Who is the logo of KFC – The History of Colonel Sanders and the Iconic Image

The KFC logo is an iconic symbol that represents the famous fast food brand around the world. It is instantly recognizable with its bold red and white design featuring Colonel Sanders’ face. But have you ever wondered how this logo came to be?

The history of the KFC logo dates back to the establishment of the company in the 1950s. Colonel Harland Sanders, the founder of KFC, wanted a logo that would reflect the values and quality of his fried chicken. He believed that a well-designed logo could convey the taste and experience customers could expect from his restaurants.

The logo went through several iterations before reaching its current form. The first KFC logo featured Colonel Sanders’ head with a bow tie. Over the years, the logo evolved to include the iconic red color and the Colonel’s smiling face. The red color symbolizes passion and energy, while the Colonel’s face represents the brand’s heritage and commitment to quality.

Origins of KFC

The origins of KFC, or Kentucky Fried Chicken, can be traced back to its founder, Colonel Harland Sanders. Colonel Sanders was born in 1890 in Indiana, United States. He began cooking at a young age and developed a passion for food.

In 1930, Colonel Sanders opened his first restaurant, which served a variety of meals, including fried chicken. As the restaurant gained popularity, Colonel Sanders focused on perfecting his recipe for fried chicken, which incorporated a unique blend of 11 herbs and spices.

In 1952, Colonel Sanders decided to franchise his restaurant, leading to the birth of the KFC brand. The original KFC logo featured Colonel Sanders wearing his iconic white suit and is still used to this day, symbolizing the brand’s commitment to quality and authenticity.

Over the years, KFC has become a global fast-food chain, known for its signature fried chicken. The logo has evolved over time, but the image of Colonel Sanders remains a recognizable symbol of the brand.

The Colonel Sanders Legacy

Colonel Sanders passed away in 1980, but his legacy lives on through the continued success of KFC. His dedication to creating delicious fried chicken and his entrepreneurial spirit have made KFC a household name worldwide.

KFC’s Impact on Popular Culture

The KFC logo has become an iconic symbol in popular culture. It has been featured in various advertisements, parodies, and even inspired fan art. The logo’s recognizable image has helped KFC become one of the most recognizable fast-food brands in the world.

Overall, the origins of KFC can be traced back to Colonel Sanders’ passion for food and his commitment to creating the perfect fried chicken recipe. The brand’s logo, featuring Colonel Sanders in his white suit, serves as a reminder of the brand’s heritage and its founder’s culinary legacy.

The Birth of Colonel Sanders

Colonel Harland Sanders, the man behind the iconic KFC logo, was born on September 9, 1890, in Henryville, Indiana. Growing up in a modest family, Sanders learned the value of hard work from an early age. He had various jobs throughout his life, including a farmhand, railroad worker, and a lawyer. However, it was his cooking skills that would ultimately shape his destiny.

In 1930, at the age of 40, Colonel Sanders started a small motel and restaurant in Corbin, Kentucky. It was here that he perfected his famous fried chicken recipe, using a secret blend of 11 herbs and spices. The restaurant became popular, attracting locals and travelers alike.

To promote his restaurant, Colonel Sanders decided to give it a distinctive identity by creating a logo. He wanted something that would instantly capture people’s attention and make them crave his delicious fried chicken. The logo he came up with featured his own face, complete with his white suit, glasses, and distinguished white beard.

The logo became an instant hit, and people started recognizing Colonel Sanders as the face of KFC. It embodied the Colonel’s commitment to quality and his passion for cooking. The logo has since undergone minor changes over the years, but the image of Colonel Sanders remains a symbol of Kentucky Fried Chicken’s heritage and tradition.

Today, the KFC logo is one of the most recognizable and iconic logos in the world. It represents the brand’s commitment to great-tasting chicken and its founder’s legacy. The logo serves as a reminder of Colonel Sanders’ entrepreneurial spirit and the values he stood for – hard work, dedication, and a love for good food.

Expansion of the Kentucky Fried Chicken Brand

KFC has become synonymous with fried chicken around the world. Since its humble beginnings in 1930, the brand has seen remarkable growth and expansion.

