When it comes to representing your business, having a modern and professional logo is crucial. Your logo is the face of your company and it should be unique, creative, and memorable. But with so many logo design options available, how do you know which logo type is the best fit for your business?
One of the most important decisions you will make when designing your logo is choosing the right logo type. The logo type refers to the style or design of your logo, whether it’s a wordmark, lettermark, brandmark, or iconic logo. Each logo type has its own strengths and can effectively communicate your brand’s message in different ways.
If you are looking for a clean and modern logo, a wordmark or lettermark logo may be the best choice for your business. These logo types rely on typography and use the name of your brand to create a visually appealing design. This is a great option if your business name is unique or if you want to highlight a specific aspect of your business.
On the other hand, if you want a logo that is more iconic and instantly recognizable, a brandmark or iconic logo may be the way to go. These logo types use a graphic or symbol to represent your brand, making them memorable and versatile. This is especially useful if you plan on using your logo in different contexts, such as on social media profiles or as an app icon.
In conclusion, choosing the best logo type for your business is an important decision that can greatly impact your brand identity. Consider the modern, professional, unique, creative, and design elements that you want to convey through your logo, and choose the logo type that best aligns with your brand’s personality and goals.
Choosing the Right Logo for Your Business
When it comes to designing a logo for your business, there are several factors to consider. A logo is the most iconic representation of a company or brand, so it is important that it conveys the right message. A logo should be modern, unique, professional, and creative.
Types of Logos
There are different types of logos that you can choose from. Each type has its own advantages and can convey a different message to your target audience. Some of the common logo types include:
| Logo Type | Description |
|---|---|
| Wordmark | A wordmark logo is a simple and clean design that uses only text. It is a great choice for businesses with short and recognizable names. |
| Lettermark | A lettermark logo uses initials or abbreviations of a business name. It is a compact and memorable design that works well for companies with long names. |
| Pictorial Mark | A pictorial mark is an iconic logo that uses a recognizable image or symbol to represent a brand. It is a versatile design that can convey both simplicity and complexity. |
| Abstract Logo | An abstract logo uses abstract shapes and forms to create a unique and memorable design. It is a great choice for businesses that want to stand out from the competition. |
| Mascot Logo | A mascot logo uses a character or symbol to represent a brand. It is a fun and engaging design that can help build a connection with the target audience. |
Choosing the right logo type for your business is crucial as it sets the tone for your brand identity. Consider your business values, target audience, and industry when making your decision. Remember, a well-designed logo can leave a lasting impression and help your business stand out in today’s competitive market.
Understanding the Importance of a Logo
A logo is an essential element of any business. It is the visual representation of a company and serves as its identity. A well-designed logo can make a strong impression and help a business stand out from its competition.
The best logos are professional, modern, and unique in design. They reflect the values, personality, and goals of a business. A professional logo design demonstrates that a company is serious about its brand and strives for excellence.
A professional logo design can also instill trust and credibility in potential customers. It creates a positive first impression and gives the impression that a company is established and reliable.
Importance of a Creative Logo Design
A creative logo design can help a business grab the attention of the target audience and differentiate itself from competitors. It provides an opportunity to showcase the brand’s creativity and innovation.
A unique logo design is crucial for a business to create a memorable and distinctive image. It helps consumers easily recognize and remember a brand. A well-designed logo can communicate the essence of a business in a visually appealing and memorable way.
Choosing the Best Logo Type
When it comes to selecting the best logo type for a business, it is important to consider the industry, target market, and brand personality. Different logo types, such as wordmarks, lettermarks, pictorial marks, or abstract marks, have their own strengths and weaknesses.
A wordmark logo, for example, emphasizes the name of the company, while a pictorial mark logo relies on an image or symbol to represent the brand. Each logo type has its own unique qualities and can evoke different emotions or associations.
In conclusion, a well-designed logo is crucial for a business to establish its brand identity, build trust and credibility, and stand out from the competition. It is worth investing time and effort into creating the best logo that effectively represents a business and resonates with its target audience.
Defining Your Brand Identity
When it comes to designing a logo for your business, it is crucial to define your brand identity. Your logo is the visual representation of your business, and it should accurately capture the essence of who you are and what you stand for.
