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Lacoste Logo – The Alligator or Crocodile – The History, Symbolism, and Evolution of the Iconic Design

When you think of Lacoste, one of the first things that likely comes to mind is their iconic logo – a small, green reptile. But is it an alligator or a crocodile? Surprisingly, there is quite a bit of confusion surrounding this question.

Contrary to popular belief, the Lacoste logo actually depicts a crocodile, not an alligator. René Lacoste, the founder of the brand, earned the nickname “The Crocodile” during his tennis career due to his tenacity and agility on the court. As a result, he adopted the crocodile as the emblem for his clothing line, which eventually became the world-famous Lacoste brand.

Although the terms “alligator” and “crocodile” are often used interchangeably, there are some distinct differences between the two species. Crocodiles have longer snouts, V-shaped snouts, while alligators have shorter, U-shaped snouts. Additionally, crocodiles are generally larger and more aggressive than alligators.

The Lacoste logo’s representation of a crocodile serves as a symbol of the brand’s exceptional quality, strength, and endurance. It has become instantly recognizable worldwide, making Lacoste one of the most iconic names in the fashion industry. So, the next time you see that famous green reptile, you’ll know that it’s a crocodile representing the legendary Lacoste brand.

The Origin of Lacoste Logo

The Lacoste logo, with its iconic crocodile logo, has become one of the most recognizable symbols in the fashion industry. But have you ever wondered why the company chose a crocodile as its emblem?

The story begins with the founder of Lacoste, René Lacoste, who was a French tennis player known for his tenacity and determination on the court. During his tennis career in the 1920s, René earned the nickname “The Crocodile” due to his reptile-like resilience and fighting spirit.

In 1933, René Lacoste partnered with André Gillier to create a line of sportswear that revolutionized the tennis fashion scene. One of their most significant innovations was the introduction of the Lacoste polo shirt, which featured a crocodile logo embroidered on the chest.

The crocodile logo was inspired by René Lacoste’s nickname and quickly became a symbol of his brand’s values: elegance, confidence, and resilience. The logo was not only a representation of René’s personal traits but also a reflection of the sport of tennis itself, with its fast-paced and competitive nature.

Interestingly, there is often confusion between crocodiles and alligators when it comes to the Lacoste logo. While both are reptiles and share some similarities, there are distinct differences between the two. The Lacoste logo depicts a crocodile, which has a longer, V-shaped snout and is usually found in saltwater habitats. Alligators, on the other hand, have a broader, U-shaped snout and tend to inhabit freshwater environments.

Today, the Lacoste logo is a symbol of luxury, sport, and timeless style. It serves as a reminder of René Lacoste’s legacy as a talented athlete and visionary entrepreneur, as well as a nod to the sport of tennis and its enduring influence on fashion.

René Lacoste: From Tennis Champion to Fashion Icon

René Lacoste, a French tennis player, left a lasting legacy not only in the world of sports but also in the world of fashion. Lacoste, known for his iconic alligator logo, revolutionized the athletic wear industry and turned his name into a global fashion brand.

Before creating his own fashion empire, Lacoste made a name for himself in the world of tennis. He was a highly successful player, winning many championships, including seven Grand Slam titles. Renowned for his tenacity and skill, Lacoste earned the nickname “The Crocodile” due to his aggressive playing style.

After retiring from professional tennis, Lacoste turned his attention to fashion. He saw an opportunity to reinvent sports attire and make it both stylish and functional. In 1933, Lacoste launched his own line of polo shirts, featuring the iconic crocodile logo. The logo was not just a symbol of his nickname but also represented the tenacity and perseverance he displayed on the tennis court.

Lacoste’s polo shirts were an instant success, quickly becoming a staple in the fashion industry. The brand’s dedication to high-quality fabrics and innovative designs set them apart from their competitors. The shirts became synonymous with elegance and sophistication, worn by celebrities and athletes alike.

Today, Lacoste remains a global fashion powerhouse, offering a wide range of products beyond polo shirts, including footwear, accessories, and fragrances. The brand’s alligator logo has become instantly recognizable, a symbol of timeless style and luxury.

René Lacoste’s journey from tennis champion to fashion icon is a testament to his entrepreneurial spirit and innovative mindset. His legacy lives on in the fashion world, inspiring countless designers and continuing to shape the industry today.

