Creation Date of the adidas Logo Explained – Unraveling the Iconic Brand’s Emblem Heritage

When adidas, one of the most iconic sportswear brands in the world, was established in Germany in 1949, little did anyone know that their logo would become a symbol of athletic excellence and style. The adidas logo, known as the “Three Stripes,” has undergone several design changes over the years, evolving to represent the brand’s spirit and innovation.

The logo was created by adidas’ founder, Adi Dassler, who was inspired by the simplicity and elegance of the three parallel stripes. He believed that these stripes would symbolize the three pillars of the adidas brand: performance, style, and quality. The logo was first used on adidas footwear in the early 1950s and quickly became synonymous with the brand.

Throughout the decades, the adidas logo has evolved, adapting to the changing trends and demands of the sports industry. In the 1970s, the logo underwent a redesign, featuring a more streamlined and modern look. The three stripes were elongated and placed diagonally across the shoes, creating a dynamic and forward-thinking aesthetic.

Today, the adidas logo is recognized worldwide and is worn by athletes and fashion enthusiasts alike. With its timeless design and rich history, the adidas logo continues to inspire and motivate people to push their limits and strive for greatness.

History of the adidas Logo

The adidas logo has a rich and interesting history that dates back to when the adidas brand was created.

When Adolf Dassler founded adidas in 1949, he knew that a strong logo was essential for his brand’s success. The adidas logo, also known as the “Three Stripes” logo, was introduced during this time and quickly became iconic.

Design Evolution

Over the years, the adidas logo went through several design changes. The original logo featured three parallel stripes, symbolizing the three pillars of the brand: performance, style, and innovation. This simple and clean design became instantly recognizable and synonymous with adidas.

The adidas logo further evolved in 1971 when the Trefoil logo was introduced. This logo featured a three-leafed plant, representing the diversity and growth of the brand. It became iconic, symbolizing adidas’ commitment to sport and a broader lifestyle.

In 1997, adidas introduced the “adidas Equipment” line, which featured a more minimalist logo known as the “adidas Equipment logo” or “adidas EQT logo”. This logo included three diagonal stripes, emphasizing the brand’s focus on performance and technology.

In recent years, adidas has returned to its roots with a modernized version of the original “Three Stripes” logo. The logo has been simplified, with the three stripes now more sleek and dynamic. This updated logo reflects adidas’ commitment to innovation and its timeless design.

The adidas logo has played a significant role in the brand’s success and recognition worldwide. It has evolved over time, but its core values of performance, style, and innovation have remained constant.

Creation Date

The adidas logo was created in 1971 when the company decided to rebrand and introduce a new logo. Previously, adidas had been using a trefoil logo since 1972, but they wanted a more modern and streamlined design that would better fit their brand image.

The new adidas logo was designed by the graphic designer Carolyn Davidson, who was a student at Portland State University at the time. She was hired by adidas to create a logo that would represent the brand’s athletic and innovative spirit.

After several iterations, Carolyn Davidson came up with the iconic three stripes logo that adidas is known for today. The logo was inspired by the three stripes that are present on many adidas products, symbolizing the brand’s focus on performance and style.

Since its creation, the adidas logo has become one of the most recognizable and iconic logos in the world of sports and fashion. It has been used on footwear, apparel, and accessories, making adidas one of the most successful and influential brands in the industry.

Design Evolution

The adidas logo has evolved significantly since it was first created. When adidas was established in 1949, the logo featured a simple trefoil design. This logo quickly became recognizable and synonymous with the brand.

However, in 1996, adidas introduced a new logo known as the “Three Bars” logo. This design featured three parallel bars, representing the three stripes that have become a signature element of adidas apparel and footwear.

Modernizing the Logo

In 2005, adidas decided to modernize their logo further. They simplified the Three Bars design, creating a more streamlined and minimalistic logo. The new logo featured just three stripes, with the middle stripe slightly offset to create a sense of movement.

Since then, adidas has made small refinements to their logo, but the overall design remains consistent. The logo has become a symbol of the brand’s commitment to quality, innovation, and style.

Symbolic Meaning

When it comes to the adidas logo, its symbolic meaning is deeply rooted in the brand’s rich history and heritage. Created in 1971, the adidas logo was designed to represent the dynamic and entrepreneurial spirit of the company.

The logo features three parallel stripes that symbolize the strength, agility, and endurance that athletes strive for. These stripes have become synonymous with adidas and are instantly recognizable around the world.

