When it comes to mobile apps, having a strong visual identity is crucial for standing out in the crowded marketplace. An app icon serves as the face of the brand and is often the first thing users notice when browsing through app stores. Therefore, designing an eye-catching and memorable app logo is essential for attracting and retaining users. In this guide for app developers, we will explore some tips and best practices for creating a remarkable app logo that leaves a lasting impression.
First and foremost, it is important to understand the purpose of the app logo. The logo should not only reflect the essence of the app but also convey the brand’s message and values. A well-designed app logo should be instantly recognizable and evoke emotions or associations related to the app’s functionality.
When it comes to the design of the app logo, simplicity is key. A cluttered logo can be overwhelming and fail to deliver a clear message. Opt for clean and minimalistic designs that are easily distinguishable even at small sizes. Remember, the app logo will be displayed on various devices and interfaces, so it should be versatile and adaptable to different screen sizes and resolutions.
Another important aspect to consider is the use of color and typography. Choose colors that align with the brand’s identity and evoke the desired emotions. Bold and vibrant colors can grab attention, while softer tones can convey a sense of tranquility. Additionally, select a font that is legible and complements the overall design. The combination of colors and typography should create a harmonious and visually appealing app logo.
Tips for Creating a Memorable App Logo
In today’s mobile-centric world, the interface design of an app plays a crucial role in attracting and retaining users. One of the key elements of an app’s interface design is its logo.
The app logo is the face of the brand and serves as a visual representation of the app’s identity. A well-designed logo can make a lasting impression and help differentiate the app from its competitors.
Here are some tips for creating a memorable app logo:
1. Keep it Simple: A cluttered logo can be overwhelming and difficult to remember. Aim for a clean and simple design that can be easily recognized at a glance.
2. Reflect the Brand: The logo should reflect the brand’s personality and values. Consider the target audience and the purpose of the app when designing the logo.
3. Use Color Wisely: Color can evoke emotions and create a sense of connection with the app. Choose colors that are visually appealing and align with the brand’s identity.
4. Make it Versatile: The app logo should work well in various sizes and formats. It should be recognizable and legible when scaled down to a small icon or displayed on different devices.
5. Be Unique: Differentiate the app from others in the marketplace by creating a unique logo. Avoid using generic symbols or copying existing designs.
6. Consider the App’s Function: Think about the app’s main function and incorporate relevant elements into the logo. This will help users understand the app’s purpose at a glance.
7. Test and Iterate: Don’t be afraid to seek feedback from users and make iterations to improve the logo. Test the logo on different devices and screen sizes to ensure its effectiveness.
In conclusion, a memorable app logo is essential for creating a strong brand identity and attracting users. By following these tips and considering the mobile interface design, graphic designers can create impactful logos that leave a lasting impression.
Research Your Target Audience
Creating a memorable app logo starts with understanding your target audience. Before you even begin sketching ideas or exploring graphic design options, it’s crucial to research and identify the characteristics, preferences, and behaviors of your app’s users.
Your app logo should not only represent your brand and app but also resonate with your target audience. By conducting thorough research, you can gain insights into their likes, dislikes, and aesthetic preferences, helping you design a logo that grabs their attention and builds an emotional connection with them.
Consider demographic factors such as age, gender, location, and occupation, as well as psychographic factors such as interests, hobbies, and lifestyle. This information will guide you in choosing the right color palettes, typography styles, and graphic elements for your app logo.
Additionally, studying the competition and existing mobile app logos in your niche can help you differentiate your brand and ensure your logo stands out. Take note of common design trends and elements and analyze which ones resonate with your target audience.
| Tips for Researching Your Target Audience |
| 1. Conduct surveys or interviews to gather insights and feedback directly from potential users. |
| 2. Analyze user data and behavior patterns from your app’s user interface to identify their preferences and interactions. |
| 3. Utilize social media listening tools to monitor conversations and trends related to your app’s industry. |
| 4. Study market research reports and industry publications to understand broader market trends and developments. |
| 5. Engage with your target audience through online communities, forums, and focus groups to gain direct insights and feedback. |
By investing time and effort into researching your target audience, you can ensure that your app logo effectively communicates your brand and resonates with your intended users. This can contribute to a greater chance of creating a memorable and successful mobile app icon.
