The Evolution of WhatsApp Logo – From Classic to Contemporary Design

WhatsApp is one of the most popular messaging applications in the world, allowing users to stay connected with friends, family, and colleagues. A key component of the app’s identity is its logo, which has gone through a series of changes since its creation.

In the early days, the WhatsApp logo featured a simple speech bubble with a phone receiver inside. This design represented the app’s core functionality – communication. However, as the app grew in popularity and added more features, the logo underwent several transformations to reflect its evolution.

The current WhatsApp logo maintains the speech bubble shape, but with a more modern and stylized design. The bubble is now enclosed in a rounded square, symbolizing the app’s secure and protected environment for conversations and interactions.

The color scheme of the logo also plays a significant role in its meaning. The initial logo had a green background, which represented growth and freshness. However, with the acquisition of WhatsApp by Facebook in 2014, the logo adopted a blue and white color palette, aligning it with Facebook’s branding.

Overall, the WhatsApp logo has evolved over the years to reflect the app’s growth, functionality, and connection to its parent company. It represents the app’s commitment to secure and convenient communication and serves as a recognizable symbol for millions of users worldwide.

WhatsApp Logo

The WhatsApp logo is an instantly recognizable symbol that has become synonymous with the messaging app. The logo has evolved over the years, reflecting the changes and updates in the brand’s identity.

Evolution of the Logo

The WhatsApp logo has gone through several iterations since its inception. In the early days, the logo featured a speech bubble with the word “WhatsApp” written inside it. This simplistic design conveyed the app’s primary purpose of messaging and communication.

As the app gained popularity, the logo underwent a redesign to give it a more modern and distinctive look. The speech bubble was replaced with a phone icon resembling a conversation bubble, with the word “WhatsApp” below it. This design change emphasized the app’s focus on mobile messaging.

Meaning of the Logo

The current WhatsApp logo features a phone icon inside a speech bubble, with the word “WhatsApp” written below it. The phone icon represents communication and connection, while the speech bubble symbolizes messaging and conversation.

The color green used in the logo is associated with growth, harmony, and positivity. It reflects the app’s commitment to providing a friendly and reliable platform for communication.

The overall design of the logo conveys the app’s core values of convenience, simplicity, and seamless messaging. It is an easily recognizable symbol that has become a global icon of instant messaging.

WhatsApp Logo
WhatsApp Logo

Origin and History

The WhatsApp logo has undergone several changes since its inception. When WhatsApp was first launched in 2009, its logo featured a speech bubble with the letters “WhatsApp” written inside. The logo had a simple and minimalistic design, with a green color scheme to evoke a sense of freshness and communication.

In 2013, WhatsApp introduced a new logo design. The speech bubble was replaced with a phone icon, symbolizing the app’s primary function as a messaging and calling platform. The text “WhatsApp” was placed next to the phone icon, making it easier for users to identify the app.

In 2021, WhatsApp unveiled its latest logo update. The phone icon was replaced with a circular shape, resembling a chat bubble. The circular shape signifies unity and inclusivity, reflecting WhatsApp’s mission to connect people around the world. The text “WhatsApp” was once again present, this time written inside the circular shape.

The evolution of the WhatsApp logo reflects the app’s growth and transformation over the years. From a simple speech bubble to a sleek chat bubble, the logo has adapted to the changing needs and preferences of its users. Despite the logo changes, WhatsApp has maintained its core essence of enabling communication and building connections.

Evolution of the Logo

Since its inception in 2009, WhatsApp has undergone several changes to its logo, reflecting the evolution of the brand and the app’s growth. The original logo featured a speech bubble, which symbolized the essence of communication and messaging.

In 2012, WhatsApp introduced a new logo that maintained the same speech bubble silhouette but added a phone receiver inside it. This update aimed to emphasize the app’s primary function, making phone calls and sending messages.

Then, in 2013, the logo underwent another transformation. The speech bubble was simplified, and the phone receiver was removed. This new design represented a more straightforward and streamlined approach to messaging.

In 2018, WhatsApp unveiled a new logo that departed from the speech bubble concept entirely. The new logo featured the WhatsApp name in a simple and clean typeface. The brand chose this change to align itself with the evolving trends in logo design, which favored minimalist and contemporary aesthetics.

Year Logo
2009 Original speech bubble logo
2012 Speech bubble with phone receiver logo
2013 Simplified speech bubble logo
2018 Text-based logo

Logo Design

The WhatsApp logo has undergone several changes since its inception. The logo is a crucial aspect of any brand’s identity as it represents the company and its values. This section will explore the evolution of WhatsApp’s logo and the meaning behind its design choices.

When WhatsApp was founded in 2009, the logo featured a simple wordmark using the typeface ‘Helvetica.’ The name ‘WhatsApp’ was written in lowercase letters in a clean and modern font. This design choice reflected the brand’s focus on simplicity and user-friendly communication.