Design and Style
Your logo design should be modern and contemporary, reflecting the current trends in the industry while also being unique and timeless. It should stand out from the competition and make a lasting impression on your target audience. A well-designed logo will convey professionalism and credibility, which are important factors in establishing trust with your customers.
Type and Iconic
Choosing the right type for your logo is essential in defining your brand identity. The typeface should be legible and appropriate for your industry, while also showcasing the personality of your brand. Additionally, incorporating an iconic element in your logo can create a memorable visual identity for your business.
| Elements | Definition |
|---|---|
| Modern | A contemporary design style that is current and up-to-date |
| Iconic | A recognizable and memorable graphic element in your logo |
| Professional | A design that conveys professionalism and credibility |
| Type | The chosen typeface or font used in your logo design |
| Unique | A one-of-a-kind design that sets your logo apart from others |
| Best | Optimizing your logo design to be the most effective representation of your brand |
Overall, defining your brand identity through your logo involves careful consideration of design, type, and iconic elements. By creating a logo that is modern, iconic, professional, and unique, you can establish the best representation of your business and leave a lasting impression on your target audience.
Considering Your Target Audience
When choosing the best logo type for your business, it is important to consider your target audience. Your logo should appeal to your target customers and accurately represent your brand and its values.
A modern logo design appeals to a younger and tech-savvy audience, while a more traditional logo design may appeal to an older and more conservative audience. Understanding your target audience will help you determine the type of logo that will be most effective in reaching and resonating with them.
One way to make your logo unique and stand out from the competition is by opting for a creative logo type. A creative logo design can help capture the attention of your target audience and leave a lasting impression. Whether it’s through clever use of typography, innovative graphics, or an unexpected combination of colors, a creative logo can make your brand memorable.
Another option to consider is an iconic logo type. An iconic logo is one that is easily recognizable and represents your brand in a simple and powerful way. It often uses visual imagery or symbols that are associated with your business or industry. An iconic logo type can be highly effective in capturing the essence of your brand and building brand recognition among your target audience.
To make the best decision for your business, it may be helpful to conduct market research or seek the advice of a professional designer. By understanding your target audience and their preferences, you can choose a logo type that will effectively communicate your brand and help you achieve your business goals.
| Best | Modern | Design |
| Type | Unique | Creative |
| Logo | Iconic |
Determining Your Company’s Values
When designing a professional logo for your business, it is important to consider the company’s values. Your logo should reflect what your company stands for and the message you want to convey to your target audience.
One of the key elements in determining your company’s values is the design type of your logo. There are several logo types to choose from, each with its own unique characteristics and meaning:
- Iconic: An iconic logo uses a symbol or image to represent your brand. It is easily recognizable and can be memorable for your audience. This type of logo is best for companies that want to create a strong visual association with their brand.
- Modern: A modern logo embraces simplicity and minimalism. It typically uses clean lines and sans-serif fonts to create a sleek and contemporary look. This type of logo is ideal for businesses that strive to appear cutting-edge and forward-thinking.
- Type-based: A type-based logo focuses on typography and uses creative and unique fonts to represent your brand. It relies on the power of words to convey your company’s values. This type of logo is best for businesses that want to showcase their brand name prominently.
By understanding the different logo types and their characteristics, you can choose the best design that aligns with your company’s values. Consider the image you want to portray, the emotions you want to evoke, and the message you want to send to your audience. A well-designed logo that accurately reflects your company’s values can help establish a strong brand identity and create a lasting impression on your customers.
Assessing Your Competition
When it comes to creating a creative and unique logo for your business, it’s important to assess your competition. By analyzing the logos of other companies in your industry, you can gain insights into what works and what doesn’t.
Start by researching the top players in your field. Look at their logos and consider their design choices. Are they using a specific logo type that is commonly associated with the industry? For example, if you’re in the technology field, you may notice that many companies use a professional and sleek type of logo design.
Take note of any iconic or memorable logos that catch your eye. Analyze what makes them stand out and try to incorporate similar elements into your own logo. However, it’s important to also ensure that your logo is unique and reflects your brand’s identity.
Consider the color choices and typography used by your competitors. Are they using bold and vibrant colors or more subdued tones? Does the typography convey a sense of professionalism or is it more playful and casual? Use these observations to guide your decision-making process.
Remember, while it’s valuable to assess your competition’s logos, it’s crucial to create a logo that is distinct and representative of your business. The goal is not to imitate but to take inspiration and create something that sets you apart from the rest.