The Birth of the Lacoste Logo

The Lacoste logo, featuring a crocodile, has become one of the most recognizable symbols in the fashion industry. However, its origins can be traced back to the founder of the brand, René Lacoste, and a tennis match in the 1920s.

René Lacoste, a French tennis player, was known for his tenacity and aggressive playing style on the court. He earned the nickname “The Crocodile” due to a bet he made with his coach. The coach promised Lacoste a crocodile-skin suitcase if he won an important match.

Winning the match, Lacoste did not receive the suitcase, but the nickname stuck with him. Inspired by this, Lacoste decided to incorporate the crocodile into his fashion brand’s logo.

In 1927, Lacoste teamed up with a friend and created the iconic crocodile logo, a simple but powerful representation of the brand. The logo was first embroidered on the blazer René Lacoste wore during his matches, and it quickly gained popularity among other tennis players.

As the Lacoste brand expanded beyond the tennis court and into the fashion world, the crocodile logo became synonymous with the brand’s sporty and stylish image. Today, the Lacoste logo is seen on clothing, accessories, and even fragrances, maintaining its status as a symbol of timeless elegance and athletic excellence.

The birth of the Lacoste logo, featuring a crocodile, is a testament to the brand’s rich history and the innovative vision of René Lacoste. It has remained a strong and recognizable symbol for nearly a century, symbolizing the essence of Lacoste and its commitment to quality and style.

The Evolution of the Iconic Alligator Logo

Lacoste, the French clothing brand known for its iconic alligator logo, has a rich history behind the development of its famous emblem. Here is a glimpse into the evolution of the alligator logo.

Origins of the Alligator Logo

The story of the Lacoste logo traces back to the founder of the brand, René Lacoste. René was a famous French tennis player in the 1920s. He was given the nickname “The Crocodile” by the American press, due to his tenacity and resilience on the tennis court. This nickname later became the inspiration for the Lacoste logo.

Embracing the Alligator

In 1933, René Lacoste partnered with André Gillier, a French apparel manufacturer, to create the Lacoste brand. They decided to incorporate René’s nickname into the brand’s logo. However, due to a translation error, the crocodile emblem became an alligator, and it has remained so ever since.

The alligator logo made its first appearance on the tennis shirts created by Lacoste. The iconic green alligator was embroidered on the left chest of the shirt, making it instantly recognizable. The use of the alligator logo symbolized the brand’s commitment to excellence, style, and sophistication.

Alligator Logo Evolution

Throughout the years, the Lacoste alligator logo has undergone slight modifications, but the core design has remained consistent. The logo has been adapted for various Lacoste products, including polo shirts, accessories, shoes, and fragrances, further cementing its status as an enduring symbol of the brand.

The alligator logo has also become a status symbol, representing luxury and prestige. It has been embraced by not only tennis players but also fashion enthusiasts around the world.

Lacoste Alligator Logo Today

Today, the Lacoste alligator logo is instantly recognizable and has become a distinctive mark in the fashion industry. It is a testament to the brand’s legacy and success. The logo continues to be a symbol of elegance, innovation, and sporty chic.

In conclusion, the Lacoste alligator logo has evolved over time, rooted in the story of René Lacoste and his sporting achievements. It has become a powerful symbol that represents the brand’s values and has solidified Lacoste’s position as a renowned fashion brand.

The Inspiration behind the Alligator Logo

When it comes to the iconic Lacoste logo, many people believe that it depicts an alligator. However, the truth is that it is actually inspired by a crocodile. René Lacoste, the founder of the brand, earned the nickname “The Crocodile” during his tennis career in the 1920s. The nickname was given to him by the American press after he made a bet with his coach, promising to buy him a crocodile skin suitcase if he won an important match.

The story behind the logo goes back to a time when crocodile skin was considered a true luxury. René Lacoste decided to embrace his nickname and incorporated a crocodile into the brand’s identity. The logo, which shows a crocodile, was first introduced in 1927 when René Lacoste began producing his famous tennis shirts.

The crocodile logo has since become synonymous with the Lacoste brand. It represents elegance, sophistication, and a touch of luxury. The logo is simple yet powerful, capturing the essence of the brand and its founder. It has stood the test of time and remains one of the most recognizable logos in the fashion industry.

While some may argue that the Lacoste logo depicts an alligator, it is important to remember the true inspiration behind it. René Lacoste’s nickname “The Crocodile” and his love for the sport of tennis led him to create a logo that represents the brand’s heritage and values.