In 2012, WhatsApp introduced a new logo with a speech bubble element. This design was a nod to the core function of the app, which is messaging. The speech bubble, which is commonly associated with conversation, conveyed the app’s purpose effortlessly.

As the years went by, the WhatsApp logo underwent subtle changes to align with the brand’s growth and shifting industry trends. In 2013, the logo was refined further, and the speech bubble became rounder and slightly larger.

In 2014, Facebook acquired WhatsApp, which resulted in another logo change. The new logo design incorporated the Facebook brand identity while keeping WhatsApp’s distinctive speech bubble element. This merger of the two brands aimed to establish a sense of trust and familiarity among users.

In 2018, WhatsApp unveiled its current logo, which features a more simplified version of the speech bubble. The edges of the bubble became rounded, and the shadow behind it was removed, presenting a cleaner and more modern design.

The design choices behind the WhatsApp logo reflect the company’s evolution and brand positioning. The simplistic yet iconic speech bubble element symbolizes open communication, easy messaging, and convenience. The logo’s evolution showcases the company’s commitment to providing a user-friendly and reliable messaging platform.

Color Palette

The WhatsApp logo is instantly recognizable thanks to its distinct color palette. The logo predominantly features the colors green and white, which have become synonymous with the brand over the years.

The green color used in the logo is a vibrant shade, often referred to as “WhatsApp Green.” This shade of green has become iconic and is instantly associated with the messaging app. Green is often associated with growth, renewal, and life, creating a positive and dynamic impression for the brand.

The white color used in the logo complements the green and adds a sense of simplicity and purity to the overall design. The combination of green and white creates a clean and visually appealing contrast that draws attention to the logo.

Additionally, the WhatsApp logo sometimes incorporates a touch of gray for certain elements, such as the speech bubble. This gray color adds depth and dimension to the logo, creating a more visually interesting design.

Meaning behind the colors

The choice of green in the WhatsApp logo represents the values and characteristics the brand wants to convey. The color green symbolizes growth, harmony, and freshness, which aligns with the app’s purpose of connecting people and facilitating communication.

The green color also reflects the brand’s commitment to being environmentally conscious. By using green as the primary color, WhatsApp aims to associate itself with sustainability and a responsible approach to technology.

The combination of green and white in the logo represents the brand’s commitment to simplicity and user-friendliness. The clean and minimalistic design of the logo communicates the app’s mission to provide a straightforward and hassle-free messaging experience.

Overall, the color palette of the WhatsApp logo plays a crucial role in shaping the brand’s identity and creating a strong visual presence. The combination of green, white, and gray creates a visually appealing and easily recognizable logo that represents the app’s core values and purpose.


The typography used in the WhatsApp logo is a custom typeface designed specifically for the brand. It features a rounded, bold, and friendly appearance, which aligns with the overall aesthetic of the logo. The text “WhatsApp” is written in lowercase letters, with the letters “W” and “A” capitalized.

The custom typeface was designed to be easily readable, even at small sizes, and to convey a sense of simplicity and approachability. The rounded letterforms and bold weight give the logo a modern and friendly feel, which reflects the messaging app’s user-friendly interface and its focus on communication.

The use of lowercase letters in the logo adds to its casual and laid-back vibe. The lowercase “w” and “a” in the logo form a visual connection, creating a cohesive and visually appealing design. The use of lowercase letters also helps to distinguish the WhatsApp logo from other brands that may use capital letters in their logos.

The simplicity and clarity of the typography allow the WhatsApp logo to be easily recognizable and memorable. The bold weight and rounded forms make the logo stand out, ensuring that it is visible and legible even at small sizes or when viewed from a distance.


Symbolism plays an important role in the WhatsApp logo, representing its values, mission, and purpose. The logo features a simple yet powerful design, consisting of a white phone inside a green speech bubble. Let’s explore the symbolism behind this iconic logo:

  1. Phone: The phone symbolizes connectivity and communication, which are at the core of WhatsApp’s messaging platform. It represents the ability to connect with others and stay in touch, emphasizing WhatsApp’s commitment to bring people closer together.
  2. Speech Bubble: The green speech bubble is a universally recognized symbol for messaging. It represents the conversations and interactions that take place on the WhatsApp platform. The color green is associated with growth, harmony, and renewal, reflecting WhatsApp’s aim to facilitate positive and meaningful conversations among its users.
  3. Minimalistic Design: The simplicity of the logo’s design aligns with WhatsApp’s philosophy of providing a clean and uncluttered user experience. By keeping the design minimalistic, the logo conveys a sense of straightforwardness and efficiency, emphasizing WhatsApp’s focus on simplicity and ease of use.