Key Takeaways:
- Analyze the logos of your competitors to gain insights into logo types commonly used in your industry.
- Look for iconic and unique logos that catch your eye and incorporate similar elements into your own design.
- Take note of competitors’ color choices and typography, but make sure your logo is distinct and reflective of your brand’s identity.
Choosing the Right Logo Type
When it comes to creating a professional and memorable brand image, choosing the best logo type is crucial. Your logo represents your business and should be able to convey its values and identity effectively.
There are various types of logo designs to consider, each with its own unique characteristics and purposes. Here are some of the most commonly used logo types:
1. Iconic Logos
Iconic logos are simple and visually appealing. They rely on a single iconic image or symbol to represent the brand. Iconic logos are often the most recognizable and easy to remember. They can be effective in creating a strong brand identity and are suitable for a wide range of industries.
2. Wordmark Logos
Wordmark logos are created using distinctive typography to spell out the name of the business or brand. These logos focus on making the brand name itself the main visual element. They are great for businesses with a unique or memorable name.
3. Lettermark Logos
Lettermark logos are similar to wordmark logos but use only the initials or letters of the brand name to create a visually appealing design. They are often used by businesses with long or complex names that are difficult to remember or pronounce.
4. Combination Logos
Combination logos combine both text and iconography to create a unique and versatile design. They provide the best of both worlds and can effectively represent the brand name while also incorporating a visual element that helps with recognition and memorability.
5. Emblem Logos
Emblem logos have a traditional and classic look. They often feature text inside a symbol or badge, creating a sense of prestige and authenticity. Emblem logos are commonly used by academic institutions, government organizations, and luxury brands.
When choosing the right logo type for your business, consider your industry, target audience, and brand personality. A creative and unique logo design that aligns with your brand’s values and goals will help your business stand out and make a lasting impression.
Wordmark Logos
Wordmark logos are a popular choice for businesses that want a clean and modern design. A wordmark logo consists of the company’s name written in a unique and stylized way. These logos are best for businesses that have a strong and easily recognizable name.
One of the advantages of a wordmark logo is that it allows for a strong brand presence. By using the company’s name as the logo, it creates an instant connection between the logo and the brand. This can help with brand recognition and brand loyalty.
Unique and Modern Design
A wordmark logo provides the opportunity to create a unique and modern design. By customizing the font, color, and layout of the company’s name, you can create a logo that stands out from the competition. This customization allows for a logo that is tailored to the specific needs and personality of the business.
Iconic and Professional
Wordmark logos are often seen as iconic and professional. By using the company’s name as the logo, it gives the impression of a well-established and trusted brand. This can be especially beneficial for businesses that want to convey a sense of professionalism and credibility to their audience.
In conclusion, wordmark logos are a great choice for businesses that want a clean, modern, and unique design. By using the company’s name as the logo, it creates a strong brand presence and allows for customization. Additionally, wordmark logos are seen as iconic and professional, helping to establish the credibility of the business.
Lettermark Logos
Lettermark logos are a professional and modern type of logo design that focuses on using initials or a single letter to represent a business or brand. This type of logo design is best suited for companies with long or complex names, as it provides a unique and iconic representation of the brand in a simplified form.
By using just one or a few letters, lettermark logos can create a visually appealing and memorable design that is easily recognizable. The use of typography and creative letterforms allows for endless possibilities in creating a logo that stands out.
Advantages of Lettermark Logos
1. Memorability: Lettermark logos have the advantage of being simple and concise, making them easier to remember for customers and clients.
2. Versatility: Lettermark logos can be easily scaled and used across various mediums, such as business cards, websites, and even larger signage, without losing their visual impact.
Tips for Creating a Lettermark Logo
1. Typography: Choosing the right typography is crucial in lettermark logos. Make sure to select fonts that are legible and reflect the brand’s personality and values.
2. Colors: Select colors that complement the brand and evoke the desired emotions. Keep the color palette simple to maintain the minimalist nature of lettermark logos.
3. Consistency: Consistency is key in building brand recognition. Ensure that the lettermark logo is used consistently across all marketing materials to create a strong brand identity.
Overall, lettermark logos offer a modern and unique approach to logo design. They provide businesses with a professional and simplified representation that can easily adapt to different marketing channels. By carefully considering typography, colors, and consistency, a lettermark logo can effectively communicate a brand’s identity and values.