The Alligator versus Crocodile Debate

The debate over the Lacoste logo and whether it represents an alligator or a crocodile has been ongoing for years. The iconic logo features a small reptile prominently displayed on the brand’s clothing and accessories.

While many people refer to it as an alligator, the truth is that it actually represents a crocodile. René Lacoste, the founder of the company, chose the crocodile as the emblem because of an anecdote from his tennis career. He was nicknamed “The Crocodile” by fans and the media due to his tenacious playing style.

Despite the clear distinction, the confusion between alligators and crocodiles is understandable. Both are large reptiles with similar physical characteristics. However, there are several key differences between the two species, such as habitat, behavior, and physical appearance.

For example, alligators are typically found in freshwater habitats, while crocodiles can be found in both freshwater and saltwater environments. In terms of behavior, alligators are generally more passive and less aggressive than crocodiles.

In terms of physical appearance, alligators have a broader snout compared to the slender snout of a crocodile. Additionally, when their jaws are closed, an alligator’s teeth are often hidden, while a crocodile’s teeth are often visible.

So, the next time you see the Lacoste logo, remember that it represents a crocodile, not an alligator. And perhaps take a moment to appreciate the history and story behind the logo, as well as the undeniable impact it has had on the fashion industry.

The Symbolic Meaning of the Alligator Logo

The logo of Lacoste, which features a crocodile, holds a deep symbolic meaning that goes beyond its aesthetic appeal. The crocodile logo has become an iconic representation of the brand and is instantly recognizable worldwide.

A Representation of Elegance and Sophistication

The crocodile logo is a symbol of elegance and sophistication. René Lacoste, the founder of the brand, was known for his innovative and stylish approach to fashion. The crocodile logo represents these attributes, as the crocodile itself is often associated with grace and poise in the wild.

A Symbol of Endurance and Strength

Moreover, the crocodile logo also symbolizes endurance and strength. Crocodiles are creatures that have survived for millions of years, adapting to various environments and challenges. This resilience is reflected in the logo, conveying a message of durability and staying power.

The crocodile logo also signifies the brand’s commitment to high-quality products that stand the test of time. Lacoste aims to create timeless designs that transcend trends, just like the enduring nature of the crocodile.

Symbol Meaning
Crocodile Elegance and sophistication, endurance and strength

In conclusion, the crocodile logo of Lacoste holds a powerful symbolic meaning. It represents the brand’s values of elegance, sophistication, endurance, and strength. The logo has become a recognizable emblem of the brand’s commitment to timeless fashion and high-quality products.

Lacoste Logo: A Status Symbol

The crocodile logo of Lacoste has become an iconic symbol of status and luxury. It represents not only the brand itself, but also a certain lifestyle associated with it. When someone sports the Lacoste logo, they are instantly recognized as someone who appreciates high-quality fashion and has a taste for elegance.

Since its creation in 1933, the Lacoste logo has maintained its prestige and exclusivity. The logo features a crocodile, which is carefully embroidered on the garments of the brand. This small embroidered reptile is a sign of authenticity that distinguishes genuine Lacoste products from imitations.

Wearing the Lacoste logo has become a way for individuals to display their social status and demonstrate their fashion sense. It is commonly seen on the polos, shirts, and accessories of both men and women. The presence of the crocodile logo on these items denotes a certain level of sophistication, making them a desirable choice for those who value luxury and refinement.

Not only does the Lacoste logo serve as a status symbol, but it also carries a sense of history and heritage. It pays homage to the brand’s founder, René Lacoste, who was nicknamed “the crocodile” by the press due to his tenacity and resilience on the tennis court. The logo thus represents the brand’s sporting origins and its commitment to excellence.

In conclusion, the Lacoste logo is much more than just a crocodile symbol. It has evolved into a status symbol that signifies elegance, luxury, and a certain lifestyle. Wearing the Lacoste logo allows individuals to showcase their social standing and appreciation for high-quality fashion. It is a logo that embodies both history and modernity, making it truly iconic in the world of fashion.

The Global Recognition of the Lacoste Alligator

When it comes to iconic logos, Lacoste’s alligator is instantly recognizable worldwide. The logo, which features an alligator, has become synonymous with the prestigious brand and is known for its luxury and quality. However, some people mistakenly refer to the logo as a crocodile.