The adidas logo also incorporates the iconic trefoil shape, which represents the three geographic locations of adidas factories: Europe, the Americas, and Asia. This symbolizes the global reach of the brand and its commitment to providing quality products to athletes worldwide.

The Three Stripes

The three stripes of the logo are not only visually appealing but also have a deeper meaning. They represent the three main pillars of the adidas brand: performance, style, and innovation.

Performance: The stripes symbolize the brand’s dedication to creating products that help athletes reach their full potential. They represent the pursuit of excellence and the relentless drive to achieve success.

Style: The stripes also represent the brand’s commitment to style and fashion. adidas has always been at the forefront of sports and streetwear trends, and the logo’s design reflects the brand’s ability to combine function with fashion.

Innovation: Lastly, the stripes symbolize adidas’ constant pursuit of innovation. Since its creation, the brand has been known for pushing boundaries and introducing groundbreaking technologies. The logo’s design showcases adidas’ innovative approach to sportswear.

The Trefoil

The trefoil symbolizes the brand’s origins and heritage. The three-leaf shape represents the Olympic spirit and adidas’ founding mission to provide athletes with the best possible equipment. It is a symbol of excellence and achievement.

The trefoil also signifies the brand’s commitment to sustainability and social responsibility. It represents adidas’ efforts to create a positive impact on the environment and society through its products and practices.

Initial Design Concepts

When adidas was created, the logo design process began with several initial design concepts. Various designers worked on different ideas and sketches to capture the essence of the brand and its values.

Concept Description
Concept 1 This concept featured a bold and dynamic logo with a strong emphasis on the brand name. The letters “adidas” were stylized with sharp edges and geometric shapes, representing the brand’s commitment to innovation and precision.
Concept 2 This concept focused on simplicity and elegance. The logo consisted of a sleek and streamlined design, with the brand name displayed in a minimalist font. The overall look was refined and timeless, reflecting adidas’ dedication to quality and craftsmanship.
Concept 3 This concept explored the use of symbols and icons to convey adidas’ identity. Different motifs, such as athletic shoes, were incorporated into the logo design to symbolize the brand’s passion for sports and athleticism.

These initial design concepts served as a starting point for further refinement and iteration. Through an iterative process of feedback and collaboration, adidas eventually arrived at the iconic logo that is recognized and respected worldwide today.

First Use in Advertising

The adidas logo was created in 1972 by designer Carolyn Davidson. Soon after its creation, the logo was first used in advertising campaigns by adidas in order to promote their products. The logo quickly became synonymous with the brand and its athletic apparel and footwear.

Design Evolution

Over the years, the adidas logo has gone through several design iterations, with minor adjustments and updates. However, the iconic three stripes and trefoil shape have remained constant, representing the brand’s commitment to performance and innovation. The logo’s simple and recognizable design has made it instantly identifiable to consumers worldwide.

Impact and Recognition

The adidas logo has become one of the most recognizable and influential logos in the world of sportswear. Its association with top athletes, teams, and sporting events has solidified the brand’s position as a leader in the industry. The logo has also become a symbol of style and urban culture, transcending its athletic origins and influencing fashion trends globally.

Year Logo Description
1972 The original adidas logo, featuring the trefoil shape with three stripes.
1997 A simplified version of the logo, with a slimmer trefoil and three parallel stripes.
2001 An updated version of the logo, with a sleek and modern design.
2016 The current adidas logo, with a refined trefoil and three diagonal stripes.

Early Branding Strategy

When adidas was created in 1949, the logo played a crucial role in the brand’s initial branding strategy. The iconic three stripes, which were first introduced in 1949, became the signature symbol of adidas. The simplicity and elegance of the logo made it easy to recognize and remember. It conveyed a sense of style and sophistication, while also representing the brand’s commitment to quality and innovation.

Logo Changes in the 1960s

During the 1960s, adidas experienced significant changes in their logo design. It was a crucial time for the brand as they expanded their product range and entered new markets.

One of the major changes was when adidas introduced their iconic trefoil logo in 1967. This logo became the instantly recognizable symbol for the brand and represented their move towards becoming a global sports brand.

Prior to the trefoil logo, the adidas logo featured three parallel bars, which symbolized the three main sectors of sports that adidas specialized in: soccer, athletics, and basketball. However, the trefoil logo represented a significant shift in their branding strategy.

The Trefoil Logo

The trefoil logo was inspired by adidas’ vision to expand their product range beyond just sports footwear. They wanted to represent their brand as a lifestyle choice for athletes and sports enthusiasts.

