A logo serves as a symbol of trust and professionalism. By creating a unique and visually appealing logo, co-working spaces can build a strong brand identity that sets them apart from competitors and attracts a diverse range of professionals.
Attracting Members
A well-designed logo has the power to attract members by creating an emotional connection. It can evoke a sense of professionalism, creativity, and community, which are qualities that professionals seek in a co-working space. A visually appealing logo can also generate curiosity and intrigue, prompting potential members to explore further.
Additionally, a logo can convey the values and personality of a co-working space. Whether it’s a sleek and modern design or a playful and vibrant logo, it can appeal to different target audiences, making the space more inclusive and appealing to a wider range of professionals.
Retaining Members
Once members are attracted to a co-working space, a strong logo plays a role in retaining them. It acts as a visual reminder of the positive experience they had, creating brand recognition and loyalty.
A logo can also create a sense of belonging and community among members. When they see the logo, they are reminded of the shared values and connections they have within the co-working community, strengthening their commitment to the space.
In conclusion, a logo is a crucial element in attracting and retaining members in the co-working industry. It acts as the face of the brand, communicating its values and attracting members with its visual appeal. By investing in a well-designed logo, co-working spaces can establish a strong brand identity and differentiate themselves in a competitive market.
The Impact of a Strong Logo on Your Marketing Efforts
A strong logo is essential for the success of your marketing efforts when it comes to working spaces. It serves as the visual representation of your brand and creates a lasting impression on potential clients and customers.
Firstly, a strong logo helps to establish brand recognition. When your logo is well-designed and visually appealing, it becomes easier for people to remember and recognize your brand. This can have a significant impact on your marketing efforts, as a recognizable logo can help your business stand out from competitors and attract attention.
Furthermore, a strong logo can convey your brand’s values and personality. Through the use of colors, fonts, and imagery, a logo can communicate the essence of your working space and create a cohesive brand identity. For example, a modern and sleek logo may convey a sense of professionalism and innovation, while a colorful and playful logo may suggest a more creative and collaborative atmosphere.
Having a strong logo also helps to build trust and credibility with your target audience. A well-designed logo shows that you have invested time and effort into creating a professional image for your working space. This can instill confidence in potential customers, making them more likely to choose your workspace over others.
Key Benefits of a Strong Logo:
- Brand Recognition: A strong logo helps people remember and recognize your brand.
- Conveying Values: A well-designed logo can communicate the essence of your working space.
- Building Trust: A strong logo shows professionalism and credibility.
In conclusion, a strong logo has a significant impact on your marketing efforts when it comes to working spaces. It helps establish brand recognition, conveys your brand’s values, and builds trust with your target audience. Investing in a well-designed logo is crucial for creating a memorable brand identity and attracting customers to your shared workspace.
Building a Consistent Brand Experience
One of the key elements in creating a successful logo for a co-working space is building a consistent brand experience. A consistent brand experience helps to establish trust and recognition among potential clients and users.
When designing a logo for a co-working space, it’s important to consider how the logo will be used across different mediums and touchpoints. This includes its application on physical signage, digital platforms, and marketing materials. By ensuring that the logo is consistently applied across these different channels, the co-working space can build a strong and cohesive brand identity.
Consistency in branding also extends beyond the logo design. It encompasses the overall brand messaging, tone of voice, color scheme, and visual elements used in communication materials. By maintaining consistency across all these aspects, the co-working space can create a memorable and unified brand experience for its audience.
A consistent brand experience not only helps to create a recognizable identity, but it also fosters trust and loyalty among clients. When people see a consistent and familiar brand, they are more likely to feel confident in the co-working space and its services. This can lead to increased usage, customer satisfaction, and even recommendations to others.
In conclusion, building a consistent brand experience is essential for co-working spaces. By carefully designing and applying a logo across different mediums, as well as maintaining consistency in brand messaging and visual elements, co-working spaces can create a memorable and trusted brand identity.
Measuring the Effectiveness of Your Logo and Branding
- Recognition: One of the key indicators of a successful logo and branding is how well it is recognized by your target audience. Conduct surveys or focus groups to gauge the level of recognition and recall for your logo.
- Consistency: Consistency is crucial for building a strong brand identity. Evaluate whether your logo and branding elements are consistent across all your marketing materials, website, social media, and physical space.
- Engagement: Your logo and branding should not only attract attention, but also engage your audience. Measure the level of engagement through social media interactions, website analytics, and customer feedback.
- Impact: Assess the impact of your logo and branding on your overall business goals. Are you seeing an increase in brand awareness, customer loyalty, or lead generation as a result of your branding efforts?
- Memorability: A memorable logo and branding will leave a lasting impression on your audience. Monitor how well your logo is remembered and recognized after initial exposure.