The Lacoste alligator logo has a long history and has been a key element of the brand’s identity since its creation in 1933. René Lacoste, the founder of the brand, was known for his tenacity and perseverance on the tennis court, earning him the nickname “The Crocodile.” This nickname became the inspiration for the logo, as Lacoste embraced his spirited reputation and chose to have an alligator as the brand’s emblem instead of a traditional crest or initials.

Over the years, the Lacoste alligator has become an internationally recognized symbol of style and refinement. It is often seen on Lacoste’s signature polo shirts, which are beloved by athletes and fashion enthusiasts alike. The logo’s minimalist design and clean lines have made it timeless, ensuring its popularity for decades to come.

Not only is the Lacoste alligator logo associated with fashion, but it has also become a status symbol. Wearing the famous logo is seen as a statement of taste and sophistication, which has contributed to its global recognition. The image of the alligator immediately evokes thoughts of luxury and elegance, making it an appealing logo for individuals seeking to exude a sense of style and class.

Whether it’s on a polo shirt, a pair of sneakers, or an accessory, the Lacoste alligator is a symbol of prestige and refinement. Its global recognition speaks to the power of a well-designed logo and the influence it can have on a brand’s reputation. So, next time you spot the iconic alligator, remember that it represents the enduring legacy of Lacoste and the values it stands for.

The Popularity of Lacoste Logo Merchandise

With its iconic logo featuring an alligator, Lacoste has become synonymous with high-end fashion and sophisticated sportswear. The brand’s logo, which was inspired by the founder’s nickname “The Crocodile,” has become a symbol of prestige and style.

The Alligator or Crocodile Debate

Many people often wonder whether the animal depicted in the Lacoste logo is an alligator or a crocodile. The truth is that it is indeed an alligator. René Lacoste, the brand’s founder, was given the nickname “The Crocodile” due to his tenacity on the tennis court. The logo was designed to honor his fierce and fearless playing style.

The Symbol of Quality and Elegance

Today, the Lacoste logo is recognized worldwide as a symbol of quality, elegance, and refined taste. It is not only found on the brand’s signature polo shirts but also on a wide range of merchandise, including clothing, footwear, accessories, and fragrances. The logo adds a touch of sophistication to any item it graces and has become a status symbol for those who appreciate timeless luxury.

Wearing Lacoste logo merchandise is a way for individuals to showcase their sense of style and refinement. Whether it’s a polo shirt with the iconic alligator logo or a pair of sneakers with the subtle emblem, Lacoste logo merchandise instantly elevates any outfit. It is a statement of impeccable taste and an appreciation for classic design.

The popularity of Lacoste logo merchandise has transcended generations, appealing to both young and old. The alligator logo has become a timeless symbol that represents not only the brand’s heritage but also a sense of exclusivity and exclusivity. From sportswear to accessories, Lacoste logo merchandise continues to be highly sought after by fashion enthusiasts around the world.

The Influence of the Lacoste Logo in Fashion Industry

The Lacoste logo, featuring the iconic alligator, has had a significant influence on the fashion industry. This logo has become synonymous with the brand and is instantly recognizable worldwide.

The use of the alligator in the Lacoste logo not only represents the founder René Lacoste’s nickname on the tennis court but also represents the elegance, sophistication, and quality associated with the brand. The logo’s simplicity and timeless design have made it a staple in the fashion industry for decades.

The presence of the Lacoste logo on clothing and accessories adds a touch of luxury and prestige to any outfit. It has become a status symbol, signifying a certain level of sophistication and style. The alligator logo has become a fashion statement in itself, allowing individuals to express their taste and personality through their choice of Lacoste products.

The Lacoste logo has also been instrumental in promoting the brand’s association with sports, particularly tennis. The brand’s partnership with several high-profile tennis players has further solidified its image in the sporting world. This association has helped Lacoste reach a broader audience and establish its presence in the athletic fashion market.

Benefits of the Lacoste Logo in the Fashion Industry
1. Brand recognition: The Lacoste logo is instantly recognizable and can be easily identified by consumers, enhancing brand recall and loyalty.
2. Status symbol: The logo’s association with luxury and prestige elevates the brand’s image and attracts consumers who desire to display their social standing.
3. Versatility: The Lacoste logo can be incorporated into various fashion designs, allowing for creative and unique interpretations while still maintaining brand identity.
4. Sports association: The logo’s ties to tennis and other sports contribute to the brand’s athletic and active image, appealing to consumers seeking fashionable sportswear.

