Creating a Logo Reminiscent of Under Armour – How to Design a Striking Athletic Brand Identity

When it comes to branding, a logo plays a crucial role in representing a company’s identity. A well-designed logo can help a brand stand out from the competition and leave a lasting impression on consumers. One such brand that has successfully established its identity through its logo is Under Armour. Its distinctive logo is instantly recognizable and has become synonymous with the company’s commitment to performance and innovation.

If you’re looking to create a logo for your own brand and are inspired by Under Armour’s logo, you may be wondering how you can find a logo similar to Under Armour. While it’s important to create a logo that is unique to your brand, drawing inspiration from successful logos can help you create a design that resonates with your target audience.

When searching for a logo similar to Under Armour, start by analyzing the key elements that make their logo stand out. Pay attention to the use of bold typography, sleek lines, and the integration of the company’s name within the logo. These design choices contribute to the logo’s overall aesthetic and communicate the brand’s core values.

Importance of Having a Logo

A logo is an essential element for any brand or company as it helps to communicate its identity and establish a strong visual presence in the market. When it comes to finding a logo similar to Under Armour, it is crucial to understand the significance of having a well-designed logo.

First and foremost, a logo is similar to a brand’s armor. It serves as a visual representation of the brand’s values, character, and mission. A well-designed logo can create an instant connection with the target audience, conveying a sense of trust, credibility, and professionalism.

In the case of Under Armour, their logo, which features the letter “U” interlocked with the letter “A,” is instantly recognizable and associated with high-performance sportswear. This logo has become synonymous with quality, innovation, and an active lifestyle.

Having a logo similar to Under Armour can also help a brand differentiate itself from competitors and stand out in a crowded marketplace. A unique and memorable logo can grab attention, leaving a lasting impression on potential customers. The logo serves as a visual cue that triggers brand recall and strengthens brand recognition.

Benefits of Having a Logo:
Builds brand recognition
Establishes brand identity
Creates a sense of professionalism
Communicates brand values and character
Helps differentiate from competitors
Enhances brand credibility and trust

In conclusion, having a logo similar to Under Armour can play a vital role in establishing a strong brand presence and conveying the right message to the target audience. A well-designed logo creates a lasting impression, differentiates a brand from competitors, and builds trust and credibility. A logo acts as a brand’s armor, conveying its identity and values to the world.

Why Under Armour Logo is Unique

The logo of Under Armour is one that stands out from the competition. It is a symbol that represents the brand and its values. There are several reasons why the Under Armour logo is unique:

1. Under Armour’s Logo Represents Strength and Power

The logo features a symbol that resembles the letter “U”. This symbol represents the strength and power that Under Armour embodies. It is a simple, yet powerful design that conveys the brand’s commitment to athletic excellence.

2. The Logo Creates a Sense of Unity

The “U” symbol in the logo is composed of interlocking lines, representing the unity and teamwork that is integral to Under Armour’s success. It signifies that the brand is there to support athletes and help them achieve their goals. This creates a sense of community and belonging among athletes wearing Under Armour products.

The Under Armour logo also incorporates the text “Under Armour” in a bold, modern font. This instantly identifies the brand and makes it easily recognizable.

In conclusion, the Under Armour logo is unique because it effectively represents the brand’s values of strength, power, unity, and support. Its simple yet impactful design sets it apart from other logos in the athletic apparel industry.

Logo Similarity Under Armour
Logo 1 80% 60%
Logo 2 75% 70%
Logo 3 90% 50%

Understanding Under Armour’s Brand Identity

Under Armour is a globally recognized sports apparel and accessories company that has built a strong brand identity over the years. The brand’s identity is centered around the notion of armour and the attributes it represents.

The name Under Armour signifies the idea of protection and strength. The use of the word “under” suggests that the brand’s products are designed to provide a layer of protection underneath the user’s regular attire. This positioning sets Under Armour apart from its competitors, as it emphasizes the brand’s commitment to delivering performance-enhancing products.

Under Armour’s brand identity is further defined by its focus on innovation and technology. The brand’s products are known for their advanced fabric technologies and ergonomic designs, which aim to enhance the performance and comfort of athletes. This commitment to innovation has allowed Under Armour to establish a reputation as a leader in the sports apparel industry.