Iconic Logos
A professional and iconic logo is crucial for a modern business. It can serve as a visual representation of your brand and help create a strong identity in the market. Iconic logos are known for their simplicity and memorable design, making them stand out among competitors.
What Makes a Logo Iconic?
An iconic logo is defined by its ability to communicate a message or evoke an emotion in a quick and efficient manner. It is often a simple yet creative design that is unique to the brand. Iconic logos are easily recognizable and can be easily associated with the business they represent.
The Power of Iconic Logos
Iconic logos have the power to make a lasting impression on consumers. They can create a sense of trust, loyalty, and familiarity. When customers see an iconic logo, it instantly triggers their memory and association with the brand. This can lead to increased brand recognition and customer loyalty.
When choosing the type of logo for your business, consider opting for an iconic design. It can help you establish a strong brand presence and set your business apart from the competition. An iconic logo is a valuable asset that can contribute to the success and growth of your business.
Combination Logos
A combination logo is a type of logo design that combines an iconic symbol or design element with a wordmark or lettermark. This type of logo is often considered the best choice for businesses that want to convey a professional and unique image.
Combination logos are a creative and modern way to represent a brand. By using a combination of a symbol or design element and a wordmark or lettermark, these logos can capture the essence of a business or brand in a visually appealing way.
An iconic symbol or design element in a combination logo can serve as a visual representation of the brand’s core values, personality, or industry. It can help create an immediate connection between the logo and the brand, making it easily recognizable and memorable.
On the other hand, a wordmark or lettermark in a combination logo adds a professional touch and helps establish the brand’s name. It ensures that people can easily identify the logo with the business or brand it represents.
When designing a combination logo, it is important to strike the right balance between the iconic symbol or design element and the wordmark or lettermark. The two should complement each other and create a cohesive and visually appealing composition.
In conclusion, combination logos are considered one of the best logo types for businesses as they combine iconic symbols or design elements with wordmarks or lettermarks. They are a unique and creative way to represent a brand and convey a professional image. When designing a combination logo, it is important to create a balanced and visually appealing composition.
Abstract Logos
Abstract logos are a unique and creative type of logo that can help your business stand out from the competition. These logos are often minimalistic and use simple shapes and forms to create an impactful and memorable design.
Choosing an abstract logo for your business can be the best option if you want a logo that is professional, modern, and iconic. These logos are versatile and can be easily scaled and adapted to different mediums, making them suitable for any type of business.
An abstract logo can represent your brand’s values and identity in a more subtle and artistic way. By using abstract shapes and forms, these logos can convey a deeper meaning and evoke emotions without relying on literal representations.
When designing an abstract logo, it is important to work with a professional designer who understands the principles of abstract design and can create a logo that reflects your business’s unique identity. They will be able to use their expertise to create a logo that is both visually appealing and communicates the essence of your brand.
Some examples of famous abstract logos include the Nike swoosh and the Apple logo. These logos are instantly recognizable and have become iconic symbols of their respective brands. By choosing an abstract logo, you have the potential to create a logo that is just as impactful and memorable for your business.
In conclusion, abstract logos offer a unique and creative approach to logo design. They are best suited for businesses looking for a professional, modern, and iconic logo that can convey a deeper meaning. By working with a professional designer, you can create a logo that reflects your brand’s identity and stands out from the competition.
Minimalist Logos
In the modern world of logo design, minimalist logos are becoming increasingly popular. These logos are characterized by their simplicity and clean lines, making them both creative and professional.
Minimalist logos often consist of a single iconic element or a wordmark rendered in a simple and sleek font. This type of logo design is effective in conveying a brand’s message in a concise and visually appealing way.
One of the best things about minimalist logos is their versatility. Due to their simplicity, minimalist logos can be easily scaled and used across different platforms and mediums without losing their impact. Whether it’s on a website, social media profile, or an offline advertisement, a minimalist logo will always look classy and well-designed.
The Benefits of Minimalist Logos
There are several reasons why minimalist logos are a great choice for businesses:
- Memorability: A minimalist logo is memorable because it focuses on the key message or visual element of a brand. It enables consumers to quickly associate the logo with the brand, creating a lasting impression.