In the early years, KFC was mainly focused on expanding within the United States. However, in the 1960s, the brand started to venture beyond its home country.

KFC opened its first international restaurant in Canada in 1967, marking the beginning of its global expansion. This was followed by the opening of restaurants in the United Kingdom, Australia, and other countries in the following years.

Over time, KFC adapted its menu and marketing strategies to suit the tastes and preferences of its international customers. It introduced new menu items and localized promotions, making it a familiar and beloved brand in diverse cultures.

Today, KFC operates thousands of restaurants in over 100 countries around the world. Apart from its original fried chicken recipe, it also offers a range of menu options like sandwiches, salads, and desserts.

The global success of KFC can be attributed to its commitment to quality, innovation, and branding. Its logo, featuring Colonel Sanders, has become an iconic symbol of the brand, recognized by people of all ages and backgrounds.

The expansion of the KFC brand continues as it explores new markets and adapts to the changing consumer preferences. With its strong brand identity and dedication to providing delicious fried chicken, KFC is set to remain a leader in the fast-food industry for years to come.

The Original KFC Logo

The original KFC logo is a timeless symbol of the brand’s history and legacy. Designed in the 1950s, the logo features the iconic red and white color scheme that has become synonymous with KFC. The logo consists of the company’s name, “Kentucky Fried Chicken,” written in bold, capitalized letters.

Evolution of the Logo

Over the years, the KFC logo has undergone some minor modifications, but the overall design and color scheme have remained consistent. In the 1970s, the logo was updated to include a simplified version of Colonel Sanders, the founder of KFC, with his signature goatee and glasses. This addition helped to further reinforce the brand’s association with its founder.

Throughout the years, the KFC logo has continued to evolve to stay relevant and to reflect changing design trends. However, the core elements of the logo, such as the red and white color scheme and the company’s name, have remained the same, ensuring that the logo remains recognizable and memorable to customers.

Importance of the Logo

The KFC logo is more than just a visual representation of the brand. It is a powerful symbol of the brand’s history, values, and dedication to quality. The logo evokes feelings of nostalgia and familiarity, reminding customers of the brand’s long-standing presence in the fast-food industry.

Furthermore, the KFC logo plays a crucial role in brand recognition and differentiation. With its distinctive design, the logo helps KFC stand out among its competitors and creates a sense of trust and credibility with customers. The logo serves as a visual cue that instantly identifies KFC and communicates its promise of delicious, high-quality fried chicken.

Year Logo
1950s Original KFC logo with red and white color scheme
1970s Updated logo featuring Colonel Sanders
Present Modernized version of the logo while maintaining its core elements

First Rebranding: The “Colonel in a Box” Logo

As KFC continued to expand and adapt to changing consumer preferences, the company decided to rebrand its logo to reflect a more modern and streamlined image. This led to the creation of the famous “Colonel in a Box” logo.

The Inspiration

The new logo was inspired by Colonel Harland Sanders, the iconic founder of KFC, and the recognizable red-and-white striped packaging used by the brand. The logo featured a simplified illustration of the Colonel’s face inside a rectangular box, with the company’s name written in bold letters below.

A Bold Statement

This rebranding was a bold move for KFC, as it deviated from the traditional logo that had been widely recognized for many years. However, the “Colonel in a Box” logo was well-received by consumers, and it quickly became synonymous with KFC’s delicious fried chicken and Southern hospitality.

The new logo represented a shift towards modernity and innovation, while still paying homage to the brand’s rich heritage. It also allowed KFC to establish a strong visual identity that could be easily recognized and associated with their famous chicken offerings.

Second Rebranding: The “Colonel’s Tie” Logo

As the years went on, KFC decided to undergo a second rebranding effort to update its logo and keep up with the evolving trends in design. This resulted in the creation of the iconic “Colonel’s Tie” logo.

The new logo features a simplified version of Colonel Sanders’ face, focusing primarily on his iconic white mustache and beard. However, the most prominent and eye-catching element of the logo is the addition of a red bowtie, which was an integral part of Colonel Sanders’ attire.