The similarity of the logo to that of Under Armour implies a potential connection between the two brands’ identities. By finding a logo similar to Under Armour, you can help establish a similar brand identity and appeal to customers who resonate with Under Armour’s brand values.

Overall, understanding Under Armour’s brand identity involves recognizing the importance of protection, strength, innovation, and technology. By aligning these attributes with your own brand, you can create a strong and recognizable identity that appeals to customers seeking high-performance sports apparel.

Elements of the Under Armour Logo

Logo: The logo of Under Armour consists of a stylized letter “U” and “A” combined.

Under Armour: The name “Under Armour” is displayed underneath the logo in a bold and modern font.

Similar: The Under Armour logo is often compared to the Nike logo due to its simple and recognizable design.

Researching Similar Brands

When looking for a logo similar to Under Armour, it can be helpful to research similar brands in the sports apparel industry. By studying the logos of these brands, you can gain inspiration and ideas for designing a logo that captures your desired aesthetic.

Here are a few similar brands to consider when researching logos:

  • Nike: Nike is a globally recognized brand known for its iconic swoosh logo. Their logo design reflects their focus on athleticism and innovation.
  • Adidas: Adidas is another prominent sports apparel brand with a recognizable logo. Their logo features three parallel stripes, representing their three core values: performance, style, and individuality.
  • Puma: Puma is known for its high-quality athletic footwear and apparel. Their logo is a leaping puma, symbolizing speed, agility, and strength.
  • Reebok: Reebok is a brand that focuses on creating shoes and apparel for fitness and training. Their logo incorporates a red delta symbol, signifying change, energy, and transformation.
  • New Balance: New Balance is a brand that prides itself on producing footwear with a perfect balance between comfort and performance. Their logo includes the letter “N” stylized within a hexagon.

By examining the logos of these brands, you can identify common design elements such as symbols, typography, and color schemes that resonate with your vision for a logo similar to Under Armour. Remember to strive for a logo that not only captures the essence of your brand but also stands out and leaves a lasting impression on your target audience.

Utilizing Logo Design Tools

When it comes to creating a logo similar to Under Armour, utilizing logo design tools can be incredibly helpful. These tools provide a variety of features and options to help you create a unique and professional logo for your brand.

One popular logo design tool is Adobe Illustrator. This powerful software allows you to create vector-based graphics, which are essential for a high-quality logo. With Illustrator, you can easily manipulate shapes, colors, and typography to create a logo that represents your brand’s identity.

Logo Design Tools List

Tool Description
Canva Canva is a user-friendly online design tool that offers a wide range of customizable templates and elements to create a logo.
Logojoy Logojoy uses AI technology to generate logo designs based on your preferences. It offers a simple and quick way to create a logo.
Designhill Designhill is a platform that connects businesses with professional designers. You can run a logo design contest and choose the best design from various submissions.
Hatchful Hatchful is a free logo maker developed by Shopify. It provides pre-designed logo templates that can be customized to fit your brand’s style.

These tools not only help you create a logo, but they also provide inspiration and guidance throughout the design process. From brainstorming ideas to finalizing the logo, logo design tools can simplify the entire process and help you achieve a logo similar to Under Armour.

Hiring a Professional Logo Designer

If you are looking for a logo similar to the one used by Under Armour, it is important to consider hiring a professional logo designer. While there are many online tools and software available that claim to help you create your own logo, a professional designer will be able to provide you with a high-quality and unique logo that truly represents your brand.

Designing a logo requires a deep understanding of the principles of design, typography, color theory, and branding. A professional logo designer will have the knowledge and expertise to create a logo that is both visually appealing and effective in communicating your brand’s message.

Benefits of hiring a professional logo designer:

  • Uniqueness: A professional logo designer will ensure that your logo is unique and unlike any other in the market. They will create a logo that is tailored specifically to your brand and stands out from the competition.
  • Professionalism: A professionally designed logo will give your brand a sense of credibility and professionalism. It will instill trust in your audience and make a positive first impression.
  • Brand consistency: A professional logo designer will take into account your brand’s values, target audience, and overall brand identity to create a logo that aligns with your brand’s message. This will help maintain brand consistency across all marketing materials.
  • Expertise: Logo designers have spent years honing their craft and developing their skills. They have an in-depth understanding of design principles and the latest trends, ensuring that your logo will be visually appealing and up to date.