The trefoil logo consisted of a stylized plant with three leaves, symbolizing the diversity and growth of the brand. Each leaf represented the three main sectors of sports, just like the previous logo, but in a more abstract and visually appealing way.

This logo was used by adidas until the early 1990s, when it was replaced by the iconic three stripes logo that we know today.


The 1960s were a transformative period for adidas in terms of their logo design. The introduction of the trefoil logo marked a significant shift in their branding strategy and paved the way for their global success. The trefoil logo became a symbol of style, quality, and athleticism, and it will forever be associated with the rich history of the adidas brand.

Logo Redesign in the 1990s

The adidas logo underwent a significant redesign in the 1990s when the brand decided to revamp its image. The original logo, which featured the iconic three stripes, was simplified and modernized. The classic trefoil emblem, which was first introduced in 1972, was replaced with a sleeker and more streamlined design.

In the new logo, the three stripes were retained but placed at an angle, creating a dynamic and energetic look. The adidas wordmark was also updated, with a bolder and more contemporary typeface. This redesign aimed to align the brand with the changing trends of the time and appeal to a younger and more fashion-conscious audience.

The logo redesign in the 1990s was a significant departure from the traditional adidas branding. It reflected the brand’s desire to stay relevant and adapt to the evolving market. The new logo became a symbol of adidas’ commitment to innovation and modernity, while still paying homage to its rich heritage.

Incorporation of the Three Stripes

When it comes to the logo of adidas, one of the most iconic elements is the incorporation of the three stripes. These three stripes were first created in the 1950s by the founder of adidas, Adi Dassler.

The idea behind the three stripes was to create a unique design that would not only be visually appealing but also represent the brand’s commitment to excellence. The three stripes were meant to symbolize the three core values of the company: performance, design, and innovation.

Since they were first introduced, the three stripes have become synonymous with adidas. They can be seen on almost all adidas products, from shoes to clothing to accessories. The design of the three stripes has evolved over the years, but the concept behind them remains the same.

Today, the three stripes are not only a design element but also a marketing tool for adidas. They have become a recognizable symbol of the brand and are used in various ways to promote adidas products.

Overall, the incorporation of the three stripes into the logo of adidas has played a crucial role in establishing the brand’s identity and setting it apart from its competitors.

The Influence of Athletes and Celebrities

The adidas logo, as we know it today, was not created when the brand first started. It has gone through several design evolutions over the years. However, it was the influence of athletes and celebrities that played a significant role in shaping the logo to what it is today.

When adidas was founded in 1949 by Adolf Dassler, the logo featured a simple but impactful design – three stripes. These stripes represented the brand’s emphasis on quality, performance, and style. The logo quickly gained popularity, especially among athletes who recognized the brand’s commitment to excellence.

Athlete Endorsements and Expansion

As adidas began to expand its product line and reach a wider audience, athlete endorsements became a crucial part of the brand’s marketing strategy. The iconic three stripes logo became synonymous with athletic performance and quickly gained recognition worldwide.

Athletes like Jesse Owens, Muhammad Ali, and David Beckham played instrumental roles in promoting the adidas brand. Their success and endorsement of adidas products helped to further establish the logo’s reputation as a symbol of excellence and athleticism.

Celebrity Collaborations and Fashion

In addition to athletes, celebrities from various industries also started recognizing the appeal and quality of adidas products. Collaborations with musicians, actors, and fashion designers brought a fresh perspective to the brand, and the logo became a symbol of street style and fashion.

Kanye West’s collaboration with adidas, known as Yeezy, brought a new wave of popularity to the logo. The combination of athletic performance and high-fashion aesthetics further solidified the logo’s status as a cultural icon.

  • The adidas logo, created with three stripes, has become synonymous with quality and style.
  • Athlete endorsements, including Jesse Owens and Muhammad Ali, helped establish the logo’s reputation.
  • Celebrity collaborations, such as with Kanye West, brought a new wave of popularity to the logo.

Overall, the adidas logo has been shaped and influenced by the athletes and celebrities who have recognized the brand’s commitment to excellence. Their endorsements and collaborations have made the logo a symbol of performance, style, and culture.

Collaborations and Limited Edition Logos

In addition to the iconic logo created in 1971, adidas has collaborated with various designers and artists over the years to create unique and limited edition logos. These collaborations have resulted in logos that reflect the individual style and creativity of the collaborators, while still maintaining the essence of the adidas brand.

One notable collaboration was with designer Yohji Yamamoto in the early 2000s. Together, they created a logo that combined Yamamoto’s avant-garde aesthetic with adidas’ sporty and modern appeal. The logo featured bold typography and was often seen on sneakers and apparel from their joint collection.