This new logo not only paid homage to the brand’s founder but also added a touch of playfulness and modernity to the overall design. The red bowtie became a key visual element, symbolizing the Colonel’s persona and reflecting KFC’s commitment to quality and tradition.

The “Colonel’s Tie” logo quickly became a recognizable symbol for KFC, representing the brand’s unique blend of nostalgia and innovation. It was met with positive reception from customers and played a significant role in establishing KFC as a leader in the fast-food industry.

Since its introduction, the “Colonel’s Tie” logo has undergone some refinements to ensure its longevity and relevance in a rapidly changing market. However, it remains a vital part of KFC’s visual identity and continues to evoke feelings of familiarity and fondness among customers.

Third Rebranding: The “Colonel’s Profile” Logo

In 1991, KFC underwent its third rebranding, adopting a new logo known as the “Colonel’s Profile” logo. This logo was created to pay homage to Colonel Harland Sanders, the founder of KFC, and to highlight the brand’s deep-rooted heritage.

The “Colonel’s Profile” logo features the profile of Colonel Sanders with his iconic white goatee, glasses, and bow tie. The logo also includes a red outline of the Colonel’s face, which adds a pop of color and helps to make the logo more visually appealing.

This rebranding was significant for KFC as it sought to reconnect with its founding principles and the Colonel’s original recipe. The logo aimed to evoke feelings of nostalgia and tradition, reminding customers of the brand’s rich history and commitment to quality.

The “Colonel’s Profile” logo has been widely recognized and has become an integral part of KFC’s branding. It has been prominently displayed on KFC’s packaging, signage, and advertising materials, helping to create a recognizable and memorable visual identity for the brand.

Overall, the “Colonel’s Profile” logo has been successful in capturing the essence of KFC’s heritage and has helped to reinforce the brand’s image as a trusted and beloved fast-food chain.

Fourth Rebranding: The “Colonel’s Signature” Logo

In 1991, KFC underwent its fourth rebranding, which resulted in the famous “Colonel’s Signature” logo that is still used today. The design of the logo was inspired by the finger-lickin’ good taste of KFC’s fried chicken and the iconic image of Colonel Harland Sanders, the founder of KFC.

The logo features the Colonel’s face, with a white goatee, glasses, and his signature white suit, against a red background. The Colonel’s face is tilted slightly to the left, giving the logo a friendly and approachable look. The use of red in the background represents the passion and bold flavors of KFC’s food.

This rebranding aimed to capture the essence of KFC’s heritage and emphasize the brand’s commitment to quality and flavorful food. The logo became an instant success and has since become one of the most recognizable and iconic logos in the fast-food industry.

Since its introduction, the “Colonel’s Signature” logo has undergone a few minor updates, but the overall design has remained consistent. It has stood the test of time and continues to symbolize KFC’s rich history and delicious food.

Fifth Rebranding: The “Modern KFC” Logo

With its fifth rebranding in 1991, KFC underwent a significant change in its logo, embracing a more modern and minimalist design. The company recognized the need to adapt to a rapidly evolving market and appeal to a younger demographic.

The new logo featured a streamlined version of Colonel Sanders’ iconic image, focusing on his face, glasses, and bow tie. The color palette was also updated, with a shift from the previous red and white to a more vibrant combination of red, black, and white.

The “Modern KFC” logo was an instant hit, as it conveyed a sense of freshness and innovation while still maintaining the brand’s heritage. The simplified design made it easier to reproduce and scale across various mediums, including packaging, signage, and advertising.

Overall, the fifth rebranding of the KFC logo was a success in revitalizing the brand’s image and resonating with its target audience. It signaled KFC’s commitment to staying relevant in a competitive fast-food market and showcased its ability to evolve without losing sight of its roots.

Evolution of the KFC Logo

KFC, originally known as Kentucky Fried Chicken, has undergone several logo changes throughout its history. Each logo has represented different aspects of the brand, reflecting its evolution and growth over time.

Original Logo

The original KFC logo featured the full name “Kentucky Fried Chicken” in a bold, handwritten font. The logo highlighted the Southern heritage of the brand, evoking images of homemade, flavorful food.