Overall, the WhatsApp logo’s symbolism reinforces the brand’s dedication to communication, connectivity, and user-friendly experience. It encapsulates the essence of the platform, making it instantly recognizable and memorable to millions of people worldwide.

Design Elements

WhatsApp logo consists of several design elements that have evolved over time, reflecting the messaging platform’s brand identity and messaging capabilities.

1. Speech Bubble

The most prominent design element in the WhatsApp logo is the speech bubble. This symbolizes communication, representing the messaging features of the platform. The speech bubble is a universally recognized symbol for conversation and chat.

2. Phone Icon

Another design element in the WhatsApp logo is the phone icon. This represents the platform’s functionality as a messaging app for smartphones. The phone icon symbolizes the ability to make phone calls and send text messages, which are essential features of WhatsApp.

Both the speech bubble and phone icon are simple and easily recognizable, making the WhatsApp logo visually appealing and memorable.

Additionally, the logo incorporates the color green, which is a significant design element. Green is often associated with freshness, growth, and positivity. It represents WhatsApp’s commitment to providing a vibrant and user-friendly messaging experience.

The WhatsApp logo also features a white background, which enhances the visibility and contrast of the design elements. The simplicity of the logo design allows it to be easily recognized and understood by users across different cultures and languages.

In conclusion, the design elements of the WhatsApp logo, including the speech bubble, phone icon, green color, and white background, all contribute to the brand’s identity and reflect its messaging capabilities.

Logo Meaning

The logo of WhatsApp, a popular messaging app, carries several meanings that reflect its purpose and values.

The primary element of the WhatsApp logo is the speech bubble. This iconic representation signifies communication and dialogue, which are at the core of the messaging service. It symbolizes the ability to connect with others and exchange messages in real-time.

The speech bubble in the WhatsApp logo is colored green, which is associated with growth, harmony, and freshness. This choice of color evokes a sense of positivity, energy, and vitality, reflecting the app’s commitment to fostering connections and facilitating meaningful conversations.

Another important element of the logo is the phone receiver placed inside the speech bubble. This receiver symbolizes the voice calling feature offered by the app, in addition to its text messaging capabilities. It signifies the app’s versatility and the ability to communicate using different mediums.

Furthermore, the use of a white background in the logo enhances readability and ensures the messaging app’s simplicity and clarity. It conveys a sense of openness and neutrality, emphasizing the app’s focus on facilitating clear and transparent communication.

In summary, the WhatsApp logo’s meaning stems from its powerful combination of the speech bubble, phone receiver, and color choices. It conveys the app’s commitment to communication, connection, and simplicity, making it a recognizable icon in the world of messaging applications.


WhatsApp has revolutionized the way we communicate with each other. It has become one of the most popular messaging apps in the world, with over 2 billion monthly active users. With WhatsApp, you can send text messages, make voice and video calls, share photos and videos, and even send voice messages.

One of the key reasons why WhatsApp is so popular is its simplicity. It is an easy-to-use app that allows people to connect with each other instantly, no matter where they are in the world. Whether you want to chat with your friends and family or collaborate with your colleagues, WhatsApp provides a seamless and convenient way to communicate.

WhatsApp also offers end-to-end encryption, which means that your messages and calls are secure and cannot be accessed by anyone else. This has made WhatsApp a trusted platform for people who want to have private conversations without worrying about their information being compromised.

Another advantage of WhatsApp is its group chat feature. You can create groups with your friends, family, or colleagues and have conversations with multiple people at once. This makes it easy to coordinate plans, share information, or simply have a group conversation.

Overall, WhatsApp has transformed the way we communicate. It has made staying connected with others easier, faster, and more convenient. With its user-friendly interface and wide range of features, WhatsApp continues to be an essential tool for communication in today’s digital world.


WhatsApp is a popular messaging app that has revolutionized the way people communicate. It offers various features and functionalities that enhance connectivity among users. With WhatsApp, users can send text messages, make voice and video calls, and share multimedia content such as photos and videos.

This app has made it easier for people to stay connected with their friends, family, and colleagues, regardless of their physical location. Through the use of internet connectivity, WhatsApp enables users to send messages and make calls without incurring additional charges, as long as they have access to a Wi-Fi network or a mobile data plan.

Moreover, WhatsApp allows for group chats where multiple users can participate in a single conversation. This feature has facilitated communication among office teams, social groups, and even families. Group members can share updates, make plans, and coordinate activities, all within the convenience of a single chat window.

Additionally, WhatsApp has introduced the feature of WhatsApp Business, which has further enhanced connectivity for small businesses. With this feature, businesses can create verified WhatsApp accounts, provide customer support, and even showcase their products and services. Customers can easily contact businesses through WhatsApp and receive quick responses, enabling a seamless and efficient communication process.

In conclusion, WhatsApp has played an instrumental role in enhancing connectivity among individuals and businesses. Its various features have made it easier for people to stay connected and communicate effectively, regardless of their geographical location. With its user-friendly interface and broad range of functionalities, WhatsApp continues to be a leading messaging app in the world of connectivity.