Another collaboration that created a distinct logo was adidas’ partnership with the renowned streetwear brand BAPE. This collaboration resulted in a logo that blended BAPE’s iconic camouflage pattern with the adidas trefoil logo. The limited edition logo was highly sought after by sneaker enthusiasts and streetwear fanatics alike.

Other collaborations and limited edition logos have included partnerships with musicians, athletes, and other fashion brands. Each collaboration brought a unique perspective and design to the adidas logo, making each limited edition logo highly collectible and coveted by fans.

Overall, adidas’ collaborations and limited edition logos have allowed the brand to tap into different creative realms and expand its reach beyond the traditional sports industry. These logos serve as a testament to adidas’ willingness to push boundaries and embrace diverse influences.

The Role of Technology in Logo Design

In today’s digital age, technology plays a pivotal role in the creation of logos. This holds true for virtually all brands, including adidas. When the adidas logo was first created, back in 1949, things were quite different. The design process was manual and painstakingly detailed.

However, as technology evolved, so did the methods used to design logos. With the advent of computer software and graphic design programs, designers were given more tools and creative freedom to bring their ideas to life. This shift allowed for greater precision and efficiency in the logo design process.

From Hand-drawn Sketches to Digital Mockups

Gone are the days of sketching a logo by hand and then painstakingly transferring it onto different materials. Today, designers can create and refine their logo designs digitally, using powerful software programs. These programs offer a wide range of features, such as vector editing, color manipulation, and image transformation, that make the design process faster and more efficient.

The use of technology also allows designers to easily iterate and make changes to their logo designs. With just a few clicks, they can adjust colors, proportions, and other elements until they achieve the desired result. This flexibility and quick turnaround time would have been unimaginable when the adidas logo was first designed.

Keeping Up with Modern Trends

Thanks to technology, designers can also stay up to date with modern design trends. They can easily access online resources, such as design inspiration websites and social media platforms, to explore current logo design styles and techniques. This access to a vast pool of ideas and inspiration has greatly influenced logo design in recent years.

Moreover, the use of digital tools allows for easier collaboration between designers and clients. Ideas and feedback can be shared instantly, regardless of geographical location, making the design process more efficient and streamlined.

Overall, technology has revolutionized logo design, allowing for greater creativity, precision, and efficiency. It has transformed the way designers create and refine their logo concepts, and has enabled brands like adidas to keep up with the ever-changing design landscape.

Logo Licensing and Merchandising

The adidas logo, created in 1971, was an instant success and has since become one of the most recognized and iconic symbols in the world of sports and fashion. The logo consists of three parallel stripes, which symbolize the diverse strengths and unity of adidas.

When the logo was created, adidas quickly realized its potential for licensing and merchandising. The company began to license the logo to various manufacturers and retailers, allowing them to use it on products such as clothing, footwear, accessories, and more. This move helped adidas expand its brand presence and reach a wider audience.

Over the years, adidas has partnered with many high-profile athletes, sports teams, and fashion designers, further solidifying the logo’s status as a symbol of excellence and style. Through these collaborations, adidas has been able to create unique and highly sought-after merchandise featuring the iconic logo.

The popularity of the adidas logo has also led to the rise of counterfeit products. To protect its brand and maintain the integrity of its logo, adidas has implemented strict licensing agreements and actively monitors the market for counterfeit goods. This ensures that only authentic adidas merchandise featuring the official logo is available to consumers.

Overall, logo licensing and merchandising have played a significant role in the success and global recognition of the adidas brand. The logo’s timeless design and association with quality and style have made it a valuable asset that continues to drive the company’s success today.

Recognition and Awards

The adidas logo is one of the most recognizable and iconic logos in the world. It has been widely celebrated and has received numerous awards and accolades for its design and impact. The logo, featuring the famous three stripes, has become synonymous with the adidas brand and is instantly recognizable by people of all ages and backgrounds.

Throughout the years, the adidas logo has received recognition for its timeless design and its ability to capture the essence of the brand. It has won multiple awards and has been praised for its simplicity, versatility, and its ability to stand the test of time.

One of the earliest awards that the adidas logo received was the prestigious “Red Dot Design Award” in 1972. This award recognized the logo’s innovative design and its ability to communicate the brand’s identity effectively. Since then, the adidas logo has continued to receive recognition from various design and branding organizations around the world.

The adidas logo has also been honored for its impact on popular culture and its contribution to the world of sport. In 2018, the logo was included in the “Designs of the Year” exhibition at the Design Museum in London, UK. This exhibition showcased iconic designs that have had a significant impact on society and culture.