By regularly assessing the effectiveness of your logo and branding, you can identify areas for improvement and make necessary adjustments to ensure that your co-working space stands out in a competitive market.
Rebranding: When and How to Update Your Logo
As times change and business landscapes evolve, it’s important for companies to stay current and relevant. One of the most powerful ways to do this is through a logo update or rebranding. A logo is a visual representation of a company’s identity and values, and it plays a crucial role in shaping public perception.
Rebranding your logo can be a strategic move that helps align your working space with the latest trends and market demands. It provides an opportunity to refresh your brand image, attract new clients, and engage with a wider audience. However, knowing when and how to update your logo requires careful consideration.
When to Update Your Logo
There are several key indicators that may signal the need for a logo update:
- Your logo looks outdated or doesn’t reflect your current values and goals.
- Your company has undergone a significant change, such as a merger or acquisition.
- Your target audience has shifted, and your current logo no longer resonates with them.
- Your logo is too complicated or doesn’t scale well across different mediums.
If any of these circumstances apply to your working space, it may be time to consider a logo update to stay relevant and competitive in the market.
How to Update Your Logo
When updating your logo, it’s crucial to strike a balance between preserving your brand identity and embracing new design trends. Here are some steps to follow:
- Conduct thorough market research to understand the current trends and preferences of your target audience.
- Identify the key elements of your existing logo that you want to preserve, such as colors, fonts, or symbols.
- Work with professional designers who specialize in logo design to create different design concepts that align with your brand identity and the market trends.
- Test the new logo designs with a focus group or sample of your target audience to gather feedback and ensure it resonates with them.
- Iterate and refine the design based on feedback, keeping in mind the goals and values of your working space.
- Launch the updated logo across all relevant platforms and channels, ensuring consistent branding and messaging.
Remember, updating your logo is not just a design exercise, but an opportunity to communicate your evolving brand story and connect with your audience at a deeper level. When done right, a logo update can revitalize your working space and create a memorable brand identity.
Question and answer:
What are some key tips for creating a memorable brand identity for a co-working space?
Some key tips for creating a memorable brand identity for a co-working space include: 1. Understanding your target audience and their needs 2. Creating a unique and visually compelling logo and visual assets 3. Choosing a distinctive color palette and typography 4. Consistently using your brand elements across all marketing materials and touchpoints 5. Developing a brand voice that resonates with your audience 6. Incorporating storytelling and creating a strong brand narrative 7. Engaging with your community and reflecting their values in your brand identity.
How important is a logo for the branding of a co-working space?
A logo is extremely important for the branding of a co-working space. It serves as the visual representation of your brand and helps create a memorable and recognizable identity. A well-designed logo can convey the essence of your co-working space, attract the attention of your target audience, and differentiate you from your competitors. It’s the cornerstone of your brand identity and should be carefully crafted to accurately represent the values, personality, and unique offerings of your co-working space.
Why is it important for a co-working space to have a memorable brand identity?
A memorable brand identity is important for a co-working space because it helps create a strong and lasting impression on your target audience. It differentiates your co-working space from others in a crowded market, increases brand recognition, and builds trust and credibility among potential members. A memorable brand identity also helps attract and retain members by conveying professionalism, innovation, and a sense of community. It sets the tone for the overall experience of your co-working space and helps create a cohesive and memorable brand presence.
What are some examples of successful co-working space brand identities?
Some examples of successful co-working space brand identities include: 1. WeWork: Known for its bold and vibrant branding, with a distinctive logo and bright color palette that reflects its innovative and dynamic approach to co-working. 2. The Wing: A women-focused co-working space with a brand identity that combines vintage-inspired design elements, empowering messaging, and a strong sense of community. 3. Huckletree: A co-working space targeting tech and creative professionals, with a brand identity that combines clean and modern design with playful elements and a strong emphasis on collaboration.
How can a co-working space incorporate storytelling into its brand identity?
A co-working space can incorporate storytelling into its brand identity by highlighting the unique stories and experiences of its members. This can be done through testimonials, case studies, and member spotlights that showcase how the co-working space has contributed to their success. Additionally, the brand narrative can be woven into the overall messaging, visuals, and marketing materials of the co-working space, conveying the ethos, values, and mission of the space. By telling engaging and authentic stories, a co-working space can create an emotional connection with its target audience and strengthen its brand identity.
What is the importance of creating a memorable brand identity for shared workspaces?
Creating a memorable brand identity for shared workspaces is important because it helps to differentiate the co-working space from its competitors, establish a strong and recognizable presence in the market, and attract potential clients. A memorable brand identity can also foster a sense of community and belonging among the co-working space members.