Global Impact

The WhatsApp logo has had a significant global impact since its creation in 2009. With billions of users around the world, WhatsApp has become one of the most popular messaging platforms available.

As the logo evolved over the years, it came to represent more than just a simple messaging app. It became a symbol of connectivity and communication, breaking barriers and bringing people together.

The iconic green speech bubble with a white phone symbolizes the app’s ability to connect people regardless of their location or language. It has transcended borders and played a vital role in bringing people closer, whether they are friends, family, or colleagues.

Furthermore, the WhatsApp logo has become a symbol of digital communication and the technological advancements of the modern era. It has revolutionized the way we communicate and has made it easier than ever to stay in touch with loved ones.

With its user-friendly interface and innovative features, WhatsApp has changed the way we interact with one another. It has made communication more accessible, efficient, and convenient, ultimately impacting the way we connect and build relationships in the digital age.

The WhatsApp logo’s global impact extends beyond its messaging capabilities. It has been instrumental in spreading information, raising awareness, and facilitating social change. During times of crisis or political unrest, it has allowed individuals to share news and mobilize support, making it a powerful tool for social activism.

In conclusion, the WhatsApp logo’s evolution and meaning go far beyond its visual representation. It represents a global community, a symbol of connectivity, and a catalyst for change. It has revolutionized modern communication and has had a significant impact on society as a whole.

Brand Identity

WhatsApp is not just a popular messaging app, it has also created a strong brand identity for itself. This brand identity is characterized by several key elements that set WhatsApp apart from its competitors.

Firstly, the logo itself plays an important role in establishing WhatsApp’s brand identity. The logo features a speech bubble, symbolizing communication, and the word “WhatsApp” written in a minimalist and clean font. This simple yet recognizable logo has become synonymous with the app itself and instantly evokes a sense of familiarity and trust.

Another important aspect of WhatsApp’s brand identity is its color scheme. The app’s logo is predominantly green, which is not only visually appealing but also represents growth, vitality, and harmony. Green is a color that resonates well with the app’s target audience and reinforces WhatsApp’s core values of connectivity and community.

In addition to the logo and color scheme, WhatsApp’s brand identity is also reinforced by its tagline, “Simple. Reliable. Secure.” This tagline succinctly captures the essence of the app, emphasizing its user-friendly interface, dependable messaging service, and commitment to privacy and security.

Furthermore, WhatsApp’s brand identity is also shaped by its user experience. The app focuses on providing a seamless and intuitive messaging platform, enabling users to easily connect with friends and family around the world. This dedication to user experience has not only contributed to WhatsApp’s popularity but has also reinforced its brand identity as a reliable and efficient communication tool.

In conclusion, WhatsApp’s brand identity is a combination of its logo, color scheme, tagline, and user experience. All these elements work together to create a distinctive and recognizable brand that has become an integral part of our digital communication landscape.

Question and answer:

What is the history of the WhatsApp logo?

The WhatsApp logo was first designed in 2009 by an employee named Yann Le Thanh. It featured a speech bubble with a telephone receiver inside. However, in 2013, the logo was redesigned to a more simplistic style, removing the receiver and leaving only the speech bubble. Since then, the logo has remained relatively unchanged.

What does the WhatsApp logo symbolize?

The WhatsApp logo symbolizes communication and connectivity. The speech bubble represents messaging, while the simple design conveys the idea of a seamless and user-friendly platform. It also represents the app’s popularity as a means of communication between people all over the world.

Why did WhatsApp change its logo in 2013?

WhatsApp changed its logo in 2013 as part of a major rebranding effort. The company wanted to create a more modern and clean design that would be easily recognizable and scalable across different devices and platforms. The new logo also aligned with their vision of simplicity and user-friendliness.

Has the WhatsApp logo undergone any other changes?

Since the redesign in 2013, the WhatsApp logo has remained largely unchanged. However, there have been slight variations to adapt the logo for different platforms and marketing materials. For example, a square version of the logo is used for app icons, while a horizontal version is used for promotional graphics.

What is the meaning behind the colors used in the WhatsApp logo?

The WhatsApp logo primarily consists of the colors green and white. The green color represents freshness, growth, and positivity. It also aligns with WhatsApp’s brand identity, as green is commonly associated with communication and messaging apps. The white color represents simplicity, purity, and openness, emphasizing the app’s user-friendly interface.

When was the WhatsApp logo first introduced?

The WhatsApp logo was first introduced in 2009, when the app was launched.

What is the meaning behind the WhatsApp logo?

The WhatsApp logo consists of a white telephone receiver inside a green speech bubble. The speech bubble represents the app’s main function, which is messaging. The green color symbolizes growth, renewal, and life.