In conclusion, the Lacoste logo, with its iconic alligator design, has had a profound influence on the fashion industry. Its simplicity, elegance, and brand association have made it a symbol of luxury and style. The logo’s versatility and sports connections further contribute to its impact and success in the fashion market. The Lacoste logo has become a timeless emblem that continues to shape and inspire the industry.

Lacoste Logo: Memorable Branding

When it comes to iconic logos, the crocodile logo of Lacoste is undoubtedly one of the most memorable and recognizable in the world. Created in 1933 by brand founder René Lacoste, the logo has become synonymous with the French sportswear brand and has played a significant role in its success.

The decision to use a crocodile as the logo was inspired by René Lacoste’s nickname on the tennis courts. He was famously known as “The Crocodile” due to his fierce playing style and tenacity. Incorporating this nickname into the brand’s logo was a stroke of genius, as it captured the essence of Lacoste’s competitive spirit and athleticism.

Over the years, the Lacoste logo has undergone subtle changes, but the crocodile has remained a constant symbol of the brand. Its simplicity and elegance make it instantly recognizable, even from a distance. The use of bold, contrasting colors, such as green and white, further enhances the logo’s visibility and impact.

What makes the Lacoste logo truly memorable is its association with high-quality sportswear and stylish fashion. The brand’s reputation for producing comfortable and fashionable clothing has made the logo a symbol of luxury and sophistication. Whether seen on a polo shirt, a pair of sneakers, or a handbag, the crocodile logo instantly elevates the perceived value and desirability of the product.

The Lacoste Logo: Timeless and Enduring

Despite being over 80 years old, the Lacoste logo has stood the test of time and remains as relevant and influential as ever. It has become more than just a logo; it is a symbol of the brand’s heritage, values, and commitment to excellence. The logo has served as a powerful marketing tool, helping Lacoste to establish a strong and loyal customer base around the world.

In conclusion, the Lacoste logo with its iconic crocodile symbol is a prime example of successful branding. It effectively communicates the brand’s identity, values, and competitive spirit to consumers, resulting in a lasting impression that resonates with people of all ages and cultures.

The Impact of Lacoste Logo on Sports Culture

The Lacoste logo, featuring the iconic alligator, has had a significant impact on sports culture since its introduction. The symbol, which has become synonymous with the brand, represents the values and heritage of Lacoste.

The alligator logo was first created in 1933 by brand founder René Lacoste. René, a tennis player himself, adopted the nickname “The Crocodile” due to his tenacity and determination on the court. Inspired by this nickname, he went on to design the famous alligator logo, which would forever change the world of sports fashion.

The introduction of the Lacoste logo in sports clothing marked a shift in the industry. It brought sophistication and a touch of luxury to sportswear, elevating it beyond basic athletic attire. The alligator logo became a status symbol, signifying a connection to the world of sports and leisure.

Over the years, the Lacoste logo has been proudly displayed by athletes, both professional and amateur, across various sports. It has become associated with excellence, style, and a passion for sports. The logo has especially gained popularity in tennis, where Lacoste has deep roots.

The impact of the Lacoste logo extends beyond clothing and into the broader sports culture. It has become a recognizable symbol, representing a lifestyle and an attitude. The alligator logo has inspired generations to embrace the spirit of sportsmanship and to always strive for greatness.

In conclusion, the Lacoste logo featuring the alligator has made a lasting impact on sports culture. It has revolutionized sportswear by infusing it with elegance and luxury. The logo has become a symbol of excellence and determination, inspiring athletes and sports enthusiasts around the world.

Lacoste Logo in Pop Culture

The Lacoste logo, featuring an alligator, has become an iconic symbol in pop culture. This recognizable logo can be seen on various products, from clothing to accessories. The alligator logo, based on the founder’s nickname “The Crocodile”, has gained significant popularity and has been embraced by many people around the world.

One reason for the logo’s popularity is its association with the prestigious sport of tennis. René Lacoste, the founder of Lacoste, was a renowned tennis player and the logo reflects his athletic background. The alligator logo has become synonymous with elegance, sophistication, and sporty lifestyle, making it a popular choice among athletes and sports enthusiasts.