Define Your App’s Unique Selling Proposition
When it comes to creating a memorable app logo, one of the most important factors to consider is defining your app’s unique selling proposition (USP). Your USP is what sets your app apart from your competition and why users should choose your app over others in the market.
Understanding Your User’s Needs
Before you can define your app’s USP, you need to have a clear understanding of your target audience and their needs. What problem does your app solve for them? What pain points does it address? By identifying these needs, you can create a logo and app interface that resonates with your users and helps them recognize the value your app provides.
Capturing Your Brand’s Personality
Your app’s logo should reflect your brand’s personality and overall design aesthetic. It should visually capture the essence of what makes your app unique and convey it to users at a glance. Whether your app is sleek and modern, fun and playful, or professional and sophisticated, your logo design should align with these qualities and evoke the desired emotional response from users.
- Think about the colors, typography, and graphic elements that best represent your brand’s personality.
- Consider how these elements can be incorporated into your logo design while maintaining simplicity and clarity.
- Ensure that your logo is scalable and works well in different sizes and contexts, such as app icons, website headers, and promotional materials.
By defining your app’s unique selling proposition and aligning it with your brand’s personality, you can create a memorable and impactful app logo that resonates with users and sets your app apart in a crowded market.
Choose Colors that Evoke Emotions
The choice of colors in your app logo can have a significant impact on how users perceive your brand and the overall user experience. By selecting the right colors, you can evoke specific emotions and create a visually appealing and memorable interface for your mobile app.
Understanding Color Psychology
Color psychology is the study of how different colors can affect human emotions and behavior. It is essential to consider color psychology when designing your app logo, as the colors you choose can influence how users perceive and interact with your app.
Here are some common colors used in app design and the emotions they can evoke:
| Color | Emotions |
|---|---|
| Red | Excitement, energy, passion |
| Blue | Trust, calmness, reliability |
| Yellow | Optimism, happiness, friendliness |
| Green | Growth, harmony, balance |
| Orange | Creativity, enthusiasm, warmth |
| Purple | Luxury, creativity, royalty |
Choosing the Right Colors
When selecting colors for your app logo, consider your brand’s identity, target audience, and the emotions you want to evoke. For example, if your app is designed for a fitness brand, you might want to use energetic colors like red or orange to convey a sense of enthusiasm and motivation.
It’s also important to consider color harmony and contrast. Ensure that the colors you choose work well together and create a visually pleasing app logo. You can use color wheel tools or consult with a graphic designer to help you select complementary colors.
Additionally, consider the color preferences of your target audience. Different cultures and demographics may have varying associations with colors, so it’s essential to research and understand your users’ preferences.
In conclusion, the colors you choose for your app logo play a crucial role in creating a memorable and effective user experience. By understanding color psychology, considering your brand’s identity and target audience, and ensuring color harmony, you can create an app logo that evokes the right emotions and leaves a lasting impression.
Use Fonts that Reflect Your App’s Personality
When designing a logo for your mobile app, one important aspect to consider is the choice of fonts. The font you choose can greatly influence how users perceive your app and its brand.
Fonts have the ability to convey different emotions and characteristics. They can be bold and modern, elegant and sophisticated, or playful and fun. By carefully selecting a font that reflects your app’s personality, you can create a logo that not only captures attention but also resonates with your target audience.
Consider the user interface and overall design of your app. Is it minimalistic and sleek, or vibrant and colorful? Is it targeting a professional audience or a younger demographic? The answers to these questions can help guide you in choosing the right font.
For a clean and modern app, consider using a sans-serif font. This type of font is simple and straightforward, making it easy to read on small screens. It can give your logo a sleek and contemporary look.
If your app has a more elegant and sophisticated brand, consider using a serif font. These fonts have decorative lines at the ends of strokes and can add a touch of timeless beauty to your logo. They are often associated with luxury and professionalism.
For a fun and playful app, consider using a script or handwritten font. These fonts mimic handwriting and can add a personal and whimsical touch to your logo. They are often associated with creativity and informality.
Remember, consistency is key when using fonts in your app’s logo. Use the chosen font consistently throughout your app’s branding to create a cohesive and professional look. This will help users easily recognize and remember your brand.
In conclusion, choosing the right font for your app’s logo is crucial in creating a memorable and effective brand. Take the time to experiment with different fonts and consider how they align with your app’s personality and target audience. By using fonts that reflect your app’s personality, you can create a logo that leaves a lasting impression on users and helps build a strong brand identity.