What to look for in a professional logo designer:

  • Portfolio: Look for a designer with a strong portfolio of past work. This will give you an idea of their style and capabilities.
  • Communication skills: A good logo designer should be able to clearly understand your brand and goals, and effectively communicate their ideas and concepts to you.
  • Collaboration: Find a designer who is willing to collaborate with you throughout the design process. They should be open to your feedback and willing to make revisions as needed.
  • Reputation: Research the designer’s reputation and read reviews or testimonials from their past clients. This will give you an indication of their professionalism and the quality of their work.

Overall, investing in a professional logo designer is essential for creating a logo that is similar to Under Armour’s logo or any other iconic logo. A professional designer will ensure that your logo is unique, visually appealing, and effectively communicates your brand’s message. Take the time to find the right designer for your needs, and you will have a logo that sets your brand apart.

Utilizing Logo Design Contest Platforms

If you are looking for a logo similar to Under Armour, but don’t have the resources or expertise to create it yourself, you may want to consider utilizing logo design contest platforms. These platforms provide a platform for individuals and businesses to post their logo design requirements and have talented designers from around the world submit their designs.

One of the advantages of using logo design contest platforms is the wide variety of design options you will have. Since multiple designers will be submitting their designs, you can expect to receive a range of different logo concepts to choose from. This allows you to explore different styles and ideas before settling on a final design.

Advantages of Logo Design Contest Platforms:

1. Variety: With multiple designers submitting their designs, you will have a wide variety of logo options to choose from.

2. Competitive Pricing: Logo design contest platforms are often cost-effective compared to hiring a professional designer or agency. You can set a budget for your contest and designers will submit their designs within that range.

How to Use Logo Design Contest Platforms:

1. Create a Design Brief: Clearly outline your logo requirements, including any specific elements or colors you want to include. The more information you provide, the better designers can understand your vision.

2. Set a Budget: Determine your budget for the logo design contest. This can help attract more designers and improve the quality of submissions.

3. Review Submissions: Once the contest begins, designers will submit their logo designs. Take the time to carefully review each submission and provide feedback to the designers.

4. Select a Winner: Once the contest period ends, select a winning design that best fits your brand. You can then work with the designer to make any necessary revisions or finalize the design.

Overall, logo design contest platforms can be a great way to find a logo similar to Under Armour. By leveraging the creative talent of designers from around the world, you can access a wide range of design options and ultimately find the perfect logo for your brand.

Considering Licensing and Copyright Issues

When looking for a logo similar to Under Armour, it is important to consider licensing and copyright issues. Copying or using a logo that resembles Under Armour’s too closely without permission could lead to legal consequences.

Under Armour is a well-known brand with a distinctive logo. It is protected by copyright and trademark laws, which give the brand exclusive rights to its logo and prevent others from using it without permission. Creating or using a similar logo could be considered a violation of these rights.


One option to avoid legal issues when looking for a logo similar to Under Armour is to seek a license from the brand. Licensing allows you to use the logo legally, usually for a fee or under specific conditions set by Under Armour. However, obtaining a license may not always be possible or affordable, especially for small businesses or individuals.

Creating an Original Logo

Another option is to create an original logo that is inspired by Under Armour’s design but is unique enough to avoid copyright and trademark infringement. This involves using different colors, fonts, and design elements to give the logo its own identity. However, it is important to ensure that the logo does not closely resemble Under Armour’s to prevent any confusion or legal issues.

When creating an original logo, it is recommended to work with a professional graphic designer who can guide you through the process and help ensure that the logo is legally compliant.

Overall, it is crucial to respect the intellectual property rights of other brands, including Under Armour. It is always best to consult with legal professionals or licensing departments to ensure that any logo you use or create is done so within the boundaries of the law.

Tips to Ensure a Unique Logo Design

When creating a logo, it is important to make sure that it stands out and is unique. This is particularly important if you are looking for a logo similar to the Under Armour logo. Here are some tips to ensure a unique logo design:

1. Research and analyze: Before designing your logo, it is essential to research and analyze similar logos in your industry. Take note of the design elements, color schemes, and overall feel of these logos. This will help you identify what makes them unique and what you can do differently.

2. Understand your audience: A logo should resonate with your target audience. Consider who your target audience is and what they find appealing. Customize your logo design to appeal to them while still maintaining a unique style.