Furthermore, the Lacoste logo has made its way into the entertainment industry. It has been featured in movies, TV shows, and music videos, adding a touch of style and luxury to the visuals. The alligator logo has become a symbol of status and success, often associated with high-end fashion and luxury brands.

Additionally, the Lacoste logo has been embraced by celebrities and influencers, further cementing its popularity in pop culture. Many famous individuals have been spotted wearing Lacoste clothing and accessories, showcasing the alligator logo with pride. This endorsement by influential figures has contributed to the logo’s widespread recognition and appeal.

In conclusion, the Lacoste logo, featuring an alligator, has become an integral part of pop culture. Its association with tennis, its presence in the entertainment industry, and its endorsement by celebrities have all contributed to its popularity. The alligator logo has become a symbol of style, sophistication, and success, making Lacoste a sought-after brand among fashion-conscious individuals.

Lacoste Logo: The Icon of French Elegance

The Lacoste logo featuring an iconic alligator has become synonymous with French elegance around the world. The use of the alligator logo is instantly recognizable and has helped establish Lacoste as a leading brand in the fashion industry.

Many people often confuse the alligator logo with a crocodile logo, but there is a distinct difference between the two. The Lacoste logo actually depicts an alligator, not a crocodile. The choice of the alligator as a logo was not arbitrary; it has a deeper meaning related to the brand’s history and values.

The Alligator: A Symbol of René Lacoste

The story behind the alligator logo traces back to René Lacoste, the founder of the brand. René Lacoste was a famous French tennis player in the 1920s and 1930s, known for his tenacity and agile playing style. He was nicknamed “the Crocodile” due to his on-court perseverance.

René Lacoste embraced the crocodile nickname and later incorporated it into the brand’s logo. However, over time, the crocodile evolved into an alligator, possibly due to translation errors or artistic interpretations. Regardless, the alligator logo has become the enduring symbol of Lacoste.

Elegance and Sportiness Combined

The Lacoste brand is renowned for its fusion of elegance and sportiness, and the alligator logo perfectly captures this duality. The sleek and timeless design of the alligator emblem represents the sophistication and class associated with French fashion, while also embodying the athletic spirit inspired by René Lacoste’s tennis career.

Alligator Crocodile
Seemingly smiling mouth Sharper, pointed mouth
Short, rounded snout Long, narrow snout
Webbed feet Non-webbed feet

In conclusion, the Lacoste logo with the alligator has become a symbol of French elegance and the brand’s unique blend of style and sportiness. It pays homage to René Lacoste’s tennis legacy and serves as a reminder of the brand’s commitment to quality and sophistication.

The Legacy of Lacoste Logo

The Birth of the Alligator Logo

The story behind the Lacoste logo dates back to the early years of the brand. René Lacoste, the founder, was a renowned tennis player known for his tenacity on the court. His nickname was “the Alligator”, a title given to him by the American press during the Davis Cup in Boston in 1927.

Inspired by his nickname, René Lacoste decided to incorporate an alligator logo into his clothing line. He thought it would perfectly symbolize the agility and determination that he exhibited in tennis as well as the elegance and sophistication of his designs.

The Evolution of the Logo

Over the years, the Lacoste logo has undergone some changes while maintaining its essence. The original design featured a simple and elegant representation of an alligator. However, as the brand evolved, the logo became more stylized and modern.

Today, the Lacoste logo is instantly recognizable for its distinctive green alligator on a clean white background. It has become a symbol of the brand’s commitment to quality, style, and authenticity. From polo shirts to accessories, the logo has become synonymous with the Lacoste name.

With its enduring legacy, the Lacoste alligator logo is not just a symbol of a clothing brand but also a representation of a rich history and the values that René Lacoste stood for.

Question and answer:

What is the Lacoste logo?

The Lacoste logo is a crocodile.

Why did Lacoste choose a crocodile as its logo?

Lacoste chose a crocodile as its logo because a journalist gave René Lacoste the nickname “the crocodile” during a tennis match in 1923.

Is the Lacoste logo a crocodile or an alligator?

The Lacoste logo is a crocodile, not an alligator.

What does the Lacoste logo represent?

The Lacoste logo represents elegance, style, and the spirit of tennis.

Are there any other brands that use an alligator as their logo?

No, Lacoste is the only brand that uses a crocodile as its logo, not an alligator.