- Timelessness: Minimalist logos have a timeless quality that ensures they remain relevant for years to come. Unlike trendy designs, minimalist logos don’t rely on current fads or styles, making them a long-term investment.
- Adaptability: Minimalist logos can be easily adapted to different design applications, whether it’s in print, web, or promotional materials. Their simplicity allows for easy integration with other design elements and branding assets.
- Professionalism: Minimalist logos exude professionalism and sophistication. Their clean and uncluttered appearance gives the impression of a well-established and reputable business.
In conclusion, minimalist logos are an excellent choice for any business looking for a modern, creative, and professional logo design. Their simplicity and versatility make them a timeless option that can effectively communicate a brand’s message and values.
Vintage Logos
Vintage logos are a unique type of logo design that brings a touch of nostalgia to your brand. They often use retro elements and styles to create a classic and timeless look. These logos can be a great choice for businesses that want to convey a sense of history or tradition.
When designing a vintage logo, it’s important to consider the style and aesthetic of the era you’re drawing inspiration from. Whether it’s the elegant Art Deco designs of the 1920s or the bold and vibrant colors of the 1970s, your vintage logo should capture the essence of that time period.
One of the advantages of vintage logos is that they can feel both modern and classic at the same time. They have a timeless quality that can make your brand stand out and be remembered. Vintage logos often use typography that is reminiscent of the era, along with creative iconography and illustrations.
When it comes to designing a vintage logo, it’s important to strike the right balance between a professional and creative design. The logo should accurately represent your brand and convey its values, while still capturing the nostalgic and iconic feel of the vintage style.
If you’re looking to create a vintage logo for your business, consider working with a professional logo designer who has experience in this style. They can help you create a logo that is unique, memorable, and perfectly captures the vintage aesthetic you’re looking for.
| Pros | Cons |
|---|---|
| Vintage logos have a timeless quality that can make your brand stand out and be remembered. | Vintage logos may not be suitable for all types of businesses and industries. |
| They can convey a sense of history, tradition, and authenticity. | Designing a vintage logo can be more challenging than creating a modern logo. |
| They can provide a unique and creative design that sets your brand apart. | It may be necessary to update or modernize a vintage logo over time to keep it relevant. |
Modern Logos
When it comes to choosing the best logo type for your business, modern logos are often a popular choice. These logos are designed to be unique and stand out from the crowd.
Modern logos combine elements of design, professionalism, and creativity to create a logo that is both eye-catching and memorable. They often use sleek lines, bold colors, and innovative typography to create a visually appealing logo.
One of the main benefits of modern logos is that they can adapt well to different mediums and platforms. Whether it’s on a website, a business card, or a social media profile, modern logos are versatile and can be easily scaled and resized without losing their impact.
With a modern logo, you can convey a sense of forward-thinking and innovation, which can be particularly appealing to audiences in industries such as technology, design, and fashion. These logos can help your business establish a contemporary and cutting-edge identity.
So, if you’re looking for a logo type that combines the best elements of design, professionalism, and creativity, a modern logo may be the perfect choice for your business.
Color in Logos
When it comes to designing a logo, one of the most important aspects to consider is color. Color plays a vital role in the overall perception and impact of a logo. It can evoke emotions, convey messages, and differentiate a brand from its competitors.
In modern logo design, choosing the right color palette is crucial for creating a unique and memorable logo. The colors used should align with the brand’s personality, values, and target audience. Often, the best logo designs incorporate a combination of colors that represents the brand’s essence in a creative and impactful way.
The Psychology of Color
Color psychology is the study of how colors affect human behavior and emotions. Different colors have different meanings and can evoke various emotions. For example:
- Red: It is associated with energy, passion, and excitement. Red can create a sense of urgency or draw attention.
- Blue: It is often associated with trust, reliability, and tranquility. Blue is frequently used by corporations and businesses.
- Yellow: It represents happiness, optimism, and youthfulness. Yellow can catch attention and stimulate positive feelings.
Choosing the Right Color Palette
When choosing colors for a logo, it is essential to consider how they will resonate with the target audience and communicate the brand’s values. A successful logo design should aim to create an emotional connection with the viewers.
One approach to selecting the right color palette is to start with the brand’s personality and values. If the brand wants to convey a sense of trust, using blue tones might be appropriate. On the other hand, if the brand wants to appear energetic and youthful, using vibrant and warm colors like orange or red can be effective.