Keep it Simple and Easy to Recognize
When designing an app logo, it’s crucial to keep the design simple and easy to recognize. A logo serves as the visual representation of your app and brand, and it should be instantly recognizable to users. Complex and cluttered designs can confuse users and make it difficult for them to remember your app.
One way to achieve simplicity is by using clean and minimalistic graphics. Avoid overcrowding the logo with too many elements or intricate details. Instead, focus on creating a clear and concise design that effectively conveys the essence of your app.
Another important aspect to consider is scalability. Your app logo will be displayed across various platforms and screen sizes, including mobile devices with small interfaces. Therefore, it’s essential to ensure that your logo remains recognizable and legible when scaled down to smaller sizes.
Choose the Right Colors
Colors play a significant role in logo design as they evoke emotions and convey messages. When selecting colors for your app logo, consider the overall brand identity and the target audience. Stick to a limited color palette to maintain a clean and professional look.
Additionally, ensure that the colors you choose are compatible with various backgrounds and mediums. Your app logo will appear on different backgrounds, including the app store, social media profiles, and app launch screens. Therefore, it’s crucial to test your logo on different backgrounds and lighting conditions to make sure it remains recognizable and visually appealing.
Make it Timeless
Aim to create a logo that can stand the test of time. Trends in design come and go, but a well-designed and timeless logo will remain relevant for years to come. Avoid following fleeting design trends that may make your logo look dated in a short period.
Focus on creating a logo that captures the essence of your app and brand, rather than trying to incorporate trendy elements. A timeless logo will establish a strong brand identity and contribute to the long-term success of your app.
In conclusion, keeping your app logo simple, easy to recognize, and scalable is key to creating a memorable and effective logo. Choose colors wisely, and aim for a timeless design that will remain relevant in the ever-evolving world of app design.
Test the Logo in Different Sizes and Environments
Once you have finalized the design of your app logo, it is important to test it in different sizes and environments to ensure that it remains impactful and recognizable across all platforms.
Firstly, you should test the logo in various sizes to see how it scales. Remember that your app logo will be displayed across different devices with varying screen sizes, so it needs to be easily legible and visually appealing on both small mobile screens and larger tablets or desktop computers.
Additionally, test your logo in different user interfaces to ensure that it stands out and complements the overall design of your app or website. Consider how it will look when placed on different backgrounds, such as light or dark interfaces, and make any necessary adjustments to ensure that it remains visible and harmonious with the brand.
It is also important to test the logo in different environments to see how it appears alongside other app icons or graphics. Your app logo should be distinctive and easily distinguishable among other icons on a user’s home screen or within an app store. This will help to establish a strong brand identity and make it easier for users to locate and recognize your app.
In summary, testing your app logo in different sizes and environments is crucial to ensure its effectiveness and memorability. By doing so, you can make any necessary revisions and adjustments to create a logo that works well across all devices and interfaces, and stands out amongst the competition.
Consider Scalability and Adaptability
When designing a mobile app logo or icon, it is essential to consider scalability and adaptability. Your logo should be able to be used across various platforms and sizes without losing its clarity or design integrity.
Scalability refers to how well your logo can be resized to fit different screen resolutions and sizes. Whether it’s a small app icon on a user’s home screen or a larger logo within the app interface, your design should be able to scale up or down without sacrificing its visual impact.
Adaptability, on the other hand, refers to how well your logo can adapt to different background colors and user interfaces. Your mobile app may be used on different devices, with various themes and color schemes. You should ensure that your logo design is versatile enough to look good on different backgrounds while maintaining its brand recognition.
Avoid intricate details and small text that may become illegible when the logo is resized or viewed on smaller screens. Instead, focus on creating a simple yet impactful graphic that can be easily recognizable at any size. Stick to clean lines, bold shapes, and a balanced color palette to ensure that your logo maintains its distinctive look and feel.
Additionally, consider how your logo’s elements can be used separately when necessary. For example, your app may have a need for a standalone icon without the accompanying text. Design your logo in a way that allows for easy separation and still conveys the essence of your brand.
By prioritizing scalability and adaptability in your app logo design, you can create a logo that not only looks good but also performs well across different devices and interfaces, ultimately enhancing the user experience and strengthening your brand presence.