In the 1980s, KFC underwent a rebranding effort that introduced a more modern and streamlined logo. The new design featured the acronym “KFC” in a red and white color scheme, set against a stylized bucket of chicken. This logo aimed to convey a sense of speed and convenience, appealing to busy consumers looking for a quick meal option.

Over the years, the modernized logo went through minor changes, such as tweaks to the typography and color palette. However, the essential elements, including the acronym and the bucket of chicken, remained consistent.

Current Logo

The current KFC logo, introduced in 2006, further simplified the design. It features the acronym “KFC” in a bold, red font, with the image of a chicken appearing within the negative space of the “K”. This logo represents a shift towards a more minimalist aesthetic, focusing on the brand’s core offering of delicious fried chicken.

The evolution of the KFC logo shows how the brand has adapted to changing consumer preferences and design trends while staying true to its essence. From a handwritten Southern-inspired logo to a sleek, modern design, KFC’s logos have played a crucial role in shaping its identity and connecting with customers.

Color Palette of the KFC Logo

The KFC logo incorporates a distinct color scheme that is instantly recognizable. The main colors used in the logo are red and white. The red color symbolizes energy, excitement, and passion, while the white color represents purity and cleanliness.

The red color used in the KFC logo is vibrant and bold, creating a sense of urgency and mouth-watering appeal. It catches the attention of customers and stimulates their appetites. The red color is also associated with fast food and evokes feelings of hunger and craving.

White is used in the KFC logo to balance the intensity of the red color. It provides a clean and contemporary look, reflecting the brand’s commitment to quality and hygiene. The white color also enhances the red color by creating contrast and making it stand out.

The combination of red and white in the KFC logo creates a visually striking and memorable image. It grabs attention and conveys the brand’s core values of passion, quality, and cleanliness.

Overall, the color palette of the KFC logo is carefully chosen to evoke appetite, showcase quality, and create a distinctive and recognizable brand identity.

The Hidden Meanings of the KFC Logo

Many people recognize the KFC logo, but few are aware of the hidden meanings cleverly incorporated into the design. The iconic logo has undergone several changes over the years, but it has always maintained its distinctive elements.

Simplified Shape

The KFC logo features a stylized illustration of Colonel Sanders, the founder of the company, with his signature white goatee and glasses. The simplified shape of Colonel Sanders represents the emphasis on simplicity and authenticity that KFC prides itself on. It conveys a sense of trust and familiarity to consumers.

Bold Colors

The logo’s primary colors, red and white, play a significant role in capturing the essence of KFC. The vibrant red color symbolizes passion, energy, and excitement, while the white background represents purity and cleanliness. Together, these bold colors create a visually striking and recognizable logo that stands out among competitors.

Moreover, the use of these specific colors carries cultural associations. Red is often linked to appetite and stimulates hunger, which aligns perfectly with KFC’s focus on delicious food. The white background evokes a sense of hygiene and trust, reassuring customers about the quality and safety of the food they consume.

Hidden Details

Upon closer inspection, you may notice subtle details within the KFC logo. The curly serif typeface used for the brand name adds a touch of sophistication and tradition, reflecting the company’s long-standing history. Additionally, the positioning of the words “Kentucky Fried Chicken” below the Colonel Sanders illustration reinforces the brand’s commitment to quality, as if the Colonel himself is endorsing it.

Overall, the KFC logo encompasses a carefully crafted combination of shapes, colors, and details that communicate the values and identity of the brand. It serves as a beacon of recognition and trust, inviting customers to experience the delicious taste and rich heritage that KFC represents.

The Influence of the KFC Logo on Pop Culture

The KFC logo has become an iconic symbol in pop culture since its introduction in 1952. The logo’s distinct red and white color scheme, coupled with the image of Colonel Sanders, has made it instantly recognizable and associated with the fast food chain.

Throughout the years, the KFC logo has been featured in various forms of media, including television commercials, movies, and music videos. Its presence in these outlets has further solidified its place in pop culture and has helped to create a lasting brand identity for KFC.

One of the key aspects of the KFC logo’s influence on pop culture is its ability to evoke nostalgia. Many people who grew up with KFC remember the familiar logo from their childhood, and seeing it brings back memories of enjoying a bucket of fried chicken with family and friends. This nostalgia factor has led to the logo’s inclusion in nostalgic-themed marketing campaigns and products.