3. Keep it simple: A simple logo design is more memorable and versatile. Avoid overcrowding your logo with too many elements or complex details. Instead, focus on a simple and clean design that can easily be recognized and associated with your brand.

4. Use unique typography: Typography plays a significant role in logo design. A unique and custom font can help your logo stand out from the crowd. Avoid using generic fonts that are commonly used in logo design.

5. Choose the right colors: Colors have the power to evoke emotions and convey a message. Choose colors that represent your brand’s personality and differentiate you from your competitors. Be mindful of the psychology of colors and the associations they have.

6. Be creative and original: To ensure a unique logo design, it is crucial to think outside the box and be creative. Avoid copying or imitating existing logos, as this can lead to legal issues and a lack of brand identity. Instead, focus on creating something fresh and original.

By following these tips, you can ensure that your logo stands out and is unique, even if you are looking for a logo similar to the Under Armour logo. Remember, a unique logo design is a reflection of your brand and can help you establish a strong brand identity.

Understanding the Legalities of Logo Design

When creating a logo for your brand, it is important to understand the legalities involved in logo design. This is especially true when looking for a logo similar to that of Under Armour.

Under Armour, a well-known sports apparel company, has a distinct logo that is recognized worldwide. It is crucial to avoid any design elements that may infringe on their trademark or confuse consumers.

Trademark law protects logos and other branding elements from being copied or used in a way that may cause confusion among consumers. If your logo design is too similar to Under Armour’s logo, they could potentially take legal action against you for trademark infringement.

When designing a logo, it is important to create something unique and original. While it may be tempting to imitate the success of a well-known brand like Under Armour, it is essential to respect their intellectual property rights. This means avoiding any design elements that may resemble their logo too closely.

Aside from trademark infringement, it is also important to consider copyright law. If you use any copyrighted elements in your logo design without permission, you could face legal consequences. This includes using any images, fonts, or symbols that are protected by copyright.

To ensure that your logo design is legally sound, it is advisable to consult with a trademark attorney. They can provide guidance on trademark and copyright law and help you create a logo that is unique to your brand while avoiding any legal issues.

In conclusion, understanding the legalities of logo design is crucial when creating a logo similar to Under Armour or any other well-known brand. It is important to be aware of trademark and copyright law to avoid any potential legal consequences. By creating a unique and original logo, you can establish your brand without infringing on the intellectual property rights of others.

Avoiding Plagiarism and Trademark Infringement

When searching for a logo similar to Under Armour, it is essential to be mindful of the potential consequences of plagiarism and trademark infringement. Creating a logo that closely resembles another company’s logo can lead to legal disputes and damage to your reputation.

Plagiarism refers to the act of copying someone else’s work without their permission or giving appropriate credit. In the context of logos, plagiarism involves replicating or imitating a logo design that is protected by copyright or trademark laws. Under Armour, as a well-known brand, has its logo trademarked and protected.

To avoid plagiarism and trademark infringement, it is important to create a unique logo that differentiates your brand from others. You should aim to incorporate your own design elements, colors, and typography to create a distinct identity. While you can take inspiration from the Under Armour logo or other logos you find attractive, it is crucial to avoid copying them directly.

Trademark infringement occurs when a logo or any other form of intellectual property is used without proper authorization from the owner. If you create a logo that is similar to the Under Armour logo, you may be infringing on their trademark rights. This can result in legal action, financial penalties, and the requirement to cease using the logo.

It is essential to conduct thorough research and ensure that the logo you create does not resemble any existing trademarked logos. The safest approach is to consult with a legal professional who specializes in intellectual property law. They can guide you through the process and ensure that your logo is unique and does not infringe on any trademarks.

In conclusion, while it is natural to seek inspiration from existing logos like Under Armour, it is crucial to avoid plagiarism and trademark infringement. By creating a logo that is unique to your brand, you can avoid legal complications and establish a strong visual identity for your business.

Necessity of a Scalable Logo

When it comes to creating a logo for your brand, it is essential to consider scalability. A logo that can be easily scaled without losing its clarity and impact is crucial for various reasons.

Consistency across Platforms

In today’s digital age, your logo will be displayed on various platforms, including websites, social media profiles, mobile apps, and merchandise. Each platform has different requirements in terms of logo size and resolution. A scalable logo ensures that your brand image remains consistent and recognizable across all these platforms.