Incorporate Relevant Symbols or Icons
When designing a logo for your mobile app, it is essential to incorporate symbols or icons that are relevant to your brand and the purpose of your app. Symbols and icons can add visual interest, make your logo more memorable, and communicate your app’s functionality at a glance.
Consider what symbols or icons are commonly associated with your app’s industry or the features it offers. For example, if you are developing a fitness app, incorporating symbols such as weights, running shoes, or a heartbeat can instantly convey the purpose of your app. Similarly, if your app is focused on travel, using symbols like airplanes, suitcases, or landmarks can help users understand the app’s functionality.
When selecting symbols or icons, ensure that they align with your brand’s aesthetic and style. Choose icons that are recognizable and easy to understand, even at small sizes. Additionally, consider the target audience of your app and select symbols that would resonate with them.
It is advisable to work with a graphic designer or use design tools that provide a wide range of high-quality icons. These tools often offer customizable icons that can be tailored to match your app’s color palette and overall design. By incorporating relevant symbols or icons, you can create a visually appealing logo that captures the essence of your app and attracts users to explore its interface.
Don’t Be Afraid to Be Bold and Creative
When it comes to logo design, being bold and creative is essential. Your app logo serves as the graphic representation of your brand and is often the first thing users see when they interact with your app. It is crucial to make a memorable impression and stand out from the competition.
Don’t be afraid to think outside the box and come up with unique and innovative logo ideas. Look for inspiration in various industries and art forms to create a logo that is original and reflects the essence of your app. Remember, your logo should be visually appealing and make a statement about your app’s purpose and functionality.
Bold Colors and Shapes
Using bold colors and shapes in your logo can help grab attention and create a lasting impression. Bright and vibrant colors can evoke emotions, while bold and geometric shapes can convey strength and assertiveness. Experiment with different color combinations and shapes to find the perfect balance that represents your app’s personality.
Playful Icons and Typography
Adding playful icons and typography to your logo can inject personality and creativity. Icons are visual representations that can quickly communicate your app’s features or benefits. Typography is another powerful design element that can convey a specific mood or style. Consider using unique fonts and lettering to create a visually appealing logo that captures the essence of your app.
Ultimately, being bold and creative in your logo design can help you create a memorable app logo that stands out in the sea of apps. Remember to consider your target audience, app interface, and user experience when designing your logo. A well-designed logo can contribute to the success of your app and make it more recognizable among users.
Make Sure Your Logo Stands Out
In the saturated mobile app market, it is crucial for your app’s logo to stand out and capture the attention of users. Your logo will be the first point of contact for users and will represent your brand and app in the digital world. To make sure your logo stands out, consider the following tips:
1. Keep It Simple
Avoid cluttering your logo with excessive details or complex designs. A simple and clean logo design will be more memorable and versatile across different screen sizes and platforms. It should be easily recognizable at both small and large sizes, maintaining its clarity and visual impact.
2. Reflect Your App’s Purpose
Your logo should reflect the essence of your app and its core functionalities. Consider using relevant symbols or imagery that represent the main features or benefits of your app. This will help users quickly understand what your app is about and create a sense of trust and relevance.
Example: If you have a music streaming app, consider using musical notes or headphones as part of your logo design.
3. Pay Attention to Color and Contrast
Choose colors that are appropriate for your app’s target audience and purpose. Research color psychology and choose a color scheme that reflects the emotions and values you want to convey. Ensure the colors used in your logo have good contrast to enhance its visibility and legibility.
Example: If your app targets a professional audience, using neutral colors like black, gray, or blue can convey a sense of trust and reliability.
4. Optimize for Different Platforms
Consider the different platforms your app will be available on and optimize your logo accordingly. Ensure your logo adapts well to different physical sizes and retains its clarity and impact. Also, test your logo on different backgrounds to ensure it stands out and remains visible.
Example: If your app is available on both iOS and Android, make sure your logo adheres to the respective platform’s design guidelines while maintaining brand consistency.
By following these tips, you can create a memorable and visually appealing logo that stands out in the crowded app market and helps your app build a strong brand presence.
Avoid Trendy Design Elements
When creating an app logo, it can be tempting to incorporate trendy design elements to make your app stand out. However, it is important to remember that trends come and go, and what may be popular now could quickly become outdated. It’s crucial to prioritize timeless design principles that will keep your app logo relevant and appealing to users for years to come.