The KFC logo has also been parodied and referenced in numerous comedy sketches, television shows, and movies. Its distinct design and recognizable image of Colonel Sanders make it an easy target for comedic purposes. These parodies and references serve to further embed the KFC logo into the collective consciousness of popular culture.

The influence of the KFC logo on pop culture extends beyond its visual representation. It has also inspired fan art, tattoos, and even cosplay at events such as comic conventions. People have embraced the logo as a symbol of their love for the fast food chain and have incorporated it into their personal expression.

Overall, the KFC logo’s impact on pop culture is undeniable. Its distinct design, nostalgic appeal, and widespread recognition have cemented it as an enduring symbol in popular culture. Whether as a source of nostalgia or a comedic reference, the KFC logo continues to influence and resonate with people across the globe.

Controversies Surrounding the KFC Logo

The KFC logo has not been without its share of controversies. One of the main controversies surrounding the logo is its depiction of Colonel Harland Sanders. Some people argue that the logo perpetuates racial stereotypes by portraying a white man as the face of a brand that primarily serves African-American communities. Critics argue that this reinforces harmful stereotypes and fails to accurately represent the diverse customer base of KFC.

Another controversy surrounding the KFC logo is the use of the phrase “Finger Lickin’ Good.” Some people find this slogan to be unsanitary and unappealing, as it promotes the idea of licking one’s fingers after eating greasy food. In an era where cleanliness and hygiene are increasingly important, critics argue that this slogan sends the wrong message about KFC’s commitment to food safety.

Additionally, there have been accusations of cultural appropriation surrounding the KFC logo. Critics argue that the logo borrows elements from various cultures, such as the American South, without giving proper credit or respect to the origins of these symbols. This controversy raises questions about the ethics of using cultural imagery for commercial purposes.

Overall, the controversies surrounding the KFC logo highlight the importance of thoughtful and inclusive branding. Companies must be mindful of the messages they convey through their logos and slogans, and strive to represent their diverse customer base accurately and respectfully.

Memorable KFC Logo Campaigns

Over the years, KFC has launched several memorable logo campaigns that have left a lasting impression on consumers. These campaigns have showcased the evolution of the KFC logo and have helped to solidify the brand’s identity.

One of the most iconic KFC logo campaigns was the “Finger Lickin’ Good” slogan. This slogan, accompanied by the image of Colonel Sanders licking his fingers, became synonymous with the brand and captured the essence of the finger-licking taste of KFC’s chicken.

Another memorable logo campaign was the introduction of the “No Bucket, No Problem” slogan. This campaign featured a minimalist version of the KFC logo, with just the letters “KFC” and no bucket. The campaign aimed to showcase that KFC’s delicious chicken could be enjoyed and savored anywhere, even without a bucket.

In recent years, KFC launched a logo campaign that featured the iconic Colonel Sanders with a “hipster” makeover. In this campaign, Colonel Sanders was shown wearing a trendy outfit and sporting a stylish haircut. This campaign was aimed at attracting younger consumers and repositioning KFC as a modern and relevant brand.

Overall, these memorable logo campaigns have played a significant role in shaping KFC’s brand identity and connecting with consumers. They have showcased the evolution of the KFC logo and have helped to keep the brand relevant and appealing to a diverse audience.

Other Brands Inspired by the KFC Logo

The iconic KFC logo has become an inspiration for many other brands. Its distinctive red and white color scheme, along with the bold typography, has made it instantly recognizable. Here are a few examples of other brands that have drawn inspiration from the KFC logo:

1. ABC Fast Food

ABC Fast Food, a popular chain in the Midwest, has taken a similar approach to their logo design. With a red and white color palette and bold typography, their logo is reminiscent of the KFC logo. However, instead of a fried chicken image, ABC Fast Food has opted for a hamburger icon to represent their brand.

2. Chicken Express

Chicken Express, a fast-food restaurant specializing in fried chicken, has also been influenced by the KFC logo. Their logo features a similar red and white color scheme, as well as a bold font. However, instead of Colonel Sanders, Chicken Express has their own unique chicken mascot as the central image of their logo.