Adaptability to Different Sizes

A scalable logo can be resized to fit both smaller and larger spaces without compromising its design elements. Whether it appears on a billboard or a business card, a scalable logo will maintain its visual appeal and legibility. It allows you to showcase your brand in various marketing materials without the need for multiple versions of your logo.

Print and Production

If you plan on printing your logo on different materials, such as packaging, promotional items, or apparel, a scalable logo is essential. It enables you to reproduce your logo accurately regardless of the printing method or the size of the material. From small tags to large banners, your logo will always look sharp and professional.

Future Growth and Expansion

As your brand grows and expands, you may need to use your logo in different contexts and sizes. A scalable logo gives you the flexibility to adapt to new opportunities and marketing strategies. It ensures your logo remains effective and impactful as your brand evolves.

To achieve a scalable logo, it is important to work with a professional designer who understands the technical specifications and best practices. They will create a logo that is not only visually appealing but also versatile and adaptable to various platforms and materials.

In conclusion, a logo that can be scaled without losing its clarity and impact is essential in today’s digital landscape. With a scalable logo, you can maintain consistency across platforms, adapt to different sizes, optimize for print and production, and ensure future growth and expansion. Invest in a scalable logo to establish a strong and timeless brand identity.

Importance of Consistency in Logo Design

When it comes to building a strong brand, consistency is key, especially in logo design. A well-designed logo that is consistent in its use can greatly impact a company’s image and reputation. This is particularly true in industries that are highly competitive, like the sports apparel industry, where brands like Under Armour have established themselves as leaders.

1. Establishing Recognition

A consistent logo design helps in establishing recognition for a brand. When customers see a logo that is consistent across different platforms and marketing materials, it becomes easier for them to identify and remember the brand. This recognition is vital for creating a strong brand presence and retaining customer loyalty.

2. Building Trust

Consistency in logo design also helps in building trust with customers. A well-designed logo that is used consistently portrays professionalism and attention to detail. It shows that a company is reliable and committed to delivering a consistent brand experience. Customers are more likely to trust brands that have a well-established and consistent visual identity.

3. Differentiating from Competitors

Using a consistent logo design can also help a brand stand out from its competitors. In industries where many companies offer similar products or services, a distinctive and consistent logo can make a significant difference. It can help customers easily identify and differentiate a brand from its competitors, making it easier for them to make purchasing decisions.

In conclusion, consistency in logo design plays a crucial role in brand recognition, trust-building, and differentiation. Brands, like Under Armour, have established themselves as leaders by ensuring that their logos are consistent across different platforms and marketing materials. When designing a logo, it is essential to consider its consistency and the impact it will have on the brand’s overall image and reputation.

Question and answer:

What logo design options can I consider if I want something similar to Under Armour?

If you want a logo similar to Under Armour, you can consider bold and athletic designs with a focus on typography and strong symbols. Incorporate sleek and dynamic shapes, and use a limited color palette to create a modern and powerful look.

Can I use a similar logo without infringing on Under Armour’s copyright?

No, using a logo that is too similar to Under Armour’s could potentially infringe on their copyright and trademark rights. It is important to create a unique and original logo design to avoid any legal issues.

What are some popular sports brands with logos similar to Under Armour?

Some popular sports brands with logos similar to Under Armour include Nike, Adidas, Puma, and Reebok. These brands often incorporate bold typography, strong symbols, and sleek shapes to create a powerful and athletic look.

What are some key elements of Under Armour’s logo design that I can incorporate into my own logo?

Some key elements of Under Armour’s logo design that you can incorporate into your own logo include bold and athletic typography, strong symbols, and sleek and dynamic shapes. Additionally, using a limited color palette can help create a modern and powerful look.

Are there any logo design tools or resources that can help me create a logo similar to Under Armour?

Yes, there are several logo design tools and resources available that can help you create a logo similar to Under Armour. Some popular options include online logo makers, graphic design software, and hiring a professional logo designer for a custom design.

Can you recommend a logo that is similar to the one used by Under Armour?

Yes, there are several logos that have a similar style to Under Armour. Some options you may consider are Nike, Adidas, Reebok, and Puma. These brands use bold typography and strong, iconic symbols in their logos, similar to Under Armour.