Design for Longevity
Instead of focusing on trendy design elements, consider creating a logo that will have longevity. A timeless design will help your app establish a strong brand identity and ensure that it remains recognizable and memorable to users.
One way to design for longevity is to avoid using overly complex graphics or intricate details. These elements can quickly become outdated and may not scale well across different platforms and screen sizes. Opt for clean and simple designs that will remain visually pleasing and effective in conveying the essence of your app.
Focus on User Experience
When designing your app logo, always keep the user experience in mind. Your logo should be immediately recognizable and easy to understand, even at smaller sizes. It should also be versatile enough to be used across different marketing materials and app interfaces.
Consider the overall user interface and graphic elements of your app when designing the logo. The logo should complement the app’s interface and brand colors, creating a cohesive and visually pleasing experience for users. It’s important to strike the right balance between uniqueness and familiarity to ensure that your logo stands out while still being intuitive and easy to recognize.
By avoiding trendy design elements and prioritizing timeless design principles, you can create a memorable app logo that will remain relevant and appealing to users for years to come. Remember to design for longevity and focus on the overall user experience to ensure that your logo effectively represents your app and its brand.
Stay Consistent with Your App’s Branding
When creating an app logo, it is important to stay consistent with your app’s branding. Your logo is the visual representation of your brand, and it should reflect the overall style and tone of your app.
One way to ensure consistency is to use your brand’s graphic elements in your logo design. This could include colors, shapes, or patterns that are commonly associated with your brand. By incorporating these elements, you are reinforcing your brand identity and making your logo instantly recognizable.
In addition to using your brand’s graphic elements, it is also important to consider the overall interface design of your mobile app. Your logo should fit seamlessly within the app’s user interface, complementing the overall design aesthetic. This can be achieved by using similar fonts, colors, or visual elements that are already present in your app’s design.
Remember that your logo will be seen by users every time they open your app, so it should align with their expectations and create a positive impression. A well-designed logo can enhance the user experience and make your app more memorable.
Lastly, don’t forget that the purpose of your app logo is to communicate your brand’s identity at a glance. It should be simple, distinctive, and easily identifiable. Avoid cluttering your logo with unnecessary details or text, as this can make it difficult for users to recognize.
In conclusion, staying consistent with your app’s branding is crucial when creating a memorable app logo. By using your brand’s graphic elements, considering the overall interface design, and creating a simple and distinctive logo, you can effectively communicate your brand’s identity and make a lasting impression on your users.
Get Feedback from Your Target Audience
Once you have designed a mobile app logo for your brand, it’s important to gather feedback from your target audience. Getting input from actual users can provide valuable insights into how your logo is perceived and whether it effectively communicates your app’s purpose.
One way to gather feedback is to conduct user surveys or interviews. Ask users specific questions about your logo, such as what they think it represents or how it makes them feel. This can help you gauge the overall effectiveness of your logo design.
Utilize Graphic Design Communities
You can also seek feedback from professional graphic designers or members of graphic design communities. These individuals have experience in logo design and can offer valuable input on the visual aspects of your app logo, such as color choices, typography, and overall composition.
Test Your Logo’s Impact
Another approach is to conduct A/B testing or usability testing to measure the impact of your logo on user engagement. By creating multiple versions of your app logo and comparing how users respond to them, you can identify which design elements are most effective in capturing attention and conveying your app’s message.
Remember that the logo is a crucial part of your app’s overall branding and user interface. It serves as an iconic representation of your app, so it’s important to create a logo that resonates with your target audience and conveys the essence of your brand.
By actively seeking feedback from your target audience and utilizing the expertise of graphic design professionals, you can ensure that your app logo is memorable and effectively communicates your app’s purpose.
Hire a Professional Designer
When it comes to creating a memorable app logo, it is important to hire a professional designer who understands the intricacies of user interface and mobile app design. An app logo is the visual representation of your brand and it plays a crucial role in attracting users and making a lasting impression.
A professional designer has the skills and expertise to create a logo that not only looks visually appealing but also effectively communicates your app’s message and purpose. They understand the importance of using appropriate colors, typography, and graphic elements to create a logo that aligns with your app’s brand identity.