Overall, the adidas logo has become a symbol of excellence and innovation in the world of design. It is a testament to the vision and creativity of the adidas team when it was first created, and continues to inspire and captivate people around the world.

Impact on Popular Culture

The adidas logo has had a significant impact on popular culture since it was created. adidas, originally a small German sports shoe company, was founded in 1949. When the famous three stripes were introduced in 1952, the company’s logo became instantly recognizable and synonymous with athletic footwear.

Over the years, the adidas logo has become a symbol of success, athleticism, and style. It has been prominently featured in numerous sports events, including the Olympic Games, where athletes from around the world proudly wear the brand’s products adorned with the iconic logo.

Recognition and Endorsements

The adidas logo’s widespread recognition has led to countless endorsement deals with high-profile athletes and sports teams. From soccer stars like Lionel Messi, David Beckham, and Zinedine Zidane to basketball legends such as Kareem Abdul-Jabbar and Kobe Bryant, adidas has partnered with some of the biggest names in sports.

This has not only increased the brand’s global visibility but has also solidified its reputation as a leader in athletic performance wear. The adidas logo is seen as a symbol of excellence, inspiring athletes and sports enthusiasts around the world.

Influence on Fashion and Streetwear

Beyond sports, the adidas logo has also made its mark on the fashion and streetwear industries. The brand’s iconic trefoil logo, introduced in 1971, has become a symbol of retro coolness and has been embraced by various subcultures, including hip-hop and skateboard communities.

The distinctive adidas logo has been incorporated into clothing, accessories, and footwear designs, creating a sense of nostalgia and authenticity. The brand’s collaborations with fashion designers and celebrities have further elevated its status in the fashion world.

Today, the adidas logo continues to be a powerful symbol in popular culture, representing not just athletic performance and style, but also the brand’s rich heritage and commitment to innovation.

Future of the adidas Logo

The adidas logo has a rich history, but what does the future hold for this iconic brand? As one of the most recognizable logos in the world, adidas has a strong presence in the sports and fashion industries. With its distinct three stripes design, the logo has become synonymous with quality and innovation.

In the future, it is likely that the adidas logo will continue to evolve and adapt to the changing trends and demands of the market. The company has always been at the forefront of design, and it is expected that they will continue to push the boundaries of logo creation.

One possible future direction for the adidas logo is the incorporation of new technologies. With advancements in digital and interactive design, the logo could become more dynamic and adaptable. Imagine a logo that can change colors or shapes depending on the context or consumer preference.

Another potential future for the adidas logo is the exploration of sustainability and eco-friendly design. As more and more companies prioritize sustainability, adidas may follow suit by incorporating environmentally friendly materials and techniques into their logo design. This could not only reduce the brand’s carbon footprint but also align them with the growing consumer demand for eco-conscious products.

Furthermore, the adidas logo may also be influenced by cultural and societal shifts. The company has a strong history of collaborating with musicians, artists, and designers, and this trend may continue in the future. By partnering with these creatives, adidas can create logo designs that reflect the ever-changing cultural landscape.

In conclusion, the future of the adidas logo is exciting and promising. While the logo has remained consistent over the years, it is expected that it will continue to evolve and adapt to the changing demands of the market. Whether through new technologies, sustainability initiatives, or collaborations with creatives, the adidas logo will undoubtedly continue to be a symbol of innovation and quality.

Question and answer:

When was the adidas logo first created?

The adidas logo was first created in 1971.

Who designed the original adidas logo?

The original adidas logo was designed by a graphic designer named Guenter Blobel.

Has the adidas logo undergone any changes since its creation?

Yes, the adidas logo has undergone several changes since its creation. The most notable change occurred in 1996 when the logo was redesigned to feature the three stripes.

What is the meaning behind the three stripes in the adidas logo?

The three stripes in the adidas logo represent the company’s mission to provide the best products for athletes. Each stripe symbolizes one of the key principles of the adidas brand: performance, design, and heritage.

Why is the adidas logo so iconic?

The adidas logo is considered iconic for several reasons. Firstly, its simple and recognizable design makes it easily identifiable. Additionally, the logo has a long history and is associated with success in sports and fashion, leading to a strong brand recognition.

When was the adidas logo created?

The adidas logo was created in 1971.

Who designed the adidas logo?

The adidas logo was designed by a graphic designer named Carolyn Davidson.

Has the adidas logo changed over the years?

Yes, the adidas logo has undergone several changes and design evolutions since its creation in 1971.