These are just a couple of examples of how the KFC logo has inspired other brands. The logo’s strong visual elements and recognition make it a great source of inspiration for businesses in the fast-food industry.

Future of the KFC Logo

The KFC logo has become an iconic symbol of their brand identity, instantly recognizable to people all around the world. However, as times change, it is important for brands to adapt and evolve to stay relevant. With that in mind, what might the future hold for the KFC logo?

1. Minimalistic Approach

One potential direction for the future of the KFC logo is to adopt a more minimalistic design. This trend has been popular in recent years, with many brands opting for clean, simple logos that are easily identifiable. By simplifying the KFC logo, it could become even more versatile and adaptable for use across various platforms and mediums.

2. Embracing Technology

In a world increasingly driven by technology, the KFC logo could embrace new advancements to connect with a digitally-savvy audience. Incorporating elements such as augmented reality or interactive design could bring the logo to life in innovative and engaging ways. This would not only enhance the brand experience but also create a lasting impression on consumers.

Overall, the future of the KFC logo is an exciting prospect. While it is important to stay true to the brand’s heritage and values, exploring new possibilities and embracing change can lead to even greater success.

Question and answer:

What is the story behind the KFC logo?

The story behind the KFC logo dates back to the 1950s when the fast-food chain was still known as Kentucky Fried Chicken. It was designed by Lippincott and Margulies, a renowned design firm at the time. The logo features a portrait of Colonel Harland Sanders, the founder of KFC, with his signature glasses, goatee, and white suit. The logo has evolved over time, but the iconic image of Colonel Sanders remains a symbol of the brand.

Who designed the KFC logo?

The KFC logo was designed by Lippincott and Margulies, a design firm that was popular in the 1950s. They created the logo in collaboration with Colonel Harland Sanders, the founder of KFC. The design firm used Colonel Sanders’ iconic image, with his glasses, goatee, and white suit, as the centerpiece of the logo. The logo has undergone some changes over the years, but the original concept remains the same.

Why is Colonel Sanders featured in the KFC logo?

Colonel Sanders is featured in the KFC logo because he is the founder and the face of the company. Colonel Harland Sanders played a crucial role in establishing KFC as a popular fast-food chain. His image became synonymous with the brand, and the logo was designed to highlight his iconic look, including his glasses, goatee, and white suit. The presence of Colonel Sanders in the logo is meant to evoke a sense of tradition and authenticity.

Has the KFC logo changed over time?

Yes, the KFC logo has undergone some changes over time. The original logo, created in the 1950s, featured a portrait of Colonel Sanders with his signature glasses, goatee, and white suit. In the 1970s, the logo was updated to a more stylized version, with a simplified image of Colonel Sanders. In recent years, KFC has experimented with different variations of the logo, but the iconic image of Colonel Sanders remains a prominent feature in all of them.

What does the KFC logo symbolize?

The KFC logo symbolizes the founder and the history of the brand. Colonel Harland Sanders, with his distinctive appearance, represents the tradition and authenticity of KFC. His image in the logo serves as a reminder of the chain’s roots and the quality of its food. The logo is also a recognizable symbol of the fast-food industry and has become synonymous with KFC’s fried chicken.

What is the story behind the KFC logo?

The story behind the KFC logo dates back to the early 1950s when Colonel Harland Sanders, the founder of Kentucky Fried Chicken, first introduced the iconic logo. The logo features the image of Colonel Sanders, a well-known figure in the fast-food industry, with his signature white suit and string tie. The logo was designed to represent the brand’s Southern heritage and emphasize the Colonel’s persona as a friendly, Southern gentleman.

Why did Colonel Sanders choose the logo for KFC?

Colonel Sanders chose the logo for KFC because he wanted to create a strong visual representation of the brand’s Southern heritage and his own persona as the face of the company. The image of the Colonel in his white suit and string tie became synonymous with Kentucky Fried Chicken and helped establish a recognizable and memorable brand identity. The logo’s design also conveyed a sense of friendliness and hospitality, which was consistent with the Colonel’s vision for the brand.