By hiring a professional designer, you can ensure that your logo stands out from the competition and captures the attention of your target audience. They will be able to create a logo that is unique and memorable, making it easier for users to recognize and remember your app.
Benefits of hiring a professional designer:
- Expert knowledge of user interface and mobile app design
- Understanding of branding and brand identity principles
- Experience in creating visually appealing and engaging logos
- Ability to effectively communicate your app’s message through design
- Access to a wide range of design tools and resources
- Continued support and guidance throughout the design process
Remember, your app logo is an important part of your app’s overall success. Investing in a professional designer will ensure that your logo reflects the quality and value of your app, ultimately attracting more users and driving engagement.
Consider the App Store Guidelines and Requirements
When designing a brand new mobile app, one of the key elements to consider is the app logo. The app logo is a small but crucial part of the overall user interface that represents your brand and attracts users. In order to create a memorable app logo, it is important to take into account the guidelines and requirements set by the app store where you plan to publish your app.
Each app store, whether it be the Apple App Store or Google Play Store, has its own set of guidelines and requirements for app logos. These guidelines typically outline the size, shape, and format requirements for the logo, as well as any specific design elements that should be included or avoided.
By following these guidelines, you ensure that your app logo meets the necessary criteria for submission and increases your chances of getting approved. Failure to adhere to these guidelines can result in rejection, delaying the launch of your app.
When designing your app logo, consider the specific requirements for each app store. Pay attention to the recommended size and resolution to ensure that your logo looks crisp and clear on different mobile devices. Consider the aspect ratio and shape of the app icon, as well as any color restrictions or guidelines set by the app store.
In addition, take into account the design elements that are commonly used in app logos. For example, many app logos include the app name or an abbreviation of it, along with a visually appealing icon or symbol that represents the app’s purpose or functionality. It is important to strike a balance between a unique and eye-catching design and a logo that clearly communicates the brand and purpose of the app.
By considering the app store guidelines and requirements when designing your app logo, you can ensure that your logo meets the necessary standards and stands out amongst the competition. Remember, the app logo is often the first impression users have of your app, so it is essential to create a logo that is visually appealing, memorable, and represents your brand effectively.
Update Your Logo as Your App Evolves
As a user interacts with your app, they will become familiar with your logo, associating it with your brand and the overall experience of using your app. Therefore, as your app evolves and updates, it is important to consider updating your logo as well to reflect these changes.
A logo redesign can help to communicate that your app is growing and improving, and can signal to users that they should expect an enhanced experience. It can also demonstrate that you are keeping up with current design trends and staying relevant in the ever-changing mobile app landscape.
When updating your logo, it is important to consider the overall design and brand identity of your app. The logo should still be recognizable and maintain a sense of consistency with the previous version, while also reflecting the changes and improvements that have been made.
Updating your logo can also be an opportunity to create a stronger connection between your app and its target audience. A well-designed logo can help to attract and engage users, making them more likely to choose your app over competitors. It can also contribute to creating a memorable and cohesive user interface, with the logo serving as a recognizable icon throughout the app.
Overall, updating your logo is an important step in the evolution of your app. It not only communicates growth and improvement, but also helps to create a stronger connection with users and contributes to a cohesive app design and brand identity.
Question and answer:
What are some tips for creating a memorable app logo?
Some tips for creating a memorable app logo include keeping it simple and easily recognizable, using bold and distinctive colors, and incorporating unique and meaningful elements.
Why is it important for an app to have a memorable logo?
Having a memorable logo is important for an app because it helps in building brand recognition and recall. A memorable logo can make the app stand out in a crowded marketplace and leave a lasting impression on users.
What are the key elements to consider when designing an app logo?
Some key elements to consider when designing an app logo are the overall concept and relevance to the app’s purpose, the choice of colors and typography, the scalability and versatility of the logo for different devices and platforms, and the target audience’s preferences and expectations.
How can color choice impact the memorability of an app logo?
The color choice in an app logo can impact its memorability by evoking certain emotions and associations. Bright and bold colors can make a logo more eye-catching, while a carefully chosen color palette can communicate the app’s brand identity and values.
What are some common mistakes to avoid when designing an app logo?
Some common mistakes to avoid when designing an app logo are using too many details or complex designs that don’t translate well in small sizes, choosing generic or overused symbols, and not considering the logo’s visibility and legibility on different backgrounds and screen resolutions.