It’s also important to keep in mind that different cultures may interpret colors differently. What may be seen as positive in one culture could be interpreted differently in another. Therefore, it’s vital to consider the international reach of the brand and ensure the chosen colors are culturally appropriate.
The Importance of Color Consistency
Consistency is key when it comes to using color in logos. Once a color palette has been established, it’s essential to use it consistently across all brand materials, including the logo, website, packaging, and marketing materials. Consistent use of colors helps create a strong and recognizable brand identity.
In conclusion, color plays a fundamental role in logo design. When used effectively, color can make a logo more memorable, iconic, and recognizable. By understanding the psychology of color and choosing the right color palette that aligns with the brand’s personality, a business can create a logo that leaves a lasting impression on its target audience.
Typography in Logos
Typography plays a crucial role in logo design, as it can convey the personality and message of a business through the use of type. Creative and professional typography can make a logo stand out and grab attention, while also reflecting the modern and unique nature of a company.
Choosing the best font for a logo is essential in creating a memorable and iconic design. The right font can evoke emotion, create a sense of trust and credibility, and help establish a strong brand identity. It’s important to consider factors such as legibility, scalability, and versatility when selecting a font for a logo.
- Legibility: The chosen font should be legible in different sizes and formats, ensuring that the logo remains clear and readable even when resized or displayed in different mediums.
- Scalability: Fonts with good scalability allow the logo to be resized without losing clarity or compromising the overall design. This is important, as logos are often used across different platforms and materials.
- Versatility: A versatile font can adapt to different design needs and can be used effectively in various applications, from digital platforms to print materials.
Whether it’s a clean and minimalist font, a bold and impactful one, or a unique and artistic typeface, typography in logos can greatly contribute to creating a strong visual identity for a business. By carefully selecting the best font, businesses can ensure that their logo conveys the desired message and leaves a lasting impression on their target audience.
Testing and Refining Your Logo
Once you have come up with a unique, professional, and modern logo design for your business, the next step is to test and refine it. Testing your logo will help you ensure that it effectively communicates your brand message and resonates with your target audience.
Here are some best practices to follow when testing and refining your logo:
- Feedback from Focus Groups: Gather feedback from focus groups composed of your target audience. This will help you understand how your logo is perceived and whether it reflects your brand identity.
- A/B Testing: Conduct A/B testing by creating variations of your logo and measuring their impact on brand recognition and customer preferences. This will enable you to identify the best version of your logo.
- Online Surveys: Create online surveys to gather opinions and preferences from a larger audience. This will provide you with valuable insights on how your logo is perceived by different demographics.
- Analyzing Competitors: Analyze the logos of your competitors to ensure that your logo stands out and differentiates your brand. Look for ways to make your logo more creative and memorable.
- Usability Testing: Test your logo’s scalability and legibility by using it in various marketing materials such as business cards, websites, and advertisements. Make sure it looks good in different sizes and formats.
- Professional Input: Seek feedback from professional designers or branding experts who can provide valuable insights and suggestions for improvements.
Remember, the testing and refining process is an iterative one. It may take several rounds of feedback and adjustments to create the best logo for your business. Stay open to feedback and be willing to make changes to ensure that your logo effectively represents your brand and resonates with your target audience.
Question and answer:
What are the different types of logo designs?
The different types of logo designs include wordmarks, lettermarks, pictorial marks, abstract marks, mascot logos, combination marks, and emblem logos.
What is a wordmark logo?
A wordmark logo is a type of logo that consists of the company name or brand name written in a unique and distinct font or typography.
What is a pictorial mark logo?
A pictorial mark logo is a type of logo that uses a simple and recognizable symbol or pictogram to represent a brand or company. These logos are often visually appealing and easy to remember.
What is a combination mark logo?
A combination mark logo is a type of logo that combines both text and a symbol to create a unique brand identity. This type of logo is versatile and allows for different variations and placements.
How do I choose the best logo type for my business?
When choosing the best logo type for your business, you should consider your brand personality, target audience, industry, and the message you want to convey. It is also important to seek professional advice from a graphic designer or branding expert.
What are the different types of logo designs I can choose from for my business?
There are several different types of logo designs that you can choose from for your business. Some of the most common ones include wordmark logos, lettermark logos, emblem logos, pictorial logos, and abstract logos.